Fondazione Maratona Alzheimer

What Fondazione Maratona Alzheimer does

Fondazione Maratona Alzheimer ETS is an Italian non-profit foundation (Ente del Terzo Settore) established in 2020 and headquartered in Mercato Saraceno, Emilia-Romagna. It serves people living with Alzheimer's disease and other forms of dementia, along with their family caregivers, through a portfolio of programs that combine direct service delivery, advocacy, and scientific research support. Core activities include the Caffè Alzheimer Diffuso national network (55+ locations across 16 Italian regions offering cognitive stimulation and caregiver support), the annual Maratona Alzheimer sports-solidarity event (reaching its XV edition in 2026 with 6,500+ attendees), the Giardino Terapeutico Alzheimer in Cesena (Italy's first public therapeutic garden for dementia), and the ADRINCLUSIVE EU INTERREG cross-border tourism project with Croatia (€1.39M total budget).

The foundation's technology footprint is modest but purposeful: it uses the REDCap platform for standardized data collection within the PROCAD clinical study coordinated by Fondazione Poliambulanza, and operates an open digital platform (Centro Studi Digitale Piattaforma) for the Centro di Documentazione, Studio e Ricerca Alzheimer Giovanni Bissoni. Scientific oversight is provided by a committee comprising Italy's leading dementia researchers, including the founders of Italy's only Alzheimer's-dedicated IRCCS and professors at the University of Bologna and University of Rome Tor Vergata. The technology serves evaluation and knowledge dissemination rather than product delivery.

The foundation operates an entirely donation- and grant-funded model with no service fees charged to beneficiaries. Revenue streams include individual and corporate donations (including a merchandise program), the Italian 5x1000 tax designation (fiscal code 90080350409), EU INTERREG project funding, and contributions from municipal governments (e.g., Comune di Brindisi and Comune di Mercato Saraceno). Distribution occurs through a network-based model combining physical locations, events, and digital platforms, with Casa Fabbrani—inaugurated November 2024—serving as the operational and innovation hub.

Name

Fondazione Maratona Alzheimer

Legal name

Fondazione Maratona Alzheimer ETS

Website

https://fondazionemaratonaalzheimer.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fondazione Maratona Alzheimer ETS is an Italian non-profit foundation that supports people with Alzheimer's and other dementias and their caregivers through a national network of 55+ Caffè Alzheimer locations, advocacy programs, research, and events including the annual Maratona Alzheimer.

Ownership category

akta.pro rank

Product category

Alzheimer's and Dementia Non-Profit Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Alzheimer care services
• Dementia support programs
• Nonprofit foundation services
• Therapeutic garden programs
• Inclusive dementia tourism

Headquarters

HQ city

Mercato Saraceno, Emilia-Romagna

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donazioni e Contributi Privati: The foundation raises funds through individual and corporate donations, including a merchandise program (technical T-shirts) and direct fundraising campaigns. The Maratona Alzheimer event serves as a major fundraising vehicle with runner solidarity initiatives.
2. 5x1000 Tax Designation: Italian taxpayers can designate 5x1000 of their income tax to Fondazione Maratona Alzheimer using fiscal code 90080350409. This represents a recurring public contribution mechanism available annually through tax declarations.
3. Progetto ADRINCLUSIVE - EU INTERREG Funding: The foundation participates as a partner in the ADRINCLUSIVE project, a European INTERREG Italia-Croazia program with total budget of €1,390,421 (ERDF €1,112,336.80) focused on inclusive tourism for people with dementia, providing project-based funding.
4. Public Subsidies and Grants: The foundation receives public contributions including: Comune di Brindisi contribution of €21,874.05 (April 2025) and €24,147.01 (August 2025) for ADRINCLUSIVE project; Comune di Mercato Saraceno contribution of €10,000 (December 2024) for Casa Fabbrani decorative apparatus; FESR regional funding for Centro innovation.

Distribution channels5 records

Marketing channels7 records

Core offering

Fondazione Maratona Alzheimer is an Italian non-profit foundation that coordinates a nationwide network of Caffè Alzheimer meeting places for people with dementia and their families, conducts clinical research through the PROCAD study, runs the annual Maratona Alzheimer sports-solidarity event, and operates the Centro di Documentazione, Studio e Ricerca Alzheimer Giovanni Bissoni. All services are provided free of charge to beneficiaries, funded by donations, the 5x1000 tax designation, and EU/public grants.

