Forges Hotel

What Forges Hotel does

ForgesHotel is a 4-star hotel located in Forges-les-Eaux, Normandy, France, operated by SA Forges Thermal, a French Société Anonyme that is part of the Partouche Group (Groupe Partouche), a diversified hospitality and gaming conglomerate headquartered in Paris. The property sits within the 17-hectare Domaine de Forges estate and offers 89 recently renovated rooms and suites across four categories (Privilege Room, Deluxe Room, Privilege Junior Suite, and Deluxe Junior Suite), with nightly rates ranging from €169 to €242. The hotel runs an integrated resort model that bundles accommodation with a 700 sqm ForgesSpa, golf, tennis, padel, mini-golf, an indoor pool, multiple F&B outlets (La Table de Forges restaurant, Ari's Bar, and the seasonal ForgesBeach lakeside venue), the Honey Kid's Club (ages 4-12), and adjacent casino access. Corporate event infrastructure comprises 14 modular meeting rooms and 10 reception rooms, with the Ambassadors' Room accommodating up to 350 theatre-style.

The technology stack is standard commercial hospitality infrastructure rather than proprietary: the Travelclick (Amadeus) reservation engine powers direct booking through forgeshotel.com, while Google Analytics, Hotjar, Piwik, SaleCycle, and Triptease handle web analytics and marketing measurement. Distribution runs primarily through the hotel's own website and the Partouche Hotels umbrella platform, with the Partouche Meetings & Events sales channel managing B2B bookings, TheFork handling restaurant reservations, and the Secretbox gift voucher platform enabling third-party gift purchases. The hotel is accessible from Paris in 90 minutes via motorway and offers free shuttle buses from Paris and Rouen.

The revenue model is multi-stream and transaction-based: room revenue (per-night unit pricing), F&B (buffet and à la carte menus at €25-€45/adult), spa and wellness services, recreational activities, event hosting (corporate seminars, weddings, private celebrations), and bundled packages (Casino Getaway from €260 for two, Gourmet Getaway from €230 per person). The hotel serves three primary customer segments — families with children (supported by the Label Famille Plus certification), adult couples and leisure travelers seeking spa and gastronomy retreats, and corporate and business groups for residential seminars and team-building — alongside a secondary segment of private event hosts. The legal entity reports share capital of €15.6 million, and revenue is not publicly disclosed.

Name

Forges Hotel

Legal name

SA Forges Thermal

Website

https://forgeshotel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ForgesHotel is a 4-star resort hotel in Normandy, France, operated by the Partouche Group, offering 89 renovated rooms integrated with a casino, spa, restaurants, golf, and event facilities on a 17-hectare estate, serving leisure families, couples, and corporate groups.

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Spa wellness retreat
• Corporate event venues
• Fine dining restaurant
• Leisure resort hospitality

Headquarters

HQ city

Forges-les-Eaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodation: Revenue from room bookings across 89 rooms and suites in four categories (Privilege Room, Deluxe Room, Privilege Junior Suite, Deluxe Junior Suite). Pricing varies by room type, season, and package. Guests can book directly via the hotel website or through the Travelclick booking engine. Average nightly rates range from €169 to €242 per room.
2. Food & Beverage: Revenue from La Table de Forges restaurant (buffet and à la carte dining), Ari's Bar lounge, and seasonal ForgesBeach lakeside venue. Restaurant generates revenue from breakfast buffets, lunch menus (€25–€35 per person), dinner buffets (€35–€45 per adult), and Sunday brunch (€35 per adult). Children's pricing available. Bar revenue from cocktails, snacks, and beverages.
3. Spa & Wellness Services: Revenue from the 700 sqm ForgesSpa offering massages, body treatments, and facial beauty services. Spa access is included for hotel guests; day spa visitors pay for individual treatments. Treatments are available to guests aged 18 and over. Wellness area (pool, hammam, jacuzzi) open 9am–11pm for resident guests.
4. Meetings & Events Hosting: Revenue from hosting corporate seminars, residential meetings, weddings, and private celebrations across 14 modular meeting rooms and 10 reception rooms at the Domaine de Forges. The venue accommodates up to 350 theatre-style in the Ambassadors' Room (360 sqm). Packages include accommodation, catering, and team-building activities.
5. Special Package Offers: Revenue from bundled holiday packages including Casino Getaway (from €260 for two people, including room, breakfast, dinner, €20 casino chips, and spa/sports access) and Gourmet Getaway (from €230 per person, including room, breakfast, dinner, and unlimited spa/sports access). These packages drive higher per-guest revenue and cross-sell multiple revenue streams.
6. Recreational Activities: Revenue from paid recreational activities including golf (driving range and Pitch & Putt 9-hole course), electric bike rentals, and the Honey Kid's Club childcare service (€50 per child per night in full board). Free activities include padel, tennis, mini-golf, mountain bikes, pétanque, baby foot, table tennis, and swimming pool access.
7. Gift Boxes / Coffrets Cadeaux: Revenue from gift box packages sold through the Domaine de Forges Secretbox platform, allowing purchasers to buy hotel stays, spa treatments, dining experiences, or activity vouchers as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Forges Hotel is a 4-star hotel in Normandy, France, owned by the Partouche Group. It sells overnight accommodation, on-site dining, spa and wellness services, recreational activities, and meetings and events facilities for both leisure guests and corporate or private event organizers.

