MAGIS

What MAGIS does

MAGIS is a French professional training institute headquartered in the Paris region (Neuilly/Seine), founded in 1999 by Éric BARRIER and operating with approximately 34 employees. The institute specializes in "savoir-être professionnel" — the development of professional interpersonal, behavioral, and personal-maturity skills — and positions this as the foundation for individual effectiveness and collective organizational performance. Its core methodology is human-delivered, in-person facilitation, drawing on a deliberately diverse network of speakers that includes business leaders, university professors, philosophers, researchers, journalists, and unconventional voices such as conductors, military professionals, faith leaders, artists, illusionists, writers, physicians, and physicists.

MAGIS monetizes exclusively through professional training services, structured around a portfolio of branded programs: collective training tracks (MAGIS Amplitude, MAGIS Synergie, AniMAGIS, MAGIS Thèmes), gender-specific offerings (MAGIS Femina, MAGIS Ôm), a young-professional program (We MAGIS, ages 20–25), individual coaching (MAGIS Persona), bespoke enterprise interventions (MAGIS Ad Hoc), and experiential international leadership programs (MAGIS Voyage, delivered across multiple European and Asian destinations). Pricing is quote-based and not publicly disclosed; contracts are typically multi-year. Go-to-market is enterprise field sales directly into Paris-region corporate clients, supplemented by a long-running thought-leadership newsletter (Lettres de Magis, 130+ editions since 2015) that functions as a top-of-funnel engagement channel. The institute holds Qualiopi certification, the mandatory French quality credential required to access public and mutualized skills-development funds.

The business is founder-led, privately held, and operates with no disclosed institutional investment, no M&A activity, no subsidiaries, and no public revenue figures. There are no technology platforms, digital products, APIs, or AI/ML capabilities described in the available material; the offering is service-intensive and facilitator-dependent. Operating geography is documented as France-only, with program delivery occasionally extending internationally via MAGIS Voyage.

Name

MAGIS

Legal name

MAGIS

Website

https://formation-magis.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MAGIS is a French founder-led professional training institute, founded in 1999 and based in the Paris region, that delivers soft-skills (savoir-être) programs to enterprise managers and executives through collective workshops, individual coaching, gender-specific tracks, young-professional offerings, and international travel-based leadership experiences.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN)

Keywords

• Professional soft skills training
• Leadership development programs
• Executive coaching services
• Corporate training institute
• Interpersonal skills workshops

Headquarters

HQ city

Paris Region

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Training Services: MAGIS generates revenue through professional training programs including collective training courses (parcours collectifs), individual coaching (accompagnements individuels), seminars, conventions, custom interventions, and professional travel programs. Training programs are designed for enterprise clients seeking to develop their managers, executives, and organizational leadership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MAGIS is a French professional training institute specializing in savoir-être professionnel (professional interpersonal skills). It delivers collective training programs (parcours collectifs), individual coaching (accompagnements individuels), custom seminars, conventions, and professional travel programs to help enterprises develop their managers, executives, and organizational leadership through personal maturity and collective dynamics.

Differentiator

Problem solved

Functional benefit

Brands

• MAGIS Amplitude: Collective training program offered by MAGIS.
• MAGIS Synergie
• AniMAGIS
• MAGIS Thèmes
• MAGIS Femina / MAGIS Ôm
• We MAGIS
• MAGIS Persona
• MAGIS Ad Hoc
• MAGIS Voyage

Products and services

• MAGIS Amplitude Collective training program within the MAGIS portfolio focused on developing professional competencies and broadening individual scope. Designed for enterprise cohorts seeking structured savoir-être development.
• MAGIS Synergie Collective training program within the MAGIS portfolio focused on team synergy and collaborative effectiveness, helping groups improve collective dynamics and shared performance.
• AniMAGIS Collective training program within the MAGIS portfolio focused on animation and facilitation skills for professional contexts.
• MAGIS Thèmes Thematic training program within the MAGIS portfolio delivering focused sessions on specific professional topics drawn from current themes of interest to organizations.
• MAGIS Femina / MAGIS Ôm Gender-specific training programs within the MAGIS portfolio addressing professional development themes tailored to women (MAGIS Femina) and the complementary MAGIS Ôm variant.
• We MAGIS Training program for young professionals aged 20-25 focusing on identity development, values clarification, vision setting, and professional decision-making during early career stages.
• MAGIS Persona Individual coaching and accompaniment program within the MAGIS portfolio providing one-on-one professional development for individual managers and executives.
• MAGIS Ad Hoc Custom seminars, conventions, and tailored interventions for companies seeking bespoke training programs co-constructed with MAGIS to meet specific organizational requirements.
• MAGIS Voyage Professional development program delivered through curated travel experiences to international destinations including India, Turkey, Hungary, Italy, Spain, Sweden, and Germany, targeting executive teams seeking leadership perspective shifts through cross-cultural exposure.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial leadership development and executive coaching practice. Comparable to MAGIS as a broader incumbent serving the same enterprise leadership-development buyer.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm with a leadership development practice serving senior executives. Comparable to MAGIS as an incumbent targeting the same executive leadership development buyer in enterprises.

Direct peers

• Demos: Demos is a major French professional training organization serving enterprises with management, leadership, and personal development programs. Highly comparable to MAGIS in Qualiopi-certified corporate training focus and Paris-headquartered delivery model.
• ORSYS: ORSYS is a French Qualiopi-certified corporate training firm offering management, leadership, and professional development programs to enterprises. Comparable to MAGIS in customer base, program category, and French-market delivery.
• Center for Creative Leadership (CCL): CCL is a globally recognized leadership development provider offering programs for executives and managers. Comparable to MAGIS in its leadership-development focus, experiential pedagogy, and enterprise customer base.
• FranklinCovey: FranklinCovey delivers leadership, effectiveness, and organizational development training to enterprises globally. Comparable to MAGIS in leadership, interpersonal effectiveness, and management training offerings.
• Dale Carnegie & Associates: Dale Carnegie is a global leadership, interpersonal skills, and professional development training franchise operating in France and worldwide. Comparable to MAGIS in its focus on 'savoir-être'/soft-skills training for managers and executives.
• BTS: BTS is a Swedish-founded global strategy execution and leadership development firm with operations in France. Comparable to MAGIS in delivering experiential leadership and management programs to enterprise clients.
• Cegos: Cegos is France's largest corporate training firm offering leadership, management, and professional development programs to enterprises. Directly comparable to MAGIS in target customer (French enterprises), program category (leadership and soft skills), and Qualiopi-certified delivery model.

Emerging players

• BetterUp: BetterUp is a digital coaching and leadership development platform serving enterprise customers at scale. Comparable to MAGIS in addressing leadership and interpersonal-skill development, but competes via technology rather than facilitator-led in-person delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/institut-magis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIS