FOKUS

Name

FOKUS

Legal name

FOKUS očná optika a. s.

Website

https://fokusoptika.sk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)

Keywords

• Prescription eyewear retail
• Contact lens sales
• Optical retail services
• Eye examination services
• Luxury sunglasses retail

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Prescription Eyewear Sales: Sale of prescription glasses (frames and lenses) as custom-made products. Customers choose frames and lenses, lenses are custom ground and fitted. Pricing varies by lens type (46-144+ EUR for lenses only) plus frame cost.
2. Contact Lens Sales: Sale of contact lenses including daily (SWITCH Joy 1 Day, SWITCH Once), monthly (SWITCH Premier), and specialty lenses (MyDay MiSight, otchi). Solutions and accessories also sold.
3. Sunglasses Sales: Sale of sunglasses including prescription and non-prescription options from luxury brands (Gucci, Dior, Prada, Ray-Ban, etc.) and own brands.
4. Eye Examination Services: Professional vision testing and eye examination services. Free eye examination offered when ordering prescription glasses.
5. Repair and Maintenance Services: Glasses repair, adjustment, and ultrasonic cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FOKUS očná optika a.s. is a Slovak optical retail chain selling prescription eyeglasses, contact lenses, and sunglasses, and providing professional eye care services. The company operates 35+ physical retail stores across Slovakia supplemented by an e-commerce platform (fokuseshop.sk), offering private-label programs (OKKO dioptric glasses, SWITCH contact lenses) alongside luxury brand eyewear (Celine, Gucci, Dior, Prada, Ray-Ban). Core services include professional eye examinations, contact lens fitting and application, and glasses repair.

Product overview

FOKUS operates as a family-focused optical retailer offering a comprehensive portfolio of eyewear products and eye care services. The core offering includes prescription eyeglasses through the OKKO dioptric programs (Ideal, Elegant, Active, Pro), contact lenses (SWITCH brand, otchi, MyDay MiSight), sunglasses, and sports glasses. The company provides professional services including eye examinations, contact lens application, and glasses repair. FOKUS carries multiple luxury fashion brands including Celine, Ray-Ban, Gucci, Prada, Dior, Fendi, Oakley, and others. The product architecture follows a retail model with in-store services complemented by an e-commerce platform (fokuseshop.sk).

Differentiator

Problem solved

Functional benefit

Brands

• OKKO: Private-label eyeglass and lens programme under FOKUS, including dioptric programmes (OKKO Ideal, OKKO Elegant, OKKO Active, OKKO Pro) with lens and care packages starting from 46 EUR.
• FOKUS Klub
• SWITCH

Products and services

• OKKO Dioptric Programs

Quantifiable outcome

• Myopia progression slowed by approximately 59% in children wearing MiSight 1 day at least 10 hours daily, 6 days per week

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Dôvera Health InsurancecoreGTM or Marketing Partner · 1 January 2026FOKUS is an exclusive partner of Dôvera health insurance company. Policyholders receive special discounts: free eye examination (Feb-April 2026), 25% off complete prescription glasses, 30% off repairs, additional 5% on sunglasses. Cannot be combined with other ongoing promotions. Valid through December 31, 2026.
• LIDL SlovakiaminorGTM or Marketing Partner · 1 January 2026FOKUS partnership with LIDL offers 25% discount on glasses for LIDL Plus card holders. Valid from May 11 to December 31, 2026.
• Občanské sdružení život dětemminorOthersCharitable partnership supporting children's welfare organization.
• Dejme dětem šanciminorOthersCharitable partnership supporting children's causes.
• Nadace VejdovskéhominorOthersCharitable partnership with Vejdovský Foundation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Specsavers: Global optical retail chain with thousands of stores offering prescription eyewear, contact lenses, and in-store eye examinations. Directly comparable to FOKUS on multi-service optical retail and clinical examination bundling.
• Vision Express: European optical retail chain with stores across multiple countries offering prescription glasses, contact lenses, and eye examinations. Directly comparable to FOKUS on multi-service optical retail and omnichannel model.
• Alain Afflelou: French optical and hearing care retailer with a strong European store network. Comparable to FOKUS on multi-brand retail positioning, in-store clinical services, and family-focused value propositions.
• Warby Parker: Omnichannel optical retailer combining e-commerce and physical retail with vertically integrated private-label eyewear. Comparable to FOKUS on the combination of value-tiered private-label products (OKKO) and branded eyewear under one roof.
• Pearle Vision: Optical retail chain owned by EssilorLuxottica with franchise and corporate locations across the US and Europe. Comparable to FOKUS on franchised optical retail model and tiered service offerings.
• Fielmann: Europe's largest optical retailer, operating thousands of stores across Germany and Europe with vertically integrated private-label lens manufacturing. Fielmann is the most direct comparable to FOKUS in terms of multi-brand optical retail, vertically integrated lens programs, and tiered pricing strategy.
• GrandOptical: European optical retail chain owned by EssilorLuxottica, offering prescription eyewear, contact lenses, and eye exams across multiple countries including Central Europe. Direct competitor in the same region with overlapping brand portfolio.

Others

• CooperVision: Global manufacturer of soft contact lenses supplying opticians and retailers, including SWITCH-brand distribution channels in Europe. Comparable to FOKUS as a contact lens supplier enabling its contact lens revenue stream (SWITCH, otchi, MiSight).

Broad incumbents

• EssilorLuxottica: Global eyewear conglomerate controlling Luxottica brands (Ray-Ban, Oakley, Prada, Gucci), the largest lens manufacturer (Essilor), and global retail chains (LensCrafters, Sunglass Hut, GrandOptical, Pearle Vision). Comparable to FOKUS as both a supplier of its premium brands and a direct competitor via owned retail.

Emerging players

• Mister Spex: European online optical retailer selling prescription eyewear, contact lenses, and sunglasses with integrated online refraction and brick-and-mortar stores. Directly comparable to FOKUS' e-commerce offering (fokuseshop.sk) and represents the online competitive threat to FOKUS' retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fokusocnaoptika
• Instagraminstagram.com/fokusoptika
• LinkedInlinkedin.com/company/fokus-optik

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOKUS