MFR de Vendée

What MFR de Vendée does

MFR de Vendée (Fédération Départementale des Maisons Familiales Rurales de Vendée) is a French associative federation under the Law of 1901 that coordinates 27 decentralized vocational training centers across the Vendée department. Founded in 1935 as part of the national MFR network, the federation coordinates an alternating (apprenticeship-style) training model that combines classroom-based instruction at training centers with workplace internships in partner enterprises. The organization serves 6,200+ learners annually across 150+ programs spanning 19 professional sectors, including agriculture, hospitality, construction, commerce, aquaculture, equestrian trades, wood trades, social services, and equipment maintenance, with offerings from 4ème (orientation classes) through Bac+5 level.

The core technology is pedagogical rather than digital: the alternating training model itself, supplemented by a WordPress-based federation website, online appointment booking via webquest.fr, and organized school transport routes. The federation operates as a coordinating body for independently governed member MFR establishments, each with sector specializations (e.g., Saint-Michel-Mont-Mercure for hospitality, Bournezeau for equestrian trades, CFP La Ferrière for adult training). The network is anchored by the national MFR federation (Union Nationale des MFR) and the regional Pays de la Loire federation, and holds Qualiopi certification required for accessing French public training funds.

The revenue model is dual: primary public contracting with the French State through apprenticeship funding mechanisms (taxe d'apprentissage) and Qualiopi-eligible training subsidies, supplemented by direct training fees for adult continuing education programs (e.g., SST workplace first aid at 205€ per participant for initial 2-day training, 125€ for 1-day refresher). Customer segments are primarily B2C (individual students aged 14-25 and adult learners in professional transition), with B2B distribution through partnerships with chambers of commerce, trades, and agriculture that channel internship placements. Enrollment is decentralized through individual MFR locations, driven by community-led open-door events, word-of-mouth referrals, and participation in regional careers fairs.

Name

MFR de Vendée

Legal name

Fédération Départementale des Maisons Familiales Rurales de Vendée

Website

https://formation-alternance-vendee.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

MFR de Vendée is a French associative federation coordinating 27 decentralized vocational training centers across Vendée, delivering alternating (apprenticeship) programs from 4ème to Bac+5 across 19 professional sectors to 6,200+ youth and adult learners annually.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Apprenticeship Training (611513), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG)

akta.pro secondary industries

Cooperative Education (Co-op) Technical Universities (EDAHAEAF), Construction & Trades Licensure (Contractor, Electrician, Plumber, HVAC CE) (EDAAALAH)

Keywords

• Vocational training
• Apprenticeship education
• Work-study programs
• Alternating training
• Professional certification

Headquarters

HQ city

La Roche-sur-Yon

HQ country

France

HQ region

Europe

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Public Contracting: Private associative establishments under contract with the French State, receiving public funding for vocational training services.
2. Training Fees: Fees charged for professional training courses such as SST (Sauveteur Secouriste du Travail) at 205€ for initial 2-day training and 125€ for 1-day MAC recycling.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MFR de Vendée is a federation of 27 private associative vocational training centers (Maisons Familiales Rurales) delivering alternating (work-study) training programs from 4th grade through BAC+5 across 19 professional sectors including agriculture, hospitality, aquaculture, construction, commerce, and social services. The federation also provides adult continuing education, VAE (Validation of Acquired Experience), SST workplace first aid certification, and Erasmus+ international mobility programs to 6,200+ youth and adult learners annually.

Product overview

MFR de Vendée operates as a network of 27 vocational training centers across Vendée, France, offering a comprehensive portfolio of alternating (apprenticeship-style) training programs. The core offering comprises Initial Training Programs for youth (from 4th grade through BAC+5) and Adult Training Programs for continuing education and professional retraining. Specialized training is delivered through individual MFR centers, each with distinct sector expertise: Saint-Michel-Mont-Mercure focuses on hospitality and food service; Challans on aquaculture and maritime trades; IRÉO Les Herbiers on advanced agriculture; La Louisière Les Herbiers on commerce, floristry, and funeral services; Saint-Gilles-Croix-de-Vie on construction and composites; Talmont-Saint-Hilaire on wood trades; Mouilleron-Saint-Germain on equipment maintenance; Bournezeau on equestrian trades; and CFP centers (La Ferrière, Meslay, Saint-Laurent-sur-Sèvre) on adult continuing education in healthcare, landscaping, and social services. The network also offers support services including Erasmus+ international mobility, SST first aid training, and VAE validation programs. All programs follow the MFR alternating model combining training center periods with workplace internships.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Initiale - Initial Vocational Training Programs (CAP to Bac Pro) Vocational training programs for youth including orientation classes (4ème/3ème), CAP, and BAC Pro, delivered through alternating periods at training centers and workplace internships across 19 professional sectors.
• Formations Supérieures - Higher Education Programs (BTS, BAC+3, BAC+5) Post-BAC vocational training including BTS, BAC+3, and BAC+5 level programs for students continuing their education through apprenticeship at specialized MFR centers.
• Formations Adultes - Adult Training Programs Continuing education and professional retraining programs for adults, including VAE (Validation of Acquired Experience), skills assessments, and professional certifications across various sectors.
• Classes d'Orientation 4ème-3ème - Orientation Classes Middle school orientation programs allowing students to explore career paths through alternating training and internships, helping them discover vocational interests from an early age.
• Formation Hôtellerie-Restauration - Hospitality & Food Service Training (MFR Saint-Michel-Mont-Mercure) Specialized vocational training in hotel, restaurant, and food preparation trades including CAP, BAC Pro, and specialization certificates in cooking, baking, pastry, butchery, sommelier, and reception services.
• Formation Aquaculture et Métiers de la Mer - Aquaculture & Maritime Trades (MFR Challans) Specialized training in aquaculture, shellfish farming, fish farming, maritime trades, fishing, and fish processing/poissonnier professions.
• Formation Agriculture - Agricultural Training (MFR IRÉO Les Herbiers) Higher vocational training in agriculture including BTS analysis, strategy and agricultural enterprise management, livestock production, and specialized certificates in methanization and beekeeping.
• Formation Paysage et Espaces Verts - Landscaping & Green Spaces (MFR CFP La Ferrière) Professional and higher vocational training in landscaping, garden design, arboriculture, and tree care including certificates in climbing arborist and landscape maintenance.
• Formation Services aux Personnes et Social - Social Services Training (MFR CFP Meslay) Adult training programs in social services including social work coordination, elderly care management, social service establishment coordination, and gerontology nursing coordination.
• Formation Continue Adultes - Continuing Education (MFR Val de Sèvre Formation) Adult continuing education including mental health first aid, workplace safety (SST, PRAP), professional trainer certification, and career integration counseling.
• Formation Métiers du Cheval - Equestrian Trades (MFR Bournezeau) Specialized training in equestrian trades including BAC Pro in equestrian business management, equine education and work certificates, professional groom certification, and hunting/venison technician training.
• Formation Bois et Construction - Wood & Construction Trades (MFR Talmont-Saint-Hilaire) Apprenticeship training in wood trades and construction including carpentry, wood framing, professional carpenter and joiner certificates, and building energy renovation counseling.
• Formation Maintenance Matériels - Equipment Maintenance (MFR Mouilleron-Saint-Germain) Training in vehicle and agricultural equipment maintenance including BAC Pro in equipment maintenance, agricultural machinery BTS, and automotive technical expert certificates.
• Formation Bâtiment et Matériaux Composites - Construction & Composites (MFR Saint-Gilles-Croix-de-Vie) Training in construction trades and composite materials including masonry, painting, electrical work, composites certification, and construction management BTS.
• Formation Commerce, Fleuristerie, Funéraire - Commerce, Floristry, Funeral Services (MFR La Louisière Les Herbiers) Apprenticeship center specializing in commerce, floristry, and funeral services trades including BAC Pro in commercial trades, florist certificates, and funeral management.
• Formation Sauveteur Secouriste du Travail (SST) - Workplace First Aid Training Workplace first aid training (SST) including initial 2-day certification (205€) and 1-day MAC refresher courses (125€), delivered by INRS-accredited trainers for individuals and corporate groups.

Quantifiable outcome

• 97.3% of MFR graduates have stable employment within 3 years
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Union Nationale des MFRcoreStrategic or Co-development PartnerNational federation of MFR establishments in France, providing network coordination, resources, and pedagogical guidance to the Vendée federation.
• Fédération régionale des MFR Pays de la LoirecoreStrategic or Co-development PartnerRegional federation coordinating MFR activities across the Pays de la Loire region including Vendée, Loire-Atlantique, Maine-et-Loire, Mayenne, and Sarthe.
• Erasmus+minorStrategic or Co-development PartnerEuropean mobility program enabling MFR students and staff to participate in international exchanges and learning experiences across Europe.
• MAFAR (Bénin)minorStrategic or Co-development PartnerPartnership with MAFAR organizations in Lalo, Abomey, Kilibo and Kétou, Benin. Representatives from MFR Vendée visited these partner institutions to develop cooperation.
• CCI VendéeminorChannel Partner/ Reseller/ DistributorChamber of Commerce and Industry of Vendée offers mini-internship opportunities through their network for MFR students.
• Chambre des Métiers 85minorChannel Partner/ Reseller/ DistributorChamber of Trades of Vendée provides mini-internship opportunities through their business network for MFR students.
• Chambre d'Agriculture VendéeminorChannel Partner/ Reseller/ DistributorAgricultural Chamber of Vendée offers mini-internship opportunities in farming and agricultural businesses for MFR students.
• Puy du FouminorStrategic or Co-development PartnerTheme park partner providing prizes for inter-MFR competitions, including 2 VIP passes for the festival.
• Crédit Mutuel OcéanminorOthersBanking partner sponsoring inter-MFR competitions with prizes such as Puy du Fou tickets.
• Cinéeo / CinévilleminorOthersCinema chain partner providing prize tickets for inter-MFR World Cup prediction competitions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ISCOD: Digital-first apprenticeship school offering remote BTS, Bac+3 and Bac+5 programs across multiple business and tech specializations. Represents the emerging online-alternance model that competes with MFR's BTS/Bac+5 offerings on geography and convenience.
• AFTRAL: Specialist French training provider for transport, logistics, and supply-chain professions. A sector-focused peer showing the model of a multi-site private alternance operator; narrower scope than MFR but comparable in delivery format and employer partnership approach.

Direct peers

• GRETA: Network of public secondary schools' adult training arms offering continuing education and alternance programs. Overlaps directly with MFR's adult training, VAE, and reconversion offerings and competes for the same OPCO/CPF-funded learners.
• Cnam (Conservatoire national des arts et métiers): Public higher-education institution dedicated to adult continuing education and vocational training. Comparable to MFR's CFP adult-training centers on the higher-education / Bac+3+ segment, especially for working professionals pursuing credentials while employed.
• Compagnons du Devoir: Traditional French apprenticeship organization specializing in trades (wood, masonry, metals, food). Highly comparable alternance model and employer-tutor pedagogy targeting the same construction and craft sectors as MFR Talmont-Saint-Hilaire and MFR Saint-Gilles-Croix-de-Vie.
• AFPA: France's national public vocational training operator delivering alternance and reskilling programs across multiple sectors. Directly comparable to MFR de Vendée in mission, learner segments, and dependency on French public funding.
• Pigier: Private vocational school chain offering BTS, Bac Pro, and Bac+5 programs across commerce, management, and applied fields. Competes with MFR's 'Formations Supérieures' and IFACOM commerce tracks for post-BAC alternance learners.
• CCI Formation (Chambres de Commerce et d'Industrie): Chamber-of-Commerce-operated training centers offering alternance and short-cycle vocational programs. CCI Vendée is already a partner of MFR de Vendée, indicating direct competition for the same regional learners and employer relationships.
• Union Nationale des MFR: Parent federation coordinating the national MFR network (of which Vendée is a member). Operationally and pedagogically identical model at national scope; comparable on curriculum, alternance structure, and Qualiopi-certified delivery.

Broad incumbents

• Réseau des CFA publics (Lycées Professionnels): France's public vocational high school network delivering CAP, Bac Pro, and BTS programs. A broader, state-run incumbent whose programs overlap with MFR's initial training tracks; competes for the same youth learner pool across all 19 of MFR's professional sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MFRvendee
• YouTubeyoutube.com/user/FDMFR/videos
• Facebookfacebook.com/mfrvendee
• LinkedInlinkedin.com/company/mfr-de-vendee
• Instagraminstagram.com/mfr_de_vendee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFR de Vendée