Fondation Marguerite et Aimé Maeght

What Fondation Marguerite et Aimé Maeght does

Fondation Marguerite et Aimé Maeght, founded in 1964 in Saint-Paul de Vence on the French Riviera, is recognized as France's first private art foundation. It operates as a non-profit of public utility, housing a permanent collection of more than 13,000 paintings, sculptures, drawings, and graphic works by leading 20th- and 21st-century artists, displayed across a purpose-built complex designed by Catalan architect Josep Lluís Sert and expanded in July 2024 with a 500 sqm underground extension by Silvio d'Ascia. The Foundation runs an active temporary exhibition programme (scheduled through 2025 and 2026) and maintains a scholarly ecosystem via its on-site library, digital bibliophilia collection, and publishing activity.

The Foundation monetizes its cultural assets through a diversified set of revenue streams: paid admissions (€18 adult / €14 concession), an on-site bookshop (e-commerce-enabled), a Michelin-recognized café (Les Agitateurs), private hire for corporate and private events for up to 450 guests, and a travelling exhibitions business. Its commercial and fundraising base is anchored by a ~600-member Société des Amis (multi-tier fees) and an International Council, supported by a broad roster of corporate patrons spanning luxury (Balenciaga, Hermès, Courrèges, Jacquemus), finance (Société Générale), industry (Groupe Dassault, Vinci), energy (Fondation Engie), and auction houses (Christie's, Sotheby's), as well as foundations (Fondation d'entreprise Hermès, Fondation Antoine de Galbert). Digital channels (email marketing, e-commerce, Google Analytics, digital bibliophilia tablets via Tema) support visitor conversion and ancillary retail. The Foundation serves a mixed audience of art tourists, scholars, schools, corporate clients, and high-net-worth patrons.

Name

Fondation Marguerite et Aimé Maeght

Legal name

Fondation Marguerite et Aimé Maeght

Website

https://fondation-maeght.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Fondation Marguerite et Aimé Maeght is a French Riviera private art foundation (founded 1964) operating a Josep Lluís Sert landmark museum in Saint-Paul de Vence with a 13,000+ work permanent collection, serving art tourists, scholars, and corporate patrons.

Ownership category

akta.pro rank

Product category

Art Museum / Cultural Institution

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Art museum exhibitions
• Modern art collections
• Cultural venue hire
• Art foundation membership
• Contemporary art institution

Headquarters

HQ city

Saint-Paul de Vence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from admission fees paid by individual visitors to the foundation's exhibitions and permanent collection. Adults 18€, concessions 14€.
2. Commercial Activities (Bookshop & Café): Revenue from the on-site bookshop selling lithographs, catalogues, posters, reproductions, fashion accessories, and limited editions; and from the café-restaurant Sous les Pins operated by Michelin-starred Les Agitateurs.
3. Private Hire & Corporate Events: Revenue from renting foundation spaces for private events including cocktails, guided visits, concerts, and dinners for 20 to 450 guests. Each event is tailored to client needs.
4. Traveling Exhibitions: Revenue from producing and touring exhibitions to other cultural institutions.
5. Individual & Corporate Patronage: Donations and sponsorship from individuals (Société des Amis, International Council), corporate patrons (Club Mécènes Entreprises), and bequests. As a non-profit recognized as an organisation of public interest, the foundation is authorized to receive tax-deductible donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

La Fondation Maeght operates a private art museum in Saint-Paul de Vence presenting a permanent collection of more than 13,000 modern and contemporary artworks inside a purpose-built complex designed by architect Josep Lluís Sert. It runs a programme of temporary exhibitions, an on-site bookshop, a Michelin-operated café-restaurant ("Sous les Pins"), private hire for corporate and social events, educational workshops, guided tours, and a membership/patronage programme supporting collection enrichment.

