What FMN does

FMN is a Greek full-service communication agency founded in 2013 by CEO Nikos Michalos and headquartered in Alimos, Athens. The firm operates with a small core team of approximately six staff supplemented by a curated network of 26+ named influencer collaborators (its 'Faces' roster) and delivers six integrated service modules: Influencer Marketing, Event Planning, Social Media Management, Sponsorship Management, Media Planning, and Strategic Consulting. Its offering is organized around a proprietary 'narrative-driven' methodology that treats each campaign as a chapter in a client's brand story, with signature owned events such as Madwalk and the Colour Day festival functioning as recurring brand-storytelling platforms.

FMN serves consumer brands across fashion, beauty, food and beverage, retail, and hospitality, and has accumulated an enterprise-grade client roster that includes Starbucks, IKEA, L'Oreal, Lancôme, Maybelline, OPAP, Coca-Cola, Sephora, and Wolt, alongside Greek brands such as Korres, Dodoni, Fix, Folli Follie, and Athens Metro Mall. The firm has been recognized with multiple #1 rankings at the Influencer Marketing Awards and operates distribution through direct B2B client engagement plus its influencer Faces network.

Revenue is generated through project-based professional services engagements (custom quote-based, no publicly disclosed pricing). The company is privately held, bootstrapped with no disclosed external funding, and operates exclusively within Greece with no current geographic expansion beyond its domestic market. Underlying technology is minimal: there is no software platform, no API surface, and no disclosed AI/ML capabilities — the business is fundamentally a creative services agency rather than a technology vendor.

Name

FMN

Legal name

FMN

Website

https://fmn.gr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

FMN is a Greek full-service communication agency founded in 2013, offering influencer marketing, event planning, social media management, sponsorship management, media planning, and strategic consulting to enterprise consumer brands in Greece, anchored by a curated network of 26+ influencer collaborators.

Ownership category

akta.pro rank

Headquarters

HQ city

Alimos

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Influencer Marketing Services: FMN crafts authentic influencer partnerships that align with brand stories, building lasting partnerships beyond one-off collaborations and integrating influencers into ongoing brand narratives.
2. Event Planning Services: Creation of unforgettable branded events from concept to execution, designed with themes ensuring memorable and cohesive experiences with interactive elements and post-event storytelling.
3. Social Media Management: Strategic social media management curating online stories that resonate, building communities and fostering genuine connections through strategic content.
4. Sponsorship Management: Strategic navigation of brand partnerships, viewing sponsorships as vital strokes on the storytelling canvas, selecting opportunities that align with narrative and values.
5. Media Planning Services: Strategic media planning ensuring brand stories reach right audiences through curated channels and platforms, crafting cohesive visual and narrative identity.
6. Strategic Consulting: Insightful guidance shaping and refining narratives for long-lasting impact, developing brand stories and long-term narrative visions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FMN is a full-service communication and marketing agency that crafts influencer partnerships, plans and executes branded events, manages social media presence, negotiates sponsorships, plans media buys, and provides strategic consulting for brand narratives. Each service is integrated into a unified storytelling methodology in which every campaign is positioned as a chapter in a brand's communication journey.

Product overview

FMN is a communication agency offering a unified suite of marketing and brand services. The core offering consists of six interconnected service modules: Influencer Marketing (crafting authentic brand partnerships), Event Planning (creating themed brand experiences), Social Media Management (curating online brand narratives), Sponsorship Management (strategic brand partnership navigation), Media Planning (cross-platform brand story distribution), and Strategic Consulting (guiding long-term brand narrative development). These services work together as an integrated storytelling approach to elevate brands and craft success.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Authentic influencer partnership service connecting brands with influencers whose values align with the brand story, building lasting partnerships beyond one-off collaborations and integrating influencers into ongoing brand narratives. Targeted at consumer brand clients.
• Event Planning Full-service branded event creation from concept to execution, designing themed experiences with interactive elements and post-event storytelling to extend narrative impact beyond the event itself. Includes flagship events such as Madwalk and Colour Day festival.
• Social Media Management Strategic social media management curating online brand stories, building communities, and fostering genuine connections through content strategy combining creativity with data analysis. Targeted at brand clients seeking consistent digital presence.
• Sponsorship Management Strategic navigation of brand sponsorships, treating them as vital strokes on the storytelling canvas. FMN selects and manages sponsorship opportunities aligned with client brand narrative and values for mutually beneficial partnerships.
• Media Planning Strategic media planning service ensuring brand stories reach the right audiences through curated channels and platforms, crafting a cohesive visual and narrative identity across various media placements.
• Strategic Consulting Strategic consulting providing insightful guidance shaping and refining brand narratives for long-lasting impact, developing long-term narrative visions to guide strategic planning for brand clients.

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Kokkoris Optics x Linda FarrowminorGTM or Marketing PartnerCollaboration with Kokkoris Optics for an evening dedicated to the history of style featuring Linda Farrow, demonstrating FMN's ability to facilitate luxury brand partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/followmeCCC
• LinkedInlinkedin.com/company/followmenow
• Instagraminstagram.com/fmn.gr/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMN