Focus Dynamics Group

What Focus Dynamics Group does

Focus Dynamics Group is a Melbourne, Australia-based professional services firm specializing in the implementation, configuration, and customization of Microsoft Dynamics 365 and the Microsoft Power Platform. Founded in 2021 and operating with 18 employees, the company serves mid-market to enterprise organizations across multiple industries that are pursuing digital transformation on Microsoft's enterprise application stack. Its core offering covers the full Dynamics 365 module suite — Finance, Supply Chain Management, Sales, Customer Service, Field Service, Business Central, Marketing, Project Operations, and HR/Talent — complemented by Microsoft Power Platform services spanning Power Apps, Power Automate, Power Virtual Agents, Power BI, and Power Pages.

The firm positions itself as a Microsoft specialist partner rather than a developer of proprietary technology, with its value proposition grounded in senior consultant expertise, deep Microsoft ecosystem familiarity, and a consultative enterprise sales motion. Revenue is generated entirely through professional services engagements priced on a custom-quote basis under multi-year contracts, with prospects acquired through the company's website (module-specific "Request a Demo" forms) and partner-driven referrals. No revenue, funding, customer logos, or management team information is publicly disclosed, limiting visibility into operational scale beyond headcount.

Name

Focus Dynamics Group

Legal name

Focus Dynamics Group

Website

https://focusdynamics.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Melbourne-based Microsoft specialist consultancy implementing Dynamics 365 and Power Platform solutions for mid-market and enterprise clients across Australia via consultative, multi-year professional services engagements.

Ownership category

akta.pro rank

Product category

Enterprise Software Implementation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Dynamics 365 implementation
• Power Platform consulting
• Digital transformation services
• ERP configuration services
• Microsoft solutions partner

Headquarters

HQ city

Melbourne, Victoria

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dynamics 365 Implementation Services: Professional services for implementing, configuring, and customizing Microsoft Dynamics 365 solutions across various modules including Finance, Supply Chain, Sales, Customer Service, and other enterprise functions.
2. Power Platform Development Services: Consulting and development services for Power Apps, Power Automate, Power BI, Power Virtual Agents, and Power Pages implementations and integrations.
3. Digital Transformation Consulting: Strategic consulting services guiding businesses through digital transformation using Microsoft's advanced tools, combining strategic insight with technology implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Focus Dynamics Group is a specialist Microsoft solutions partner that implements, configures, and customizes Microsoft Dynamics 365 and the Power Platform for businesses across industries. The company delivers professional services including configuration of Dynamics 365 modules (Finance, Supply Chain, Sales, Customer Service, Field Service, Business Central, Marketing, Project Operations, HR/Talent), Power Platform development (Power Apps, Power Automate, Power BI, Power Pages, Power Virtual Agents), and strategic digital transformation consulting.

Product overview

Focus Dynamics Group is a specialist Microsoft solutions partner offering a platform-plus-modules architecture centered on Microsoft Dynamics 365 and the Microsoft Power Platform. The core offering is Microsoft Dynamics 365 — a unified cloud ERP and CRM platform — which Focus Dynamics configures and extends for clients across multiple industries. Dynamics 365 is delivered as a modular suite comprising purpose-built functional modules including Dynamics 365 Finance, Supply Chain Management, Sales, Customer Service, Field Service, Business Central, Marketing, Project Operations, and Human Resources/Talent. Complementing Dynamics 365, Focus Dynamics Group also implements the Microsoft Power Platform, a low-code development suite that extends and customizes the Dynamics ecosystem through Power Apps (custom applications), Power Automate (workflow automation), Power Virtual Agents (conversational AI chatbots), Power BI (business intelligence and reporting), and Power Pages (external web portals). The company combines strategic insight with these Microsoft tools to guide businesses through digital transformation across financial processes, supply chain management, and customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Implementation Services Professional services for implementing, configuring, and customizing Microsoft Dynamics 365 across all major modules including Finance, Supply Chain Management, Sales, Customer Service, Field Service, Business Central, Marketing, Project Operations, and HR/Talent. Targeted at mid-market and enterprise organisations seeking to streamline financial processes, optimise supply chain management, and enhance customer engagement.
• Microsoft Power Platform Implementation Services Consulting and development services for implementing Power Apps, Power Automate, Power Virtual Agents, Power BI, and Power Pages to extend and customise Dynamics 365 solutions. Designed for business process automation, custom application development, workflow automation, and business intelligence reporting.
• Digital Transformation Consulting Services Strategic consulting services that guide businesses through digital transformation using Microsoft's advanced tools, combining strategic insight with technology implementation to create solutions that propel business operations into the future. Targeted at cross-industry enterprises seeking expert guidance through complex digital transformation initiatives.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationFocus Dynamics Group is a specialist partner for Microsoft Dynamics 365 solutions, Power Apps, and the broader Power Platform ecosystem. The company leverages Microsoft's advanced tools including Dynamics 365 Finance, Supply Chain, Sales, Customer Service, Field Service, Business Central, Marketing, Project Operations, HR/Talent, Power Automate, Power Virtual Agents, Power BI, Power Pages, and Power Apps. This partnership enables the delivery of innovative and efficient solutions across all industries.

Recent moves3 records

Expansion highlights4 records

Direct peers

• Velosio: A US-headquartered Microsoft Dynamics 365 and Power Platform implementation partner. Direct comparable in business model, focusing on ERP/CRM deployment, customisation, and managed services for mid-market clients.
• Avanade: Joint venture between Accenture and Microsoft, Avanade is the largest pure-play Microsoft Dynamics 365 and Azure services partner globally. It is the closest direct competitor to Focus Dynamics' positioning as a Dynamics specialist, with a much broader global footprint.
• AlfaPeople: A specialist Microsoft Dynamics 365 and Power Platform partner with operations across multiple geographies. Highly comparable as a Dynamics-focused implementation firm targeting mid-market and enterprise customers.
• PowerObjects (a Kerv company): Specialist Microsoft Dynamics 365 and Power Platform implementation partner, now part of Kerv. Closely comparable as a Dynamics-focused delivery firm with a similar all-modules, all-industries go-to-market motion.

Broad incumbents

• Slalom: Global consulting firm with a strong Microsoft Dynamics and Power Platform practice. Comparable as a mid-to-large Dynamics implementation partner with a similar relationship-driven, localised delivery model.
• HCLTech: Global IT services firm with a Microsoft business applications practice including Dynamics 365. Competes in the broader Dynamics implementation market, particularly for large multi-region rollouts.
• KPMG Australia: Big 4 firm in Australia with a Microsoft Dynamics 365 consulting practice serving enterprise clients. Competes for the same enterprise transformation engagements but from a broader advisory perspective.
• DXC Technology: Global IT services giant with a Microsoft Dynamics 365 practice serving large enterprises. Competes for the same Dynamics implementation RFPs as Focus Dynamics but at much larger scale and as part of a broad portfolio.
• Insight Enterprises: Global IT solutions provider with a Microsoft practice that includes Dynamics 365 services alongside hardware and software reselling. Comparable as a Microsoft-aligned IT services competitor, especially in the Australian market.

Regional players

• Datacom: One of the largest Australasian IT services providers with a Microsoft Dynamics 365 practice. The most directly comparable Australian peer in terms of geography and target market, though significantly larger in scale.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/focus-dynamics-group-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Dynamics Group