RNAS Yeovilton

What RNAS Yeovilton does

The entity under analysis is the community information portal forcesyeovilton.2day.uk, a hyperlocal website serving the military and civilian community around Royal Naval Air Station (RNAS) Yeovilton in Somerset, UK, the home base of the Royal Navy's Fleet Air Arm. The portal is built and operated on the 2day Microportals platform, a multi-site community content system that hosts postcode- or institution-targeted information sites. The portal's content covers classifieds, local notices, and community information for the BA22 postcode area.

The portal's core product is classified advertising, with a tiered impression-based pricing model. Annual listing fees range from £37.50 (up to 1,000 impressions) to £1,150+ (100,000+ impressions), targeting small and local businesses serving the military community. The site aggregates and cross-links to institutional partners including the Fleet Air Arm Museum, HIVE @ Yeovilton (the Ministry of Defence's community support arm), Plymouth Military Gifts, and military discount networks, functioning as a content hub rather than a primary commerce venue.

Traffic is modest: cumulative site hits of 899,473 against current monthly traffic of approximately 893 hits, indicating a low-volume but stable niche audience. The portal sits within the broader 2day Microportals network, which has accumulated 1.3 billion hits across all of its microportals system-wide. Revenue mechanics are micro-transactional, dependent on classified listing fees from a limited pool of local and military-adjacent advertisers, with no disclosed subscription, advertising-network, or data-monetization revenue.

Name

RNAS Yeovilton

Legal name

RNAS Yeovilton Information Portal (forcesyeovilton.2day.uk)

Website

https://forcesyeovilton.2day.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A hyperlocal community information portal serving the RNAS Yeovilton military community and the BA22 Somerset catchment, operated on the 2day Microportals platform and monetized through tiered classified advertising priced by impression volume.

Ownership category

akta.pro rank

Headquarters

HQ city

Yeovilton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Classified Advertising: The site generates revenue through selling classified advertising space to local businesses. Advertisers can target specific postcodes (RNAS Yeovilton, BA22 district, Somerset, or UK-wide) with options for logo addition, priority positioning, and enhanced ad formats. Pricing is based on impression volume tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The RNAS Yeovilton microportal is a hyperlocal community information website serving military personnel, families, veterans, and residents in the BA22 postcode area of Somerset. It aggregates local news, events, accommodation, dining, schools, services, and emergency contacts into a single directory. Revenue is generated by selling classified advertising subscriptions to local, regional, and national businesses targeting the military community.

Product overview

2day Microportals is a platform for creating hyperlocal community information websites. The platform serves specific geographic areas and communities by providing web infrastructure with features including local news feeds, event calendars, community directories, advertising systems, and postcode-based content targeting. The RNAS Yeovilton microportal (forcesyeovilton.2day.uk) serves the Royal Naval Air Station Yeovilton and surrounding Mudford area in Somerset, providing military-related information and local community resources.

Differentiator

Problem solved

Functional benefit

Products and services

• RNAS Yeovilton Microportal (forcesyeovilton.2day.uk)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Plymouth Military GiftsminorChannel Partner/ Reseller/ DistributorOnline retailer advertising on the RNAS Yeovilton portal, selling Army, Navy, RAF and Military products and gifts for Armed Forces personnel, families and veterans.
• Fleet Air Arm MuseumminorOthersFeatured attraction on the RNAS Yeovilton portal. The museum is located at the air station and houses historic aircraft and naval aviation exhibits.
• HIVE @ YeoviltoncoreOthersHousing Information Vehicle for personnel and families - provides essential information, advice, and support services for those stationed at RNAS Yeovilton.
• RN School of Aircraft Control (RNSAC)coreOthersTraining facility located at RNAS Yeovilton providing aircraft control training for the Royal Navy.
• Underwater Escape Training Unit (UETU)coreOthersTraining facility at RNAS Yeovilton providing underwater escape training for aircrew.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• FreeIndex: FreeIndex is a UK local business directory and review site covering trades, services, and consumer categories. It is a close analogue to the forcesyeovilton.2day.uk directory functionality, with overlapping SME-advertiser targets and postcode-based browsing.
• Thomson Local: Thomson Local is a long-running UK local business directory offering postal-code-targeted listings for SMEs. It is functionally very similar to the RNAS Yeovilton portal's directory + advertising model, though operating broadly across the UK rather than to a single community.
• 2day Microportals (parent network): 2day Microportals is the parent platform that operates forcesyeovilton.2day.uk alongside many other geographically-targeted community microportals. It is the directly comparable business model operating at network scale, with 1.3B+ cumulative hits across sites, and serves as both the technology supplier and a strategic benchmark for the portal's growth trajectory.
• Forces Discounts: Forces Discounts is a UK military discount network that aggregates offers for Armed Forces personnel and families. It directly mirrors the partnership/advertising model the RNAS Yeovilton portal operates (with partners like Pocklington School and Plymouth Military Gifts) and targets the same military-family audience.

Broad incumbents

• Gumtree UK: Gumtree is a major UK classifieds marketplace covering jobs, property, and services. It competes for the same local advertiser budget as the forcesyeovilton microportal's classified ads, but at vastly greater scale and a national rather than micro-local audience.
• Yelp UK: Yelp is a major global local-business directory and review platform with a UK presence. It competes with the forcesyeovilton portal's local directory functionality for SMEs advertising in the BA22 catchment, though at vastly larger scale and without the military-community angle.
• Yell.com: Yell is the UK's largest general local business directory, offering postcode-targeted listings and advertising across every sector. It is comparable to RNAS Yeovilton/2day as a competing channel for the same small local advertisers, but operates nationally across all industries rather than focusing on a military community niche.

Emerging players

• Forces News: Forces News is a digital news publisher serving the UK Armed Forces community. It overlaps with the RNAS Yeovilton portal's news and community-information content proposition and targets the same military-personnel audience from a national news angle rather than hyperlocal.
• SSVC (Services Sound & Vision Corporation): SSVC is a charity that provides media and welfare communications to UK Armed Forces, including BFBS radio and digital content. It is comparable as a publisher of community content targeted at military families and a potential partner/competitor in serving the RNAS Yeovilton audience.

Others

• Royal Navy (official): The official Royal Navy website is the authoritative information source for RNAS Yeovilton personnel. It competes with the microportal's news and base-information functionality from the perspective of the user, and represents an alternative authoritative channel the portal must complement rather than displace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rnas-yeovilton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RNAS Yeovilton