What Foro IA does

Foro IA is a non-profit professional community founded in 2023 and operated under the Spanish private limited company Territorio Creativo, S.L. (incorporated 1997). The organization serves senior marketing, communication, and customer experience (MCX) professionals in Spain, providing a curated networking platform focused on the adoption of generative AI and AI agents within enterprise marketing, communications, and CX functions. Its membership roster includes named senior leaders from enterprises such as Santander, Ferrovial, Repsol, IKEA, Telefonica, Toyota, Samsung, Oracle, L'Oreal, Roche, and IE Business School, positioning the community as a peer-learning network for C-suite and director-level practitioners.

The organization's core products are knowledge artifacts rather than software: a portfolio of research reports including the 'I Barómetro de la IA en Marketing y Comunicación en España' (produced jointly with AMKT), 'II Informe Agentes IA', 'Deepfakes, desinformación y amenazas híbridas', 'Marketing con Impacto', and 'IA y el futuro de las búsquedas', plus the published book 'Humanidad Aumentada' (ISBN 8409680351). The only operational technology product is the 'Diagnóstico de Madurez de Agentes IA' (asistente.foroia.es), a virtual assistant chatbot that guides organizations through an AI agent adoption maturity assessment. The organization runs a continuous calendar of in-person conferences, webinars, roundtables, and workshops, typically hosted in Madrid or via LinkedIn Live, and distributes content through its blog, email newsletter, and LinkedIn presence.

Foro IA's business model is primarily community-driven with limited monetization. The core community offering is free, supported by the parent company's resources. Revenue is generated through one-time sales of premium research reports, book sales via Amazon, and a subscription-based AI diagnostic tool. The organization has no paid membership tiers, no enterprise SaaS contracts, and no external institutional funding. Distribution is direct through the website and Amazon, with commercial reach amplified through co-marketing partnerships with industry associations (Adigital, AMKT, DEC, Corporate Excellence, Dircom, ESIC). The organization is headquartered in Madrid at the offices of Good Rebels, sharing infrastructure with the parent company.

Name

Foro IA

Legal name

Territorio Creativo, S.L.

Website

https://foroia.es

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Foro IA is a non-profit professional community founded in 2023 under Territorio Creativo, S.L., serving senior marketing, communications, and CX professionals in Spain through curated networking, research reports, events, and an AI agent maturity diagnostic tool.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Community Membership and Participation: Foro IA functions as a professional community for marketing, communication, and CX professionals. Members join to access exclusive events, research, and peer networking. The community generates value through shared knowledge rather than direct monetary subscriptions.
2. Research Reports and Publications: The organization publishes and sells research reports including the I Barometro de IA en Marketing, the II Informe Agentes IA, the Deepfakes guide, and 'Marketing con Impacto'. Some reports are available for free download while others are sold. Revenue is generated through the sale of premium reports.
3. Book Publication: Humanidad Aumentada: Foro IA published the book 'Humanidad Aumentada: el impacto de la inteligencia artificial en Marketing, Comunicacion y Experiencia de Cliente' (ISBN 8409680351), available for purchase on Amazon. This is a one-time sale of a published book.
4. Virtual AI Assistant Tool: The AI Maturity Diagnostic Assistant is offered as a product for purchase, guiding organizations through AI agent adoption assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Foro IA is a professional community and knowledge platform focused on AI literacy in Marketing, Communication, and Customer Experience (MCX). It sells proprietary research reports, whitepapers, and barometers on AI adoption in Spain, organizes a calendar of in-person and virtual events, publishes the book 'Humanidad Aumentada', and offers an AI Maturity Diagnostic Assistant (virtual assistant tool) for organizations evaluating AI agent readiness. Members are senior marketing, communication, and CX professionals from major Spanish enterprises.

Product overview

Foro IA is a professional community for AI in Marketing, Communication, and Customer Experience (MCX). The organization operates as a knowledge-sharing platform offering research reports, whitepapers, books, virtual assistant tools, and events programs. Its product portfolio includes benchmark studies (Barómetro de IA), practical guides (Deepfakes y amenazas híbridas), collaborative reports with partners (Marketing con impacto with AMKT), AI agent maturity assessments (Diagnóstico de Madurez de Agentes IA), published books (Humanidad Aumentada), and foundational whitepapers (Asistentes virtuales y agentes IA). The organization also facilitates ongoing education through its events program featuring webinars, workshops, and conferences on AI applications in MCX functions.

Differentiator

Problem solved

Functional benefit

Products and services

• I Barómetro de la IA en Marketing y Comunicación en España Annual benchmark study analyzing how Spanish companies are implementing generative AI in marketing and communication, examining adoption levels, use cases, and measurable business impact in MCX functions.
• Deepfakes, desinformación y amenazas híbridas Practical guide on protecting corporate reputation in the era of generative AI, addressing synthetic media threats, disinformation risks, and hybrid attack vectors that organizations face.
• Marketing con impacto Collaborative report with AMKT examining how AI solves business problems in Spanish companies, focusing on marketing applications and measurable outcomes.
• II Informe Agentes IA Follow-up report on AI agents, covering new capabilities, real-world case studies, and future vision for AI agent applications in marketing, communication, and customer experience.
• Diagnóstico de Madurez de Agentes IA Virtual assistant that guides organizations through an AI agent adoption readiness assessment, helping evaluate maturity for implementing autonomous AI agents in marketing, communication, and customer experience.
• Humanidad Aumentada (Book) First book by Foro IA (ISBN 8409680351) exploring the impact of artificial intelligence on Marketing, Communication, and Customer Experience, presenting a humanistic perspective on AI adoption. Sold via Amazon.
• Foro IA Events & Community Program Structured program of events including webinars, workshops, roundtables, and conferences on AI applications in marketing, communication, and customer experience, featuring industry experts and real-world case studies from Spanish enterprises.

