What Fluid Power World does

Fluid Power World is a B2B trade publication covering the fluid power industry — specifically hydraulics (mobile and industrial) and pneumatics — for professional engineers. It serves audiences across Off-Highway, Oil & Gas, Mining, Packaging, Industrial, Agriculture, Construction, Forestry, Medical, and Material Handling sectors, with content organized by component category (cylinders and actuators, filtration, fittings, fluids, pumps and motors, sealing, sensors, valves, etc.). The publication is operated as a brand under Arrowfly LLC (formerly WTWH Media), a Cleveland, Ohio-based private company that re-branded in July 2026 and unifies over 40 B2B brands.

The platform runs on a standard digital media stack consisting of a WordPress-based content management system, email newsletter distribution, ON24-powered webinar hosting, podcast production, video hosting, and a white paper and design guide repository. Content formats include regularly updated technical articles, monthly digital magazine issues, podcasts, webinars, videos, white papers, specialized Design Guides, and three dedicated Classrooms (Hydraulic Filtration, Hydraulic System Design, Pneumatics). Editorial leadership comprises Editor Mary Gannon, Editorial Director Paul Heney, Senior Editor Rachael Pasini, and Contributing Editor Josh Cosford, supported by sister publication brands (Hose Assembly Tips, Mobile Hydraulic Tips, Pneumatic Tips, Sealing & Contamination Control Tips) and the Women in Fluid Power community initiative.

The business model is content-led B2B media. Revenue is generated through print and digital magazine subscriptions, display advertising, sponsored editorial content, and webinar/digital event sponsorships targeting fluid power component manufacturers, OEMs, and industrial advertisers. Pricing is not publicly disclosed. The publication operates at lean scale with seven listed employees and is distributed globally with explicit presence in the United States, Canada, Mexico, the United Kingdom, Germany, and Italy.

Name

Fluid Power World

Legal name

Arrowfly LLC

Website

https://fluidpowerworld.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fluid Power World is a B2B trade publication covering hydraulics and pneumatics for engineers across Off-Highway, Industrial, Oil & Gas, Mining, Agriculture, and adjacent sectors, operated as a brand under Arrowfly LLC (formerly WTWH Media).

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions for fluid power professionals seeking in-depth technical coverage of hydraulics and pneumatics industries
2. Advertising: Display advertising and sponsorship opportunities targeting engineers and professionals in fluid power, mobile hydraulics, industrial hydraulics, and pneumatics sectors
3. Sponsored Content: Sponsored technical articles and content from manufacturers and suppliers in the fluid power industry
4. Events and Webinars: Digital events and webinar programming for the fluid power industry

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Fluid Power World is a B2B trade publication and digital media platform that publishes technical editorial content, digital magazine issues, design guides, webinars, podcasts, white papers, and educational resources covering hydraulics, pneumatics, and fluid power technologies. The publication targets engineers and technical professionals across off-highway, industrial, oil & gas, mining, agriculture, medical, packaging, and material handling sectors, monetizing its audience through subscriptions, advertising, and sponsored content.

Product overview

Fluid Power World is a B2B online media publication and digital platform providing comprehensive coverage of the fluid power industry, including hydraulics (mobile and industrial) and pneumatics. The platform operates as a unified digital publication offering multiple content formats including online articles, digital magazine issues, podcasts, webinars, white papers, videos, and educational resources such as Design Guides and specialized classrooms (Hydraulic Filtration, Hydraulic System Design, Pneumatics). The publication serves engineers engaged in designing machines and equipment across Off-Highway, Oil & Gas, Mining, Packaging, Industrial Applications, Agriculture, Construction, Forestry, Medical, and Material Handling sectors. Content is organized across technology categories including Cylinders & Actuators, Filtration/Contamination Control, Fittings/Couplings/Adapters, Fluids, Fluid Conditioning, Hose & Tubing, Pumps & Motors, Related Technologies, Sealing, Sensors & Gauges, and Valves & Manifolds.

Differentiator

Problem solved

Functional benefit

Brands

• Hose Assembly Tips: A sister publication focusing on hose assembly techniques and best practices.
• Mobile Hydraulic Tips
• Pneumatic Tips
• Sealing & Contamination Control Tips

Products and services

• Fluid Power World Online Publication B2B online media publication covering pneumatics, mobile hydraulics, and industrial hydraulics for engineers in Off-Highway, Oil & Gas, Mining, Packaging, Industrial Applications, Agriculture, Construction, Forestry, Medical and Material Handling sectors.
• Digital Issues Digital magazine issues featuring in-depth articles on fluid power technologies, industry trends, and product coverage for fluid power professionals.
• Fluid Power World Podcasts Audio content covering fluid power industry news, technical topics, and expert interviews for fluid power professionals.
• Webinars / Digital Events Live and recorded webinar content and digital events for fluid power professionals, hosted via the ON24 platform.
• White Papers Technical white paper resources covering fluid power technologies and engineering topics for fluid power professionals.
• Videos Video content including product demonstrations, technology explanations, and industry coverage for fluid power professionals.
• Design Guides Technical design guides and resources for fluid power engineering professionals covering hydraulic filtration, hydraulic system design, and pneumatics.
• Engineering Basics Foundational educational content covering fluid power engineering principles and fundamentals for engineers and technicians.
• Hydraulic Filtration Classroom Dedicated educational resource focused on hydraulic filtration technology and best practices for fluid power professionals.
• Hydraulic System Design Classroom Technical classroom resource covering hydraulic system design principles and applications for engineers.
• Pneumatics Classroom Educational resource focused on pneumatics technology, principles, and applications for fluid power professionals.
• Pneumatics Tech Toolbox Technical reference tool resource providing tools and information for pneumatics professionals.
• Fluid Power World Print Magazine Subscription Print magazine subscription delivered to fluid power professionals seeking in-depth technical coverage of hydraulics and pneumatics.

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plant Engineering: Established B2B trade publication serving plant managers and industrial engineers with coverage including fluid power systems in manufacturing operations; comparable business model (advertising, sponsored content, events) and overlapping industrial audience.
• Control Engineering: Major B2B trade publication covering automation, control, and instrumentation with adjacent coverage of fluid power in motion and process control applications; broader in scope but overlaps with Fluid Power World's industrial engineering audience.
• ASSEMBLY Magazine: B2B trade publication covering manufacturing assembly processes and technologies including pneumatic and hydraulic motion components; broader scope but overlapping engineer audience and advertiser base in industrial manufacturing.

Direct peers

• Design World: Sister publication under the same Arrowfly (formerly WTWH Media) parent, covering mechanical and motion design including fluid power content; directly comparable as a B2B engineering trade title sharing editorial, sales, and audience infrastructure.
• Hydraulics & Pneumatics: Long-running trade publication dedicated specifically to hydraulics and pneumatics technologies; the most directly comparable title serving the same fluid power engineering audience and competing for the same advertisers.
• Power & Motion: Directly comparable B2B trade publication covering fluid power technologies including hydraulics, pneumatics, and motion control for industrial engineers; competes for the same audience and advertiser base as Fluid Power World.
• Industrial Equipment News (IEN): B2B product news and trade media outlet for industrial engineers and purchasing professionals, covering fluid power, motion control, and related components; comparable advertising-supported media model serving overlapping engineering buyers.
• Machine Design: Established B2B trade publication for mechanical and machine design engineers covering fluid power components (pumps, valves, actuators); competes for the same engineer audience and OEM advertisers with overlapping content categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fluid-power-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluid Power World