Product overview

Fondazione Maratona Alzheimer operates a portfolio of interconnected programs and initiatives addressing Alzheimer's disease and dementia through advocacy, care, prevention, and research. The core offerings include: Caffè Alzheimer Diffuso, a nationwide network of support meeting places across 16 Italian regions; the Adrinclusive Project, a cross-border Italy-Croatia inclusive tourism initiative; the Centro Giovanni Bissoni documentation and research center with its digital platform; and the annual Maratona Alzheimer sports-solidarity event. Supporting activities include a therapeutic garden in Cesena, podcast series, a manifesto book, and Casa Fabbrani as the physical headquarters and innovation hub. The foundation combines direct service delivery with awareness campaigns, advocacy for patients' rights, and scientific research support.

Differentiator

Problem solved

Functional benefit

Brands

• Caffè Alzheimer Diffuso: Progetto che vede coinvolte oltre 55 associazioni di 16 regioni italiane che realizzano i Caffè Alzheimer - luoghi di incontro per persone con demenza e famiglie.
• Centro Giovanni Bissoni
• Le parole che non ti aspetti

Products and services

• Caffè Alzheimer Diffuso
• ADRINCLUSIVE Inclusive Tourism Program
• Centro di Documentazione, Studio e Ricerca Alzheimer Giovanni Bissoni
• Maratona Alzheimer
• Giardino Terapeutico Alzheimer Cesena
• Podcast 'Le parole che non ti aspetti'
• Manifesto Book 'Le parole che non ti aspetti'

Quantifiable outcome

• 55+ Caffè Alzheimer in 16 regions
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• Associazione Italiana di Psicogeriatria (AIP)coreStrategic or Co-development Partner · 1 January 2024Scientific supervision for Caffè Alzheimer Diffuso project (2024-2026). Co-organizer of Forum Nazionale dei Caffè Alzheimer 2025. Provides professional development for Alzheimer's Café staff on psychological and behavioral aspects of dementia.
• Fondazione Poliambulanza di BresciacoreStrategic or Co-development Partner · 1 January 2024Scientific supervision for Caffè Alzheimer Diffuso project. Provides REDCap platform access for PROCAD clinical study data collection. Collaborator in Forum Nazionale dei Caffè Alzheimer 2025. Stefano Boffelli from Poliambulanza coordinates evaluation and REDCap training.
• Tecnopolo di Bologna - Ozzano Rita Levi MontalcinicoreStrategic or Co-development Partner · 1 January 2024Scientific collaboration for Caffè Alzheimer Diffuso project. Developed 'Costruire Reti Consapevoli' training program for network building. Paolo Celli provides online training on network building and community engagement. Hosts Andrea Bissoni project in Emilia-Romagna.
• Fondazione IRET ETScoreStrategic or Co-development Partner · 1 January 2024Co-organizer of Forum Nazionale dei Caffè Alzheimer 2025. Laura Calzà serves as Scientific Director. Provides research expertise on neurodegenerative diseases. Associated organization in ADRINCLUSIVE project.
• Istituto di Neuroscienze di PadovasupportingStrategic or Co-development Partner · 1 January 2024Collaborating institution in Caffè Alzheimer Diffuso project (2024-2026), contributing scientific expertise to the national network.
• Consiglio Nazionale delle Ricerche (CNR)supportingStrategic or Co-development Partner · 1 January 2024CNR Area Territoriale di Ricerca di Padova conducts data analysis for PROCAD clinical study. Contributes analytical expertise to Caffè Alzheimer Diffuso project evaluation.
• Ebla Soc. Coop.supportingTechnology or Integration · 1 January 2024Cultural enterprise from Cesena specializing in bibliographic documentation, archival work, and cultural heritage. Collaborates with Centro Studi Giovanni Bissoni for documentation and knowledge management.
• ART-ER (Agenzia regionale per lo sviluppo sostenibile)supportingStrategic or Co-development Partner · 1 January 2024Regional development agency supporting 'Costruire Reti Consapevoli' training program for Caffè Alzheimer Diffuso network, enhancing stakeholder engagement and fundraising capabilities.
• Comune di Mercato SaracenosupportingStrategic or Co-development Partner · 1 January 2024Contributed €10,000 in December 2024 for decorative apparatus of Casa Fabbrani. Host municipality of Fondazione Maratona Alzheimer headquarters.
• Comune di BrindisicoreStrategic or Co-development Partner · 1 January 2021Lead partner of ADRINCLUSIVE project (EU INTERREG Italy-Croatia). Provides project coordination and contributed €21,874.05 and €24,147.01 in 2025 for project activities. Associated organization: Comune di Cesenatico.
• AFAM Alzheimer Uniti MarchesupportingChannel Partner/ Reseller/ Distributor · 1 January 2021Project partner in ADRINCLUSIVE consortium, contributing expertise in Alzheimer's care and support services in the Marche region of Italy.
• RomagnaTechsupportingTechnology or Integration · 1 January 2021Project partner in ADRINCLUSIVE consortium, bringing technology and innovation expertise to the inclusive tourism initiative for people with dementia.
• Healthy City Hrvatska Zdravi grad (Croazia)supportingChannel Partner/ Reseller/ Distributor · 1 January 2021Project partner in ADRINCLUSIVE consortium from Croatia, contributing to cross-border inclusive tourism network development.
• Città di Novigrad-Cittanova (Croazia)supportingChannel Partner/ Reseller/ Distributor · 1 January 2021Associated organization in ADRINCLUSIVE consortium, representing the Croatian side of the Adriatic tourism network.
• RERA SD - Split Dalmatia County (Croazia)supportingChannel Partner/ Reseller/ Distributor · 1 January 2021Public Institution for coordination and development of Split Dalmatia County, participating as project partner in ADRINCLUSIVE consortium.
• Comune di CesenacoreStrategic or Co-development Partner · 1 January 2020Partner in Giardino Terapeutico Alzheimer project. Signed Protocollo di Intesa for garden development and hosting. Represented by Vice Sindaco Christian Castorri. Associated municipality for ADRINCLUSIVE project.
• Anap ConfartigianatosupportingStrategic or Co-development Partner · 1 January 2020Co-initiator of Giardino Terapeutico Alzheimer project alongside Fondazione Maratona Alzheimer, contributing to the conceptual development of the therapeutic garden.
• Andrea MatisupportingStrategic or Co-development Partner · 1 January 2020Leading national expert in therapeutic gardens and lecturer at University of Bologna's Orticoltura terapeutica master's program. Designed the Giardino Terapeutico Alzheimer.
• AUSL della RomagnacoreStrategic or Co-development Partner · 1 January 2020Signatory of Protocollo di Intesa for Giardino Terapeutico Alzheimer. Represented by Director Generale Tiziano Carradori. Contributes healthcare expertise to therapeutic garden initiative.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• AFAM Alzheimer Uniti Marche: Marche-region Alzheimer's association participating as ADRINCLUSIVE partner. Comparable as a regional dementia association, but operates in a different Italian region than the Foundation's Emilia-Romagna HQ.

