Opportunity Shop

What Opportunity Shop does

Focus On Children Now (FCN), branded under 'Opportunity Shop' in some channels, is a California-based 501(c)(3) nonprofit charity (Tax ID 26-0328928) headquartered at 17412 Ventura Blvd #689, Encino, CA, founded in 2006 by the Amirian family after an encounter with U.S. Peace Corps Volunteers in Armenia. The organization operates four programmatic verticals: Education (provision of beds, bedding, furniture, and playground installations for rural kindergartens), Nutrition (daily meal support enabling kindergarten attendance), Humanitarian Aid (resettlement support for Artsakh-displaced families via the Armenian Resettlement Coalition), and Health (furnishing pediatric healthcare facilities such as the Yerevan Cancer Center palliative care unit).

Beneficiaries span more than 50 kindergartens across ten Armenian provinces (Gegharkunik, Lori, Vayots Dzor, Tavush, Syunik, Kotayk, Ararat, Armavir, Aragatsotn, and Shirak), with secondary programs reaching displaced Artsakh families and children's healthcare facilities. FCN does not operate a technology platform; its core capability is on-the-ground project execution, supplier coordination, and donor stewardship. Project budgets are small and discrete, typically $3,000-$7,000 per playground or bed installation.

The revenue model is donation-driven: one-time gifts and recurring monthly subscriptions via the Angel Program ($50-$100/month tiers), collected through USAePay, PayPal, Facebook Fundraisers, and Venmo. Go-to-market is direct-to-consumer via website, Facebook, Instagram, email newsletter, and partner-led campaigns (ShopFCN, Artists for Armenia). The organization employs ~11 staff and is sustained primarily by volunteers, with no institutional funding rounds, no parent company, and no disclosed financial statements. Strategic partnerships include The Paros Foundation, Sahman NGO, Teach for Armenia (ARC coalition), City of Smile, ARDA, and FAR/AYO.

Name

Opportunity Shop

Legal name

Focus on Children Now

Website

https://focusonchildrennow.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus On Children Now (FCN) is a California-based 501(c)(3) nonprofit founded in 2006 that delivers education, nutrition, humanitarian, and health programs to children across rural Armenia and displaced Artsakh families. It funds kindergarten infrastructure projects and resettlement support through individual donations and the Angel Program subscription.

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Child Care Services (62441)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB)

Keywords

• Charitable giving programs
• Kindergarten infrastructure support
• Child nutrition programs
• Humanitarian aid services
• Nonprofit fundraising

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization generates revenue primarily through one-time and recurring donations from individual supporters. Donations can be made via their website (USAePay payment gateway), PayPal, Facebook fundraising, and Venmo (@FCN-ORG). Donors can designate funds to specific programs or general operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Focus On Children Now (FCN) is a 501(c)(3) nonprofit that raises donations to deliver kindergarten infrastructure (beds, bedding, furniture, playgrounds), daily nutrition support for kindergartners, humanitarian aid for displaced Artsakh families, and healthcare facility improvements (such as pediatric palliative care units) in Armenia and Artsakh. Donations are solicited as one-time gifts, recurring monthly subscriptions, or designated project contributions such as the Angel Program.

Product overview

Focus on Children Now (FCN) is a California-based 501(c)(3) non-profit charity organization focused on improving the lives of children in Armenia and Artsakh. The organization provides various humanitarian programs including education support (beds, bedding, furniture for kindergartens), nutrition programs for kindergartners, humanitarian aid, and health-related assistance. FCN's core activities involve fundraising to support kindergarten infrastructure projects, playground installations, and nutritional support for children. The organization does not offer a technology product or platform.

Differentiator

Problem solved

Functional benefit

Brands

• Angel Program: Monthly or annual donation program providing nutrition support for kindergartners
• ARC (Armenian Resettlement Coalition)

Products and services

• Angel Program (Monthly Nutrition Donation) Recurring monthly donation subscription providing daily nutrition supplementation with dairy for kindergartners in Armenia. Supporters choose tiers such as $50/month for 10 children or $100/month for 20 children. Designed for individual donors and families who want sustained, transparent giving to a specific program.
• Beds for Kindergarten Unit-priced project donation providing beds with bedding to under-resourced rural kindergartens in Armenia. Priced at $100 per bed, with bundle tiers for 20, 30, or 40+ children. Available to individual donors and sponsor families as a one-time contribution.
• Playground Installation Unit-priced project donation funding the installation of playgrounds at rural kindergartens in Armenia. Tiered at $3,000 for up to 60 children, $4,000 for up to 90 children, and $5,000 for up to 120 children. Available to individual donors and families as a one-time contribution.
• One-Time General Donation Single donation of any amount to FCN's general fund or a designated program, accepted through the website (USAePay), PayPal, Facebook Fundraiser, and Venmo (@FCN-ORG). Available to any individual donor supporting children in Armenia and Artsakh.
• Recurring Monthly General Donation Recurring monthly donation subscription supporting FCN's general programs, with the option to designate the contribution to the nutrition program. Designed for individual donors seeking automated, sustained support.

