Fog Studio

What Fog Studio does

FOG Studio is a full-service architectural firm founded in 2012 and headquartered in Benicia, California, operating as an equal male/female partnership between co-founders Tiffany Redding and Brandon Marshall. The firm employs seven people and delivers integrated architectural services across new construction and renovation, organized around three phases: design ("Dream it"), sustainable and energy-efficient planning ("Plan it"), and construction administration ("Build it"). Partner-level involvement is preserved across all phases, from research and design through consultant coordination, BIM-based construction documentation, permitting, and full construction administration. The firm holds LEED AP credentials across both partners and pursues Passive House and Living Building Challenge certifications, including niche expertise in straw bale construction.

The firm generates revenue through professional architectural service fees on a project-based, quote-driven model, acquiring work via competitive proposals to municipal clients, RFP responses from public agencies, and direct engagement with nonprofit and private clients. Primary customer segments are government and municipal (libraries, community centers, civic buildings, park amenities), affordable and senior housing developers, and higher education institutions, with secondary exposure to K-12 charter schools, private residential, and arts and culture nonprofits. The firm is certified as a Small Business (Micro) by the State of California, which provides preferential access to public-sector procurement, and donates a significant share of annual billable hours to pro bono design work for education, arts, and social-justice nonprofits.

FOG Studio serves a California-based market with selective out-of-state projects in Texas, Pennsylvania, and Georgia, often delivered through joint ventures and subcontracting relationships with Studios Architecture, Mark Davis Design, VMWP, Mithun, and CoBuild Construction Services. Customer logos include City of Brentwood, East Bay Regional Park District, City of East Palo Alto, San Francisco Village, Firm Foundation Housing, Education For Change Public Schools, Regency Centers, and the New Conservatory Theatre Center. Marketing is content-driven via the firm's project portfolio and blog, supplemented by speaking engagements at industry events such as AIA SF's Architecture and the City Festival.

Name

Fog Studio

Legal name

FOG Studio

Website

https://fogprojects.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FOG Studio is a 7-person, Benicia-based full-service architectural firm founded in 2012, specializing in sustainable design (LEED, Passive House) for government, affordable housing, education, and nonprofit clients across California.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Architectural design services
• Sustainable building design
• Construction administration services
• LEED certified architecture
• Residential renovation design

Headquarters

HQ city

Benicia, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Architectural Design Services: FOG Studio generates revenue through professional architectural services including design, permitting, and construction administration for new construction and renovation projects across residential, commercial, civic, and institutional sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FOG Studio is a full-service architectural firm providing integrated design and construction administration services across new construction and renovation projects. Offerings span libraries, community centers, single-family residences, student and affordable housing, academic buildings, retail, speculative development, performance spaces, and master-planning, with partners personally overseeing research, design, BIM modeling, permitting, and construction administration.

Product overview

Fog Studio is a full-service architectural firm (founded 2012) providing integrated design and construction services. The firm operates a unified service model where partners personally oversee all project phases—from research and design through consultant coordination, BIM modeling for construction documentation, permitting, and construction administration. The firm specializes in sustainable design, renovation and re-use, and offers pro bono design work for nonprofit organizations. Services are structured around three phases: Dream it (design experience in new construction and renovations), Plan it (energy-efficient and sustainable design including LEED, Passive House, and Living Building Challenge), and Build it (construction administration and collaboration). The firm is certified as a Small Business (Micro) by the State of California.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services Full-service architectural offering covering new construction and renovation across libraries, community centers, single-family residences, student and affordable housing, academic buildings, retail, speculative development, performance spaces, and master-planning. Includes research and design, consultant coordination, BIM modeling for construction documentation, permitting, and construction administration.

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Studios ArchitecturecoreStrategic or Co-development PartnerFOG Studio collaborates with Studios Architecture on multiple projects including Park Forest Branch Library (Dallas, TX), Santa Teresa Branch Library (San Jose, CA), UT Dallas Arts & Technology Facility, UCLA projects, and Stanford Real Estate projects. Tiffany Redding previously worked at Studios Architecture for 18 years, and Brandon Marshall led design teams there for 8 years.
• Mark Davis DesigncoreStrategic or Co-development PartnerJoint venture partnership with Mark Davis Design on Brentwood Library project and Persimmon Place shopping center in Dublin, CA. Mark Davis Design is a fellow Benicia-based design practice.
• VMWPcoreStrategic or Co-development PartnerCollaboration with VMWP on multiple affordable housing projects including San Francisco Housing Development Corp.'s Bay Oaks Condominiums, Mercy Housing's Hamilton Senior Housing, and Mission Housing Development Corp.'s Valencia Gardens in San Francisco.
• MithunminorStrategic or Co-development PartnerCollaboration with Mithun on Chatham University projects in Gibsonia, PA including new lodge residence hall, campus infrastructure with constructed wetlands, and field lab and dairy barn cafe.
• CoBuild Construction ServicescoreImplementation/ SI/ Consulting PartnerFOG Studio partnered with CoBuild Construction Services for construction management and building of tiny homes for Firm Foundation Housing. CoBuild also serves as general contractor for San Francisco Village renovation and New Conservatory Theatre Center lobby renovation.
• Community VisioncoreStrategic or Co-development PartnerFOG was approached by Community Vision to shepherd the San Francisco Village renovation. Community Vision provided grant funding through various nonprofit and community funding sources.
• The 1+ Pro Bono ProgramcoreStrategic or Co-development PartnerFOG Studio partnered with The 1+ pro bono program to work with New Conservatory Theatre Center on lobby renovation. The 1+ program connects architecture firms with nonprofits needing design services.
• CALA (Callander Associates)minorStrategic or Co-development PartnerFOG Studio was hired under landscape firm CALA to design Coyote Valley Outdoor Learning Center for the Open Space Authority of Santa Clara Valley.
• G7A Architecture | UrbanminorStrategic or Co-development PartnerFOG Studio shepherded Holly Lane Affordable Housing renovation, taking over from G7A Architecture | Urban who had another renovation project with the same client in Vacaville, CA.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KAVA Architecture: Small California firm with sustainable design and civic/community portfolio; comparable size and focus on environmentally-driven civic architecture in California.
• EHDD: Long-established San Francisco architecture firm with strong civic, education, and housing portfolios and an integrated sustainable design practice; comparable on typology and California civic focus, though generally larger than FOG.
• Noll & Tam Architects: Northern California architecture firm with civic, education, and parks portfolio and emphasis on community-centered design; comparable small-firm California civic focus and partner-led delivery model.
• Studio Bondy Architecture: Small Bay Area firm with civic, residential, and nonprofit work; comparable scale and California community-oriented project focus to FOG Studio.
• VMWP (Van Meter Williams Pollack): San Francisco architecture firm specializing in affordable and supportive housing with deep nonprofit developer relationships; FOG Studio's established JV partner on multiple affordable housing projects and direct competitor for similar affordable housing RFPs.
• Siegel & Strain Architects: California-based sustainable architecture firm specializing in civic, educational, and nonprofit projects with comparable LEED and Living Building Challenge expertise; closest direct peer in mission, scale, and project typology to FOG Studio.
• Pyatok Architects: Oakland-based architecture firm specializing in affordable and supportive housing design, with comparable nonprofit housing developer relationships (Mercy Housing, Mission Housing); direct peer in affordable housing segment.
• Leddy Maytum Stacy Architects: San Francisco sustainable architecture firm with deep civic, higher education, and affordable housing portfolios, known for design excellence and rigorous sustainability performance; comparable in size and project types to FOG Studio.

Broad incumbents

• Mithun: National integrated design firm with strong sustainability practice in civic, higher education, and affordable housing; comparable expertise (LEED, Living Building Challenge) and active JV partner of FOG Studio on Chatham University and other projects.
• STUDIOS Architecture: Large multi-office architecture firm where both FOG founders previously worked; broad portfolio spanning higher education, civic, workplace, and libraries with significantly larger headcount and global reach, serving as a JV partner to FOG on out-of-region projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fog-studio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fog Studio