Fort Dale Academy

Private K-12 Educationfortdale.com

Fort Dale Academy is an independent, nonprofit private college-preparatory school in Greenville, Alabama, founded in 1968 and serving students from K3 through 12th grade in Butler County and surrounding Alabama communities via on-campus tuition-based enrollment.

Company typePrivate
Founded1968
HeadquartersGreenville, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Fort Dale Academy does

Fort Dale Academy is an independent, private college-preparatory school located at 1100 Gamble Street in Greenville, Alabama, founded in 1968 by a group of local parents seeking education grounded in Christian morals and ethics. The school serves students from K3 through 12th grade across three tiers - Kindergarten (K3-K5), Elementary (K5-5), and Upper School (9-12) - and supplements academics with an athletics program offering 15 sports and arts programs in visual art, choir, and drumline. Its mission emphasizes college and career preparation in a safe, academically rigorous, and nurturing environment, with stated core values of Veritas (Truth and Integrity), Honor (Respect and Dignity), and Scientia (Knowledge and Awareness). Approximately 50 faculty and staff support small class sizes and broad extracurricular engagement, including Beta Club, National Honor Society, Mu Alpha Theta, Scholars Bowl, Spelling Bee, and Science Fair.

The school operates on a tuition-driven, subscription-style revenue model with modest ancillary fees: a $50 application fee, a one-time $125 family membership fee, and a $185 annual enrollment fee, with tuition amounts published in a separate Financial Information Sheet. Its technology stack is conventional for a U.S. private school and includes RenWeb (student information system), FACTS Family Portal (parent/student portal and tuition management), Parchment (transcript ordering), DragonFly (athletic registration), Google Workspace, Canva, and Spiceworks for IT helpdesk. Admissions flow is family-led and relationship-based: prospective families schedule campus tours via Calendly, submit an online RenWeb application, complete an admissions assessment, and participate in an interview, with the target market being Butler County and surrounding Alabama communities.

Go-to-market is regional and direct: enrollment happens on-campus only, with no online/distance learning option, supported by a website, organic social channels (Facebook pages for PTA, Athletic Club, Friends of Fort Dale, and Alumni), and personal outreach through the admissions office. Leadership is led by Head of School Greta Whiddon, with Office Manager/Bookkeeper Zoe Wheeler, Athletic Director Marshall Watts, Admissions/Registrar Lindsey Slagley, and History teacher Laci Slagley among the named faculty. The institution is governed by a Board of Directors and operates as a nonprofit educational entity with no parent company or external ownership.

Fort Dale Academy firmographics

Firmographics

Name: Fort Dale Academy
Legal name: Fort Dale Academy
Website: https://fortdale.com
Company type: Private
Founded year: 1968
Operating status: Operating
Headcount range: 11–50 employees
Short description: Fort Dale Academy is an independent, nonprofit private college-preparatory school in Greenville, Alabama, founded in 1968 and serving students from K3 through 12th grade in Butler County and surrounding Alabama communities via on-campus tuition-based enrollment.
Ownership category
akta.pro rank

Fort Dale Academy industry classification

Industry

Product category: Private K-12 Education
NAICS: Elementary and Secondary Schools (6111), Educational Services (61)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Nonsectarian Independent Day Schools (EDAJABAA)
akta.pro secondary industry: Faith-Based Early Learning Academies (EDACADAH)

Keywords

Private K-12 education
College preparatory school
Christian school education
Day school academics
Primary and secondary education

Where Fort Dale Academy is headquartered

Location

Headquarters

HQ city: Greenville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Fort Dale Academy business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

Tuition and Fees: Primary revenue from tuition payments. Application fee of $50, one-time $125 family membership fee, and $185 annual enrollment fee. Tuition amounts detailed in separate financial information PDF.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Application Fee
One time/ perpetual license	Pay-as-you-go	Family Membership Fee
Subscription	Annual	Annual Enrollment Fee

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Fort Dale Academy product offering

Product offering

Core offering

Fort Dale Academy is a private, independent, college-preparatory day school in Greenville, Alabama, founded in 1968. It serves students from K3 through 12th grade, delivering academic instruction, interscholastic athletics, and fine arts programs grounded in Christian morals and ethics across a single continuous K-12 campus.

Product overview

Fort Dale Academy is a private, college-preparatory school offering a unified educational program for students from K3 through 12th grade. The institution provides a comprehensive academic curriculum divided into three main tiers: the Kindergarten program (K3-K5), Elementary School (grades K5-5), and Upper School (grades 9-12). Beyond core academics, the school offers an athletics program with fifteen sports and an arts program including art, choir, and drumline. Academic organizations such as Beta Club, National Honor Society, and Mu Alpha Theta supplement the classroom experience. The school utilizes RenWeb for student information management and FACTS Family Portal for parent/student access, with transcript services provided through Parchment.

Differentiator

Problem solved

Functional benefit

Products and services

College Preparatory Education (K3-12) A full college-preparatory academic program serving students from kindergarten (K3) through 12th grade at a single independent day-school campus in Greenville, Alabama, with Christian moral and ethical instruction.
Athletics Program
Fine Arts Program

Companies that use Fort Dale Academy

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Fort Dale Academy technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Fort Dale Academy partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Fort Dale Academy competitors and assessment

Company assessment

Direct peers

Trinity Presbyterian School: Faith-based private K-12 school in Montgomery, Alabama; offers comparable college-preparatory curriculum with religious values alignment, mirroring Fort Dale's differentiated faith-based niche.
Prattville Christian Academy: Faith-based private K-12 school in Prattville, Alabama; directly comparable in faith-based positioning, college-prep curriculum, and tuition economics to Fort Dale Academy.
Saint James School: Faith-based private K-12 school in Montgomery, Alabama, with a Christian foundation analogous to Fort Dale's Christian morals/ethics-based positioning; competes for the same Alabama private-school families.
The Montgomery Academy: Private, independent K-12 college-preparatory school in Montgomery, Alabama, sharing the same target customer (Alabama families seeking private college prep), small class sizes, and tuition-based model as Fort Dale Academy.
Lee-Scott Academy: Private independent K-12 college-preparatory school in Auburn, Alabama; competes for the same central-Alabama private-school families with a tuition-driven, academically-rigorous model.
Glenwood School: Private K-12 school in Chapman (near Auburn), Alabama; very similar size and rural-Alabama footprint to Fort Dale Academy, with tuition-based enrollment and broad extracurricular offerings.
Lyman Ward Military Academy: Private boarding/day school in Camp Hill, Alabama; comparable private K-12 alternative in a small Alabama town with structured college-preparatory programming similar to Fort Dale's structured offering.

Broad incumbents

Briarwood Christian School: Larger faith-based private K-12 in the Birmingham, Alabama metro area; offers an analogous Christian values-based college-prep program at a larger scale, representing a broader incumbent in the same category.
Indian Springs School: Well-known private K-12 college-preparatory school near Birmingham, Alabama; a broader incumbent in the Alabama private school market with similar college-prep academic rigor.

Regional players

Springwood School: Private K-12 college-preparatory school in Lanett, Alabama (eastern Alabama); comparable small-town private school with similar size, demographics, and tuition-based model, capturing a different regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Fort Dale Academy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fort Dale Academy leadership team

Management profile

Number of profiles

Fort Dale Academy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fort Dale Academy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Dale Academy

What does Fort Dale Academy do?

Is Fort Dale Academy a public or private company?

Fort Dale Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Fort Dale Academy founded?

Fort Dale Academy was founded in 1968. It employs 11 to 50 people.

Where is Fort Dale Academy based?

Fort Dale Academy is headquartered in Greenville, United States, in the North America region.

How does Fort Dale Academy make money?

One revenue line is on record: tuition and Fees.

Who are Fort Dale Academy's main competitors?

Direct peers on record are Trinity Presbyterian School, Prattville Christian Academy, Saint James School, The Montgomery Academy, Lee-Scott Academy, Glenwood School and Lyman Ward Military Academy. Broad incumbents are Briarwood Christian School and Indian Springs School. Springwood School is listed as a regional player.

Does Fort Dale Academy have an API?

No public API is recorded for Fort Dale Academy.

What industry is Fort Dale Academy in?

Fort Dale Academy's product category is Private K-12 Education. Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools, with a secondary code of EDACADAH, Faith-Based Early Learning Academies. Its NAICS code is 6111 and its SIC code is 8200.