FormulaTV
FormulaTV is a Madrid-based Spanish-language digital media platform founded in 2004 that covers the television industry, serving Spanish-speaking consumers with audience ratings, series databases, programming guides, and video content funded through advertising across its website and 10+ social platforms.
- Company typePrivate
- Founded2004
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What FormulaTV does
FormulaTV is a Spanish-language digital media platform dedicated to coverage of the television industry, founded in 2004 and headquartered in Madrid. The company serves Spanish-speaking consumers interested in television programming, audience ratings, series information, and industry news. Its core products include a content website, an RSS feed, a proprietary Audience Tracking Dashboard displaying Spanish TV viewership data, a comprehensive Series Database, a TV Programming Guide, video content, a telenovelas section, and community forums.
The business operates on a free B2C model, generating revenue through advertising on its website and across its social media distribution footprint. FormulaTV maintains active presences on at least ten social platforms including YouTube (258,000 subscribers), Facebook, X, Instagram, TikTok, Twitch, BlueSky, Telegram, WhatsApp, and LinkedIn. The platform also offers audience prediction games, a Eurovision 2026 content hub, and a 20th Anniversary Magazine published in 2024.
The company operates with a lean team of 8 employees and has received no external funding rounds. There is no disclosed API, SDK, integration ecosystem, or partnership network. Awards associated with the company (Premio Iris 2024, Premios ALMA 2025 and 2026) relate to coverage of specific programs such as "Cifras y letras" rather than direct recognition of FormulaTV as a media brand. The company has no documented AI/ML capabilities, patents, or proprietary technology stack beyond its content management and data aggregation systems.
FormulaTV firmographics
Firmographics- Name
- FormulaTV
- Legal name
- Formulatv.com
- Website
- https://formulatv.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FormulaTV is a Madrid-based Spanish-language digital media platform founded in 2004 that covers the television industry, serving Spanish-speaking consumers with audience ratings, series databases, programming guides, and video content funded through advertising across its website and 10+ social platforms.
- Ownership category
- akta.pro rank
FormulaTV industry classification
Industry- Product category
- Online Entertainment Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where FormulaTV is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
FormulaTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising: FormulaTV generates revenue through display advertising on its website, including banner ads, sponsored content sections, and promotional features for products and services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all content |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
FormulaTV product offering
Product offeringCore offering
FormulaTV operates a Spanish-language online portal dedicated to the television industry, providing daily news, audience rating tracking, programming guides, a series and telenovela database, video content, and reader forums. The site is free to access and serves Spanish-speaking consumers interested in TV content, broadcasts, and industry developments. It functions as a specialized vertical media property covering both domestic Spanish television and international series available in Spain.
Product overview
FormulaTV is a comprehensive Spanish online entertainment media platform offering unified coverage of Spanish television. The platform operates as a single integrated portal featuring multiple interconnected sections: a main TV news and programming hub, an audience tracking dashboard with real-time share data for Spanish channels, a series database with ratings and calendars, a programming guide for daily schedules, video content galleries, telenovela coverage, celebrity news, and community forums. Additional offerings include an RSS syndication feed, specialized Eurovision coverage, interactive audience prediction games, and a commemorative 20th anniversary magazine edition.
Differentiator
Problem solved
Functional benefit
Products and services
- FormulaTV Website (formulatv.com)
Quantifiable outcome
- Comprehensive coverage of 25+ Spanish TV channels including national, regional, and TDT stations with daily audience share data
- +1 more outcomes
Companies that use FormulaTV
Customer profileSegments2 records
Ideal customer profiles2 records
FormulaTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FormulaTV partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
FormulaTV competitors and assessment
Company assessmentBroad incumbents
- La Vanguardia (TV/Series section): Major Spanish general newspaper with dedicated TV/series editorial coverage — competes for advertising spend and reader attention on TV news and content, though as part of a broader news portfolio.
- IMDb: Global entertainment database covering TV series, episodes, cast, and ratings — overlaps with FormulaTV's series database and ratings-tracking functionality, though at a vastly larger scale.
- The Hollywood Reporter: Major entertainment industry trade outlet covering TV, film, and streaming news — comparable in editorial trade-press positioning to FormulaTV's authoritative TV coverage, though operating at a much larger international scale.
- Variety: Global entertainment industry trade publication covering TV, film, and streaming — comparable in editorial positioning to FormulaTV's industry/news angle, but at a global scale and broader portfolio.
Direct peers
- ECartelera: Spanish cinema and television news, reviews, and listings platform — shares FormulaTV's audience of Spanish entertainment enthusiasts looking for TV/film information.
- El Televisero: Spanish television news and gossip site covering series, programs, and TV personalities — competes for the same Spanish-speaking TV enthusiast audience.
- Espinof: Spanish entertainment publication covering series, cinema, and TV — targets a similar audience of Spanish TV enthusiasts with reviews, news, and recommendations.
- Sensacine: Major Spanish-language entertainment site (Webedia) covering cinema, series, and TV — comparable in content categories (series database, news, ratings) though broader in scope.
- Vertele: Spanish-language digital media outlet covering television industry news, audiences, and programming — the closest direct competitor to FormulaTV in the Spanish TV information vertical.
- Bluper: Spanish entertainment and TV news site (part of El Español) covering series, programming, and audience data — comparable in audience and editorial focus to FormulaTV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FormulaTV social profiles
Digital presenceFormulaTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
FormulaTV leadership team
Management profileNumber of profiles
FormulaTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FormulaTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FormulaTV
What does FormulaTV do?
FormulaTV operates a Spanish-language online portal dedicated to the television industry, providing daily news, audience rating tracking, programming guides, a series and telenovela database, video content, and reader forums. The site is free to access and serves Spanish-speaking consumers interested in TV content, broadcasts, and industry developments. It functions as a specialized vertical media property covering both domestic Spanish television and international series available in Spain.
Is FormulaTV a public or private company?
FormulaTV is a private company. It is classified as unknown and is currently operating.
When was FormulaTV founded?
FormulaTV was founded in 2004. It employs 1 to 10 people.
Where is FormulaTV based?
FormulaTV is headquartered in Madrid, Spain, in the Europe region.
How does FormulaTV make money?
One revenue line is on record: advertising.
Who are FormulaTV's main competitors?
Broad incumbents on record are La Vanguardia (TV/Series section), IMDb, The Hollywood Reporter and Variety. Direct peers are ECartelera, El Televisero, Espinof, Sensacine, Vertele and Bluper.
Does FormulaTV have an API?
No public API is recorded for FormulaTV.
What industry is FormulaTV in?
FormulaTV's product category is Online Entertainment Media. Its primary akta.pro industry code is MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 516210.