Quantifiable outcome

• 34.6% of Spanish companies are dedicating resources to integrate AI in their day-to-day operations, per Corporate Excellence's 'Approaching the Future' report cited by Foro IA.
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• IAONcoreStrategic or Co-development Partner · 5 May 2026IAON collaborated with Ibercaja and Foro IA to organize an event on crisis management in the era of deepfakes. The event addressed deepfake attacks, risks for organizations, and practical response strategies, with IAON providing the deepfakes and hybrid threats research.
• AdigitalcoreStrategic or Co-development PartnerAdigital (Spanish Digital Economy Association) collaborates with Foro IA to strengthen the AI ecosystem and promote responsible AI adoption for competitiveness. Justo Hidalgo, Director of AI at Adigital, has provided statements endorsing the partnership, highlighting AI as a transversal engine for productive sector transformation.
• Asociacion DEC (Experiencia de Cliente)coreStrategic or Co-development PartnerDEC (Association for Customer Experience Development) partners with Foro IA to advance AI applications in customer experience. Nanes Martinez-Arroyo, Director of Asociacion DEC, has emphasized that AI should contribute to generating better experiences for people and that Foro IA plays a key role in helping organizations understand and leverage AI responsibly.
• Asociacion de Marketing de Espana (AMKT)coreStrategic or Co-development PartnerAMKT and Foro IA collaborate on joint research initiatives including the I Barometro de IA Generativa en Marketing, which analyzes how Spanish organizations are incorporating generative AI into their teams, processes, and strategies. Enrique Arribas, Vice President of AMKT, has highlighted the joint barometers as reflecting their commitment to rigor and utility for the sector.
• Corporate ExcellencecoreStrategic or Co-development PartnerCorporate Excellence (Centre for Reputation Leadership) has partnered with Foro IA on events and research around AI's impact on reputation, leadership, and organizational responsibility. Angel Alloza, CEO of Corporate Excellence, has stated that the alliance represents an opportunity to share knowledge, learn in networks, and combine capabilities to address one of the great challenges of current leadership: integrating technology from an ethical, responsible, and reputation-focused vision.
• DircomminorGTM or Marketing PartnerDircom (Association of Communication Directors) is listed as an ally of Foro IA, suggesting cooperation on communication and organizational leadership topics related to AI.
• ESIC UniversitycoreStrategic or Co-development PartnerESIC Business & Marketing School collaborates with Foro IA on events including the AI Business Forum and Humanity Augmented conference, as well as joint research initiatives. The partnership brings academic rigor and marketing industry perspectives to Foro IA's activities.
• IbercajacoreStrategic or Co-development PartnerIbercaja co-organized an event on reputational crises in the era of deepfakes with IAON and Foro IA. The event took place in Zaragoza at Edificio Xplora Ibercaja, with Nacho Torre Sola, Deputy Director of Ibercaja, participating in the program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adigital (Asociación Española de la Economía Digital): Spanish digital economy association focused on AI, data, and digital transformation policy and practice. Strategic partner of Foro IA but operates a comparable convening-and-education model for digital and AI professionals.
• Dircom (Asociación de Directivos de Comunicación): Spanish association of communication directors that serves corporate communications leaders through events, training, and research. Comparable audience (senior communications professionals) and similar content-and-events value proposition.
• Corporate Excellence - Centre for Reputation Leadership: Centre for reputation leadership that produces research and events on corporate communication, leadership, and ethics. Strategic partner of Foro IA with comparable research-publication and senior-executive engagement model.
• AMKT (Asociación de Marketing de España): Spanish national marketing association that convenes marketing professionals through events, research, and awards. Co-publishes the I Barómetro with Foro IA and competes for the same senior marketing audience in Spain.
• IAB Spain: Spanish chapter of the Interactive Advertising Bureau, focused on digital advertising, marketing, and technology. Provides events, research, and training to Spanish marketing professionals - overlapping directly with Foro IA's audience and offering.
• DEC (Asociación para el Desarrollo de la Experiencia de Cliente): Spanish customer experience association that organizes events, training, and recognitions for CX professionals. Directly comparable community-and-events model targeting the same enterprise decision-maker audience in Spain.

Others

• Territorio Creativo: Parent company of Foro IA, a Spanish digital marketing agency offering strategic marketing, content, and digital transformation services. Not a peer but a related entity whose strategic and resource decisions directly shape Foro IA's trajectory.

Emerging players

• Big Onion: Spanish AI-focused community and training organization founded by Cristina Aranda. Overlaps with Foro IA's AI literacy mission for professionals but with a broader AI-and-society positioning rather than MCX-specific focus.

Broad incumbents

• ESIC Business & Marketing School: Established Spanish business and marketing school that delivers education, research, and events to marketing professionals. Broader academic institution with significantly larger scale than Foro IA but comparable audience and educational focus.

Regional players

• I-COM (International Community of Marketing Intelligence): International marketing intelligence community that convenes marketing professionals globally through events and research. Comparable convening model but operates primarily outside Spain, making it a regional/global peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foro-ia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foro IA