FOCUS Research Sp. z o.o.

What FOCUS Research Sp. z o.o. does

FOCUS Research Sp. z o.o. is the Polish operating subsidiary of the FOCUS Group, a European market research provider founded in December 1994 in Vienna, Austria, and headquartered at Maculangasse 8, 1220 Vienna. The Polish entity is located at ul. Bema 83/73, 01-233 Warszawa and operates under the direction of Managing Director Jarosław Wasyl, who oversees the Central North Europe region. Across its 25 group companies, FOCUS provides standardized marketing research information services on price and promotion mechanics to industry manufacturers and retail trade companies in 38 European countries, serving more than 1,700 clients and 38,000 users.

The core technology platform is a unified set of monitoring and research products: PromoFOCUS (a standardized price-promotion database tracking daily advertisements across all retailers, media types, and items via a European-wide household panel), eFOCUS (online price monitoring), InstoreFOCUS (point-of-sale activity tracking including displays, facings, and price types), ConsumerFOCUS (quantitative and qualitative market research), BrandFOCUS (brand awareness tracking), AdFOCUS (advertising expenditure measurement), CreativeFOCUS (advertising documentation), SportFOCUS (sponsor appearance monitoring), SujetFOCUS (advertising material assessment), and PublicRelationFOCUS (PR monitoring). Clients access these through proprietary web portals ActionFOCUS Online and ImageFOCUS Online. Reported data scale includes 38,000+ leaflets and 3.3 million+ promotions recorded across Europe.

The business model is subscription-based recurring revenue on annual billing cycles, with quote-based, individually negotiated enterprise pricing. Distribution is delivered through regional direct sales with dedicated country managers for Central North, South West, Central West, Central East, and South East Europe. Named enterprise customers include LIDL, REWE, OBI, XXXLutz (retail) and Unilever, Red Bull, Coca-Cola, Nestlé, Samsung, Sony, Microsoft, LG (consumer goods, consumer electronics, and technology). The company is GDPR-compliant, processes data in anonymized or pseudonymized form, and is privately held with no external institutional investor participation evidenced.

Name

FOCUS Research Sp. z o.o.

Legal name

FOCUS Research Sp. z o.o.

Website

https://focusmr.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

FOCUS Research Sp. z o.o. is the Polish subsidiary of the Vienna-based FOCUS Group, a European market leader in standardized price and promotion mechanics research. It delivers subscription-based monitoring services across 38 European countries to 1,700+ manufacturers and retailers.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

Keywords

• Price promotion monitoring
• Retail market research
• Advertising expenditure measurement
• Brand tracking services
• Consumer insights research

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Standardized Research Products: FOCUS generates revenue through subscription-based access to its standardized research products including PromoFOCUS, eFOCUS, InstoreFOCUS, ConsumerFOCUS, AdFOCUS, CreativeFOCUS, SportFOCUS, BrandFOCUS, SujetFOCUS, and PublicRelationFOCUS. Services are sold to industry manufacturers and retail trade companies across 38 European countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FOCUS Research Sp. z o.o. is the Polish subsidiary of the FOCUS Marketing Research Group, providing standardized marketing research services focused on price and promotion mechanics across European markets. Core offerings include price-promotion databases, online price monitoring, point-of-sale monitoring, advertising expenditure measurement, brand tracking, consumer research, sports sponsor monitoring, and PR monitoring, sold as subscription-based research products to industry manufacturers and retail/trade companies.

Product overview

FOCUS Research & Consulting is a European market research company and the market leader in communication strategy on price and promotion mechanics, offering standardized information for more than 30 European countries. The product portfolio consists of a unified platform of research and monitoring services organized around promotional and retail intelligence. Core offerings include PromoFOCUS (price-promotion database), eFOCUS (online price monitoring), InstoreFOCUS (point-of-sale monitoring), ConsumerFOCUS (market research), and BrandFOCUS (brand tracking), along with specialized services for advertising expenditure (AdFOCUS), creative analysis (CreativeFOCUS), sponsor monitoring (SportFOCUS), PR monitoring (PublicRelationFOCUS), and advertising material assessment (SujetFOCUS). The company also provides web applications ActionFOCUS Online and ImageFOCUS Online for client access and analysis. Research studies such as PromotionInsights supplement the product suite.

