FRANK MARTIN SONS, INC

What FRANK MARTIN SONS, INC does

Frank Martin Sons, Inc. is a family-owned heavy equipment dealership headquartered in Madison, Maine, with a second branch in Fort Kent Mills, providing statewide coverage across all Maine counties. Founded in 1952 as a John Deere agricultural dealer and tracing its roots to a 1920s potato brokerage by Marc and Antonio Martin, the company refocused in 1978 onto forestry and construction equipment and today holds authorized dealer relationships with six major OEMs: Tigercat, Hitachi, Kobelco, LiuGong, Palfinger, and Bobcat, with exclusive statewide Maine status for Hitachi, Kobelco, and LiuGong. The business sells new and pre-owned heavy equipment (excavators, wheel loaders, tractors, and forestry machines including harvesters, forwarders, feller bunchers, and skidders), supported by a parts department carrying OEM parts for Hitachi, Tigercat, LiuGong, Kobelco, Bobcat, Cummins, and Palfinger, a service department providing both in-shop and statewide road/field service, an equipment financing program, and trade-in valuation. The company is privately held under the Ouellette family across three generations, with Steven Ouellette as President and Owner; daily operations involve an 11+ person team across sales, parts, service, marketing, and shop functions. The technology stack is non-proprietary and built on Dealer Spike's third-party dealer management website platform used for inventory listings, customer inquiries, and online quote/parts ordering; there are no APIs, AI/ML systems, or proprietary software products.

Name

FRANK MARTIN SONS, INC

Legal name

Frank Martin Sons, Inc.

Website

https://fms-equipment.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Martin Sons, Inc. is a family-owned heavy equipment dealership in Maine selling new and pre-owned construction and forestry equipment from Tigercat, Hitachi, Kobelco, LiuGong, Palfinger, and Bobcat, supported by OEM parts, service, financing, and statewide road service.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Kent, Maine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new heavy equipment from authorized manufacturer brands including Tigercat, Hitachi, Kobelco, LiuGong, Palfinger, and Bobcat. Equipment includes excavators, wheel loaders, forestry machines, tractors, and attachments.
2. Pre-Owned Equipment Sales: Sales of pre-owned/used heavy equipment including various makes and models of excavators, wheel loaders, forestry equipment, and tractors at various price points.
3. Parts Department: Sales of genuine OEM parts for heavy equipment, forestry machines, construction equipment, trucks, and attachments. Parts include replacement parts, filters, hydraulic components, undercarriage parts, engine parts, and hard-to-find components. Parts are available online, shipped directly, or purchased in-person.
4. Service and Repairs: Heavy equipment service, repairs, and maintenance for forestry, construction, trucking, and material handling equipment. Services include routine maintenance, diagnostics, emergency repairs, hydraulic service, engine support, undercarriage work, and attachment service. Both shop service and field/road service available statewide.
5. Equipment Financing: Financing services for equipment purchases including payment plans, lease options, and financing applications. Finance department assists with Tigercat, Hitachi, and Kobelco equipment financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Frank Martin Sons, Inc. is a family-owned heavy equipment dealership selling new and pre-owned construction and forestry equipment from authorized manufacturer brands (Tigercat, Hitachi, Kobelco, LiuGong, Palfinger, and Bobcat). The dealership supports equipment sales with a parts department carrying genuine OEM parts, a service department offering in-shop and statewide road/field service, financing options, and trade-in valuation across two Maine locations.

Product overview

Frank Martin Sons, Inc. operates as a heavy equipment dealership offering a unified portfolio of products and services centered on construction and forestry equipment. The core offering consists of new and pre-owned equipment sales across multiple brands (Hitachi, Kobelco, LiuGong, Tigercat, Palfinger, Bobcat), supported by a dedicated Parts Department and Service Department providing OEM parts and maintenance/repair services. The company also offers financing services and trade-in valuation as add-on services. The product ecosystem is organized around equipment types including excavators, wheel loaders, tractors, forestry machines (feller bunchers, skidders, harvesters, forwarders), and attachments, with sales supported by in-shop and on-road field service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Equipment Sales (New & Pre-Owned) Sales of new and pre-owned heavy equipment including excavators, wheel loaders, tractors, and forestry machines from brands such as Hitachi, Kobelco, LiuGong, Tigercat, Palfinger, and Bobcat, serving construction and forestry professionals in Maine.
• Parts Department Genuine OEM parts supply for heavy equipment, forestry machines, construction equipment, trucks, and attachments. Carries parts for Hitachi, Tigercat, LiuGong, Kobelco, Bobcat, Cummins, and Palfinger. Parts are available online, shipped directly, or purchased in-person.
• Service Department Heavy equipment service, repairs, and maintenance for forestry, construction, trucking, and material handling equipment. Includes routine maintenance, diagnostics, emergency repairs, hydraulic service, engine support, undercarriage work, and attachment service. Offers both in-shop and on-road field service statewide.
• Financing Services Equipment financing options through an integrated finance department for purchasing new and used Tigercat, Hitachi, and Kobelco equipment, including payment plans and lease options.
• Trade-In Valuation Trade-in value assessment service for customers looking to upgrade their equipment.
• Hitachi Construction Equipment Line Full line of Hitachi excavators and wheel loaders for construction, excavation, sitework, utility work, road projects, and heavy construction applications.
• Kobelco Excavators Line Kobelco excavators known for digging performance, fuel efficiency, and operator comfort, ranging from compact to full-size machines.
• LiuGong Construction Equipment Line LiuGong wheel loaders and excavators designed for tough jobsite conditions with strong performance and practical features.
• Tigercat Forestry Equipment Line Purpose-built forestry machines for logging, land clearing, harvesting, processing, skidding, forwarding, and demanding woods work.
• Palfinger Forestry & Material Handling Equipment Line Lifting, loading, and handling solutions including truck-mounted loaders and cranes for forestry, trucking, construction, municipal, and material-handling applications.
• Bobcat Equipment Line Bobcat compact tractors, skid-steer loaders, and attachments for various construction and landscaping applications.

