Florida Mental Health Counselors Association (FMHCA)

What Florida Mental Health Counselors Association (FMHCA) does

Florida Mental Health Counselors Association (FMHCA) is a 501-style professional membership association founded in 1984 and headquartered in Loxahatchee Groves, Florida. It is the only organization in Florida dedicated exclusively to Licensed Mental Health Counselors (LMHCs), and it operates as the state chapter of the American Mental Health Counselors Association (AMHCA). FMHCA also extends services to adjacent mental health professionals including LCSWs, LMFTs, Registered Mental Health Counselor Interns, and counselor education students. Its core offerings include a Wild Apricot-powered membership portal, the InSession Magazine quarterly e-publication, a member forum, live and on-demand webinars, regional events, and a portfolio of conferences and summits (Annual FMHCA Conference, Mental Health+ AI Summit, Counselor Education Summit, Private Practice Summit, Virtual Summit).

FMHCA monetizes through membership dues, event registration fees, advertising in InSession Magazine, merchandise sales through The FMHCA Store, and event sponsorship packages. The organization maintains a formal legislative advocacy function with a paid lobbyist (Corinne Mixon at Rutledge Ecenia) and a Political Action Committee, positioning it as a regulatory and policy voice for LMHCs in Florida. It also participates in cross-organization coalitions such as the EIC Collaborative and serves as a resource conduit to bodies including the 491 Board, the Florida Department of Children and Families, NAMI, NASW, and AAMFT.

The GTM motion is community-led: members are acquired through the Wild Apricot portal (with Google, Microsoft, and Apple SSO), regional chapters, in-person and virtual events, and a recently expanded social media presence including TikTok. The organization operates with approximately 10 employees and has no disclosed revenue or external funding.

Name

Florida Mental Health Counselors Association (FMHCA)

Legal name

Florida Mental Health Counselors Association

Website

https://fmhca.wildapricot.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Mental Health Counselors Association (FMHCA) is a nonprofit professional membership association founded in 1984 serving Florida's Licensed Mental Health Counselors, with advocacy, continuing education, publications, and an annual conference.

Ownership category

akta.pro rank

Product category

Mental Health Professional Association

NAICS

Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLAFACAI

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Professional association services
• Mental health counseling
• Continuing education
• Professional advocacy
• Membership organization

Headquarters

HQ city

Loxahatchee Groves

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees for Licensed Mental Health Counselors and related mental health professionals in Florida
2. Event Registration: Fees for annual conferences, virtual summits, regional events, and professional development workshops
3. Publication Advertising: Advertising sales in InSession Magazine, the quarterly e-publication for Florida mental health professionals
4. Merchandise Sales: Sales through The FMHCA Store (bonfire.com)

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FMHCA is a nonprofit professional membership association that provides legislative advocacy, continuing education, networking, and practice resources to Licensed Mental Health Counselors (LMHCs) and related mental health professionals in Florida. It operates as the state chapter of AMHCA and delivers value through membership dues, events, webinars, summits, and the InSession publication.

Product overview

FMHCA operates as a membership-based professional association offering a unified platform centered on membership management, professional development, and community engagement. The core offering includes a membership portal powered by Wild Apricot, along with professional publications such as InSession Magazine. The organization provides structured learning through live and on-demand webinars, regional events, and annual conferences including the flagship Annual FMHCA Conference, Mental Health+ AI Summit, Counselor Education Summit, and Private Practice Summit. Additional offerings include a member forum for peer discussion, student resources, and an online merchandise store.

Differentiator

Problem solved

Functional benefit

Brands

• InSession Magazine: Official quarterly e-publication of FMHCA keeping Florida's mental health professionals informed and inspired, featuring expert articles, industry updates, and resources tailored to support LMHCs, LCSWs, and LMFTs.
• Mental Health+ AI Summit
• Counselor Education Summit
• Annual FMHCA Conference
• Private Practice Summit

