Forth Insurance
Forth Insurance is an independent regional insurance agency formed from four legacy agencies, serving commercial businesses, individuals, and employer groups across Louisiana and Texas through 13 office locations and three lines: commercial, personal, and benefits.
- Company typePrivate
- Founded-
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Forth Insurance does
Forth Insurance is a privately held, independent insurance agency operating across Louisiana and Texas through 13 physical office locations. The company was formed by unifying four legacy agencies — The Lincoln Agency, Thomas and Farr, Reeves Coon and Funderburg, and Pulley-White — that had previously operated under Origin Bancorp, Inc., and now operates independently under the unified Forth Insurance brand.
The agency distributes three core product lines. Commercial Insurance serves businesses from sole proprietorships to multi-hundred-employee firms with Workers' Compensation, General Liability, Commercial Auto, Commercial Property, Cyber Liability, Directors & Officers Liability, Contract Surety Bonds, Builder's Risk, Inland Marine, and alternative risk programs such as Captive Insurance and High Deductible/Loss Sensitive Plans. Personal Insurance covers home, auto, umbrella/excess liability, flood, boat, and recreational vehicles for individual households. Benefits delivers individual and group medical, Medicare supplements, dental, vision, life, disability, long-term care, partial or self-funded plans, and cafeteria plans for families and employers. The product set is delivered by experienced licensed agents rather than via a proprietary technology platform; no app, API, or digital self-service channel is disclosed.
Forth Insurance generates revenue through commissions on insurance premiums placed with carrier partners, functioning as a brokerage rather than an underwriter. Pricing is quote-based and customized per customer, and no public pricing is listed. The go-to-market is sales-led: agents deliver in-person consultations at local offices and engage prospects through a contact form on the company's website. Marketing presence spans Facebook, LinkedIn, X, and Instagram, and distribution remains heavily concentrated in regional direct-agent relationships across Louisiana and Texas.
Forth Insurance firmographics
Firmographics- Name
- Forth Insurance
- Legal name
- Forth Insurance
- Website
- https://forthinsurance.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forth Insurance is an independent regional insurance agency formed from four legacy agencies, serving commercial businesses, individuals, and employer groups across Louisiana and Texas through 13 office locations and three lines: commercial, personal, and benefits.
- Ownership category
- akta.pro rank
Forth Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Public Liability (Premises/Operations) (FSAJADAD)
- akta.pro secondary industries
- Workers’ Compensation for Small Business & Pay-As-You-Go Programs (FSAJAEAG), Professional Liability (Errors & Omissions) (FSAJADAB), Directors & Officers (D&O) Liability (FSAJADAF), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)
Keywords
Where Forth Insurance is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Forth Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Premiums: Forth Insurance generates revenue through insurance premiums paid by customers for coverage across commercial, personal, and benefits lines of business.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Forth Insurance product offering
Product offeringCore offering
Forth Insurance is an independent insurance agency offering three core lines of business: Commercial Insurance (Workers' Compensation, General Liability, Commercial Auto, Cyber Liability, D&O, Contract Surety Bonds, Captive Insurance, and alternative risk programs), Personal Insurance (home, auto, umbrella/excess liability, flood, boat, and recreational vehicles), and Benefits (individual and group medical, dental, vision, life, disability, Medicare supplement, long-term care, and cafeteria plans). The agency serves businesses from sole proprietorships to multi-hundred-employee companies, as well as families and individuals, through 13 physical offices across Louisiana and Texas.
Product overview
Forth Insurance is an independent insurance agency offering three core product lines: Commercial Insurance, Personal Insurance, and Benefits. The company was formed from the unification of four legacy agencies (The Lincoln Agency, Thomas and Farr, Reeves Coon and Funderburg, and Pulley-White) under Origin Bancorp. Commercial Insurance serves businesses from sole proprietorships to large companies with coverages including Workers' Compensation, General Liability, Commercial Auto, Cyber Liability, Directors & Officers Liability, Contract Surety Bonds, and alternative risk programs like Captive Insurance and High Deductible programs. Personal Insurance covers home, auto, umbrella/excess liability, flood, boat, and recreational vehicles. Benefits services include individual and group medical, Medicare supplement, dental, vision, life, disability, long-term care, and cafeteria plans for both families and employers. The company operates across multiple states with office locations in Louisiana and Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Business insurance coverage serving sole proprietorships to companies with hundreds of employees, including Workers' Compensation, General Liability, Commercial Auto, Builder's Risk, Inland Marine, Employment Practices Liability, Umbrella Liability, Cyber Liability, Garage Liability, Commercial Property/Business Income, Directors & Officers Liability, Pollution Liability, Contract Surety Bonds, Captive Insurance Programs, High Deductible/Loss Sensitive Programs, and Owner Controlled Insurance Programs.