Broad incumbents

• Alzheimer's Disease International (ADI): Global umbrella federation of Alzheimer associations across 100+ countries. Broader incumbent offering international advocacy, World Alzheimer Reports, and member support; sets the macro agenda within which the Foundation operates nationally.
• Alzheimer's Society (UK): UK national dementia charity combining research funding, information services, and a Dementia Friends program. Comparable as a national-scale dementia non-profit running community-based awareness/support and shaping policy, though far larger in scale.
• Alzheimer Europe: European federation representing national Alzheimer associations at EU level, runs the Dementia-Friendly Communities label and European Dementia Monitor. Comparable as a pan-European dementia advocacy and policy body, but with a broader remit than the Foundation.

Direct peers

• Associazione Italiana di Psicogeriatria (AIP): Italian scientific society for psychogeriatrics providing scientific supervision for Caffè Alzheimer Diffuso. Comparable as a professional/scientific non-profit operating in the same dementia care domain with overlapping conferences, training, and clinical protocols.
• Federazione Alzheimer Italia: Italian national federation of Alzheimer's associations, providing information, support lines, and care guidance. Directly comparable as the umbrella non-profit for Italian dementia advocacy, awareness, and family support with overlapping donor pools and policy influence.
• Alzheimer Uniti Italia: National coordination entity for Italian Alzheimer's organizations; co-founding member of Fondazione Maratona Alzheimer. Highly comparable as it aggregates regional associations, runs awareness campaigns, and engages in advocacy for people with dementia and their caregivers.
• Amici di Casa Insieme ODV: Parent volunteer association that originated the Maratona Alzheimer event in 2012 and jointly owns Casa Fabbrani with the Foundation. Operates similar caregiver support and dementia activities in the same Emilia-Romagna geography.
• Fondazione IRET ETS: Italian research foundation focused on neurodegenerative diseases, Scientific Director Laura Calzà sits on the Foundation's board. Comparable as a scientific non-profit producing dementia research, training, and care practice evidence in overlapping networks.

Others

• Fondazione Poliambulanza: Italian hospital foundation providing scientific supervision for Caffè Alzheimer Diffuso and REDCap data infrastructure for the PROCAD study. Closely related as a clinical partner but not a direct competitor; enables research validation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fondazionemaratonaalzheimer
• Facebookfacebook.com/MaratonaAlzheimer
• LinkedInlinkedin.com/company/fondazione-maratona-alzheimer
• Instagraminstagram.com/fondazionemaratonaalzheimer

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fondazione Maratona Alzheimer