ireolesHerbiers

What ireolesHerbiers does

IREO Les Herbiers (Institut Rural d'Éducation et d'Orientation) is a private agricultural vocational education institution founded in 1963 and based at 6 Rue Georges Legagneux, Les Herbiers, Pays de la Loire, France. It operates as a Maison Familiale Rurale (MFR) under association loi 1901 status, affiliated with the national MFR network of over 400 agricultural training establishments. The institution serves individuals seeking BAC+2 and BAC+3 qualifications in agriculture, with a September 2025 enrollment of 242 learners across BTSA diploma programs, specialization certificates (CS), and a Licence Professionnelle.

The core offering consists of BTSA level 5 certifications (BAC+2) — BTSA ACS'AGRI (agricultural business analysis, strategy and management), BTSA ACS'AGRI Equin (equine specialization), and BTSA Métiers de l'Élevage (livestock production) — delivered through an alternating training model splitting time between classroom instruction and enterprise-based practical periods. A complementary portfolio of Certificats de Spécialisation (CS Avicole, Caprin, Porc, RUMA méthanisation, Apiculture) addresses specialized livestock and agricultural energy sectors, while a Licence Professionnelle MOA (level 6) is being repositioned to 100% agricultural focus for 2026. The underlying technology is an alternating pedagogy combining 50% theoretical instruction and 50% enterprise practice, with curriculum co-developed with employer partners.

IREO generates revenue through tuition fees (€984–€3,222 per 10-month program depending on boarder status and apprentice/stagiaire classification), supplemented by French public funding streams including OPCO apprenticeship subsidies, regional and departmental council funding, EU support, and apprenticeship tax allocations via the SOLTÉA platform. The institution is recognized by the Ministry of Agriculture and Food Sovereignty, held Qualiopi certification in 2025, and obtained RNCP N°39836 certification for the BTSA ACS'AGRI diploma as of August 1, 2025. Under director M. GABOREAU (since 2018), the institution has expanded its physical footprint by 260+ m² and broadened its livestock specialization portfolio.

Name

ireolesHerbiers

Legal name

MFR IREO Les Herbiers

Website

https://formations-herbiers.fr

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

IREO Les Herbiers is a French agricultural vocational education institution, part of the MFR network, offering BTSA diplomas and specialization certificates in livestock, methanisation, and farm management via alternating classroom and enterprise training. It serves 242 learners annually in Pays de la Loire.

Ownership category

akta.pro rank

Product category

Agricultural Vocational Education

NAICS

Crop Production (111), Support Activities for Animal Production (11521)

SIC

Services-Educational Services (8200), Agricultural Services (700)

akta.pro primary industry

Agribusiness, Farm Management & Compliance (EDAOAOAN)

akta.pro secondary industries

Agricultural Production & Farm Operations (EDAOAOAA), Crop, Soil & Agronomy Technician Training (EDAOAOAF), Agriculture & Food Production (EDABALAA)

Keywords

• Agricultural education
• Vocational training
• Alternance learning
• Agricultural certifications
• Livestock management training

Headquarters

HQ city

Les Herbiers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Training tuition fees: Tuition fees charged for training. For the Stagiaire status, fees are 3,222 EUR for boarders and 2,462 EUR for half-boarders over 10 months. For the Apprenti status, fees are 2,100 EUR for boarders and 984 EUR for half-boarders over 10 months. OPCO (skills operator) deductions are applied for apprentices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MFR IREO Les Herbiers delivers higher-education agricultural training through an alternating (apprentissage/stagiaire) model. Its portfolio covers BTSA level-5 diplomas in agricultural business management (ACS'AGRI, with an equine variant) and livestock farming (Métiers de l'Élevage), plus specialized Certificats de Spécialisation in poultry, goat, pork and agricultural methanization, and a Licence Professionnelle in Agricultural Organization Management.

Product overview

Iréo Les Herbiers is a Maison Familiale Rurale (MFR) agricultural education institution offering a portfolio of agricultural training programs through alternating (apprentissage) and trainee (stagiaire) formats. The core offering consists of BTSA level 5 qualifications (BAC+2): BTSA ACS'AGRI for agricultural business analysis, strategy and management, available in general and equine-specialized variants, and BTSA Métiers de l'Élevage for livestock management. Specialized Certificats de Spécialisation (CS) provide advanced expertise in specific agricultural sectors including poultry (Avicole), goat (Caprin), pork (Porc, launching 2026), and agricultural methanization (RUMA). The portfolio is complemented by a Licence Professionnelle MOA (level 6), evolving to 100% agricultural focus. All programs feature alternating theory and practical enterprise experience, with strong insertion professionnelle outcomes (94% at 3 years for BTSA graduates).

