Flying Pig
Flying Pig is a Belgian mobile bar and outdoor event company that organizes free aperitif gatherings in public town squares across approximately 10 municipalities in the Antwerpen province during the summer season, monetizing through on-site beverage sales, private events, food truck partnerships, and sponsorships, supported by a proprietary PIG token cashless payment system.
- Company typePrivate
- Founded-
- HeadquartersAntwerp, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flying Pig does
Flying Pig is a Belgian outdoor event company that organizes aperitif gatherings in public town squares across Flanders. Founded in 2013 and based in Antwerpen, the company operates as a mobile bar concept that deploys beverage service, food trucks, live music, and decorative lighting across approximately 10 Belgian municipalities during the summer season. With a lean team of five covering partnerships (Tom), logistics and finance (Koen), music and sound coordination (Quinten), music and DJ coordination (Jean-Marc), and marketing and communications (Kevin), Flying Pig runs roughly 24 to 25 events per year from May through September.
The company's core product is the Flying Pig Events series, an outdoor aperitif experience designed around Belgian social culture, supported by a proprietary cashless payment infrastructure called the PIG Token system. The PIG Token operates on a 1:1 basis with the Euro (1 PIG equals €1), remains valid for six months across all events, and supports wallet top-up via a mobile application, physical RFID cards, and QR codes. The system also incorporates an RFID-enabled eco-cup return mechanism with a €1 deposit designed to reduce single-use waste across events.
Flying Pig's business model rests on four revenue streams: on-site beverage sales using the PIG token system as the primary driver; private event bookings for corporate events, birthday parties, and afterwork gatherings; food truck partnerships generating venue and facility fees; and sponsorship opportunities connecting local businesses with the event audience. Public events are free to attend, with monetization occurring entirely on-site through consumption. The company is privately held with no parent organization, no institutional funding, and no public listing, operating as an independently financed lifestyle event business anchored in the Antwerpen region.
Flying Pig firmographics
Firmographics- Name
- Flying Pig
- Legal name
- Flying Pig
- Website
- https://flyingpig.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flying Pig is a Belgian mobile bar and outdoor event company that organizes free aperitif gatherings in public town squares across approximately 10 municipalities in the Antwerpen province during the summer season, monetizing through on-site beverage sales, private events, food truck partnerships, and sponsorships, supported by a proprietary PIG token cashless payment system.
- Ownership category
- akta.pro rank
Where Flying Pig is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Flying Pig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Beverage Sales: Primary revenue stream from selling beverages at events using the PIG token system. Customers purchase tokens (1 PIG = €1) which are used to buy drinks. Eco cups cost €1 additional deposit.
- Private Event Bookings: Revenue from hosting private events including corporate events, birthday parties, and afterwork gatherings. Contact via [email protected] for custom proposals.
- Food Truck Partnerships: Each event features a varied selection of food trucks providing street food, generating revenue through venue/facility provision.
- Sponsorships: Sponsorship opportunities available for businesses wanting exposure to Flying Pig's audience. Various partnership options to connect sponsors with the event audience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard drink token |
| Other | Pay-as-you-go | Payment Methods |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Flying Pig product offering
Product offeringCore offering
Flying Pig organizes outdoor aperitif events at public town squares across Belgian municipalities, providing bar service, food truck venue, live music, and atmospheric decoration in a festive setting. The company runs a proprietary PIG token cashless payment system (1 PIG = €1) using RFID top-up cards and QR code wallet integration, alongside private event bookings for corporate and private celebrations.
Product overview
Flying Pig is an outdoor event company specializing in summer aperitif events held at public squares across Belgian towns. The core product consists of Flying Pig Events (outdoor aperitif gatherings with street food, local music artists, and decorative ambiance) supported by the Flying Pig Cashless token-based payment system. Private Events are offered as a customization option for company events, birthday parties, and afterwork gatherings. The company operates across multiple Belgian municipalities including Antwerpen, Brasschaat, Lier, Edegem, Geel, and Turnhout, with a team covering partnerships, logistics, finance, music coordination, and marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Flying Pig Events Outdoor aperitif events held at public squares and venues across Belgian towns, featuring street food, local artists, decorative lighting, and a festive atmosphere for socializing. Open to the general public on scheduled dates during the May–September summer season.
