What FLUM UK (Official) does

FLUM UK (legal name: Flumgio) operates the UK arm of the Flum disposable vape brand, selling nicotine-based, pre-filled disposable e-cigarettes positioned as smoking cessation alternatives for adult smokers. The company's product portfolio centers on the FLUM-MI disposable vape — a pocket-sized device available in 15+ flavor variants — along with the original Flum disposable vape that was first introduced in the USA in 2020. FLUM UK also operates a product authentication/anti-counterfeiting verification system accessible via the website, allowing consumers to validate product authenticity through a verification code. The company emphasizes regulatory compliance, stating that all products meet PMTA (US FDA), TPD (Europe), and TRPR (UK) standards, and that e-liquids undergo rigorous quality and safety testing.

The business model is hardware sales of single-use vape devices. FLUM UK generates revenue through two channels: a direct-to-consumer e-commerce storefront at flumgio.co.uk and a B2B wholesale/distributor channel targeting UK retailers and bulk buyers via a structured inquiry form. Pricing is not publicly disclosed; wholesale buyers must contact the sales team directly. Marketing relies on a multi-platform social media presence (Instagram, Facebook, YouTube, TikTok), an email newsletter, and the website itself as a content and commerce hub. Two customer segments are served: UK adult smokers (primary) and UK wholesale/retail buyers (secondary).

FLUM UK is a privately held company headquartered in Greater Manchester with a reported team of approximately 6 employees. The UK website (flumgio.co.uk) became operational by December 2022, and the FLUM-MI product was launched in the UK in 2023. No funding rounds, institutional investors, management team composition, or revenue figures are disclosed in the available source material, and the company does not maintain a mobile app, public API, or publicly named enterprise customers.

Name

FLUM UK (Official)

Legal name

Flumgio

Website

https://flumgio.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FLUM UK is a privately held UK disposable vape brand selling nicotine-based smoking cessation alternatives through direct-to-consumer e-commerce (flumgio.co.uk) and a B2B wholesale channel, operating with a 6-person team based in Greater Manchester.

Ownership category

akta.pro rank

Product category

Disposable Vape Products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

akta.pro secondary industries

Disposable Vape Retail (CRANAEAI), Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF)

Keywords

• Disposable vape products
• Smoking cessation devices
• Nicotine vape alternatives
• Wholesale vape distribution
• E-cigarette retail

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Disposable Vape Product Sales: Revenue generated from direct sales of FLUM-MI disposable vape devices to UK consumers and wholesale buyers. The product is a physical consumer goods item with e-liquid pre-filled, sold through both direct-to-consumer e-commerce and B2B wholesale channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

FLUM UK manufactures and distributes the FLUM-MI and original Flum disposable vape devices — pre-filled, pocket-sized e-cigarettes available in 15+ flavor variants — as smoking cessation alternatives for adult smokers. The company sells directly to UK consumers through its own e-commerce website and to retailers/distributors via a wholesale inquiry channel.

Product overview

FLUM UK (Official) is the UK-focused website for Flum, a disposable vape company. The product portfolio consists of the original Flum disposable vape (launched 2020 in the USA) and the newer FLUM-MI variant available in the UK market. Both products are disposable e-cigarettes designed as smoking cessation alternatives, with e-liquids that undergo rigorous quality and safety testing. The company operates a wholesale distribution channel and product authentication verification system.

Differentiator

Problem solved

Functional benefit

Brands

• FLUM-MI: Disposable vape product line sold by FLUM UK.

Products and services

• FLUM-MI Disposable Vape A pocket-sized, pre-filled disposable vape device available in multiple flavor variants, marketed to adult smokers as an alternative to help quit traditional cigarettes. E-liquid undergoes rigorous quality and safety testing and meets PMTA, TPD, and TRPR regulatory standards.
• Flum Disposable Vape (Original) The original Flum disposable vape was the company's flagship product introduced in 2020 in the USA. It is a pre-filled e-cigarette designed as an alternative to traditional cigarettes and is part of the FLUM UK product portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hayati: Hayati is an emerging disposable vape brand scaling rapidly in the UK. It overlaps with FLUM UK on product format and target segment but is at an earlier stage of brand establishment.

Direct peers

• IVG (I VG): IVG is a UK-based vape brand offering disposables, e-liquids and pod kits. It competes with FLUM UK on disposables and shares the UK-centric GTM and wholesale distribution model.
• SKE Crystal: SKE Crystal is a UK-focused disposable vape brand with strong convenience-store distribution. It overlaps directly with FLUM UK on product format, target customer, and retail/wholesale channels.
• Lost Mary: Lost Mary is a sister-brand to Elf Bar focused on disposable vapes and a top UK shelf competitor. It competes head-to-head with FLUM UK on flavor range, pocket-sized format, and mass-market retail distribution.
• Geek Bar: Geek Bar is a widely distributed disposable vape brand competing on flavor, nicotine strength, and form factor. It targets the same UK adult smoker segment as FLUM UK through convenience and online channels.
• Elf Bar: Elf Bar is a leading global disposable vape brand with a strong UK retail presence. It is the most direct competitor to FLUM UK in the single-use disposable format, flavor variety, and convenience-store channel.
• Dinner Lady: Dinner Lady is a UK-based vape brand offering disposables and e-liquids with established wholesale distribution. It is comparable to FLUM UK as a UK-focused, multi-channel vape brand operating in the same category and channels.

Broad incumbents

• blu: blu is Imperial Brands' vape brand operating in the UK with pod-based and disposable products. It is comparable to FLUM UK as a large, regulated vape retailer but with a broader product portfolio.
• JUUL: JUUL is a major pod-based vape brand with global scale. While it shares the regulated nicotine-vape category with FLUM UK, it operates primarily through pod systems rather than disposables.
• Vuse: Vuse is BAT's vape brand offering pod-based and disposable devices at scale globally. It overlaps with FLUM UK as a regulated, mass-market vape offering but competes primarily through pod systems rather than disposables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/flumuk
• YouTubeyoutube.com/@FLUMUK
• Facebookfacebook.com/flumgio
• Instagraminstagram.com/flumuk
• LinkedInlinkedin.com/company/flum-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLUM UK (Official)