- Personal Insurance Full-service personal insurance covering home, auto, umbrella/excess liability, flood, boat, and recreational vehicles for individuals and families seeking to protect personal assets.
- Benefits Health insurance and employee benefits services including individual medical, group health insurance, partial or self-funded plans, Medicare supplement, long-term care, dental, vision, life, disability, and cafeteria plans for families and employers.
Companies that use Forth Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Forth Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forth Insurance partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Forth Insurance competitors and assessment
Company assessmentBroad incumbents
- AssuredPartners: National PE-backed insurance brokerage built through acquisition of regional agencies. Comparable to Forth as both are independent agencies consolidating regional books; AssuredPartners represents the scaled national platform Forth could become or be acquired by.
- USI Insurance Services: Large national insurance brokerage serving commercial, personal, and benefits clients. Comparable in product breadth and customer segments, but operates at materially greater scale across all U.S. regions.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering commercial, personal, and benefits solutions. Comparable to Forth on product breadth and customer profile, but at vastly greater scale and geographic reach.
- Marsh McLennan: Global professional services firm in risk, strategy, and people, anchored by Marsh as a major insurance brokerage. Comparable to Forth on commercial insurance placement and risk advisory, though operates at global scale with sophisticated enterprise clients.
Direct peers
- Brown & Riding: National wholesale insurance brokerage with strong specialty and excess/surplus lines practice. Comparable to Forth on the specialty commercial side (captive, surety, large E&S accounts), though it operates primarily as a wholesaler.
- Insurance Office of America: Large independent insurance brokerage providing commercial, personal, and benefits coverage with a relationship-based, multi-state U.S. presence. Highly comparable on product breadth, agent-led GTM, and target customer segments.
- Higginbotham: Texas-headquartered independent insurance agency offering commercial, personal, and benefits products across multiple states. It is the most direct regional comparable given overlap in Texas footprint, multi-line offering, and employee-driven distribution model.
- Heffernan Insurance Brokers: Independent, employee-owned insurance brokerage offering commercial, personal, and benefits products across the U.S. Comparable to Forth on multi-line agency structure, independence from carriers, and service-driven differentiation.
- Burns & Wilcox: Specialty wholesale insurance broker and managing general agent with deep expertise in E&S, professional liability, and commercial specialty lines. Comparable to Forth's specialty commercial offerings and producer-driven model.
Regional players
- Worldwide Insurance Network: Independent insurance agency serving multiple U.S. regions with commercial and personal lines. Comparable to Forth as another multi-office, multi-line independent agency, though with different geographic concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Forth Insurance social profiles
Digital presenceForth Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forth Insurance leadership team
Management profileNumber of profiles
Forth Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forth Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forth Insurance
What does Forth Insurance do?
Forth Insurance is an independent insurance agency offering three core lines of business: Commercial Insurance (Workers' Compensation, General Liability, Commercial Auto, Cyber Liability, D&O, Contract Surety Bonds, Captive Insurance, and alternative risk programs), Personal Insurance (home, auto, umbrella/excess liability, flood, boat, and recreational vehicles), and Benefits (individual and group medical, dental, vision, life, disability, Medicare supplement, long-term care, and cafeteria plans). The agency serves businesses from sole proprietorships to multi-hundred-employee companies, as well as families and individuals, through 13 physical offices across Louisiana and Texas.
Is Forth Insurance a public or private company?
Forth Insurance is a private company. It is classified as management employee owned and is currently operating.
When was Forth Insurance founded?
Forth Insurance was founded in -1. It employs 11 to 50 people.
Where is Forth Insurance based?
Forth Insurance is headquartered in Alexandria, United States, in the North America region.
How does Forth Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Forth Insurance's main competitors?
Broad incumbents on record are AssuredPartners, USI Insurance Services, Arthur J. Gallagher & Co. and Marsh McLennan. Direct peers are Brown & Riding, Insurance Office of America, Higginbotham, Heffernan Insurance Brokers and Burns & Wilcox. Worldwide Insurance Network is listed as a regional player.
Does Forth Insurance have an API?
No public API is recorded for Forth Insurance.
What industry is Forth Insurance in?
Forth Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJADAD, Public Liability (Premises/Operations), with a secondary code of FSAJAEAG, Workers’ Compensation for Small Business & Pay-As-You-Go Programs. Its NAICS code is 524210 and its SIC code is 6411.