Maison du Tourisme de la Forêt de Saint-Hubert

Name

Maison du Tourisme de la Forêt de Saint-Hubert

Legal name

Maison du Tourisme de la Forêt de Saint-Hubert

Website

https://foretdesainthubert-tourisme.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regional Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Regional tourism information
• Tourist office services
• Heritage tourism
• Nature tourism
• Cultural tourism

Headquarters

HQ city

Saint-Hubert, Luxembourg

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels7 records

Core offering

Maison du Tourisme de la Forêt de Saint-Hubert is a non-profit regional tourism information office providing centralized visitor information, booking support, and promotional services for the Grande Forêt de Saint-Hubert area in the Belgian Ardenne. It serves as the central hub connecting visitors with local accommodations, attractions, museums, outdoor activities, and cultural experiences across six communes (Libin, Libramont-Chevigny, Saint-Hubert, Tellin, Tenneville, Wellin), delivering services through physical offices, a multilingual website, and the App Tourisme Wallonia mobile application.

Product overview

Maison du Tourisme de la Forêt de Saint-Hubert operates as the primary tourist information service for a forested region in Belgian Ardenne spanning six communes. The organization provides both digital and physical visitor services through its main office in Saint-Hubert and an antenna in Redu (Libin). The product portfolio includes heritage attractions such as the Basilique de Saint-Hubert, the Musée des Celtes, and the Domaine du Fourneau Saint-Michel; natural experiences like stag bellowing listening, forest bathing, and wildlife parks; cultural venues including MUDIA art museum and the Pierre-Joseph Redouté museum; adventure tourism at the Euro Space Center; and themed tourism routes such as the gourmet 'Forêt des Délices' circuits and the 170km Chevauchée Forestière equestrian trail. The organization also provides practical visitor services including hunting season safety information, cycling route networks with e-bike charging stations, and the mobile App Tourisme Wallonia for on-the-go information.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Services Free multilingual tourist information services provided through physical offices in Saint-Hubert and Redu/Libin, covering attractions, accommodations, restaurants, activities, and events across six communes of the Belgian Ardenne. Services available in French, Dutch, English, and German.
• Multilingual Tourism Website Comprehensive multilingual website (foretdesainthubert-tourisme.be) serving as the primary digital distribution channel for regional tourism information, event listings, partner directories, and practical visitor information in French, Dutch, English, and German.
• App Tourisme Wallonia Mobile Application Mobile application available on iOS and Android providing geolocated tourism information for the Wallonia region, including the Forêt de Saint-Hubert territory, with real-time visitor information on attractions, trails, and events.
• Tourism Brochures and Publications Downloadable tourism brochures providing visitor information about the Forêt de Saint-Hubert region, including maps, attraction details, and travel guides. Available through the website's brochure download section.
• Tourism Newsletter Subscription Email newsletter subscription service providing periodic updates about regional events, attractions, tourism news, and seasonal activities for the Forêt de Saint-Hubert region.
• Hunting Season Safety Information Service Interactive map and information service for hunting periods (October-December), providing real-time closure notifications and safe walking route recommendations for visitors during the hunting season.
• Accessible Tourism (Tourisme et Handicap) Service Specialized accessible tourism service with a dedicated website (foretdesainthubert-accessible.be) promoting barrier-free tourism experiences, adapted accommodations, and accessible attractions for visitors with disabilities.
• Events Calendar and Agenda Online events calendar listing organized walks, cycling events, stag bellowing evenings, markets, fireworks displays, and other regional events across the Forêt de Saint-Hubert territory.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• VISITWalloniacoreGTM or Marketing PartnerOfficial partner and member of the VISITWallonia network, the regional tourism promotion organization for Wallonia, Belgium. The Maison du Tourisme operates under the VISITWallonia umbrella brand and utilizes their digital platforms and marketing channels.
• Marque ArdennecoreGTM or Marketing PartnerPartner with the Ardennes regional brand (visitardenne.com), collaborating on joint tourism promotion for the Ardennes region which includes the Forêt de Saint-Hubert territory.
• FTPLuxminorGTM or Marketing PartnerListed partner on the website footer alongside VISITWallonia, representing tourism promotion in the Luxembourg province.
• Communal Tourism OfficescoreChannel Partner/ Reseller/ DistributorNetwork of communal tourism offices (Libin, Libramont-Chevigny, Tellin, Tenneville, Wellin) that distribute tourism information and services for their respective communes within the Forêt de Saint-Hubert territory.
• Tourisme et HandicapmoderateGTM or Marketing PartnerAccessibility certification partner, with a dedicated accessible tourism website (foretdesainthubert-accessible.be) promoting barrier-free tourism experiences in the region.
• Liberation Route Europe FoundationmoderateGTM or Marketing PartnerThe Maison du Tourisme is a member of the Liberation Route Europe Foundation, promoting memorial tourism related to World War II sites in the region.
• UNESO Famenne-Ardenne GeoparkcoreStrategic or Co-development PartnerTellin and Wellin communes are part of the UNESCO Famenne-Ardenne Geopark, a global geopark designation recognizing international geological heritage. The Geopark promotes sustainable development integrating geology, nature, culture, and local community involvement.
• Plus Beaux Villages de WalloniemoderateGTM or Marketing PartnerPartnership with the association recognizing outstanding Walloon villages. Mirwart, Redu/Lesse/Séchery, and Sohier have received this label for their exceptional heritage, architecture, and landscape qualities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Visit Wallonia: Regional tourism promotion organization for all of Wallonia, Belgium — the umbrella body under which the subject Maison du Tourism is a member. Operates a similar multilingual information-platform model but at province/region scale rather than a sub-region of six communes.
• Visit Belgium: Federal-level Belgian tourism authority promoting the country internationally. Provides the macro-level destination context above regional DMOs like the subject, and is involved in cross-promotion for inbound tourism to Belgium — including the Ardenne and Saint-Hubert regions.
• Visit Flanders: Belgium's other regional tourism authority promoting Flanders. Functions as a sibling organization to the subject's umbrella (Visit Wallonia); comparable in destination-marketing mandate and multilingual visitor-information delivery, though operating in a different region with different product focus (urban/cultural vs. forest/nature).
• Ardenne Tourisme (Marque Ardenne): Regional marketing organization promoting the broader Ardenne brand, of which the Forêt de Saint-Hubert territory is a part. Listed as a direct GTM partner; comparable in mission (destination promotion) and structure (multi-channel content and partner coordination), but with wider geographic scope.

