Forbes Portugal

What Forbes Portugal does

Forbes Portugal is the licensed Portuguese edition of the global Forbes brand, operated by Grupo Media Nove and headquartered in Lisbon. Founded in 2015, the company publishes a monthly magazine (print and digital) and operates the forbespt.com news portal, covering business, economy, entrepreneurship, technology, and leadership for Portuguese-speaking audiences. Beyond journalism, Forbes Portugal runs a portfolio of recurring premium events including the Forbes Annual Summit, Forbes Women Summit, Doing Business Angola, CX Summit, Forbes Golf Executive Cup, and Forbes Green ESG Awards, and operates signature annual rankings — the 50 Mulheres Mais Poderosas nos Negócios (50 Most Powerful Women in Business) and the 30 Under 30 Portugal list — which together function as the company's flagship editorial-commercial franchises.

The underlying platform combines a digital content management system (the forbespt.com website and a Lusophone Africa-specific site, forbesafricalusofona.com), a print and digital magazine production capability, downloadable digital cover specials distributed in PDF, and an event-management operation. A first AI-generated magazine cover was launched in August 2025 for the 50 Most Powerful Women in Business ranking, marking an early but limited foray into generative AI for editorial design. Editorial leadership is held by Nilza Rodrigues as Diretora Editorial; commercial and operational leadership sits with parent Grupo Media Nove (CEO José Carlos Lourenço).

Forbes Portugal generates revenue through three primary streams: subscription and single-issue magazine sales (via loja.medianove.com), advertising (supported by a dedicated commercial team handling digital projects and account management), and events/sponsorships across the annual event portfolio. The audience spans business executives and leaders (primary), entrepreneurs and startups, and women in business — with a stated horizontal segmentation approach. As of the latest available data, Forbes Portugal employs 15 staff, remains privately held under Grupo Media Nove, and has not disclosed funding rounds, revenue figures, or external investment.

Name

Forbes Portugal

Legal name

Forbes Portugal

Website

https://forbespt.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Forbes Portugal is the licensed Portuguese edition of Forbes, operated by Grupo Media Nove from Lisbon. It publishes a print and digital business magazine, the forbespt.com news portal, annual rankings such as 30 Under 30 and 50 Most Powerful Women in Business, and a portfolio of premium events targeting the Portuguese-speaking business community.

Ownership category

akta.pro rank

Product category

Business Media & Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business journalism
• Digital media publishing
• Executive events
• Business rankings
• Luxury lifestyle media

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription/Magazine Sales: Forbes Portugal sells magazine subscriptions and individual issues through its online store (loja.medianove.com), offering both print and digital versions of its publication.
2. Advertising: The publication generates advertising revenue, with a dedicated commercial team handling digital projects and account management for advertisers.
3. Events and Sponsorships: Forbes Portugal organizes premium business events including the Forbes Women Summit, Doing Business Angola, CX Summit, Forbes Annual Summit, Forbes Golf Executive Cup, and Forbes Green ESG Awards, generating revenue through sponsorships and participation fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Forbes Portugal publishes a monthly print magazine and operates the forbespt.com digital news portal, delivering editorial coverage of business, economy, technology, leadership, and lifestyle aimed at Portuguese-speaking executives and entrepreneurs. The company also produces proprietary annual rankings such as Forbes 30 Under 30 Portugal and 50 Mulheres Mais Poderosas nos Negócios, and organizes branded premium events including the Forbes Annual Summit and the Forbes Women Summit.

Product overview

Forbes Portugal operates as a multimedia publishing platform combining print magazine, digital portal, and event series. The core offerings include the Forbes Portugal Magazine (print and digital), the forbespt.com news website, and the annual Forbes 30 Under 30 Portugal ranking. The publication produces specialized rankings such as the 50 Mulheres Mais Poderosas nos Negócios. Event portfolio includes the flagship Forbes Annual Summit, Forbes Women Summit, CX Summit, Doing Business Angola, Forbes Golf Executive Cup, and Forbes Green ESG Awards. Content sections include Forbes LAB for innovation topics and Digital Covers as downloadable special editions.

Differentiator

Problem solved

Functional benefit

Brands

• 50 Mulheres Mais Poderosas nos Negócios: Annual ranking of the 50 most powerful Portuguese women in business
• 30 Under 30 Portugal
• Forbes Women Summit
• Forbes Annual Summit
• Doing Business Angola
• Forbes Green ESG Awards
• Forbes Golf Executive Cup

Products and services

• Forbes Portugal Magazine
• Forbes Portugal Digital Portal (forbespt.com)
• Forbes 50 Mulheres Mais Poderosas nos Negócios
• Forbes Annual Summit Portugal
• Forbes Women Summit Portugal
• Forbes África Lusófona (forbesafricalusofona.com)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Expresso: Major Portuguese general-interest newspaper with a prominent business section. While not a direct Forbes substitute, it captures a share of business readership and premium advertising spend in Portugal.

Direct peers

• Exame (Portugal): Leading Portuguese-language business magazine covering economy, entrepreneurship, and leadership. Directly competes with Forbes Portugal for the same C-suite audience and premium advertisers in the domestic market.
• Forbes Brasil: The Brazilian licensed edition of Forbes, also operating under a local media-group license. Directly comparable as a Lusophone Forbes edition with magazine, rankings, and event monetization in a larger Lusophone market.
• Negócios: Portuguese business newspaper covering finance, markets, and corporate news. Targets the same executive reader and competes for advertising budgets as a daily business news brand.
• Dinheiro Vivo: Portuguese business and finance publication under the Global Media group. Competes with Forbes Portugal for business news readership, digital advertising, and event sponsorships.

Regional players

• Forbes Africa: Africa-focused Forbes edition. Comparable as a licensed Forbes brand serving African business audiences, relevant because Forbes Portugal is extending into Lusophone Africa with forbesafricalusofona.com.
• Forbes España: Spanish licensed edition of Forbes. Operates an equivalent magazine + events + rankings model in the neighboring Iberian market and serves as a useful benchmark for Forbes Portugal's Iberian scale and event economics.

Broad incumbents

• Financial Times: Global business news brand with a Lusophone readership. Represents the upper end of the competitive set for premium business content and corporate subscriptions.
• The Economist: Global weekly business and economics publication. Competes for the same high-income executive reader in Portugal and across Lusophone Africa via digital and event extensions.
• Bloomberg: Global business and financial news incumbent. Competes for executive attention, premium advertising, and event sponsorship in the Portuguese-speaking market even without a dedicated Portuguese edition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forbes-portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbes Portugal