Forest Pines Hotel, Spa & Golf Resort

What Forest Pines Hotel, Spa & Golf Resort does

Forest Pines Hotel, Spa & Golf Resort is a privately held 4-star integrated resort located in Broughton, Lincolnshire, operating as part of The QHotels Collection. The property occupies 190 acres of woodland and comprises 188 guest rooms across six categories (Classic, Deluxe, Superior, Suites, Accessible and Family), an award-winning 27-hole championship golf course, an ELEMIS-branded spa with 18-metre indoor pool, a health club, three dining venues (The Grill Restaurant, The Pines Bar, private dining), and dedicated event space for weddings, meetings and parties. The on-site infrastructure includes 400 parking spaces with 10 AC and 2 DC EV charging bays. Core technology is limited to standard hospitality tooling, including TravelClick booking systems and a Resamania-powered health-club member portal; no proprietary platform or AI capabilities are disclosed.

The resort operates across five revenue streams: hotel accommodation, spa services, golf (tee times, breaks, society and corporate days, memberships), food and beverage, and meetings and events. Distribution is multi-channel, combining direct booking through the hotel's own websites and contact centre, The QHotels Collection brand platform, third-party OTAs, and two recurring programs — Breakaway Club (a £49 lifetime consumer loyalty membership) and Book Direct Business (a corporate program requiring 50+ room nights per year in exchange for 15% off the Flexible Rate, 10% off F&B and a complimentary meeting room). Customer segments are diversified across leisure travellers, spa and wellness seekers, golf enthusiasts, families, corporate groups, and celebrations.

The business carries no external funding, no disclosed leadership changes, and no M&A history; growth is being pursued organically through new loyalty and corporate pricing models, EV and sustainability infrastructure, and family-ecosystem partnerships (notably the Wild Pines Park cross-promotion). Third-party recognition includes the TripAdvisor Traveller's Choice Award in both 2025 and 2026 (Top 10% of hotels worldwide based on 4,091 reviews), VenueVerdict Gold and Highly Commended 2026, and Green Tourism Bronze 2026.

Name

Forest Pines Hotel, Spa & Golf Resort

Legal name

Forest Pines Hotel, Spa & Golf Resort

Website

https://forestpineshotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Forest Pines Hotel, Spa & Golf Resort is a privately held 4-star UK country resort in Lincolnshire, part of The QHotels Collection, offering 188 rooms, an ELEMIS spa, a 27-hole golf course, dining, weddings and meetings to leisure, golf, family, corporate and celebration guests.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

Keywords

• Hotel accommodation
• Spa treatments
• Golf course
• Wedding venue
• Conference facilities

Headquarters

HQ city

Brigg

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from 188 guest rooms across multiple categories (Classic, Deluxe, Superior, Suites, Accessible, Family rooms) with varying price points based on room type and seasonality.
2. Spa Services: Revenue from spa treatments using ELEMIS products, spa days, spa breaks with treatments ranging from 25-50 minutes. Booking flexibility option available for £20 additional fee.
3. Golf: Revenue from 27-hole championship golf course including tee times, golf breaks (1-3 nights with varying rounds), society golf days, corporate golf events, buggy hire, and golf memberships.
4. Food & Beverage: Revenue from The Grill Restaurant (breakfast and dinner), The Pines Bar, afternoon tea, bottomless brunch, private dining, with dinner credit of £30 for £35 allowance. 10% discount on F&B for Book Direct Business members.
5. Meetings & Events: Revenue from corporate meetings, conferences, weddings, parties and events including venue hire, delegate packages, team building activities.
6. Breakaway Club Membership: Lifetime membership program at £49 offering 15% off stays, 10% off spa and golf breaks, complimentary drink per stay, 10% off tee times, 10% off food and beverage, and 50% off dog charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Forest Pines is a 4-star UK resort operating 188 bedrooms across Classic, Deluxe, Superior, Suite, Accessible, and Family categories, an ELEMIS spa with 18-metre indoor pool, a 27-hole championship golf course, The Grill Restaurant plus bar and private dining venues, and dedicated spaces for weddings, corporate meetings, and celebrations. The integrated property sells overnight stays, spa days and breaks, golf breaks and tee times, dining experiences, and event packages on a per-night, per-round, per-treatment, and per-event basis. It functions as a single destination resort bundling accommodation with leisure and business amenities under The QHotels Collection brand.

