FOKUS
- Company typePrivate
- Founded1991
- HeadquartersBratislava, Slovakia
- Headcount51–100
- GTM typeB2C
- OfferingServices
FOKUS firmographics
Firmographics- Name
- FOKUS
- Legal name
- FOKUS očná optika a. s.
- Website
- https://fokusoptika.sk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FOKUS industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)
Keywords
Where FOKUS is headquartered
LocationHeadquarters
- HQ city
- Bratislava
- HQ country
- Slovakia
- HQ region
- Europe
Offices23 records
Markets served
FOKUS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Prescription Eyewear Sales: Sale of prescription glasses (frames and lenses) as custom-made products. Customers choose frames and lenses, lenses are custom ground and fitted. Pricing varies by lens type (46-144+ EUR for lenses only) plus frame cost.
- Contact Lens Sales: Sale of contact lenses including daily (SWITCH Joy 1 Day, SWITCH Once), monthly (SWITCH Premier), and specialty lenses (MyDay MiSight, otchi). Solutions and accessories also sold.
- Sunglasses Sales: Sale of sunglasses including prescription and non-prescription options from luxury brands (Gucci, Dior, Prada, Ray-Ban, etc.) and own brands.
- Eye Examination Services: Professional vision testing and eye examination services. Free eye examination offered when ordering prescription glasses.
- Repair and Maintenance Services: Glasses repair, adjustment, and ultrasonic cleaning services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete prescription glasses from 39 EUR |
| Unit Pricing | Pay-as-you-go | Dôvera health insurance discounts for policyholders |
| Unit Pricing | Pay-as-you-go | LIDL Plus partnership discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
FOKUS product offering
Product offeringCore offering
FOKUS očná optika a.s. is a Slovak optical retail chain selling prescription eyeglasses, contact lenses, and sunglasses, and providing professional eye care services. The company operates 35+ physical retail stores across Slovakia supplemented by an e-commerce platform (fokuseshop.sk), offering private-label programs (OKKO dioptric glasses, SWITCH contact lenses) alongside luxury brand eyewear (Celine, Gucci, Dior, Prada, Ray-Ban). Core services include professional eye examinations, contact lens fitting and application, and glasses repair.
Product overview
FOKUS operates as a family-focused optical retailer offering a comprehensive portfolio of eyewear products and eye care services. The core offering includes prescription eyeglasses through the OKKO dioptric programs (Ideal, Elegant, Active, Pro), contact lenses (SWITCH brand, otchi, MyDay MiSight), sunglasses, and sports glasses. The company provides professional services including eye examinations, contact lens application, and glasses repair. FOKUS carries multiple luxury fashion brands including Celine, Ray-Ban, Gucci, Prada, Dior, Fendi, Oakley, and others. The product architecture follows a retail model with in-store services complemented by an e-commerce platform (fokuseshop.sk).
Differentiator
Problem solved
Functional benefit
Brands
- OKKO: Private-label eyeglass and lens programme under FOKUS, including dioptric programmes (OKKO Ideal, OKKO Elegant, OKKO Active, OKKO Pro) with lens and care packages starting from 46 EUR.
- FOKUS Klub
- SWITCH
Products and services
- OKKO Dioptric Programs
Quantifiable outcome
- Myopia progression slowed by approximately 59% in children wearing MiSight 1 day at least 10 hours daily, 6 days per week
Companies that use FOKUS
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
FOKUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FOKUS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Dôvera Health InsurancecoreFOKUS is an exclusive partner of Dôvera health insurance company. Policyholders receive special discounts: free eye examination (Feb-April 2026), 25% off complete prescription glasses, 30% off repairs, additional 5% on sunglasses. Cannot be combined with other ongoing promotions. Valid through December 31, 2026.
- LIDL SlovakiaminorFOKUS partnership with LIDL offers 25% discount on glasses for LIDL Plus card holders. Valid from May 11 to December 31, 2026.
- Občanské sdružení život dětemminorCharitable partnership supporting children's welfare organization.
- Dejme dětem šanciminorCharitable partnership supporting children's causes.