- Flying Pig Cashless (PIG Token System) Token-based cashless payment system where 1 PIG token equals €1. Customers top up via app, physical RFID top-up cards, or QR code; tokens remain valid for 6 months across all Flying Pig events. Supports bank card, Visa, ApplePay, and GooglePay. Includes an RFID-enabled eco-cup deposit/return system (€1 deposit refundable upon cup return).
- Private Events Custom private event services including company events, birthday parties, and afterwork gatherings hosted at Flying Pig locations, with catering, cocktails, and entertainment arranged through direct quote-based proposals.
Companies that use Flying Pig
Customer profileSegments3 records
Ideal customer profiles3 records
Flying Pig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Flying Pig partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Various Food Truck VendorscoreFlying Pig partners with food truck operators to provide varied street food selections at each event. Each event features a selection of delicious food trucks that complement the beverage offerings and create a complete outdoor dining experience.
- Local Antwerp Musicians and ArtistscorePartnership with local musical talent from the Antwerp scene. Flying Pig hosts various artists and DJs throughout the summer season, featuring local talent across different music genres. Coordinated by Quinten (Music & Sound Coordinator) and Jean-Marc (Music & DJ Coordinator).
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Flying Pig competitors and assessment
Company assessmentEmerging players
- StrEat Food Truck Festivals: European touring food truck festival series that combines street food vendors with music and bar service in public spaces; comparable as a multi-city, mobile food-and-drink event concept.
Broad incumbents
- Lokerse Feesten: Long-running free-entry Belgian city festival in Lokeren featuring multiple stages, bars, and food vendors; broadly comparable as a Belgian outdoor festival concept with free public access and bar-driven economics.
- Rock Werchter: One of Europe's largest outdoor music festivals, organized annually in Flemish Belgium; relevant as an established Belgian outdoor event operator, though operating at a far larger scale.
- Pukkelpop: Major Belgian outdoor music festival with multi-day, multi-stage programming in Flanders; a broader incumbent in the same Belgian outdoor events category as Flying Pig.
- Tomorrowland: Belgium-based global outdoor festival organizer operating large-scale recurring music events; comparable as an established Belgian outdoor event operator, though at materially larger scale and different monetization.
Regional players
- Esperanzah! Festival: Boutique Belgian outdoor festival in Tielen (Lier region) combining music, food, and community atmosphere; shares Flying Pig's Flemish regional footprint and casual aperitif-style positioning at a larger festival scale.
- Reggae Geel: Belgian summer outdoor festival held in Geel — one of the same municipalities where Flying Pig operates — providing a regional event-based point of comparison in the same catchment.
Direct peers
- Bollekesfeest: Annual outdoor aperitif/drinks event in Antwerp combining local music, food, and beverages in a festive town-square setting — the closest product analog to Flying Pig's aperitif concept in the same region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Flying Pig social profiles
Digital presenceFlying Pig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flying Pig leadership team
Management profileNumber of profiles
Profiles5 records
Flying Pig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flying Pig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flying Pig
What does Flying Pig do?
Flying Pig organizes outdoor aperitif events at public town squares across Belgian municipalities, providing bar service, food truck venue, live music, and atmospheric decoration in a festive setting. The company runs a proprietary PIG token cashless payment system (1 PIG = €1) using RFID top-up cards and QR code wallet integration, alongside private event bookings for corporate and private celebrations.
Is Flying Pig a public or private company?
Flying Pig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flying Pig founded?
Flying Pig was founded in -1. It employs 1 to 10 people.
Where is Flying Pig based?
Flying Pig is headquartered in Antwerp, Belgium, in the Europe region.
How does Flying Pig make money?
Four revenue lines are on record. Beverage Sales are the primary driver. The others are private Event Bookings, food Truck Partnerships and sponsorships.
Who are Flying Pig's main competitors?
StrEat Food Truck Festivals is listed as an emerging player. Broad incumbents are Lokerse Feesten, Rock Werchter, Pukkelpop and Tomorrowland. Regional players are Esperanzah! Festival and Reggae Geel. Bollekesfeest is listed as a direct peer.
Does Flying Pig have an API?
No public API is recorded for Flying Pig.