Flower Campings

What Flower Campings does

Flower Campings is a privately held French franchise network headquartered in Balma, Occitanie, operating a curated portfolio of 146 independent campsites distributed across every major French region. The company runs a direct-to-consumer online booking platform at flowercampings.com and a complementary mobile application, through which travelers reserve a wide spectrum of accommodation types — from tent pitches and equipped "Freecamp"/"Ready to camp" plots to chalets, premium mobil-homes, and unusual units such as treehouses — alongside PMR-accessible lodging and pitches tailored for camping-cars and cyclists.

Flower monetizes via three primary streams: (1) transaction commissions on bookings routed through its platform, (2) franchise/network membership fees paid by independent campsite owners joining "La franchise Flower," and (3) a mobile-home ownership program enabling customers to purchase units sited at member campsites. Pricing is unit-based and varies by campsite star rating (3–5★), season, and amenities, with pitches starting around €133 and rentals ranging approximately €70–€574 per stay; promotional offers (couple getaways from €199/week, summer last-minute discounts up to 30%) drive seasonality.

The company serves French and inbound European leisure travelers segmented into families, couples, eco-tourists, anglers, and people with reduced mobility, supported by a marketing mix that spans TV advertising, social media, email/newsletter, an in-house magazine (Le Mag Flower), and a loyalty program (Fidélité Flower). ESG positioning is central: 128 of 146 campsites hold eco certifications (Clef Verte, Esprit Parc National, LPO, Cévennes Écotourisme), and operational quality is signaled by a self-reported 95% customer satisfaction rate. Strategic partnerships include the French national vacation-voucher agency ANCV, the Foundation for Environmental Education, and Parc National des Cévennes.

Name

Flower Campings

Legal name

Flower Campings

Website

https://flowercampings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Flower Campings is a privately held French franchise network operating 146 independent campsites nationwide, monetizing via a direct-to-consumer booking platform (website and mobile app) that collects transaction commissions and franchise fees on mobil-home, chalet, pitch, and unusual-accommodation rentals.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Eco/Nature-Based Campgrounds (Sustainable/Off-Grid) (THAMAJAK), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Camping network
• Outdoor accommodations
• Mobil-home rentals
• Franchise campings
• Eco-friendly camping

Headquarters

HQ city

Balma, Occitanie

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Accommodation Rental Commissions: Flower Campings operates as a network/franchise of 146 independent campings across France. Revenue is generated through booking fees and network membership from affiliated campings. Customers book accommodations including mobil-homes, chalets, bungalows, and camping pitches directly through the Flower platform.
2. Franchise/Network Membership: Independent campsite owners join the Flower Campings network, gaining access to the booking platform, marketing support, and the Flower brand. This franchise model generates revenue through membership/network fees.
3. Mobile Home Ownership Program: Flower Campings offers programs for customers to become owners of mobil-homes within the network, generating additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Flower Campings operates a franchise network of 146 independent campings across France, offering consumers direct booking of pitches, mobil-homes, chalets, premium and unusual accommodations, and PMR-accessible units through its website and mobile app. The platform combines transaction-based reservations with member campsite services, themed experiences (eco, fishing, spa, water parks), and a loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Online booking platform (flowercampings.com) Direct-to-consumer website enabling customers to search, compare, and book camping pitches, mobil-homes, chalets, premium and unusual accommodations across 146 campings in France, with secure online payment.
• Flower Mobile Application (L'app' Flower) iOS/Android mobile app allowing customers to browse campsites, make reservations, and access stay information during their camping holiday.
• Flower Campings Franchise Network (La franchise Flower) Membership/franchise program for independent campsite owners providing access to the Flower brand, booking platform, marketing support, and network affiliation under the 'first independent camping network in France' positioning.
• Mobil-home Ownership Program Program enabling customers to purchase and own mobil-homes placed within the Flower Campings network, generating an additional revenue stream for the company.
• Mobil-home Rentals Short-stay rentals of furnished mobil-homes (holiday homes) at Flower campsites across France, available across 3-, 4-, and 5-star rated campsites.
• Chalet Rentals Rentals of wooden chalets at Flower campsites for families and couples seeking nature-immersed comfort.
• Premium Accommodations (Hébergements premium) Higher-end rentals including premium mobile homes and high-comfort units at top-rated Flower campsites.
• Unusual Accommodations (Hébergements insolites) Unique stays including treehouses, bubble rooms, and other atypical overnight formats for travelers seeking distinctive nature experiences.
• PMR (Accessible) Accommodations Wheelchair-accessible mobil-homes and adapted facilities across 74+ Flower campings certified for persons with reduced mobility (Tourisme et Handicap).
• Camping Pitches (Emplacements nus) Traditional outdoor pitches for tents, caravans, and motorhomes, with prices starting from €133 depending on the campsite and season.
• Ready to Camp Equipped Tents Pre-pitched, equipped tents offering a 'ready to camp' experience for travelers without their own equipment.
• Freecamp Equipped Pitches Equipped pitches with added services such as electricity, water, or other amenities for travelers bringing their own tent or van.
• Group Reservations (Réservation de groupe) Dedicated booking service for groups, events, and collective stays across the Flower Campings network.
• Fidélité Flower Loyalty Program Customer loyalty program offering discounts valid across all Flower Campings locations to encourage repeat bookings.

