Flying Fish Seafoods Co Ltd

What Flying Fish Seafoods Co Ltd does

Flying Fish Seafoods Co Ltd is a UK-based B2B wholesale distributor of fresh Cornish fish and seafood to professional chefs and restaurants. Founded in 2006 by Johnny Godden, the company is headquartered in Indian Queens, Cornwall, and operates a single processing and distribution site that supplies chefs across the United Kingdom, including named Michelin-star accounts such as The Fat Duck, Le Manoir Aux Quat'Saisons, and The Waterside Inn. The operating model is built around a 48-hour ship-to-plate cold chain: knowledgeable buyers work from dawn at day boat markets in Brixham, Newlyn, and Plymouth, while an in-house delivery fleet travels overnight so that fish arrives at restaurants at first light ready for service.

The product is essentially a vertically coordinated supply service rather than a discrete SKU catalogue. Core offerings include fresh fish, farmed fish, shellfish, scallops, salmon, and specialty seafood sourced from Cornish day boats, local Cornish fishermen, and international artisan suppliers in Scotland and the Rungis market in Paris. Bespoke preparation services (skinning, pin-boning, filleting) and a sustainability advisory service are layered on top of the delivery product. Each customer is assigned a dedicated representative, many of whom are former kitchen professionals, providing menu and seasonality consultation alongside order taking.

The business model is straightforward wholesale. Revenue is generated through transaction-based pricing on each order, with prices quoted verbally at order placement, confirmed on invoice, and settled by end of month following invoice date. Pricing fluctuates daily with external market conditions outside the company's control, exposing margin to commodity volatility. Go-to-market is enterprise field sales targeting professional chefs, with growth driven by word-of-mouth within the culinary community, ISO 9001, ISO 14001, and SALSA food-safety credentials, and the visible endorsement of high-profile chef customers. The company is privately held, founder-led, and shows no evidence of external investment, acquisitions, or public listing.

Name

Flying Fish Seafoods Co Ltd

Legal name

Flying Fish Seafoods Company Limited

Website

https://flyingfishseafoods.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industry

Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA)

Keywords

• Wholesale seafood distribution
• Fresh fish supply
• Cornish seafood
• Restaurant seafood supply
• Seafood wholesale

Headquarters

HQ city

Indian Queens, Cornwall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Seafood Sales: B2B wholesale distribution of fresh and prepared fish, crustaceans and molluscs to professional chefs and restaurants. Products are sold with preparation instructions (skinned, pin-boned, filleted etc.) according to customer requirements. Pricing is market-based and fluctuates daily based on external market conditions. Payment terms typically require settlement by end of month following invoice date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Flying Fish Seafoods Co Ltd is a B2B wholesale seafood supplier delivering fresh Cornish fish and seafood to professional chefs and restaurants across the United Kingdom within 48 hours of catch. The company sources from day boat fishermen at Brixham, Newlyn, and Plymouth markets, local Cornish fishermen, and artisan suppliers in Scotland and the Rungis market in Paris. It provides bespoke preparation services (skinning, pin-boning, filleting) and dedicated account representatives with kitchen expertise to advise chefs on seasonal and sustainable choices.

Product overview

Flying Fish Seafoods operates as a unified seafood supply service built around a single core offering: delivering the finest Cornish fish and seafood to professional chefs across the UK within 48 hours of catch. The service combines fresh seafood procurement from day boats at Brixham, Newlyn, and Plymouth markets with bespoke customer support, where dedicated representatives advise chefs on seasonal selections. Their main product is the wholesale seafood delivery service itself, supplemented by preparation services (filleting, skinning, pin-boning) and sustainability advisory support. The company sources from Cornish day boats, local fishermen, and international specialty suppliers including Rungis market in Paris and Scottish artisan producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cornish Seafood Delivery Wholesale delivery service of fresh Cornish fish and seafood to professional chefs and restaurants across the UK within 48 hours of catch. Includes fresh fish, farmed fish, shellfish, scallops, salmon, and specialty seafood sourced from day boats at Brixham, Newlyn, and Plymouth markets, local Cornish fishermen, and artisan suppliers in Scotland and the Rungis market in Paris.
• Seafood Preparation Services Custom seafood preparation options performed by the company's award-winning team, including skinning, pin-boning, filleting, and other chef-specific preparation requirements to customer specifications.

