Forbes Thailand
Forbes Thailand is the licensed Thai-language edition of Forbes, published by Post International Media Co., Ltd. in Bangkok. It serves Thai executives, entrepreneurs, and high-net-worth individuals through a print magazine, free-access website, e-magazine, annual Next Tycoons forum, and CEO Golf Tournament events.
- Company typePrivate
- Founded2013
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Forbes Thailand does
Forbes Thailand is the licensed Thai-language edition of Forbes magazine, published by Post International Media Co., Ltd. since 2013. Operating from its headquarters on the 7th Floor of the Bangkok Post Building in the Klong Toey district of Bangkok, the publication serves Thai business professionals, executives, entrepreneurs, and high-net-worth individuals through a multi-format media platform anchored by the global Forbes brand and localized editorial content.
The company's core offerings include a monthly print magazine, a free-access Thai-language website at forbesthailand.com, an e-magazine distributed through third-party platforms (Pinto Book and MEB Market), and curated editorial verticals covering business news, Thai billionaire rankings (notably the annual 50 Richest Thais list), lifestyle content (Forbes Life), CSR & sustainability, commentaries, and video. It also produces a calendar of proprietary events including the annual Next Tycoons forum and the inaugural CEO Golf Tournament launched in 2025. The underlying technology stack is a standard digital media platform with website publishing, social media integration across Facebook, Instagram, Twitter, and YouTube, and third-party e-magazine distribution; no proprietary technology, APIs, or AI/ML capabilities are documented.
Revenue is generated through three streams: print magazine subscriptions sold directly via the publication's subscription department, e-magazine single-issue sales through partner digital platforms, and advertising sales targeting the publication's affluent Thai readership via a dedicated sales department. Pricing details are not publicly disclosed. The go-to-market is direct-to-consumer for subscriptions and B2B for advertising, with events functioning as a sponsorship and thought-leadership platform. With an 8-employee headcount, the operation is notably lean for a national media brand, reflecting both the scale efficiency of operating under an internationally licensed editorial framework and the structural limits of a single-country, niche-audience business.
Forbes Thailand firmographics
Firmographics- Name
- Forbes Thailand
- Legal name
- Post International Media Co., Ltd.
- Website
- https://forbesthailand.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Forbes Thailand is the licensed Thai-language edition of Forbes, published by Post International Media Co., Ltd. in Bangkok. It serves Thai executives, entrepreneurs, and high-net-worth individuals through a print magazine, free-access website, e-magazine, annual Next Tycoons forum, and CEO Golf Tournament events.
- Ownership category
- akta.pro rank
Forbes Thailand industry classification
Industry- Product category
- Business Media Publication
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Forbes Thailand is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Forbes Thailand business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Magazine Subscription: Monthly print magazine subscription sold through renewal PDFs and direct subscription department, targeting affluent Thai readers and business professionals.
- E-magazine Sales: Digital e-magazine distribution through third-party platforms such as Pinto Book and MEB Market.
- Advertising Revenue: Advertising department handles business-to-business advertising sales targeting the publication's affluent readership demographic, with dedicated sales contacts for advertising inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | E-magazine single issue purchase available through digital marketplace |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Forbes Thailand product offering
Product offeringCore offering
Forbes Thailand is the Thai-language edition of Forbes, publishing business news, market analysis, Thai billionaire wealth rankings (50 Richest Thais), CEO profiles, investment insights, and lifestyle content through a monthly print magazine, e-magazine, and the forbesthailand.com digital platform. The publication also organizes premium business events including The Next Tycoons forum and CEO Golf Tournament.
Product overview
Forbes Thailand is a business media publication operating as a unified magazine and digital platform. The core offering consists of the Forbes Thailand Magazine (print and e-magazine), the online news portal at forbesthailand.com, and the Forbes Thailand Lists series. Content verticals include News, People, The Lists (Thailand Richest, World Billionaires), World, CSR & Sustain, Commentaries (Insights and Thought Leaders), Forbes Life (lifestyle), Video, and Events. The company organizes premium business events including the annual 'The Next Tycoons' Forum and CEO Golf Tournament. Revenue streams include magazine subscriptions (print and digital e-magazine), advertising, and event sponsorships.
