Floyds 99 Barbershop

What Floyds 99 Barbershop does

Frank's 66 Barber Club, formerly operating as Floyd's 99 Barbershop, is a single-location barbershop based inside the Fourways Crossing Shopping Centre in Johannesburg, South Africa (legal entity: Franks Barber Club). It offers professional haircut, styling, and beard grooming services delivered by a small team (six employees disclosed) and positions itself toward men seeking a rock, punk, and grunge-inspired aesthetic, with brand references to musicians named Frank and the cultural symbolism of Route 66 and the year 1966. The operating model is walk-in and phone-based waitlist, supplemented by an online enquiry form; no online service booking is in place.

The business has two revenue streams. The primary stream is in-chair barber services priced per unit, with specific prices listed on a Services & Prices page but not disclosed in the extracted material. The secondary stream is an online product shop retailing third-party branded grooming products (Reuzel/Reuzal) including pomades, hair tonics, aftershaves, facial moisturizers, and a branded cologne, with delivery restricted to the Gauteng region. Distribution is purely domestic and single-site, with no multi-unit footprint.

The go-to-market is direct-to-consumer through a physical retail storefront supported by a website used for marketing, brand storytelling, and limited e-commerce. The brand has a brand-ambassador partnership with South African rock band Parlotones to reinforce its aesthetic positioning. The company is privately held with no disclosed institutional investors, parent company, funding rounds, or management team; its primary technology footprint is a WordPress-based website with an online shop, and it has no disclosed APIs, integrations, or AI/ML capabilities.

Name

Floyds 99 Barbershop

Legal name

Franks Barber Club

Website

https://floydsbarbershop.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Frank's 66 Barber Club is a single-location barbershop in Johannesburg's Fourways Crossing Shopping Centre offering haircuts, styling, and beard grooming to men seeking a rock-inspired aesthetic, with a small online retail line of Reuzel grooming products.

Ownership category

akta.pro rank

Product category

Barbershop and Men's Grooming Services

NAICS

Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury/High-End Barber Lounges (HSALABAH)

akta.pro secondary industries

Classic Barbering (Cuts & Styling) (HSALABAA), Barber & Professional Men’s Grooming Products (CRABAGAK)

Keywords

• Professional barber services
• Men's hair grooming
• Hair styling services
• Beard grooming services
• Men's grooming products

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Barbershop Services: Revenue generated from haircut and styling services performed by professional barbers. Services are rendered at a physical retail location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Frank's 66 Barber Club (formerly Floyd's 99 Barbershop) operates a single physical barbershop at Fourways Crossing Shopping Centre in Johannesburg, offering professional haircuts, styling, and beard grooming with a rock-aesthetic brand positioning. The business also retails a curated range of Reuzel-brand hair pomades, tonics, after shaves, moisturizers, and cologne through its own website shop, with delivery limited to the Gauteng area.

Product overview

Frank's 66 Barber Club (formerly Floyd's 99 Barbershop) is a barbershop offering professional hair styling and grooming services at their Johannesburg location. The business also retails a range of hair and beard care products, primarily from the Reuzel brand, including pomades, hair tonics, after shaves, and facial moisturizers. The shop positions itself as a destination for non-conformists seeking a rock aesthetic style.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair and Grooming Services Professional haircut, styling, and beard grooming services delivered in-person by professional barbers at the Fourways Crossing Shopping Centre barbershop in Johannesburg, targeted at men seeking rock-aesthetic, punk, grunge, or urban styles.
• The Captains Beard Poseidon Cologne 50ml Standalone beard and cologne grooming product retailed through the barbershop's own online shop for male grooming customers.
• Reuzal Concrete Hold Matte Pomade 35g Reuzel brand matte hair styling pomade in 35g size retailed online for R270.00, used by customers to replicate barbershop styles at home.
• Reuzal Concrete Hold Matte Pomade 113g Larger 113g size Reuzel matte hair styling pomade retailed online for R390.00 for at-home styling use.
• Reuzal After Shave 100ml Reuzel after shave product in 100ml size retailed online for R250.00 for post-shave skin care.
• Reuzal RR Hydrating Face Moisturizer 100ml Reuzel facial moisturizer in 100ml size retailed online for R350.00 for daily facial hydration.
• Reuzel Hair Tonic Reuzel hair tonic retailed online for R390.00 for at-home hair care and styling support.
• Reuzel Surf Tonic Reuzel surf tonic retailed online for R390.00 for a surf-inspired styling finish.
• Reuzel Extreme Hold Matte Pomade High-hold Reuzel matte pomade retailed online for R390.00 for stronger, longer-lasting styling hold.
• Reuzel Clay Matte Pomade Clay-based Reuzel matte pomade retailed online for R390.00 for textured, matte hair styling.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ParlotonesminorGTM or Marketing PartnerParlotones, a South African rock band, serves as a brand ambassador for Frank's 66 Barber Club. The partnership reinforces the barbershop's rock music-inspired brand identity. The band's association with the brand helps promote its punk/grunge aesthetic to its music fan base.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sorbet Man: South African men's grooming salon chain operating across multiple locations; directly comparable as a competing men's grooming service concept competing for the same Johannesburg male clientele.
• Head Office Barbers: Boutique South African barbershop operation focusing on men's cut, shave, and grooming experiences; directly comparable in service mix and upscale positioning.
• The Gentleman Barbershop: South African men's grooming and barber concept targeting style-conscious male customers; directly comparable in service offering and target demographic.
• Floyd's 99 Barbershop (US): US-based rock-and-roll-themed barbershop franchise from which this South African shop originally took its name; directly comparable in aesthetic positioning, service mix, and men's grooming customer base.
• Legends Barber Shop: Multi-location South African barbershop chain offering men's haircuts and grooming; directly comparable as a competing men's grooming service in the Gauteng market.
• Edge Barbershop: South African barbershop offering men's haircut and grooming services; directly comparable in service mix, target demographic, and Gauteng competitor set.
• Authentic Barber Company: South African barber chain offering men's haircut and grooming services with a strong brand identity; directly comparable in service offering, target market, and Johannesburg presence.

Others

• Reuzel: Premium men's grooming product brand (pomades, tonics, aftershave) whose products are stocked in the shop; relevant as the supplier whose brand the retailer is co-selling.

Broad incumbents

• Carlton Hair: Large established South African hair salon chain with broad unisex services including men's grooming; comparable as a broader incumbent offering overlapping barber services at scale.
• Hair International: Established South African hair salon chain with broad unisex services; comparable as a broader incumbent offering men's grooming among other services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/floyds-99-barbershop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyds 99 Barbershop