Quantifiable outcome

• Increased kindergarten enrollment capacity by providing beds, bedding, and furniture enabling new classrooms to open
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• The Paros FoundationcoreStrategic or Co-development Partner · 1 January 2021Lead partner in the Armenian Resettlement Coalition (ARC), coordinating efforts to resettle displaced Artsakh families in Armenia. The Paros Foundation serves as the central coordinating organization for this multi-partner initiative.
• Sahman NGOcoreStrategic or Co-development Partner · 1 January 2021Partner in the Armenian Resettlement Coalition (ARC) providing support for displaced Artsakh families being resettled in Armenia through the coalition initiative.
• Teach for ArmeniacoreStrategic or Co-development Partner · 1 January 2021Partner in the Armenian Resettlement Coalition (ARC) contributing to the resettlement and integration of displaced Artsakh families into Armenian communities.
• ARDA (Armenian Rural Development Association)majorChannel Partner/ Reseller/ Distributor · 1 January 2021ARDA serves as an ongoing supporter of Yerevan #154 kindergarten, having renovated classrooms and submitted the furniture request to FCN. ARDA identifies needs and coordinates with FCN to provide infrastructure support.
• FAR/AYO (Fund for Armenian Relief)minorStrategic or Co-development Partner · 1 January 2021Collaborated on the 'Set the Table' project, combining resources to support children and families through meal and nutrition initiatives.
• City of SmilecoreStrategic or Co-development Partner · 1 January 2018Collaboration with City of Smiles charity foundation to support Yerevan Cancer Center's Hematology Center. FCN provided furniture for a newly renovated palliative care unit including 5 hospital rooms, kitchen, game room, and doctors' room. The partnership completed successfully in February 2021.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Paros Foundation: Lead partner in FCN's Armenian Resettlement Coalition (ARC). Paros is a US-based nonprofit focused on humanitarian and development projects in Armenia, with overlapping program areas in education, resettlement, and community development.
• Teach for Armenia: ARC coalition partner addressing education access in rural Armenia. Directly comparable mission targeting educational outcomes for underserved Armenian children and communities.
• Sahman NGO: ARC coalition partner supporting resettlement of displaced Artsakh families. Directly aligned mission in humanitarian aid and refugee integration within Armenia.
• Fund for Armenian Relief (FAR): FAR collaborated with FCN on the 'Set the Table' nutrition initiative. FAR operates education, health, and rural development programs across Armenia, making it a directly comparable diaspora-led nonprofit.
• City of Smile: Armenian pediatric cancer charity that partnered with FCN to furnish the Yerevan Cancer Center palliative care unit. Operates in the same Armenia-focused child welfare niche with overlapping healthcare infrastructure projects.

Regional players

• Armenian Red Cross Society: National humanitarian organization providing health, social support, and emergency assistance across Armenia. Operates in overlapping beneficiary communities with a broader institutional mandate.

Broad incumbents

• Armenian General Benevolent Union (AGBU): Largest Armenian diaspora nonprofit globally with extensive education, humanitarian, and cultural programs across Armenia. Represents a much larger incumbent operating in overlapping program areas.
• Armenian Missionary Association of America (AMAA): Established US-based Armenian nonprofit with education, health, and humanitarian programs in Armenia. Comparable diaspora-led model with broader institutional scale.
• UNICEF Armenia: UN agency focused on child welfare, education, and nutrition in Armenia. Represents the broad incumbent operating at significantly greater scale in overlapping child-focused program areas.

Emerging players

• SOS Children's Villages Armenia: International NGO providing family-based care and youth support programs in Armenia. Comparable mission serving vulnerable children with overlapping early childhood and education programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/timeline
• Instagraminstagram.com/focusonchildrennow
• LinkedInlinkedin.com/company/opportunity-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opportunity Shop