长安福特汽车有限公司

What 长安福特汽车有限公司 does

Changan Ford Automobile Co., Ltd. (长安福特汽车有限公司) is a 50-50 joint venture between Chongqing Changan Automobile Co., Ltd. and Ford Motor Company, established in 2001 and headquartered in Chongqing, China. The joint venture manufactures, imports, and sells Ford-branded passenger and performance vehicles in mainland China through an authorized nationwide network of 4S dealerships (sales, spare parts, service, and survey), with ~1,063 employees and a primary product website at ford.com.cn.

The company's product portfolio spans SUVs (Ford Bronco, Bronco Basecamp NEV, Edge L, Equator / Equator Sport PHEV, Explorer), sedans (Mondeo Sport Edition), performance vehicles (Mustang hardtop/convertible, F-150 Raptor), and pickups (Ranger), with MSRPs ranging from ¥209,800 to ¥828,800. Underlying technology is adapted from Ford's global automotive platforms and includes EcoBoost turbocharged direct-injection engines, the SYNC Max connected infotainment cockpit, the Co-Pilot360 advanced driver assistance system, and Ford OTA smart upgrade capability for post-purchase software updates.

The business model is a multi-channel vehicle sales and ownership-services operation: unit revenue comes from wholesale/retail vehicle sales through dealers; recurring and adjacent revenue is generated through Ford Automotive Finance (FAFC) loans and leases, the FordPass connected app, used-car certification and trade-in programs, extended warranties, maintenance packages, genuine parts, and roadside assistance. The customer base is dominated by individual and family retail buyers, supplemented by a fleet/corporate sales channel and a dedicated overseas-student purchase program; no single major customer concentration is disclosed and revenue figures are not publicly reported.

Name

长安福特汽车有限公司

Legal name

Changan Ford Automobile Co., Ltd. (长安福特汽车有限公司)

Website

https://ford.com.cn

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Changan Ford is a 50-50 China joint venture between Changan Automobile and Ford Motor Company that manufactures and sells Ford-branded SUVs, sedans, performance cars, pickups, and plug-in hybrids in mainland China through a nationwide authorized 4S dealer network, complemented by Ford Credit financing, FordPass connected services, and after-sales support.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Changan Ford is a 50-50 joint venture between Changan Automobile and Ford Motor Company that manufactures and sells Ford-branded passenger vehicles in China, including SUVs (Bronco, Edge L, Explorer, New Equator PHEV), sedans (Mondeo Sport Edition), performance cars (Mustang), and pickup trucks (F-150 Raptor, Ranger). The company also provides automotive financing through Ford Automotive Finance (FAFC), connected vehicle services via the FordPass app, and full after-sales support including warranty, maintenance, parts, and roadside assistance.

Product overview

长安福特汽车有限公司 (Changan Ford) is a joint venture between Changan Automobile and Ford Motor Company, operating as Ford's primary passenger vehicle business in China. The company offers a diverse portfolio of Ford-branded vehicles across multiple segments: SUVs (including the Bronco, Edge L, Explorer, Ranger), sedans (Mondeo), performance vehicles (Mustang, F-150 Raptor), and new energy vehicles (plug-in hybrid SUVs). Beyond vehicle sales, the company provides comprehensive automotive financial services through Ford Automotive Finance, connected vehicle services via the FordPass app, and complete after-sales support including warranty, maintenance, and roadside assistance programs. The product lineup is organized by vehicle type: SUV, sedan, performance/pickup truck, new energy vehicle, MPV, and commercial vehicle categories.

Differentiator

Problem solved

Functional benefit

Brands

• Ford (福特): The primary automobile brand under the joint venture, offering a full lineup of vehicles including SUVs (Ford Bronco, Ford Explorer, Ford Edge), sedans (Mondeo), performance cars (Mustang, F-150 Raptor), and new energy vehicles.