Product overview

Forest Pines Hotel, Spa & Golf Resort is a 4-star hotel and resort offering an integrated hospitality experience across three core pillars: accommodation, wellness, and recreation. The property features 188 bedrooms across six distinct room categories (Classic, Deluxe, Superior, Suites, Accessible, and Family rooms), complemented by an ELEMIS-branded spa with 18-metre indoor pool, an award-winning 27-hole championship golf course, The Grill Restaurant for dining, a Health Club for fitness, and extensive event spaces for weddings, meetings, and celebrations. Additional offerings include Breakaway Club membership for repeat guests. The resort operates as a unified property managed by The QHotels Collection, with direct booking available through the company website and call centre.

Differentiator

Problem solved

Functional benefit

Brands

• The Grill Restaurant: The hotel's main dining venue serving breakfast and dinner.
• The Pines Bar
• The Spa at Forest Pines
• Breakaway Club

Products and services

• Hotel Accommodation 188 bedrooms across Classic, Deluxe, Superior, Suite, Accessible, and Family categories, sold per night with options including complimentary WiFi, en-suite bathrooms, and select in-room amenities such as air conditioning, safes, and mini fridges. Available to leisure travellers, business guests, families, and group bookers via direct website, contact centre, and corporate accounts.
• ELEMIS Spa Full-service spa offering ELEMIS-branded treatments, spa days, and spa breaks, with facilities including an 18-metre indoor pool, steam room, sauna, and relaxation rooms. Available to resident guests, day visitors, and spa break bookers.
• 27-Hole Championship Golf Course Award-winning 27-hole championship course configurable as 18-hole and 9-hole loops, sold via tee times, society and corporate golf days, and bundled golf breaks, with on-site pro shop, buggy hire, and golf club storage. Available to individual golfers, golf societies, and corporate event organisers.
• The Grill Restaurant & Dining On-site dining including The Grill Restaurant for breakfast and à la carte dinner, The Pines Bar, afternoon tea (Traditional, Hendricks Gin & Tea, Champagne varieties), bottomless brunch, and private dining options, with vegetarian, vegan, and gluten-free menus. Open to resident guests, walk-in diners, and private event bookings.
• Health Club Fitness facilities comprising gym, 18-metre indoor pool, sauna, and steam room, with complimentary access for hotel guests and paid membership options for local residents. Targets resident guests and local health club members.
• Meetings & Conferences

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The QHotels CollectioncoreStrategic or Co-development PartnerForest Pines Hotel operates as part of The QHotels Collection, a UK hotel group managing multiple properties across the country. This partnership provides access to centralized booking systems, brand marketing, loyalty programs (Breakaway Club), corporate sales programs (Book Direct Business), and group purchasing power.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Champneys: UK health spa resort group with multiple properties offering spa breaks, wellness retreats, and accommodation. Comparable to Forest Pines' spa and wellness pillar with ELEMIS treatments.
• Carden Park Hotel, Golf Resort & Spa: Cheshire resort with two championship golf courses, spa, and 200+ rooms. Comparable integrated resort model with golf, spa, and hotel offerings.
• The Vale Resort: Welsh golf and spa resort with championship courses, spa, and hotel. Comparable UK destination resort with golf, spa, and leisure offerings.
• Rudding Park Hotel, Spa & Golf: Yorkshire luxury resort with 27-hole golf course, spa, and hotel. Highly comparable as a UK destination resort pairing championship golf with spa and upscale accommodation.
• St Andrews Bay Golf Resort & Spa: Scottish luxury resort with championship golf, spa, and hotel. Direct competitor in the UK golf resort market with similar golf, spa, and leisure offerings.
• Celtic Manor Resort: Welsh luxury resort with three golf courses (host of the 2010 Ryder Cup), spa, and 330+ rooms. Comparable scale and offering as a destination resort with golf, spa, and conferencing.
• The Belfry Hotel & Resort: Iconic UK golf and leisure resort in the West Midlands with multiple championship courses, spa, and 300+ rooms. Direct competitor in the UK golf resort segment with similar accommodation, golf, spa, and events offerings.
• Whittlebury Park Hotel & Spa: Northamptonshire golf and spa resort with championship course, spa, and hotel. Closest geographic and offering competitor to Forest Pines in the East Midlands.

Broad incumbents

• Macdonald Hotels & Resorts: UK portfolio of 30+ hotels with several golf and spa resorts. Competes in the same mid-to-upper UK resort segment, including properties with golf courses and spa facilities similar to Forest Pines.
• Hand Picked Hotels: Collection of 20+ luxury UK hotels and spa destinations. Competes in the UK country house hotel and spa segment with similar leisure, spa, and dining offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/forestpineshotel
• LinkedInlinkedin.com/company/forest-pines-hotel-spa-golf-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Pines Hotel, Spa & Golf Resort