Quantifiable outcome

• 48-hour delivery from ship to plate - industry-leading speed
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Cornwall Good Seafood GuidecoreStrategic or Co-development PartnerFlying Fish aligns closely with the Cornwall Good Seafood Guide to ensure the business stays up to date with the most recent sustainability advice. The company displays the CGSG Supporter logo and references the guide in product information.
• Royal Academy of Culinary ArtsminorStrategic or Co-development PartnerFlying Fish works with schools, businesses and charities in association with the Royal Academy of Culinary Arts to help educate the next generation of consumers and chefs about fishing and sustainability.
• Day Boat Fishermen (Brixham, Newlyn, Plymouth)coreOthersFlying Fish sources from day boat fishermen operating from Brixham, Newlyn and Plymouth seafood markets. These fishermen bring their catch to the markets where Flying Fish buyers select the finest seafood each morning.
• Local Cornish FishermencoreOthersLocal fishermen bring their catch directly to Flying Fish's door. The company supports these local suppliers and ensures they follow the strictest welfare standards.
• Artisan Suppliers (Scotland and Rungis, Paris)minorOthersArtisan suppliers source sustainable, speciality products from Scotland and the Rungis market in Paris, providing Flying Fish with additional premium products beyond Cornish catch.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• New England Seafood International: UK-based vertically integrated seafood processor and supplier serving retail, foodservice and wholesale channels. Comparable in seafood handling capability but operates at industrial scale rather than chef-direct.
• Bidfresh (formerly Blue Fish): UK foodservice seafood and fresh-produce group operating multiple regional seafood brands and depots. Overlaps with Flying Fish on B2B seafood distribution to restaurants but at significantly greater scale and category breadth.

Direct peers

• Direct Seafoods: Major UK seafood supplier delivering fresh and frozen fish to restaurants, hotels and caterers. Operates a similar field-sales model with nationwide next-day delivery from regional depots, making it a close operational peer.
• The Fish Society: Online and wholesale UK fishmonger delivering fresh and frozen seafood to homes and businesses. Comparable B2B supply model with nationwide reach, though distributed via courier rather than Flying Fish's overnight chef-direct fleet.
• Ruskim Seafoods: UK wholesale seafood supplier focused on fresh and frozen fish for restaurants and caterers. Comparable B2B customer base, product range and daily-delivery operating model.
• Kingfisher Fish & Seafood: UK fresh seafood distributor serving restaurants and foodservice with daily nationwide delivery. Similar B2B wholesale model targeting professional kitchen customers.
• James Knight of Mayfair: London-based premium fishmonger supplying high-end restaurants, hotels and private chefs across the UK. Closely comparable to Flying Fish on customer profile (Michelin-level chefs) and value-added preparation services.
• M&J Foods: One of the UK's largest specialist seafood wholesalers supplying restaurants and foodservice operators nationwide. Comparable to Flying Fish as a B2B fresh seafood distributor to professional chefs, though at much larger scale and broader product range.

Regional players

• W. Harvey & Sons: South West England seafood wholesaler serving restaurants in the region. Comparable on geography and Cornish/South Coast supply relationships, though operating at a more regional rather than nationwide scale.
• Cornish Fish Direct: Cornwall-based online seafood supplier delivering fresh Cornish fish to homes and small businesses. Overlaps with Flying Fish on Cornish provenance and direct-to-customer delivery, though targeting consumers and small trade rather than Michelin-level chefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flying-fish-seafoods-co-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flying Fish Seafoods Co Ltd