Quantifiable outcome

• 95% customer satisfaction rate
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Communes and Municipalities (Camping Municipaux)coreStrategic or Co-development PartnerFlower Campings partners with French communes and municipalities to operate campings under the Flower network. These public camping facilities maintain local management while benefiting from Flower branding, booking systems, and network affiliation. The partnership provides municipalities with professional camping management and marketing support while giving Flower access to strategically located campsites in desirable destinations.
• Foundation for Environmental Education (Clef Verte)coreStrategic or Co-development PartnerFlower Campings works with the Foundation for Environmental Education to certify campsites with the Clef Verte (Green Key) environmental label. This partnership validates the eco-friendly practices of member campsites and provides third-party verification of environmental commitments. 128 eco-friendly campsings in the network hold various environmental certifications.
• Parc National des CévennesminorStrategic or Co-development PartnerPartnership with the Cévennes National Park for campsites located within or near the park boundaries. Includes the 'Esprit Parc National' label program and collaboration on conservation initiatives such as planting 500 meters of melliferous hedgerows. Some campsites hold the Esprit Parc National, Cévennes Écotourisme, and LPO (bird protection) labels.
• ANCV (Agence Nationale des Chèques Vacances)minorChannel Partner/ Reseller/ DistributorPartnership with the French National Agency for Vacation Vouchers allowing customers to pay for bookings using ANCV holiday vouchers. Accepted payment method at Flower campsites, making camping holidays more accessible to French consumers.
• Vignerons et Producteurs Locaux (Local Producers)minorStrategic or Co-development PartnerFlower campsites partner with local wine producers and regional food artisans to offer guests authentic local product tastings and purchases. The network highlights local terroir experiences including wine tastings near Bordeaux, truffle and foie gras in Périgord, and other regional specialties. Supports local economies and enhances the camping holiday experience.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yelloh! Village: Leading French upscale camping network with 100+ 4- and 5-star campings across France, Spain, and Portugal. Operates a near-identical franchise/network model and serves the same family-camping customer with premium accommodations and amenities.
• Tohapi: French-based camping broker and network operator offering mobil-home and pitch rentals across France, Spain, and Italy. Direct peer in campsite aggregation and family-camping bookings.
• Sunêlia: French camping network with dozens of 4- and 5-star affiliated campsites, often described as similar in ethos to Flower Campings. Competes for franchisee campsites and end-customer families seeking quality outdoor holidays.
• Capfun: French camping operator managing a large network of more than 200 campsites across France, Spain, and Italy, formerly part of Homair Vacances. Highly comparable in business model, customer base, and accommodation mix.
• Huttopia: French operator focused on nature-based camping and glamping with villages and campsites across France, Europe, Canada, and the US. Closely comparable in its eco-tourism positioning and accommodation diversity (cabanes, chalets, tents).
• Sandaya: Major French camping network with around 50 high-end 4- and 5-star campsites across France. Direct competitor in the French premium family-camping segment with similar franchise model and amenity-rich positioning.
• Vacanceselect: European camping and mobile-home rental specialist operating across France, Italy, Spain, Croatia, and the Netherlands. Comparable in aggregating campsite inventory and offering direct online booking to families and couples.

Broad incumbents

• Eurocamp: European operator offering mobile-home and lodge holidays at premium campsites across France, Italy, Spain, and Croatia. Broader incumbent with larger geographic footprint competing for the same French family-camping demand.

Emerging players

• Camping.fr: Leading French campsite aggregator and booking portal listing thousands of campgrounds across France. Functions as both a complementary distribution channel and an indirect competitor to Flower's direct booking platform.
• Loue Mobil Home: France-focused online platform specializing in peer-to-peer mobil-home rentals at private campgrounds. Adjacent competitor that increasingly overlaps with Flower's rental segment and could pressure commission economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Flowercampings
• Facebookfacebook.com/flowercampings
• Instagraminstagram.com/flowercampings
• LinkedInlinkedin.com/company/flower-campings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Campings