FOODLAND SUPERMARKET COMPANY LIMITED

What FOODLAND SUPERMARKET COMPANY LIMITED does

Foodland Supermarket Company Limited is a privately held Thai retail company founded in 1972 and headquartered at 2675 Soi Lat Phrao 95, Bangkok. It operates 23+ supermarket branches across Bangkok, Pattaya, Korat and other Thai regions under a consistent 24-hours-daily operating format, selling fresh produce, meat, seafood, groceries and imported products to general Thai consumers. Each branch integrates a Took Lae Dee in-store restaurant — meaning 'cheap and good' in Thai — serving Thai, Chinese and Western dishes prepared from the supermarket's own ingredients on a 24-hour basis.

The company has layered multiple sub-brands and digital channels onto its physical retail base. Butcher's Choice, established in 1991 and produced at a dedicated Lad Krabang Industrial Estate factory under German Master Butcher oversight, supplies German-style sausages, hams, bacons, salamis and pâtés under GMP and HACCP certifications. The 366 Reward mobile loyalty program (iOS and Android) accumulates purchase points and offers member-only pricing, while a Chat & Shop delivery service accessible via LINE app per branch handles gift-basket and select-product orders between 08:00 and 22:00.

Revenue is generated almost entirely through direct consumer transactions at physical branches (supermarket retail sales and in-store restaurant sales), with a secondary seasonal stream from gift baskets. Pricing is unit-based and not publicly disclosed beyond loyalty redemption economics (200 points = 50 baht coupon, 800 points = 100 baht coupon) and selected menu anchors such as a 62-baht American breakfast set during 5:30–9:00 AM happy hour. The customer base is a B2C horizontal segment of Thai general consumers plus a smaller gift-buyer use case for celebrations, with no enterprise or B2B contracts disclosed.

Name

FOODLAND SUPERMARKET COMPANY LIMITED

Legal name

บริษัท ฟู้ดแลนด์ซุปเปอร์มาร์เก็ต จำกัด

Website

https://foodland.co.th

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Foodland Supermarket Company Limited, founded in 1972, operates 23+ 24-hour supermarket branches across Thailand, integrating fresh-food retail, in-house Took Lae Dee restaurants, Butcher's Choice private-label deli products, gift-basket services and the 366 Reward loyalty program for Thai general consumers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Food and Beverage Retailers (445), Meat Retailers (44524), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Bulk Meat & Seafood Wholesale-to-Consumer (CRAHAMAI)

akta.pro secondary industries

Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI), Ethnic & International Cash-and-Carry (CRAHACAD)

Keywords

• Retail supermarket operations
• Fresh food retail
• Private label deli
• In-store dining
• Loyalty program services

Headquarters

HQ city

Bangkok, Bangkok

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Supermarket Retail Sales: Core revenue from retail sales of fresh produce, meat, seafood, groceries, and imported products across all branches. Operates 24 hours daily.
2. Took Lae Dee Restaurant: In-house restaurant within supermarket premises serving fresh food made from supermarket ingredients, open 24 hours.
3. Gift Basket and Specialty Products: Customized gift baskets for celebrations (Christmas, New Year) and specialty products including Butcher's Choice delicatessen items.
4. Loyalty Program: 366 Reward program where members earn points on purchases and redeem for premium items and discount coupons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Foodland operates a 24-hour multi-format retail business combining supermarkets, in-house restaurants (Took Lae Dee), a private-label German-style delicatessen brand (Butcher's Choice), and gift basket services across 23+ branches in Thailand. The company sells fresh produce, meat, seafood, groceries, and imported products directly to consumers through physical storefronts, supplemented by a LINE-based Chat & Shop delivery service and the 366 Reward mobile loyalty program.

Product overview

Foodland Supermarket is a 24-hour retail business established in 1972, operating as a multi-format platform combining supermarkets with restaurants. The core offering centers on Foodland Supermarket providing local and imported groceries and fresh foods, complemented by Butcher's Choice (premium private-label deli products since 1991), Took Lae Dee Restaurant (24-hour dining), and Gift Baskets for celebrations. The 366 Reward loyalty program and Chat & Shop delivery service provide digital engagement and fulfillment. The business operates from headquarters at Ladprao, Bangkok with branches across multiple regions.

Differentiator

Problem solved

Functional benefit

Brands

• Butcher's Choice: Foodland's own delicatessen brand producing German-style sausages, hams, bacons, and processed meat products since 1991. Products include raw and cooked sausages, air-dried hams, salamis, pâtés, terrines, and pickled vegetables. Certified with GMP and HACCP.
• Took Lae Dee (ถูกและดี)
• 366 Reward

Products and services

• Foodland Supermarket Core 24-hour retail supermarket offering local and imported groceries, fresh produce, quality meat, and seafood from around the world across 23+ branches in Thailand.
• Butcher's Choice

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Villa Market: Premium international supermarket chain in Thailand focused on imported products, organic offerings, and expat/affluent Thai customers. Comparable in product assortment, customer demographic, and premium pricing strategy.
• Rimping Supermarket: Premium Thai supermarket chain particularly strong in Chiang Mai and Bangkok, known for imported goods, fresh produce quality, and specialty products. Comparable in scale and premium positioning to Foodland.
• The Mall Group (Gourmet Market): Operates Gourmet Market premium supermarket and import-focused format inside Mall department stores. Directly comparable premium grocery positioning with strong import and prepared food focus.
• UFM Fuji Super: Thai supermarket chain with focus on fresh food, Japanese-influenced product assortment, and in-store prepared foods. Comparable in format and product strategy.
• Central Retail (Tops / Tops Market / Tops daily): Thailand's largest premium supermarket chain under Central Group, with Tops Market, Tops Food Hall, and Tops daily formats. Direct competitor in premium grocery retail with overlapping customer base of affluent Thai consumers.

Broad incumbents

• Big C Supercenter: Major Thai hypermarket chain offering groceries, fresh food, and general merchandise. Larger-scale competitor with broader assortment but lower premium positioning than Foodland.
• CP Axtra (Lotus's and Makro): Operates Lotus's (formerly Tesco Lotus) hypermarkets and Makro cash-and-carry in Thailand. Much larger incumbent across both retail and foodservice wholesale, representing the dominant modern trade competitor.
• CP All (7-Eleven Thailand): Thailand's dominant convenience store chain with 13,000+ stores. Not direct supermarket competitor but competes for fresh food, snack, and meal occasions—especially relevant for 24-hour convenience share.

Emerging players

• Don Don Donki (PPIH): Japanese discount store chain that has expanded into Thailand with imported Japanese products and fresh food focus. Emerging premium-import competitor with strong brand appeal among Thai urban consumers.

Regional players

• MaxValu (Tajima): Japanese-style supermarket format operating in Thailand with emphasis on fresh food quality and private label. Comparable in fresh food emphasis and quality-focused positioning, primarily northern Japan/Thailand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Foodland24hours
• Instagraminstagram.com/foodlandsupermarket/?hl=th
• LinkedInlinkedin.com/company/foodland-supermarket-company-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOODLAND SUPERMARKET COMPANY LIMITED