Quantifiable outcome

• Statewide Maine coverage including Aroostook, Penobscot, Somerset, Kennebec, Cumberland, and York Counties

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TigercatcoreChannel Partner/ Reseller/ DistributorAuthorized Tigercat forestry equipment dealer for Maine. Tigercat is known for demanding forestry applications including logging, harvesting, processing, skidding, forwarding, and land clearing. Frank Martin Sons represents Tigercat as a statewide dealer in Maine. The Tigercat line was added in the mid-1990s.
• Hitachi Construction MachinerycoreChannel Partner/ Reseller/ DistributorAuthorized Hitachi construction equipment dealer and the only statewide dealer in Maine for Hitachi construction equipment. Hitachi provides excavators and wheel loaders known for durability, productivity, and operator-friendly design.
• KobelcocoreChannel Partner/ Reseller/ DistributorAuthorized Kobelco excavator dealer and the only statewide dealer in Maine for Kobelco. Kobelco excavators feature digging performance, fuel efficiency, and operator comfort. Frank Martin Sons supports Kobelco customers across Maine with sales, service, parts, and product guidance.
• LiuGongcoreChannel Partner/ Reseller/ DistributorAuthorized LiuGong construction equipment dealer and the only statewide dealer in Maine for LiuGong. LiuGong provides dependable wheel loaders and excavators designed for tough jobsite conditions. Frank Martin Sons offers sales, service, parts, and support for LiuGong customers throughout Maine.
• PalfingercoreChannel Partner/ Reseller/ DistributorAuthorized Palfinger dealer for forestry, trucking, construction, municipal, and material handling applications. Palfinger provides lifting, loading, and handling solutions including truck-mounted loaders and cranes. Frank Martin Sons supports Palfinger customers with sales, service, parts, and knowledgeable support after the sale.
• BobcatminorChannel Partner/ Reseller/ DistributorAuthorized Bobcat dealer offering compact track loaders, skid-steer loaders, compact excavators, and compact tractors. Bobcat equipment is available through Frank Martin Sons' inventory with various financing options and promotions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nortrax: John Deere construction and forestry equipment dealer with locations across the Northeast US. Directly comparable dealership model serving construction and forestry professionals with new, used, parts, and service offerings.
• Milton CAT: Caterpillar equipment dealer serving Maine and broader New England with multiple locations. Direct competitor for construction and forestry equipment customers across the same geographic territory as Frank Martin Sons, with a heavier emphasis on the CAT brand.
• Chadwick-BaRoss: Heavy equipment dealer in New England offering Volvo CE and other construction equipment brands. Comparable business model with sales, parts, service, and financing offerings across similar customer segments.
• Whited Equipment Company: Caterpillar dealer serving northern New England including Maine, with construction and forestry equipment focus. Direct competitor in the Maine market for heavy equipment sales, parts, and service.

Broad incumbents

• Cervus Equipment (now Brandt): Large multi-brand equipment dealer group (now part of Brandt) operating John Deere construction and forestry dealerships across North America. Comparable dealership business model with broader geographic footprint.
• Komatsu America (dealer network): Major heavy equipment OEM with extensive dealer network competing for construction and forestry equipment sales in Maine. While not a dealer itself, its authorized dealers compete directly with Frank Martin Sons for customer equipment purchases.

Regional players

• Empire Cat: Caterpillar dealer serving the Southwest US with full sales, parts, and service capabilities. Comparable dealership model and brand-exclusive distribution approach, but operates in a different geography than Frank Martin Sons.
• Patten Industries: Caterpillar dealer serving the Midwest US with construction and forestry equipment offerings. Similar dealership business model with sales, parts, service, and financing, though operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FrankMartinSonsInc
• Facebookfacebook.com/FrankMartinSonsInc
• LinkedInlinkedin.com/company/frank-martin-sons-inc
• Instagraminstagram.com/frankmartinsonsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANK MARTIN SONS, INC