Products and services

• Ford Bronco Basecamp (福特智趣烈马) Full terrain camping SUV with intelligent features, positioned as a new energy vehicle for outdoor enthusiasts seeking off-road and adventure capability combined with electrified powertrain features.
• Ford New Mondeo Sport Edition (福特新蒙迪欧运动版) Youth-oriented sports sedan featuring updated styling and performance specifications, including a plug-in hybrid variant (新领裕 / 新领睿 PHEV) priced in the ¥200,000–¥300,000 range for environmentally conscious buyers.
• Ford Edge L (福特锐界L) Large seven-seat SUV with upgraded interior and exterior design and enhanced safety features, positioned as a flagship family-oriented off-road travel vehicle.
• Ford Bronco (福特烈马) Off-road capable SUV designed for adventure and outdoor exploration, available in multiple trim levels including a special Amazon-themed limited edition for adventure enthusiasts.
• New Ford F-150 Raptor (新福特F-150猛禽) High-performance off-road full-size pickup truck offering ultimate capability and power for enthusiasts seeking premium truck performance.
• 2027 New Ford Explorer (2027款新福特探险者) Flagship full-size SUV featuring the latest generation design, technology, and seating for up to seven passengers, positioned as a large long-distance travel flagship.
• Ford Mustang Hardtop Performance | Convertible Sport (Mustang硬顶性能版 / 敞篷运动版) Iconic American muscle car available in hardtop performance and convertible sport variants, targeting performance driving enthusiasts.
• New Ford Equator | New Equator Sport PHEV (新领裕 | 新领睿) Plug-in hybrid SUV models expanding Ford's new energy vehicle offerings in the Chinese market for environmentally conscious consumers and corporate buyers.
• Ford Ranger (福特游骑侠Ranger) Versatile mid-size pickup truck designed for both work and adventure purposes, serving personal, family, and fleet buyers across China's pickup market segment.
• FordPass Connected App (福特派互联App) Mobile application providing connected vehicle services, remote control, status monitoring, and owner convenience features for Ford owners in China.
• Ford Automotive Finance (福特汽车金融 / FAFC) Comprehensive automotive financing services including vehicle loans, leases, payment calculation tools, and insurance products for both retail and fleet buyers purchasing Ford vehicles in China.
• Ford After-sales Service (售后服务) Complete after-sales service ecosystem including warranty, extended warranty, maintenance packages, genuine Ford parts, OEM accessories, roadside emergency assistance, pickup/drop-off service, customer relations center, and battery recycling.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 长安汽车 (Changan Automobile)coreStrategic or Co-development PartnerChangan Ford Automobile Co., Ltd. (长安福特汽车有限公司) is a 50-50 joint venture between Changan Automobile Co., Ltd. (重庆长安汽车股份有限公司) and Ford Motor Company, established to manufacture and sell Ford-branded vehicles in China. Changan contributes local manufacturing capabilities, supply chain, and market knowledge, while Ford contributes vehicle technology, brand, and global product platforms.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BYD: China's largest NEV manufacturer with deep vertical integration across batteries, EVs, and PHEVs. Competes with Changan Ford primarily through its expanding BEV/PHEV SUV portfolio and pricing aggression across the same mainstream segments.

Direct peers

• Dongfeng Nissan: Joint venture between Dongfeng Motor and Nissan manufacturing passenger vehicles in China. Comparable as a Sino-foreign passenger-vehicle JV with overlapping SUV and sedan segments competing for similar Chinese buyers.
• FAW-Volkswagen: Joint venture between FAW Group and Volkswagen producing VW and Audi vehicles in China. Sister-foreign-JV to SAIC Volkswagen and the most direct analog in segment mix (sedans, SUVs) and JV governance structure to Changan Ford.
• Great Wall Motors: Chinese OEM specializing in SUVs and pickups (Haval, Tank, Poer), directly competing with Changan Ford's Bronco, Ranger, F-150 Raptor, and SUV lineup. Closest direct competitor in the adventure and pickup segments.
• SAIC Volkswagen: 50/50 joint venture between SAIC Motor and Volkswagen Group, manufacturing and selling VW, Audi, Skoda and related passenger vehicles in China. Closest structural and operational analog to Changan Ford as a foreign-majority JV passenger-car manufacturer serving the same Chinese market through a national dealer network.
• Geely Auto: Major Chinese passenger-vehicle OEM with broad SUV, sedan, and NEV portfolio including the Geometry and Zeekr brands. Direct competitor in Chinese mass-market SUV and sedan segments where Changan Ford's Mondeo and Edge L compete.
• Changan Automobile: State-owned Chinese automaker and 50% parent of Changan Ford. Directly comparable as a major Chinese passenger-vehicle OEM with overlapping SUV, sedan, and NEV product lines, and operates Changan Ford's manufacturing and distribution assets.
• SAIC-GM: Joint venture between SAIC Motor and General Motors producing Chevrolet, Buick, and Cadillac vehicles for China. Operates under the same foreign-OEM JV model as Changan Ford with a comparable sedan/SUV lineup and dealer-based distribution.
• BMW Brilliance: Sino-foreign joint venture producing BMW vehicles in China. Comparable as a foreign-majority JV passenger-vehicle manufacturer, though positioned in the premium segment above Changan Ford's mainstream SUV/sedan portfolio.
• GAC Toyota: Joint venture between GAC Group and Toyota Motor producing Toyota-brand passenger vehicles in China. Comparable JV structure, dealer network model, and sedan/SUV product mix to Changan Ford.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ford
• Facebookfacebook.com/ford
• LinkedInlinkedin.com/company/%E9%95%BF%E5%AE%89%E7%A6%8F%E7%89%B9%E6%B1%BD%E8%BD%A6%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 长安福特汽车有限公司