Flying Cloud

What Flying Cloud does

Flying Cloud is a UK-based boutique professional services firm founded in 2009 by Leandra Ashton that delivers embodied communication, leadership, and wellbeing experiences to corporate clients, public-sector organisations, educational institutions, and private individuals. Its commercial offering is organised into three service lines: in-person and live-online workshops (including signature programmes such as 'The Power of You', 'Rooted We Rise', 'Influencing', and 'Forum Theatre'), immersive retreats combining meditation, movement, breathwork, and nature-based practices, and personalised one-on-one coaching addressing communication, confidence, stress, rest, and female wellbeing.

The underlying 'technology' is human capital rather than software: a small crew of six credentialed facilitators drawn from RADA, Cambridge, Oxford, Royal Drawing School, Royal Welsh College of Music & Drama, and Trinity Laban, with secondary qualifications in yoga, somatic experiencing, GYROTONIC, and Pilates. The methodology integrates theatrical performance techniques with somatic and ancient wellness practices into a proprietary embodied-learning curriculum. There is no digital platform, API, app, or e-commerce layer; all bookings are initiated via email enquiry ([email protected]).

Revenue mechanics are bespoke-quote professional services sold directly to enterprise (e.g., Julius Bär, dentsu, UM, Champagne Bollinger, Taylor's Port), government and healthcare (NHS, Samaritans, Visit York), education (Cambridge Judge Business School), and consumer segments. The firm operates globally with delivery confirmed in the UK, continental Europe, the US (New York to San Francisco), New Zealand, and the Middle East. Pricing is not publicly disclosed and there is no online booking or self-serve transaction capability, which constrains scalability but is consistent with a high-touch, relationship-driven model.

Name

Flying Cloud

Legal name

Flying Cloud

Website

https://flyingcloud.life

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Flying Cloud is a UK-based boutique professional services firm founded in 2009 that delivers embodied communication, leadership, and wellbeing workshops, retreats, and one-on-one coaching to corporate clients, public-sector organisations, educational institutions, and individuals globally.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Executive coaching services
• Communication training workshops
• Leadership development programs
• Corporate wellness retreats
• Embodied learning facilitation

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Workshops: Interactive workshops offered both in-person and live-online to organisations and individuals covering communication skills, leadership, and personal development. Customised programmes for corporate clients.
2. Retreats: Retreat experiences held in beautiful spaces combining meditation, creativity, movement, rest, dreamwork, yoga, nature, and nourishing food for personal transformation.
3. One-on-one Coaching: Personalised coaching sessions available in-person or online to address communication, confidence, stress, rest, recovery, sleep, and wellbeing issues. Sessions can be taken ad hoc or as part of a development programme.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Flying Cloud delivers experiential professional development services for organisations and individuals, comprising interactive workshops (The Power of You, Rooted We Rise, Influencing, Forum Theatre), immersive retreats combining meditation, movement, yoga and dreamwork, and personalised one-on-one coaching. Services are offered both in-person (globally) and live-online and are priced via direct enquiry rather than public rate cards.

Product overview

Flying Cloud is a coaching and personal development services company offering workshops, retreats, and one-on-one coaching. Their workshop portfolio includes 'The Power of You' (communication skills), 'Rooted We Rise' (women's leadership), 'Influencing' (challenging conversations), and 'Forum Theatre' (workplace communication through theatre). These offerings are complemented by one-on-one coaching sessions and immersive retreats. The company was founded in 2009 by Leandra Ashton and has over 20 years of experience working with individuals and companies to improve communication and inspire innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Power of You Interactive workshop supporting participants to rethink and re-define their powers of communication in front of audiences of any size, offered in-person or live-online. Raises awareness of communication habits, provides alternative choices for body, voice, and mind, and enables experience with take-away exercises.
• Rooted We Rise Transformative workshop space for women leaders to re-emerge rested, reconnected, and inspired. Bridges leading-edge science and ancient practices to support authentic leadership and impact without compromising wellbeing.
• Influencing Workshop Workshop focusing on how to flex and connect with different personalities and communication preferences during challenging communications. Covers stress response management, holding space, and adapting energy levels, language, and physicality to varied scenarios.
• Forum Theatre Highly interactive workshop using original theatre performance to reflect communication or cultural challenges within the workplace. A short play opens up discussions, provokes group reflection, and brings about change.
• One on One Coaching Personalised coaching sessions delivered in-person or online to help release limiting physical, vocal, and mental patterns. Covers communication, confidence, nerves, stress and anxiety, rest and relaxation, recovery, sleeping issues, and female wellbeing. Sessions can be taken ad hoc or as part of a development programme.
• Retreats Retreat experiences held in beautiful spaces that support reawakening of body and mind. Weaves relaxation and inspiration through meditation, creativity, movement, rest, dreamwork, yoga, nature connection, and nourishing food.

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Calm: Mass-market meditation and sleep app with a Calm Business arm selling subscriptions to employers. Overlaps with Flying Cloud's meditation, rest, and wellbeing pillar but is a digital incumbent rather than a facilitator-led service provider.
• Hult Ashridge Executive Education: Global executive education business (Hult/Ashridge) offering custom and open-enrolment leadership programmes. Comparable to Flying Cloud at the bespoke corporate programme end but operating at much larger scale with permanent faculty and a global campus footprint.
• BetterUp: Venture-backed enterprise coaching and wellbeing platform offering 1:1 coaching, workshops, and AI-driven content. Competes for the same corporate L&D and wellbeing budget as Flying Cloud but with a technology-enabled, scalable model rather than boutique in-person delivery.
• Center for Creative Leadership: Large global leadership development organisation offering experiential programmes, coaching, and retreats. Operates as a broader incumbent in the same leadership development space as Flying Cloud, with much greater scale and a wider portfolio.
• Headspace: Global meditation and wellbeing platform with a B2B arm (Headspace for Work) selling into enterprise wellbeing budgets. Adjacent to Flying Cloud's mindfulness, breathwork, and wellbeing retreat offerings, but delivering via a digital subscription model rather than facilitator-led experiences.

Direct peers

• The Performance Coach: UK executive coaching practice delivering workshops and one-on-one coaching on performance, communication, and leadership. Closely comparable to Flying Cloud in offering bespoke corporate training and 1:1 coaching to senior professionals.
• Roffey Park Institute: UK executive education provider focused on leadership development, organisational change, and personal growth. Comparable to Flying Cloud in delivering experiential leadership programmes to corporate and public-sector clients, with a similar residential/retreat-based format.
• Barefoot Coaching: UK-based coaching and personal development company offering workshops, retreats, and coach training. Overlaps with Flying Cloud's coaching and wellbeing retreat portfolio and serves a similar UK-and-international client base of professionals and organisations.
• The Mind Gym: UK-founded corporate training company that delivers experiential in-person and live-online workshops on communication, leadership, and performance. Closely comparable to Flying Cloud in target buyer (enterprise L&D), delivery format (interactive workshops), and use of physical/embodied methodologies to drive behaviour change.

Emerging players

• Praxis Labs: Early-stage leadership and inclusion training platform combining VR/AI simulations with workshops. An emerging player at the intersection of leadership development and experiential learning, partially overlapping with Flying Cloud's leadership and communication programme thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flying-cloud-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flying Cloud