Focus Hospitality Consulting

What Focus Hospitality Consulting does

Focus Hospitality Consulting (FHC) is a Dubai-based boutique hospitality consulting firm founded in 2012 by Daniel Grieder. Operating with a team of 13 specialists, the firm provides integrated consulting services spanning Back of House (BOH) and commercial kitchen design, Mechanical/Electrical/Plumbing (MEP) design following international standards (BS, IET, ISO, ASHRAE, NFPA), project management, F&B concept creation, technical services, feasibility studies, franchise development, and client representation. Its deliverables are produced using industry-standard design tools including AutoCAD, with packages engineered to be tender-ready and authority-compliant without further amendments — a workflow earning AAA ratings from Abu Dhabi Food Control Authorities (ADFCA) and Dubai Municipality for HACCP-compliant design. The firm has delivered over 150 commercial kitchens and BOH solutions across the Middle East, Europe, Asia, and Africa, including flagship engagements such as the Kitopi 50-tons-per-day central kitchen (12,000 sqm built-up area), BOH design for Ciel (the world's tallest hotel with 1,000+ rooms), and EXPO 2020 pavilion catering facilities.

The firm's business model is professional services fee-for-engagement, delivered through direct B2B consulting with enterprise clients in the hospitality sector. Customer segments include 3- to 5-star hotel owners and developers (Ramada, Wyndham, Anantara, Millennium, Norr Group/First Group), restaurant and F&B operators (The Maine, Akiba Dori, The Lighthouse, Cinepolis), cloud kitchen and dark kitchen operators (Kitopi, Talabat, Deliveroo, SOL Kitchen, Onethird/Huna), central kitchen/industrial food production clients (Emirates Flight Catering, BMMI Bahrain, Sumac), and entertainment venue operators (IRIS Meydan, Gotha, Stereo Arcade). Pricing is project-specific and quote-based with no publicly disclosed rates, and engagements cover the full project lifecycle from feasibility through design, tender, construction supervision, testing and commissioning, and handover. Geographic reach spans UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Lebanon, Tanzania, and Spain. The firm is privately held with no external institutional funding, led by founder Daniel Grieder (Managing Director), Kay Wolfel (Director of Projects), Wilfredo Aquino (Kitchen/Laundry Designer), Bijulal Rajan (Director of MEP), and Bashar Juneidi (Business Development Director).

Name

Focus Hospitality Consulting

Legal name

Focus Hospitality Consulting

Website

https://focus-hc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus Hospitality Consulting is a Dubai-based boutique consultancy (founded 2012, 13 employees) that designs Back of House, commercial kitchens, and MEP systems for hotels, restaurants, cloud kitchens, and entertainment venues across the Middle East, Europe, and Africa.

Ownership category

akta.pro rank

Product category

Hospitality Consulting Services

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Hospitality consulting
• Commercial kitchen design
• BOH design
• MEP design services
• F&B concept creation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospitality Consulting Services: Project-based consulting engagements providing BOH design, MEP design, F&B concept creation, project management, and technical advisory services to hotel and restaurant operators and developers in the hospitality sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Focus Hospitality Consulting is a hospitality consulting firm that delivers Back-of-House (BOH) commercial kitchen design, MEP (Mechanical, Electrical, and Plumbing) design, project management, F&B concept creation, and franchise development services for hotels, resorts, restaurants, and F&B operators. The firm also provides feasibility studies, market research, technical services, hospitality solutions, and client representative services, operating primarily across the Middle East (UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Lebanon), with additional engagements in Spain and Tanzania.

Product overview

Focus Hospitality Consulting is a hospitality consulting firm established in 2012, offering a portfolio of integrated consulting and design services rather than a traditional software platform. The core service offering comprises: BOH and Commercial Kitchen Design, MEP (Mechanical, Electrical and Plumbing) Design, Project Management, Franchise Development & Services, Hospitality Solutions, F&B Concept Creation, Technical Services, Market Research, Feasibility Studies, and Client Representative Services. These services are delivered across distinct project types including Dark Kitchens, Central Kitchens, Hotel Projects, Restaurant Projects, Club Projects, Special Projects, and EXPO Projects. The services are designed to work together as a comprehensive consulting package, guiding clients from initial feasibility through design, tender, construction supervision, and final handover.

Differentiator

Problem solved

Functional benefit

Products and services

• BOH and Commercial Kitchen Design
• MEP Design Services
• Project Management

Quantifiable outcome

• 45% reduction in power consumption, 61% cost savings, 27% space savings achieved for Anantara by RAK Properties through BOH redesign
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CallisonRTKL: International design firm with significant hospitality and F&B design experience globally. Comparable as a competitor for large-scale hotel and entertainment venue design commissions, particularly in the Middle East.
• WATG (Wimberly Allison Tong & Goo): Global hospitality architecture and design firm with deep hotel and resort planning expertise. Comparable as a competitor for large-scale hotel BOH and MEP design mandates in the Middle East, though WATG operates at a much larger scale and broader design scope.
• Aedas: Global architecture practice with a strong hospitality and mixed-use portfolio including Middle East hotels. Comparable as a competitor for integrated hospitality design engagements, though Aedas covers a much broader building typology range.
• Hirsch Bedner Associates (HBA): Leading hospitality interior design firm with extensive luxury hotel and F&B project portfolio worldwide. Comparable as a competitor for design-led hospitality engagements, particularly across 4- and 5-star developments in the Middle East.
• Dar Al-Handasah: International consultancy with a large Middle East architecture practice covering hospitality, mixed-use, and giga-projects. Comparable as a competitor for large-scale hotel and entertainment design commissions in the region.
• Benoy: International design firm with a dedicated hospitality practice covering hotels, F&B, and mixed-use developments. Comparable as a competitor for integrated hospitality design and master planning mandates in the GCC region.

Direct peers

• Godwin Austen Johnson (GAJ): UAE-headquartered multidisciplinary design consultancy with a strong hospitality and BOH design practice across the Middle East. Closest comparable in scale and geographic focus, competing directly for hotel and F&B design commissions.
• dwp (design worldwide partnership): Global hospitality-focused interior design and architecture firm with significant Middle East presence. Comparable as a competitor for hotel and F&B design projects, operating at a similar scale in regional hospitality mandates.

Regional players

• SSH (Silk Habitat): Middle East-based architecture, engineering, and project management consultancy with a hospitality and mixed-use portfolio. Comparable as a regional competitor for hospitality design and master planning mandates across the GCC.
• Killa Architectural Design: Dubai-based architectural design firm with high-profile hospitality and cultural projects in the UAE. Comparable as a regional peer competing for marquee hospitality design mandates in Dubai.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/focus-hospitality-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Hospitality Consulting