Differentiator

Problem solved

Functional benefit

Products and services

• BTSA ACS'AGRI (ex BTSA ACSE) Two-year alternate training program at level 5 (BAC+2) providing students with technico-economic analysis tools and skills for the administrative, legal, fiscal and strategic management of agricultural enterprises. Enables acquisition of the agricultural capacity certification (capacité agricole) required to establish a farm in France. Available in stagiaire and apprenti statuses.
• BTSA ACS'AGRI par Apprentissage BTSA ACS'AGRI delivered under apprenticeship (apprenti) status, in which the student is a salaried employee of an agricultural enterprise for the duration of training. Available for rentrée 2026.
• BTSA ACS'AGRI Equin (ex BTSA ACSE Equin) Specialized BTSA focusing on equine agriculture, with equine-specific coursework and enterprise-based practical training, building on the ACS'AGRI business management curriculum.
• BTSA Métiers de l'Élevage (ex BTSA PA) BTSA focused on livestock farming professions, providing skills in animal production management, herd management and livestock operations.
• CS Avicole Certificat de Spécialisation providing advanced expertise in poultry farming operations and management for working professionals and learners.
• CS Caprin Certificat de Spécialisation offering specialized training in caprine livestock management for working professionals and learners.
• CS Porc Certificat de Spécialisation in pork production, providing specialized skills in porcine farming operations. Launched in 2025.
• CS Méthanisation Agricole (RUMA) Certificat de Spécialisation training learners to manage agricultural methanization (biogas) units.
• Licence Professionnelle Management des Organisations Agricoles (MOA) Post-BTSA level 6 professional bachelor's degree (Licence Professionnelle) in Agricultural Organization Management, designed for higher-level management education in agricultural organizations. The 2026 curriculum becomes 100% agricultural.

Quantifiable outcome

• 84% BTSA ACSE exam pass rate (49/58 presented)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• MFR Network (Maison Familiale Rurale)coreStrategic or Co-development Partner · 1 January 2026IREO Les Herbiers is part of the MFR (Maison Familiale Rurale) network, a national association of over 400 agricultural training establishments. The network includes Les MFR en Vendée, Les MFR en Pays de Loire, Les MFR en France, and Les MFR dans le monde (international foundation). This affiliation provides institutional support, shared pedagogical resources, and network recognition.
• Erasmus+ ProgrammeminorStrategic or Co-development PartnerIREO Les Herbiers participates in international mobility programs through Erasmus+, enabling student exchanges and international agricultural experience. Students can complete EIL (Immersion in a Foreign Agricultural Enterprise) as part of their curriculum.
• SOLTéA PlatformminorOthersSOLTéA is the official platform managed by Caisse des dépôts et consignations for distributing the balance of apprenticeship tax. Companies designate IREO Les Herbiers as beneficiary using SIRET 302 565 163 000 29 or UAI 0851252Z.
• Ministry of Agriculture and Food SovereigntycoreStrategic or Co-development PartnerIREO Les Herbiers' BTSA programs are recognized by the Ministry of Agriculture and Food Sovereignty (Ministère de l'Agriculture et de la Souveraineté Alimentaire). The Ministry sets curriculum standards and provides institutional legitimacy for agricultural qualifications.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• VetAgro Sup: VetAgro Sup is a public institution combining veterinary and agricultural sciences. While focused on veterinary and engineering tracks, it is a recognized French agricultural education incumbent that competes for the same employer sponsorships and high-performing learners progressing to higher agricultural credentials.
• CFPPA (Centre de Formation Professionnelle et de Promotion Agricole): CFPPA centers deliver adult and continuing agricultural training (BTSA, CS, specialization certificates) under the public agricultural education system. They are a direct competitor for working adults seeking CS Avicole, Caprin, Porc, and RUMA-style certifications that IREO also offers.
• Lycée Agricole (Public agricultural high schools network): France's public agricultural education system (under the Ministry of Agriculture) operates hundreds of lycée agricole and CFA agricole campuses, offering BTSA ACSE and similar diploma tracks. They are the incumbent public-sector alternative to IREO's private MFR model, with broadly overlapping curricula and recognized certifications.
• SupAgro Montpellier (Institut Agro): Institut Agro Montpellier is a public grande école specialized in agriculture, viticulture, and environmental sciences. It targets learners further upstream than IREO but competes in the same broader funnel of agricultural higher education in France.
• ESA Purpan: ESA Purpan is a private agricultural engineering school in Toulouse offering BTSA, Licence Pro, and engineering tracks. While more engineering-focused, it competes for the same Bac+2/Bac+3 agricultural learners in the broader French market.
• AgroSup Dijon: AgroSup Dijon is a public higher education and research institution in agronomy, food science, and agricultural engineering. It does not directly compete at BTSA level but is part of the broader French agricultural higher-education ecosystem that channels learners and employer sponsorship.
• Groupe ESA (École Supérieure d'Agriculture): Groupe ESA is a larger private agricultural higher education institution in Angers (Pays de la Loire) offering BTSA, Licence Pro, engineering, and MSc programs. It competes in the same regional catchment for Bac+2 and Bac+3 agricultural credentials, with a broader academic portfolio.

Direct peers

• MFR (Maison Familiale Rurale) network establishments: The MFR federation includes 400+ agricultural training establishments across France using the same alternating pedagogy. Peer MFR establishments in Vendée, Pays de la Loire, and other regions run directly comparable BTSA, CS, and Licence Pro programs targeting the same learner profiles and employer networks.
• ISETA (Institut des Sciences, de l'Environnement et des Technologies d'Agriculture): ISETA is a private agricultural education institution in Haute-Savoie offering BTSA ACSE, BTSA PA, and CS tracks via alternating pedagogy. Its audience, program portfolio, and diploma positioning closely mirror IREO Les Herbiers, making it a strong metropolitan comparator for the same learner persona.
• CFA agricole (Apprenticeship training centers): Public CFAs agricoles deliver apprenticeship-track BTSA and CS agricultural programs using alternating pedagogy—the same core model as IREO. They are the primary direct competitor for apprentice-status learners and employer-financed training contracts in the same regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IreoLesHerbiers
• LinkedInlinkedin.com/school/ireolesherbiers
• Instagraminstagram.com/ireolesherbiers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ireolesHerbiers