Differentiator
Problem solved
Functional benefit
Companies that use Forbes Thailand
Customer profileSegments1 record
Ideal customer profiles2 records
Forbes Thailand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forbes Thailand partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights5 records
Forbes Thailand competitors and assessment
Company assessmentRegional players
- Money & Banking Thailand: Thai-language business and banking magazine covering Thai finance, wealth and banking sectors. Comparable because it directly targets the same Thai banking, finance executive and HNW reader audience with periodic print/digital issues and competes for similar financial-services advertising budgets.
- The Nation Thailand: Major Thai English-language news outlet with a business section covering Thai economy and companies. Comparable because it serves the same Thai executive reader base, monetizes through digital subscriptions and advertising, and competes for Thai premium advertising inventory.
- Krungthep Turakij: Leading Thai-language daily business newspaper serving Thai executives, investors and entrepreneurs. Comparable because it directly competes for Thai business readers, advertising budgets and event sponsorships, while focusing on the same domestic Thai business ecosystem that Forbes Thailand covers.
Broad incumbents
- Fortune: Global business magazine known for the Fortune 500 and CEO-focused coverage. Comparable because it competes in the same premium global business-media category, shares event franchises (e.g., Fortune Global Forum) with the Forbes brand, and targets the same C-suite and HNW advertiser demographic.
- Bloomberg Businessweek: Global weekly business magazine from Bloomberg covering business, finance and markets. Comparable because it shares the business-magazine format, advertiser audience (HNWI and executives), and the global-to-local brand licensing model that Forbes Thailand operates.
- Business Insider: Global digital business and lifestyle news publisher. Comparable because it targets a similar executive/business professional audience, monetizes primarily through digital advertising, and increasingly covers wealth, CEO profiles and lifestyle content that overlaps with Forbes Thailand's vertical mix.
- Bloomberg Thai (Bloomberg Thailand): Bloomberg's Asia and Thailand-focused financial news and data product offering. Comparable because it serves the same Thai executive, investor and wealth-management audience, and competes for premium financial-services advertising and subscription dollars aimed at Thailand's business elite.
Direct peers
- Nikkei Asia: Asia-focused business publication from Nikkei covering business, markets and wealth. Comparable because it targets a similar affluent executive readership across the region, monetizes through subscriptions and advertising, and competes for the same Thai and regional premium advertising budgets.
- Forbes Asia: Regional Forbes edition covering Asian business and wealth. Comparable because it shares the same Forbes brand and editorial franchise (billionaire rankings, business news) and serves overlapping affluent executive audiences across the Asia region that includes Thailand.
- Bangkok Post: Thailand's principal English-language daily newspaper with a strong business section. Comparable because it targets the same Thai executive, business and affluent reader base, monetizes through subscriptions and advertising, and is also published out of the Bangkok Post Building where Forbes Thailand is headquartered.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Forbes Thailand social profiles
Digital presenceForbes Thailand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbes Thailand leadership team
Management profileNumber of profiles
Profiles3 records
Forbes Thailand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbes Thailand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbes Thailand
What does Forbes Thailand do?
Forbes Thailand is the Thai-language edition of Forbes, publishing business news, market analysis, Thai billionaire wealth rankings (50 Richest Thais), CEO profiles, investment insights, and lifestyle content through a monthly print magazine, e-magazine, and the forbesthailand.com digital platform. The publication also organizes premium business events including The Next Tycoons forum and CEO Golf Tournament.
Is Forbes Thailand a public or private company?
Forbes Thailand is a private company. It is classified as unknown and is currently operating.
When was Forbes Thailand founded?
Forbes Thailand was founded in 2013. It employs 1 to 10 people.
Where is Forbes Thailand based?
Forbes Thailand is headquartered in Bangkok, Thailand, in the Asia region.
How does Forbes Thailand make money?
Three revenue lines are on record. Print Magazine Subscription is the primary driver. The others are E-magazine Sales and advertising Revenue.
Who are Forbes Thailand's main competitors?
Regional players on record are Money & Banking Thailand, The Nation Thailand and Krungthep Turakij. Broad incumbents are Fortune, Bloomberg Businessweek, Business Insider and Bloomberg Thai (Bloomberg Thailand). Direct peers are Nikkei Asia, Forbes Asia and Bangkok Post.
Does Forbes Thailand have an API?
No public API is recorded for Forbes Thailand.
What industry is Forbes Thailand in?
Forbes Thailand's product category is Business Media Publication. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 5131 and its SIC code is 2721.