Regional players

• FTPLux (Federation of Tourist Offices of Luxembourg Province): Federation of tourist offices in the Belgian Province of Luxembourg, explicitly listed as a partner of the subject organization. Operates at province-level above individual Maisons du Tourisme and coordinates shared marketing for the Luxembourg province territory where the subject is based.

Direct peers

• Maison du Tourisme du Pays de Liège: Another Maison du Tourisme in the Walloon DMO network, covering the Liège region. Same organizational model (multi-commune coordination, multilingual info services, partnership with VISITWallonia and Marque Ardenne) and serves the same visitor base seeking Wallonia-based nature and heritage tourism.
• Maison du Tourisme Haute-Sûre Forêt d'Anlier: Closely analogous Walloon Maison du Tourisme centered on another major Ardennes forest (Forêt d'Anlier). Directly comparable in forest-based nature tourism positioning, multi-commune scope, and visitor services portfolio (hiking, heritage, gastronomy).
• Maison du Tourisme du Pays de Bastogne: Neighboring Belgian Ardenne Maison du Tourisme operating under the same Walloon legal framework as the subject. Directly comparable in structure: regional DMO aggregating accommodations, attractions, and activities for a multi-commune territory with strong emphasis on Ardennes heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-p8DjjLcC9AaGj9ZgxoUWQ
• Facebookfacebook.com/foretdesainthubert
• Instagraminstagram.com/foretdesainthubert
• LinkedInlinkedin.com/company/maison-du-tourisme-de-la-for%C3%AAt-de-saint-hubert

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison du Tourisme de la Forêt de Saint-Hubert