Differentiator

Problem solved

Functional benefit

Brands

• AdFOCUS: Advertising Expenditure Measurement covering all advertisements of the entire advertising economy based on official tariffs of respective media.
• eFOCUS
• CreativeFOCUS
• SportFOCUS
• ConsumerFOCUS
• PromotionInsights
• PromoFOCUS
• SujetFOCUS
• PublicRelationFOCUS
• InstoreFOCUS
• BrandFOCUS

Products and services

• PromoFOCUS Standardized price-promotion database monitoring all advertised price promotions covering all items based on a European-wide household panel and ads of all retailers in all relevant media types on a daily basis. Used by industry manufacturers and retailers to track competitor promotional activity.
• eFOCUS Monitors all online-price information found on defined webpages of retailers in any audit frequency. Used by manufacturers and retailers for e-commerce price intelligence.
• InstoreFOCUS Monitors all activities that take place on point-of-sale, covering all price types, displays and display-types, facings, and other qualitative criteria that influence sales. Used by manufacturers and retailers for in-store merchandising intelligence.
• ConsumerFOCUS Quantitative and qualitative market and opinion research service focusing on advertising success control and efficiency. Used by manufacturers and brand owners for advertising effectiveness and consumer opinion insights.
• SujetFOCUS Assessment service for advertising material through online surveys, providing clear insights into what actual consumers think about each advertisement. Used by manufacturers and agencies for creative evaluation.
• BrandFOCUS Service specializing in tracking brand success through online surveys, providing insights into how well-aware actual consumers are about the brand. Used by manufacturers for brand awareness and equity tracking.
• AdFOCUS Advertising Expenditure Measurement covering all advertisements of the entire advertising economy based on official tariffs of respective media. Used by manufacturers, agencies, and media sellers for advertising spend intelligence.
• CreativeFOCUS Advertising documentation service used to precisely analyse communication strategies, with customers informed by email about all new activities by competitors. Used by manufacturers and agencies for competitor creative tracking.
• SportFOCUS Sponsor monitoring service that records all brand appearances for sports events and in sports reporting appearing on TV and relevant print media. Used by brands and sponsors to track sponsorship visibility.
• PublicRelationFOCUS PR monitoring providing precise, valid information in the form of dates, advertisements and assessment models to analyse the PR market and optimise PR design and media selection. Used by PR teams and brand owners for PR measurement.
• PromotionInsights Study aimed at gaining better consumer insight into media used for promotions. Used by manufacturers and retailers for promotional media strategy decisions.
• ActionFOCUS Online Entry, export and analysis tool for the FOCUS ActionFOCUS service, used within the entire FOCUS Group for order management and offer and customer management. Used by FOCUS clients to access research data.
• ImageFOCUS Online Web application for image analysis and focus services used across the FOCUS Group. Used by FOCUS clients for image-based research workflows.

Quantifiable outcome

• 38,000 different Leaflets recorded across Europe in 2018 with over 3.3 million promotions tracked
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FOCUS Marketing Research Ges.m.b.H.coreStrategic or Co-development PartnerParent company and operating entity of FOCUS Research Sp. z o.o. Located in Vienna, Austria, the parent company coordinates operations across 25 group companies in 38 European countries, providing standardized marketing research services on price and promotion mechanics.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GfK: A major consumer research firm providing market intelligence, retail analytics, and consumer behavior studies across global markets. Comparable to FOCUS in retail and consumer insights, though operating at significantly larger scale across more geographies.
• Kantar: A global market research and consulting firm offering extensive consumer insights, brand tracking, advertising effectiveness, and retail measurement. Overlaps with FOCUS's BrandFOCUS, ConsumerFOCUS, and AdFOCUS products while serving a much broader portfolio of client needs.
• Ipsos: Global market research and consulting firm specializing in brand and advertising research, public opinion polling, and consumer insights. Directly overlapping with FOCUS's ConsumerFOCUS, BrandFOCUS, and AdFOCUS product lines across European markets.

Direct peers

• Circana: Formed from the merger of IRI and the National Retail Federation's research arm, Circana provides CPG and retail market intelligence including price, promotion, and media measurement. Directly competes with FOCUS in price/promotion tracking for manufacturers and retailers across Europe.
• NielsenIQ: A global leader in retail measurement and consumer intelligence, providing syndicated point-of-sale data, pricing, and promotional analytics to manufacturers and retailers worldwide. Directly comparable to FOCUS's PromoFOCUS, InstoreFOCUS, and eFOCUS offerings in the European market.

Emerging players

• Skim: A market research and analytics firm providing competitive intelligence, pricing research, and market monitoring through digital and panel-based methodologies. Comparable to FOCUS in delivering standardized pricing and promotional intelligence to CPG and retail clients.
• Numerator: A consumer intelligence company using purchase data panels and digital surveys to deliver brand and promotional insights. Comparable to FOCUS's ConsumerFOCUS and PromoFOCUS products, with a digitally-native panel approach.
• dunnhumby: A customer data science and analytics company specializing in retail and consumer insights, with strong expertise in loyalty and pricing analytics. Adjacent to FOCUS's competitive intelligence and pricing offerings, particularly for retail clients.

Regional players

• SPSR Group / Assosia: European-focused promotional and pricing intelligence provider offering retail audit, mystery shopping, and competitive monitoring services. Direct competitor to FOCUS in selected European markets with comparable in-store and online pricing tracking capabilities.
• Brain AG (Market Intelligence): European market intelligence and consulting firm focused on retail and consumer goods, offering pricing research, promotional analysis, and market studies. Comparable to FOCUS in offering localized market research services across German-speaking and wider European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/posts
• LinkedInlinkedin.com/company/focus-research-sp-z-o-o-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOCUS Research Sp. z o.o.