Product overview

Fondation Marguerite et Aimé Maeght is a renowned art museum located in Saint-Paul-de-Vence, France, offering a unified portfolio of cultural experiences centered on its permanent collection and rotating temporary exhibitions. The core offering comprises art exhibitions featuring works by modern and contemporary artists. Supporting services include a bookshop (Sous les Pins) café-restaurant, library services, photographic archive, guided tours, school workshops, and corporate event hire.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Exhibitions (Permanent Collection and Temporary Exhibitions)
• On-site Bookshop
• Café-Restaurant "Sous les Pins"
• Private Hire & Corporate Events
• Société des Amis Membership Programme
• Educational Workshops and School Programmes
• Guided Tours
• Online Shop / E-commerce Store
• Travelling Exhibitions
• International Council Patronage Programme
• New Underground Extension (Exhibition Spaces)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• CourrègesminorStrategic or Co-development PartnerThe fashion house Courrèges is a partner for the exhibition 'Peter Knapp: Le Temps Courrèges' (May–November 2026), which is also labelled by the French Ministry of Culture for the Bicentenary of Photography. Courrèges has loaned archival garments and materials for the exhibition.
• Société des Amis de la Fondation MaeghtcoreStrategic or Co-development PartnerCreated by Marguerite Maeght in 1966, the Société des Amis has ~600 members worldwide who support the foundation's mission to enrich its collections and international reputation. Members receive annual access cards, invitations to openings, catalogues, and priority access to limited-edition prints.
• International Council of the Fondation MaeghtcoreStrategic or Co-development PartnerAn intimate group of international donors supporting research, conservation and restoration programmes at the foundation. Since 2021, the Council has supported projects including restoration of Soto's Penetrable, Diego Giacometti's furniture and bar, Takis's Wind Signal, Bury's Fountain, Fernand Léger's La Partie de Campagne, and the Barbara Hepworth and Ellsworth Kelly exhibitions. Members benefit from events in St Paul de Vence, Paris, London, Monaco, and New York.
• Les Agitateurs (Michelin-starred restaurant)minorStrategic or Co-development PartnerThe chefs of Les Agitateurs restaurant (Nice, one Michelin star) operate the foundation's café-restaurant 'Sous les Pins', bringing Michelin-quality cuisine to the site. The restaurant's furniture was designed by Diego Giacometti. This partnership enhances the visitor experience and generates food and beverage revenue.
• Hauser & WirthminorChannel Partner/ Reseller/ DistributorListed as a corporate patron of the foundation. Hauser & Wirth is a major international contemporary art gallery.
• Galerie MaeghtminorChannel Partner/ Reseller/ DistributorListed as a corporate patron and supporter of the foundation. Galerie Maeght, founded by the Maeght family, is the historic Paris gallery that preceded the foundation.
• Opéra GalleryminorChannel Partner/ Reseller/ DistributorListed as a corporate patron. Opéra Gallery is an international art gallery.
• Silvio d'Ascia ArchitecturecoreStrategic or Co-development PartnerArchitect Silvio d'Ascia designed the foundation's new underground extension (500 sq m plus 80 sq m reconversion), inaugurated July 2024, in harmony with Sert's original building. The extension is labeled 'Remarkable Contemporary Architecture'.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Fondation Louis Vuitton: Paris-based corporate art foundation opened in 2014, funded by LVMH. Comparable because it presents modern and contemporary art in a Frank Gehry–designed landmark building, with a ticketed permanent collection, temporary exhibitions, and a corporate patron ecosystem that closely mirrors the Fondation Maeght's Maeght-family patronage model.
• Fondation Cartier pour l'art contemporain: Paris corporate art foundation of the Cartier luxury house, in a Jean Nouvel building. Comparable because it is a privately funded contemporary art foundation presenting temporary exhibitions, offering ticketed access, and leveraging fashion/luxury corporate sponsorship — closely matching the Fondation Maeght's patron base and programming model.
• Fondation Beyeler: Swiss private art foundation in Riehen/Basel, founded 1997 by art dealers Ernst and Hildy Beyeler. Comparable because it is a privately endowed museum showcasing a major modern and contemporary collection, integrated with a Renzo Piano–designed building, and operating ticketed exhibitions, café, shop, and events on a similar nonprofit cultural-attraction model.
• Stedelijk Museum Amsterdam: Amsterdam's museum of modern and contemporary art and design. Comparable because it combines a major permanent collection with rotating exhibitions, an integrated design shop, and café/restaurant, and competes for the same cohort of European cultural travelers as Fondation Maeght.
• MACBA – Museu d'Art Contemporani de Barcelona: Barcelona's contemporary art museum, opened 1995 in a Richard Meier building. Comparable because it is a publicly chartered but endowment-supported modern/contemporary art museum with ticketed exhibitions, retail, and educational programming serving an international cultural tourist base.
• Guggenheim Museum Bilbao: Privately operated branch of the Solomon R. Guggenheim Foundation in Bilbao, opened 1997 in a Frank Gehry building. Comparable because it is a foundation-driven landmark museum combining permanent modern/contemporary collection with major temporary exhibitions, retail, and restaurant — a benchmark for destination art museums of similar scale.
• Peggy Guggenheim Collection: Venice museum of Peggy Guggenheim's personal collection of modern art, operated by the Solomon R. Guggenheim Foundation. Comparable because it is a privately endowed single-site museum devoted to 20th-century masters in a historic palazzo, with ticketed admission, café, and shop in a heritage tourist setting.
• Bourse de Commerce – Pinault Collection: Paris museum of François Pinault's contemporary art collection, opened 2021 in a restored historic building. Comparable because it is a private collector's foundation presenting rotating modern/contemporary exhibitions with ticketed admission, retail, and event programming — a direct competitor for culturally engaged Paris and European visitors.

Broad incumbents

• Centre Pompidou: Paris national museum of modern and contemporary art (Renzo Piano/Richard Rogers, 1977). Comparable because it is France's flagship modern art museum, dominating visitor attention and donor interest; while publicly funded and far larger, it sets the competitive backdrop for Fondation Maeght's Paris-bound audience.
• Musée National Picasso-Paris: Paris national museum dedicated to Picasso's works, held in the Hôtel Salé. Comparable because it is a major 20th-century-art museum with permanent collection plus temporary exhibitions, shop, and educational programming — a publicly funded incumbent that competes with Fondation Maeght for the same cultural tourist segment.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fondation-maeght

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondation Marguerite et Aimé Maeght