- Nadace VejdovskéhominorCharitable partnership with Vejdovský Foundation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FOKUS competitors and assessment
Company assessmentDirect peers
- Specsavers: Global optical retail chain with thousands of stores offering prescription eyewear, contact lenses, and in-store eye examinations. Directly comparable to FOKUS on multi-service optical retail and clinical examination bundling.
- Vision Express: European optical retail chain with stores across multiple countries offering prescription glasses, contact lenses, and eye examinations. Directly comparable to FOKUS on multi-service optical retail and omnichannel model.
- Alain Afflelou: French optical and hearing care retailer with a strong European store network. Comparable to FOKUS on multi-brand retail positioning, in-store clinical services, and family-focused value propositions.
- Warby Parker: Omnichannel optical retailer combining e-commerce and physical retail with vertically integrated private-label eyewear. Comparable to FOKUS on the combination of value-tiered private-label products (OKKO) and branded eyewear under one roof.
- Pearle Vision: Optical retail chain owned by EssilorLuxottica with franchise and corporate locations across the US and Europe. Comparable to FOKUS on franchised optical retail model and tiered service offerings.
- Fielmann: Europe's largest optical retailer, operating thousands of stores across Germany and Europe with vertically integrated private-label lens manufacturing. Fielmann is the most direct comparable to FOKUS in terms of multi-brand optical retail, vertically integrated lens programs, and tiered pricing strategy.
- GrandOptical: European optical retail chain owned by EssilorLuxottica, offering prescription eyewear, contact lenses, and eye exams across multiple countries including Central Europe. Direct competitor in the same region with overlapping brand portfolio.
Others
- CooperVision: Global manufacturer of soft contact lenses supplying opticians and retailers, including SWITCH-brand distribution channels in Europe. Comparable to FOKUS as a contact lens supplier enabling its contact lens revenue stream (SWITCH, otchi, MiSight).
Broad incumbents
- EssilorLuxottica: Global eyewear conglomerate controlling Luxottica brands (Ray-Ban, Oakley, Prada, Gucci), the largest lens manufacturer (Essilor), and global retail chains (LensCrafters, Sunglass Hut, GrandOptical, Pearle Vision). Comparable to FOKUS as both a supplier of its premium brands and a direct competitor via owned retail.
Emerging players
- Mister Spex: European online optical retailer selling prescription eyewear, contact lenses, and sunglasses with integrated online refraction and brick-and-mortar stores. Directly comparable to FOKUS' e-commerce offering (fokuseshop.sk) and represents the online competitive threat to FOKUS' retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FOKUS social profiles
Digital presenceFOKUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOKUS leadership team
Management profileNumber of profiles
Profiles2 records
FOKUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOKUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOKUS
What does FOKUS do?
FOKUS očná optika a.s. is a Slovak optical retail chain selling prescription eyeglasses, contact lenses, and sunglasses, and providing professional eye care services. The company operates 35+ physical retail stores across Slovakia supplemented by an e-commerce platform (fokuseshop.sk), offering private-label programs (OKKO dioptric glasses, SWITCH contact lenses) alongside luxury brand eyewear (Celine, Gucci, Dior, Prada, Ray-Ban). Core services include professional eye examinations, contact lens fitting and application, and glasses repair.
Is FOKUS a public or private company?
FOKUS is a private company. It is classified as unknown and is currently operating.
When was FOKUS founded?
FOKUS was founded in 1991. It employs 51 to 100 people.
Where is FOKUS based?
FOKUS is headquartered in Bratislava, Slovakia, in the Europe region.
How does FOKUS make money?
Five revenue lines are on record. Prescription Eyewear Sales are the primary driver. The others are contact Lens Sales, sunglasses Sales, eye Examination Services and repair and Maintenance Services.
Who are FOKUS's main competitors?
Direct peers on record are Specsavers, Vision Express, Alain Afflelou, Warby Parker, Pearle Vision, Fielmann and GrandOptical. CooperVision is listed as an others. EssilorLuxottica is listed as a broad incumbent. Mister Spex is listed as an emerging player.
Does FOKUS have an API?
No public API is recorded for FOKUS.
What industry is FOKUS in?
FOKUS's product category is Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions). Its NAICS code is 45613 and its SIC code is 3851.