What Studio FormFit does

Studio FormFit is a private Dutch boutique studio operating from Dreesplein 2 in Naaldwijk, Netherlands, focused on weight loss, body contouring, and nutrition coaching for women. The studio runs on an appointment-only basis with a strict cap of four clients per session, delivering services in person at the single location. Headcount is six employees, and the business is independently owned with no disclosed external investors, parent company, or funding history.

The service portfolio is built around a coordinated set of specialized body-contouring treatments: a Warmtecabine (heated cabin at approximately 38°C for 30-minute lying exercises), Kantelplaat (a tilt plate for muscle firming), Rolmassage (wooden-roller massage for problem zones), and Infraroodcabine (infrared cabin). Treatments are paired with a Tanita professional body composition analysis at intake and ongoing progress tracking. A separate subscription-style offering, the Body Support voedingsprogramma, delivers personalized weekly meal plans, shopping lists, exercise guidance, and coaching through a mobile app, with a 13-week start program (€285, or €195 for sporting members) and a monthly continuation subscription (€57.50). The studio also retails supervised products including K-Slim protein shakes, the K-Bio Kuur 21-day diet program, and Orthica nutritional supplements.

Revenue is generated through four streams: one-time treatment session packages (sold in bundles of 10 or 20 at €47.50–€290), recurring Body Support nutrition subscriptions, a one-time intake and figure analysis fee (€34.50), and retail product sales. Pricing is pay-as-you-go for sessions and subscription-based for nutrition, with payment via cash or PIN. Customer acquisition is sales-led and high-touch, driven by an Instagram presence, a Mailchimp newsletter, blog content on healthy living, word-of-mouth referrals, and inbound phone/contact-form inquiries that funnel into a mandatory intake interview.

Name

Studio FormFit

Legal name

FormFit

Website

https://formfit.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio FormFit is a private Dutch boutique studio in Naaldwijk offering appointment-based weight loss, body contouring treatments, and personalized nutrition coaching for women.

Ownership category

akta.pro rank

Product category

Weight Loss and Body Contouring Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Loss & Body Transformation Training (HSADAAAC)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Online/Remote Personal Training & Programming (HSADAAAM), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Body contouring studio
• Weight loss treatments
• Infrared cabin therapy
• Personalized nutrition coaching
• Figure correction services

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Body Treatment Sessions: Revenue from individual and bundled sessions of warmtecabine, rolmassage, kantelplaat, and infrared cabin treatments. Sold in packages of 10 or 20 sessions, with combination packages offering discounts. Treatments are delivered in-person at the studio.
2. Body Support Nutrition Program: Recurring subscription-based nutrition planning program including personalized weekly meal plans, shopping lists, app access, and regular coaching sessions. Start program runs 13 weeks, with optional monthly continuation subscriptions.
3. Intake and Consultation Services: One-time fee for initial intake interview including body analysis using Tanita scale and personalized program recommendation. Serves as entry point for customer acquisition.
4. Supplement and Product Sales: Sale of K-Slim protein products, K-bio Kur programs, and Orthica nutritional supplements. Includes gift cards for treatments and consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio FormFit is a boutique wellness studio offering in-person body contouring and weight loss treatments (warmtecabine, rolmassage, kantelplaat, and infrared cabin) combined with personalized nutrition coaching via the Body Support program. Services are delivered by appointment only in small groups of up to four women per session, supported by Tanita body composition analysis and a mobile nutrition app.

Product overview

Studio FormFit is a weight loss, figure correction, and nutrition advice studio offering a coordinated service portfolio centered on body contouring treatments and personalized nutrition programs. The core treatment suite includes the Warmtecabine (heated cabin), Kantelplaat (tilt plate), Rolmassage (roller massage), and Infraroodcabine (infrared cabin), which are designed to work synergistically for body shaping and toxin removal. These are supported by the Body Support Voedingsprogramma, a personalized nutrition coaching program with weekly meal plans and a companion mobile app. Additional supervised products include K-Slim protein supplements, the K-bio Kuur 21-day diet program, and Orthica nutritional supplements. The studio also provides intake consultations with figure analysis using Tanita body composition scales. All services are delivered under personal guidance with a maximum of 4 women per session.

Differentiator

Problem solved

Functional benefit

Brands

• Body Support: Voedingsprogramma dat persoonlijke voedingsschema's en begeleiding biedt voor gewichtsverlies en gezondheid.
• K-Slim
• K-Bio kuur

Products and services

• Warmtecabine (Heated Cabin) Treatments

Quantifiable outcome

• Average loss of over 20 centimeters in circumference and 3-5 kg body weight after initial 5-week program (10 sessions)
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Curves International: Global women-only fitness franchise offering 30-minute circuit training in small-group settings — comparable women-focused, time-efficient, small-group model. Much larger scale but illustrates the franchise template FormFit could follow.
• Weight Watchers (WW): Global weight management brand combining coaching, digital tools, and community for sustainable weight loss. Provides the at-scale benchmark for subscription-based nutrition coaching that FormFit's Body Support program aspires to emulate.
• Diet Center: Established Dutch weight management chain with broader reach and longer history, combining diet coaching with optional product lines. Larger scale than FormFit and includes physical-activity components, serving as a benchmark for scaled weight-loss retail.

Direct peers

• Bodystyle: Dutch chain of body contouring and figure correction studios offering comparable equipment-based treatments (roller massage, infrared, body wraps) combined with nutrition coaching. Operates in similar local-studio model with appointment-based sessions targeting women seeking centimeter loss.
• Body Clinic: Dutch chain specializing in body contouring, cryolipolysis, and figure correction with combined nutrition programs. Competes in the same visible-result category, often with more clinical/medical framing but overlapping customer base.
• Slanker.nl: Dutch weight loss studio network offering body treatments and nutrition advice to women through local studios. Operates a similar appointment-based, equipment-plus-coaching model targeting the same demographic.
• Figuurinstituut: Netherlands-based franchise focused on figure correction and weight loss using equipment-based treatments plus personalized coaching. Closely matches FormFit's positioning around visible body shape results and structured programs.

Emerging players

• Personal Body Plan: Netherlands-based online nutrition and coaching platform delivering personalized meal plans and coaching via app. Directly comparable to FormFit's Body Support app component but without the physical studio equipment.

Others

• Holland & Barrett: Dutch health retail chain selling nutritional supplements including weight-management products. Not a direct competitor but represents the retail channel FormFit uses for Orthica products and the price benchmark for supplement upsells.

Regional players

• Happy Bodies: Dutch boutique wellness studio providing body treatments and personalized coaching in intimate group settings. Overlaps with FormFit's positioning around small groups, atmosphere, and personalized attention in local studio settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/formfit_westland
• LinkedInlinkedin.com/company/studio-formfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio FormFit