THE FOOTINGS LIMITED

What THE FOOTINGS LIMITED does

Footings Direct Ltd is a privately held, residential construction company headquartered at 192 Maldon Rd, Colchester, operating as a single-trading general contractor under Director Jeremy Walsham. The firm delivers design and build services across 14 integrated service lines — including home extensions, loft conversions, new builds, renovations, refurbishments, driveways, patios, landscaping, brickwork, bathrooms, conservatories, painting and decorating, and design services — to homeowners in Colchester and surrounding Essex villages such as Marks Tey, Brightlingsea, Ardleigh, Wivenhoe, Copford, Elmstead Market, and West Bergholt. The company positions itself as a single contractual point of contact managing planning permission, building control compliance, structural engineering coordination, and full project delivery from concept through completion.

The underlying technology is conventional residential construction using traditional and timber frame methods, executed by NVQ-qualified in-house tradesmen supplemented by long-standing Gas Safe and Elecsa registered subcontractors. The firm maintains a comprehensive stack of UK sector certifications — CHAS, NHBC, Gas Safe, Elecsa, SuDS, Marshalls Register, CITB, and BBB accreditation — which collectively license it to undertake warranty-backed new builds and accredited contractor work. Operations are supported by a content marketing website (footingsdirect.co.uk) with service pages, blog, and featured projects gallery, alongside physical local advertising (Tollgate roundabout sponsorship and Sainsbury's Stanway petrol pump advertising, claiming reach of over 48,000 motorists weekly).

The business model is project-based, one-time fixed-price contracting with staged payment schedules and no advance payments required before work completion. Revenue is generated entirely from residential construction, renovation, and home improvement projects delivered directly to homeowners — no intermediaries, no recurring contracts, no subscription or licensing revenue. The go-to-market is sales-led and overwhelmingly referral-driven, with the website serving as the primary information source and the company handling direct sales via phone (01206 760000) and website contact. The firm is uncapitalized beyond owner operations, with no funding rounds, no subsidiaries, and no disclosed revenue.

Name

THE FOOTINGS LIMITED

Legal name

Footings Direct Ltd

Website

https://footingsdirect.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Footings Direct Ltd is a small, privately held residential construction firm in Colchester, Essex, delivering design-and-build services — extensions, loft conversions, new builds, renovations, and home improvements — directly to homeowners across the surrounding Essex villages.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

Building Finishing Contractors (2383)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industries

Landscape Construction & Hardscaping (Patios, Retaining Walls, Outdoor Structures) (IMAIAIAE), Landscape Construction Project Management & General Contracting (HSAIABAK)

Keywords

• Residential construction services
• Home extensions
• Loft conversions
• New build homes
• Property renovations

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Construction Services: One-time project-based revenue from residential construction, extensions, renovations, and home improvement services. Fixed price contracts offered with staged payment schedules, no advance payments required before work completion.
2. New Build Projects: Revenue from complete new build residential construction projects, including liaising with planning departments and building control, with associated architect services. NHBC registered builders offering warranty on new builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Footings Direct Ltd is a Colchester-based residential construction contractor delivering home extensions, loft conversions, new builds, renovations, refurbishments, driveways, patios, landscaping, bathrooms, conservatories, brickwork, and painting and decorating services. The company provides a complete design and build service, liaising with planning authorities, building control, and structural engineers to take projects from initial concept through to completion. All work is delivered on fixed-price contracts with no advance payments required before work completion.

Product overview

Footings Direct Ltd operates as a single unified construction service provider offering comprehensive building and home improvement solutions. The company's core portfolio encompasses 14 distinct service areas: brickwork, new builds, home extensions, general building, design services, driveways, patios, renovations, loft conversions, painting and decorating, landscaping, refurbishments, bathroom installations, and conservatories. Rather than separate modular products, these services function as an integrated construction offering where the company acts as a single contractor managing projects from initial design through to completion, including liaising with planning departments, building control, and structural engineers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Extensions Complete home extension services for residential homeowners in Colchester and Essex, including single-storey, two-storey, kitchen, garage, and conservatory extensions, delivered from design through to project completion.
• Loft Conversions Complete loft conversion design and build service for residential homeowners, including full rear dormer, Velux, rooflight, and hip-to-gable conversions to add living space and increase property value.
• New Builds Full-service new build residential construction including traditional and timber frame homes, with liaising with planning departments and building control; company is NHBC registered, providing warranty on new builds.
• Renovations Property renovation services focused on listening to client needs, understanding requirements, and designing solutions with attention to detail for residential homeowners.
• Refurbishments Complete property refurbishment services utilizing skilled tradesmen, managing all aspects of planning and building control for East Anglia residential properties.
• Design Services Complete design and build service guiding clients through all stages of construction, including liaising with planning departments, building control, and structural engineers.
• Brickwork Services Comprehensive brickwork services for residential projects including garden walls, block paving, retaining walls, and concreting, delivered by NVQ Level 3 trained bricklayers.
• General Building Services Full-spectrum building services for residential and commercial construction, including quality craftsmanship, project management, and professional finishes.
• Driveways Driveway installation services including pattern imprinted concrete, block paving, Indian stone, resin-bonded, gravel, tarmac, and brick/cobblestone options for residential properties.
• Patios Patio installation using various materials including slate, brick, stone slab, wooden, shale/gravel, resin, and pattern-imprinted concrete for residential properties.
• Landscaping Landscaping services including garden design, soft landscaping, patios, block paving, driveways, garden walls, water features, decking, fencing, and summer houses.
• Bathroom Installations Complete bathroom installation service from design to completion, specializing in designer ranges including Villeroy and Boch and Heritage, for updates or new installations.
• Conservatories Conservatory design and build for any size and scope, with liaising with local planning authority and building control.
• Painting & Decorating Professional painting and decorating services for residential and commercial properties, emphasizing proper preparation, communication, and quality equipment.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Long-standing SubcontractorscoreImplementation/ SI/ Consulting PartnerEstablished relationships with specialist subcontractors for electrical and plumbing work who have been with the company for many years and operate as part of the team. All subcontractors hold appropriate registrations including Gas Safe and Elecsa.
• Associated ArchitectcoreImplementation/ SI/ Consulting PartnerLong-term relationship with a local architect who assists in designing and sizing homes to suit plots. Company can also work with customer-appointed agents.
• NHBC (National House Building Council)minorOthersRegistered builders under NHBC scheme providing warranty coverage on new build projects.
• Planning AuthoritiesminorOthersLiaison with local planning departments and building control for project approvals and compliance.

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Berkeley Group: UK homebuilder focused on London and South East. Comparable residential construction industry position but specializes in higher-density urban for-sale developments versus Footings Direct's extensions and renovations.
• Countryside Partnerships: UK residential developer with operations in South East and partnerships with public sector. Comparable residential construction industry but operates as a for-sale developer with public partnership homes, not bespoke extensions.
• Keepmoat: Regional UK homebuilder with partnerships and private housing arms. Comparable on UK residential construction but operates as a regional housebuilder serving developer partnerships rather than bespoke client commissions.
• Avant Homes: UK private homebuilder operating across multiple regions. Comparable UK residential construction sector but built-for-sale development model differs from bespoke extensions and renovations.
• Persimmon plc: UK's largest volume housebuilder delivering new-build homes for sale. Comparable as a UK residential construction operator, though operates at massive scale on for-sale developments rather than bespoke extensions and renovations.
• Bellway plc: Major UK homebuilder with strong regional presence including South East England. Comparable on residential construction activity but operates as a developer-builder selling new homes, not a bespoke contractor.
• Crest Nicholson: UK homebuilder with operations across southern England including East Anglia region. Comparable as a regional UK residential construction player but at materially larger scale and on for-sale model.
• Vistry Group: Major UK homebuilder with diversified residential offerings including partnership housing. Comparable UK residential construction sector but operates at far larger scale with for-sale and partnership models.
• MJ Gleeson plc: Regional UK homebuilder focused on Northern England with low-cost housing division. Comparable UK residential construction industry but different geographic focus and build-for-sale model.
• Taylor Wimpey plc: FTSE 100 homebuilder with extensive UK regional operations. Same UK residential construction category but vastly larger scale and different business model (for-sale volume building rather than bespoke extensions).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Footings-Direct-Ltd-1706502396283149
• LinkedInlinkedin.com/company/the-footings-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE FOOTINGS LIMITED