FLUPA

What FLUPA does

FLUPA (France Luxembourg User Experience Professionals' Association) is a non-profit professional association founded in 2008 in Luxembourg and re-domiciled to France in 2018. It serves as the first and leading French-speaking association dedicated exclusively to UX professionals, operating across France, Luxembourg, Belgium, and Switzerland through a network of 16 local antennas. The association's core offerings are event-based: the annual UX Days conference in Paris (800+ participants), the UX Camp barcamp format, and a network of local antenna meetups, afterworks, and workshops. Additional products include thematic days on specialized UX topics, the annual Design Challenge inter-antennes competition, a free video archive on Vimeo/YouTube, and a Slack community. The association is entirely volunteer-run with no paid employees, managed by a Board of Directors elected annually by members.

FLUPA's revenue model is non-commercial and relies on annual membership dues (€20 reduced rate, €50 regular, €500-1,000 corporate), event ticket sales for UX Days and UX Camp, corporate sponsorships from UX-related companies (UX Republic, Klee Group, Testapic, Zenika, Oxiane, École Gobelins), and a government subsidy from Banque des Territoires (Caisse des Dépôts). The marketing and distribution approach is community-led, leveraging organic social media, Meetup, Slack, email newsletters, and word-of-mouth within the UX professional community. The association reports 2,550 community members, 11,000+ social media followers, and 70+ local meetups per year. Technology infrastructure is limited to standard community platforms (WordPress, Slack, YouTube, Vimeo, Meetup) with no proprietary technology or AI capabilities.

Name

FLUPA

Legal name

Association Flupa

Website

https://flupa.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FLUPA is a French-speaking non-profit association dedicated to UX professionals, operating across France, Luxembourg, Belgium, and Switzerland. It runs the annual UX Days and UX Camp events, a network of 16 local antennas, and serves 2,550 community members through volunteer-led events, training, and networking.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Dues: Individual membership fees provide the primary recurring revenue for the association. Members pay annual dues to join and participate in governance, attend events at reduced rates, and access member-only benefits.
2. Event Ticket Sales: Revenue from selling tickets to major events including UX Days (annual flagship conference) and UX Camp (barcamp format). Ticket prices are kept affordable for accessibility.
3. Corporate Memberships and Sponsorships: Companies can purchase organizational memberships (500-1000€ annually based on size) and sponsor events to gain visibility among the UX professional community.
4. Government Subsidies: FLUPA received a subsidy from Banque des Territoires (Caisse des Dépôts) to support exploration of new projects and deployment of local initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

FLUPA is a non-profit professional association that organizes events, training, and community spaces for French-speaking UX professionals. Its core deliverables include the annual UX Days national conference, the UX Camp barcamp, thematic days on specialized UX topics, a network of 16 local antennas running meetups and afterworks across four countries, an inter-antenna design challenge, a Slack-based online community, a free public video archive of recorded talks, and individual and corporate membership programs.

Product overview

FLUPA is a non-profit association serving as the premier French-speaking community for User Experience professionals. Rather than offering a unified software platform, FLUPA provides a portfolio of event-based and community services: its flagship offerings include the annual UX Days conference, the UX Camp barcamp, and a network of local antenna chapters hosting regular meetups and afterworks. The association also organizes the Design Challenge inter-antennes competition and Thematic Days. Membership programs offer benefits like early event access and discounts, while the community is further supported through an online Slack platform and a free video archive of past conference recordings.

Differentiator

Problem solved

Functional benefit

Brands

• UX Days: Annual flagship conference event for UX professionals in the francophone community, held in Paris.
• UX Camp

Products and services

• UX Days Annual multi-day national conference that brings together French-speaking UX professionals for talks, workshops, and networking. Designed for UX designers, researchers, product designers, and design leaders across France, Luxembourg, Belgium, and Switzerland.
• UX Camp Barcamp-style community unconference run by FLUPA, with sessions proposed and led by attendees themselves. Targets UX practitioners who prefer peer-driven knowledge sharing over traditional conference formats.
• Local Antennas (Antennes Locales) Network of 16 local community chapters across France, Luxembourg, Belgium, and Switzerland that organize recurring meetups, apéros UX, and afterworks for UX professionals in their region. Each antenna operates as a local hub for peer networking and informal professional development.
• Design Challenge Inter-Antennes Annual design challenge that brings together members from FLUPA's different local antennas to collaborate on a shared UX design problem, fostering cross-regional collaboration within the community.
• Thematic Days (Journées Thématiques) Single-day specialized events focused on specific themes within UX practice, offering deeper dives into particular topics than the broader UX Days conference.
• FLUPA Individual Membership Annual membership program for individual UX practitioners, priced at 25€ (reduced tier for students and job seekers) and 50€ (standard tier) per year, providing access to the association's community and benefits.
• FLUPA Corporate Membership Annual corporate membership program tiered by company size: small companies (≤10 employees) at 500€/year, medium companies (11–50 employees) at 750€/year, and large companies (>50 employees) at 1,000€/year, offering visibility within the French UX ecosystem and support for internal UX teams.
• FLUPA Online Community (Slack) Free Slack-based online community that enables ongoing peer discussion and knowledge sharing among French-speaking UX practitioners beyond in-person events.
• FLUPA Video Archive Public online repository of recorded talks from FLUPA's events, hosted on YouTube and Vimeo, providing free access to French-language UX content for the broader community.