Product overview

ForgesHotel is a 4-star resort hotel in Normandy, France, owned by Groupe Partouche. The property offers a diverse portfolio of hospitality services centered around 89 hotel rooms and suites, complemented by dining (La Table de Forges restaurant, Ari's Bar, Le ForgesBeach summer venue), a 700 sqm wellness spa, children's programming (Honey Kid's Club), recreational activities (tennis, padel, golf, mini-golf, bikes), and a casino. The hotel also operates an extensive meetings and events business with 14 meeting rooms and 10 reception rooms for corporate seminars and private celebrations. Special packages combine accommodation with dining, spa, casino, or activity experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Overnight stays in a 4-star hotel property in Normandy, France, targeting leisure travelers, couples, families, and business guests visiting the region.
• On-Site Dining and Restaurants Food and beverage service at the hotel's restaurant(s), available to hotel guests and walk-in diners.
• Spa and Wellness Center Spa and wellness treatments and facilities available to hotel guests and external visitors seeking relaxation and health-focused services.
• Recreational Activities On-site recreational and leisure activities provided for hotel guests and external visitors.
• Meetings, Seminars, and Private Events Banquet halls and event spaces available for corporate meetings, seminars, weddings, and private events, marketed under the Partouche Meetings & Events banner to corporate clients and private organizers.

Quantifiable outcome

• Labeled Clef Verte (Green Key) — one of 2,428 certified establishments in France in 2025
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Partouche GroupcoreStrategic or Co-development PartnerForgesHotel is owned and operated by the Partouche Group (SA Forges Thermal, RCS Dieppe N°775 699 986), a major French hospitality and casino operator. The hotel is part of the Partouche Hotels collection featuring 11 properties across France, and uses the Partouche Meetings & Events platform for corporate sales, the Partouche Group newsletter infrastructure for email marketing, the Partouche Group DPO for data protection oversight ([email protected]), and benefits from cross-group marketing, shared booking technology, and the Partouche casino brand adjacency. The Partouche Group is headquartered at 141 bis rue de Saussure, 75017 Paris.
• Travelclick (Amadeus)coreTechnology or IntegrationTravelclick (an Amadeus company) provides the hotel's online booking engine and reservation management system (Property Management System integration). The hotel's website booking links directly to Travelclick's reservation infrastructure. Travelclick also provides hosting services for the hotel's website (hosted at Via Augusta, 117, 08006 Barcelona, Spain). Travelclick cookies are used for session management on the site.
• TheForkminorChannel Partner/ Reseller/ DistributorTheFork (thefork.fr), a major European restaurant reservation platform, lists La Table de Forges restaurant for online reservations. Diners can book restaurant tables through TheFork, driving non-resident dining revenue from local visitors and tourists not staying at the hotel.
• Secretbox (Coffrets Cadeaux)minorChannel Partner/ Reseller/ DistributorThe Domaine de Forges gift box program is sold through the Secretbox platform (domainedeforges.secretbox.fr), enabling third-party purchasers to buy gift vouchers for hotel stays, spa treatments, dining experiences, and activities. This drives incremental revenue by converting gift buyers into future hotel guests.
• Teragir Association (Clef Verte)minorOthersThe hotel is certified with the Clef Verte (Green Key) eco-label, awarded by the Teragir association. This certification is a recognized sustainability credential for tourist accommodation in France, validated through annual audits against criteria covering waste management, food waste, eco-friendly products, and environmental awareness.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hôtel Barrière Le Royal Deauville: Flagship 5-star Barrière property in Deauville offering luxury accommodation, casino, spa and restaurants. Comparable integrated-resort structure with casino adjacency, though operating at a higher price point and scale.
• Hôtel Barrière Le Normandy Deauville: Iconic luxury 4/5-star resort in Deauville (Normandy) operated by the Barrière Group. Comparable Normandy-based full-service leisure hotel with extensive spa, dining and event infrastructure, though positioned at a more premium price tier and serving a higher-end clientele.
• Mercure Caen Centre Port de Plaisance: Mid-scale 4-star Accor-brand hotel in Normandy offering standardized accommodation, F&B and meeting facilities. Comparable 4-star Normandy accommodation with MICE capabilities, though operating as a brand-chain property without the integrated casino/spa/resort differentiation.

Direct peers

• Domaine de la Corniche: 4-star full-service resort hotel in Normandy (Beaumont-du-Perche) offering spa, gastronomy and leisure facilities on a multi-hectare estate. Comparable Normandy-region integrated resort concept targeting Parisian weekend leisure customers.
• Hôtel & Spa Les Bains de Cabourg: 4-star coastal Normandy hotel with spa, restaurant and event facilities on the Côte Fleurie. Comparable Normandy 4-star resort targeting leisure couples and corporate seminars with similar on-property amenity mix.
• Château d'Audrieu: 4/5-star luxury château hotel in Normandy offering accommodation, gastronomy, spa and event hosting. Comparable full-service heritage-style resort with strong corporate/private-event business in the same region.
• Domaine de Divonne: A 4-star Partouche Hotels property (same parent group) offering a similar integrated resort experience with hotel, casino, spa and golf in Divonne-les-Bains. Direct internal-brand peer with comparable operational model and shared Partouche distribution platform.
• Grand Hôtel de Dieppe: Another Partouche Hotels property located in Normandy, also offering full-service accommodation, F&B, and event facilities. Direct regional peer under the same brand umbrella with overlapping corporate-event and leisure customer base.
• Aquabella Hôtel & Spa: Partouche Group 4-star hotel in Aix-en-Provence combining accommodation, spa and restaurant offerings. Same brand family with comparable full-service hotel/spa/leisure proposition and shared Partouche Meetings & Events sales channel.

Regional players

• Hôtel & Spa Le Pavé de Montrésor: 4-star full-service hotel in the Loire Valley combining accommodation, spa, restaurant and event facilities. Comparable integrated 4-star resort format though operating in a different regional catchment (Loire vs. Normandy) for leisure and MICE customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Domainedeforges
• Instagraminstagram.com/domaine_de_forges
• LinkedInlinkedin.com/company/forges-hotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forges Hotel