Products and services

• FMHCA Membership Portal Online member portal for Florida mental health counselors, providing membership signup, account management, event registration, and member-only resources such as the member forum.
• InSession Magazine Digital magazine published by FMHCA for its members and the broader Florida mental health counseling community, distributed online via Issuu and supported by advertising.
• Annual FMHCA Conference The association's flagship in-person annual conference for LMHCs and related mental health professionals in Florida, providing continuing education, keynote sessions, and networking.
• Mental Health+ AI Summit Themed summit addressing the application of artificial intelligence and emerging technology in mental health counseling practice, available to members and the broader counseling audience.
• Counselor Education Summit Summit dedicated to counselor education, supervision, and academic issues affecting LMHCs and counselor educators in Florida.
• Private Practice Summit Summit aimed at counselors who own or operate private practices, addressing business, clinical, and regulatory aspects of independent practice.
• 2027 Virtual Summit Upcoming virtual summit scheduled for 2027, providing online continuing education and networking for the FMHCA membership.
• The FMHCA Store Branded merchandise store for FMHCA apparel and accessories, hosted on the Bonfire print-on-demand platform.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Mental Health Counselors AssociationcoreStrategic or Co-development PartnerFMHCA is a state chapter of the American Mental Health Counselors Association (AMHCA), the national organization for mental health counselors. This affiliation provides FMHCA members with access to national resources, advocacy efforts, and professional development opportunities beyond Florida.
• 491 Board (Florida Board of Clinical Social Work, Marriage & Family Therapy, and Mental Health Counseling)coreOthersFMHCA maintains a relationship with the 491 Board, the Florida regulatory board governing clinical social work, marriage and family therapy, and mental health counseling. The organization provides resources about board requirements and disciplinary reports to members.
• EIC CollaborativecoreStrategic or Co-development PartnerFMHCA participates in the EIC (Essential Instruction Collaborative) along with other Florida mental health professional organizations to share clinical updates, regulatory information, and coordinate professional advocacy efforts across the state.
• Florida Department of Children and FamiliesminorOthersFMHCA provides a link to the Florida Department of Children and Families as a professional resource for members.
• National Association of Social Workers (NASW)minorOthersFMHCA provides a link to NASW as a professional resource for members, supporting cross-profession collaboration.
• NAMI (National Alliance on Mental Illness)minorOthersFMHCA maintains a link to NAMI as a professional resource for mental health professionals in Florida.
• American Association for Marriage and Family Therapy (AAMFT)minorOthersFMHCA provides a link to AAMFT as a professional resource for members working with marriage and family therapy professionals.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of Social Workers (NASW): National professional association for social workers including LCSWs — a secondary FMHCA member segment. Comparable national membership/CE/advocacy model with state chapters that overlap FMHCA's Florida footprint.
• American Association for Marriage and Family Therapy (AAMFT): National professional association for marriage and family therapists — LMFTs constitute a secondary FMHCA member segment. Comparable membership-association model with state components operating in the same Florida regulatory ecosystem.
• American Mental Health Counselors Association (AMHCA): National parent organization of FMHCA and the primary professional association for mental health counselors in the U.S. Directly comparable as a membership association serving the same counselor constituency, but at national scope with overlapping advocacy, CE, and publication offerings.
• National Board for Certified Counselors (NBCC): Credentialing body that administers the NCMHCE licensure exam that FMHCA's members must pass. Comparable audience (LMHCs pursuing or maintaining licensure) and overlapping continuing-education ecosystem.
• American Counseling Association (ACA): The largest professional association representing counselors in the United States. Comparable in membership/advocacy/CE model to FMHCA, but broader in scope across all counseling specialties rather than LMHC-exclusive.

Direct peers

• Florida Association for Marriage and Family Therapy (FAMFT): Florida state association for LMFTs, another secondary FMHCA segment. Directly comparable model: state-level membership association providing advocacy, CE events, and legislative representation to a defined mental health professional cohort.
• Florida Psychological Association (FPA): Florida state association for psychologists, an adjacent mental health professional constituency. Comparable membership-association model operating in the same Florida regulatory and legislative environment as FMHCA.
• Florida Chapter of the National Association of Social Workers (NASW-FL): Florida state chapter of NASW serving LCSWs — one of FMHCA's secondary member segments. Directly comparable as a state-level professional membership association offering advocacy, CE, and events to mental health professionals in Florida.

Regional players

• Texas Licensed Professional Counselors Association (TLPCA): State association serving LPCs in Texas. Comparable to FMHCA as a single-state professional membership body focused on licensed counselors, with parallel advocacy, CE, and event functions in a different geography.
• California Association of Licensed Professional Clinical Counselors (CALPCC): California's state-level professional association for licensed professional clinical counselors. Closely mirrors FMHCA's structure, mission, and constituency (state LPCC/LMHCs) but operates exclusively in California rather than Florida.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fmhca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Florida Mental Health Counselors Association (FMHCA)