Quantifiable outcome

• 2,550 community members and 800+ annual conference attendees demonstrate the scale of professional engagement FLUPA facilitates.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Designer éthiquesminorStrategic or Co-development Partner · 1 January 2017FLUPA co-organized the first edition of the Ethics by Design conference with Designer éthiques association in 2017, combining UX expertise with ethical design focus.
• WebibliminorGTM or Marketing Partner · 16 June 2016Webibli partnered with FLUPA UX Days 2016 to provide a book corner and lending platform for participants, promoting knowledge sharing and reading culture within the UX community.
• ARACT de MetzminorStrategic or Co-development Partner · 11 April 2013ARACT (Association Régionale pour l'Amélioration des Conditions de Travail) de Metz partnered with FLUPA to organize an afterwork event on ergonomics normalization, providing venue support and organizational collaboration.
• Various Sponsors (UX Republic, Klee Group, Testapic, Zenika, Oxiane, École Gobelins)minorGTM or Marketing PartnerMultiple companies sponsor FLUPA events at various tiers (Platinum, Silver), providing financial support in exchange for brand visibility and access to the UX professional community.
• Cité des Sciences et de l'IndustriecoreGTM or Marketing PartnerFLUPA's flagship UX Days event is hosted at Cité des Sciences et de l'Industrie in Paris, a prestigious venue that provides facilities and credibility to the annual conference.
• École de design de Nantes AtlantiqueminorStrategic or Co-development PartnerFLUPA partnered with École de design de Nantes Atlantique and CNRS for a thematic day on 'UX in resonance: between sciences and practices' in March 2026, creating bridges between researchers, designers, and practitioners.
• GDR IHMminorStrategic or Co-development PartnerFLUPA collaborated with GDR IHM (French research group on Human-Computer Interaction) for the thematic day on research-practice dialogue in UX design.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UXPA France: French chapter of the global UXPA network serving French-speaking UX practitioners. Competes with FLUPA in the same geography and target audience of French UX professionals.
• UXPA (User Experience Professionals Association): Global non-profit UX professional association organizing conferences, chapters, and certification programs. Most direct comparable to FLUPA's mission of advancing UX as a profession through community events and member benefits.
• IxDA (Interaction Design Association): International non-profit for interaction designers running Interaction conferences and a worldwide local chapter network. Directly comparable to FLUPA's local-antenna model and conference-driven value proposition.
• IxDA Paris: Paris local chapter of IxDA running UX meetups and events in FLUPA's primary market. Closely overlaps in audience, format (meetups, talks), and geography.
• Designer Éthiques: French association promoting ethical design practices; co-organized the Ethics by Design conference with FLUPA in 2017. Operates in the same francophone UX community space with adjacent mission.

Regional players

• AIGA (Professional Association for Design): Long-standing US-based design professional association with chapters, conferences, and advocacy. Comparable professional association model but US-focused rather than francophone.
• La Mêlée: French digital ecosystem association based in Toulouse organizing tech events and community programs. Comparable non-profit association structure serving French digital professionals but broader than UX.

Others

• Smashing Magazine: Independent web/UX design publication and conference organizer running SmashingConf. Comparable UX-focused publishing and events, but operates as a commercial publishing business rather than volunteer association.
• UX Collective: Large online Medium-based publication and community for UX practitioners. Represents the free, content-driven alternative that competes for FLUPA's audience's attention.

Broad incumbents

• Nielsen Norman Group: Established UX research and training firm offering paid courses, conferences (UX Conference), and reports. Competes with FLUPA for UX practitioner attention but through paid training rather than volunteer-led community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flupa
• YouTubeyoutube.com/c/Flupa
• Facebookfacebook.com/flupaflupa
• LinkedInlinkedin.com/company/assoflupa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLUPA