Fort Ross Store

What Fort Ross Store does

Fort Ross Lodge (operating under the DBA "Fort Ross Store") is a small, privately held hospitality and retail business headquartered at 20706 Coast Highway in Jenner, California, on the rugged Sonoma County coastline. The company's primary operation is a 16-unit coastal lodge offering room types ranging from standard Queen and double-bed rooms to premium King rooms with private hot tubs and fireplaces; all units include BBQ grills, mini-fridges, Keurig coffee makers, Direct TV, WiFi, and custom robes, with shared access to a gym, sauna, and communal hot tub. Directly across the street, Fort Ross Store & Deli functions as a companion retail outlet offering made-to-order sandwiches, a full coffee bar, draft beer, local wines and cheeses, meat and produce, fishing supplies, and the last available gasoline for 30+ minutes in either direction. The business also markets wedding and event room blocks, gift certificates, and movie nights as supplementary offerings.

The revenue model is built on four streams: nightly lodging accommodations, in-person retail and food sales at the Store & Deli, prepaid gift certificates, and seasonal group bookings for weddings and special events. Pricing varies materially by season — peak season (May 1 – September 30) carries 2–3 night minimum stays while the off-season (October 1 – April 30) offers a 10% weekday discount on room blocks. Booking is handled through the ReservationKey.com online reservation engine integrated into fortrosslodge.com, supplemented by phone and email inquiries staffed 7 days/week, 10am–6:30pm. The website serves as the primary marketing, content, and commerce channel; there is no native mobile app and no disclosed API, SDK, or AI features.

The customer base is highly diversified and consumer-facing: individual travelers, couples seeking romantic coastal retreats, wine and food tourists exploring Sonoma, outdoor enthusiasts (hiking, whale watching, mushroom foraging), and wedding/event parties booking multi-room blocks. The company operates with approximately 13 employees and is the sole occupant of its single physical location in Jenner. There is no evidence of institutional investors, parent company, M&A activity, partnerships, regulatory actions, patents, or third-party certifications in the supplied data.

Name

Fort Ross Store

Legal name

Fort Ross Lodge

Website

https://fortrosslodge.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fort Ross Lodge is a 16-unit coastal lodge and adjacent Store & Deli on the Sonoma County coastline in Jenner, California, offering overnight accommodations, made-to-order food, local provisions, and wedding room blocks primarily to individual travelers, couples, and outdoor and wine tourists visiting the remote coast.

Ownership category

akta.pro rank

Product category

Boutique Coastal Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industry

Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)

Keywords

• Coastal lodging
• Boutique accommodations
• Retail deli
• Beachfront hotel
• Wine country stays

Headquarters

HQ city

Jenner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodging Accommodations: Nightly rental of 16 hotel rooms/units ranging from standard queen rooms to king rooms with private hot tubs. Rooms include amenities like BBQ grills, mini-fridges, coffee makers, and select rooms have fireplaces or hot tubs.
2. Store & Deli Retail: Retail sales of made-to-order sandwiches, coffee, draft beer, local wines and beers, cheese, provisions, snacks, meat, produce, locally made goods, fishing supplies, and gasoline. Also hosts movie nights and events.
3. Gift Certificates: Prepaid gift certificates for lodging stays, sold online through the reservation system.
4. Wedding & Event Room Blocks: Group room bookings for wedding parties with varying seasonal requirements (2-3 night minimum during busy season, 10% weekday discount in off-season).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fort Ross Lodge is a 16-unit coastal lodging property located at 20706 Coast Highway in Jenner, California, offering individually appointed guest rooms with ocean views, hot tubs, and outdoor amenities to leisure travelers. Adjacent across the street, the Store & Deli sells provisions, snacks, beverages, and grab-and-go food to both lodge guests and walk-in visitors traveling the Sonoma Coast.

Product overview

Fort Ross Store operates as a dual offering hospitality business consisting of Fort Ross Lodge, a 16-unit coastal lodge providing overnight accommodations with various room types and amenities, paired with Fort Ross Store & Deli, a retail food and provisions market. The business also offers wedding/room block services and gift certificates as supplementary offerings. Accommodations range from standard Queen rooms to premium King suites with private hot tubs and fireplaces, all featuring ocean views and access to communal amenities including hot tub, sauna, gym, and BBQ facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Coastal Lodge Accommodations A 16-unit coastal lodging property located at 20706 Coast Highway, Jenner, California, offering individually appointed guest rooms with ocean views and outdoor amenities such as hot tubs, intended for leisure travelers and couples visiting the Sonoma Coast.
• Store & Deli A retail store and deli located directly across the street from Fort Ross Lodge, selling provisions, snacks, beverages, and grab-and-go food to lodge guests and walk-in visitors traveling along the Sonoma Coast.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• Timber Cove Resort: Coastal resort on the Sonoma Coast near Jenner, offering ocean-view rooms, on-site dining, and event space. Directly comparable in geography, customer base (coastal leisure travelers), and amenity mix (hot tubs, fireplaces, ocean views).
• The Sea Ranch Lodge: Boutique lodge on the Sonoma Coast offering ocean-view rooms and nature-focused amenities. Comparable in scale, target market (coastal retreat travelers), and remote Sonoma Coast positioning.
• Inn at the Tides: Bodega Bay lodge offering coastal accommodations, on-site restaurant, and event space. Comparable small-format coastal lodging serving leisure travelers and event groups in Sonoma County.
• Bodega Bay Lodge: Coastal Sonoma County lodge with ocean-view rooms, on-site dining, and event facilities. Comparable in lodging model, customer profile (Sonoma Coast travelers), and amenity tier to Fort Ross Lodge.
• Jenner Inn & Cottages: Small inn located in the same Jenner/Russian River mouth area along the Sonoma Coast. Competes for the same coastal getaway traveler segment with similar cottage-style accommodations and nature-based positioning.

Broad incumbents

• Sonoma Coast Villa & Spa: Larger established wine-country resort on the Sonoma Coast with broader amenities (spa, vineyards, event venues). Comparable in geographic draw and customer base but operates at a wider scale and broader service portfolio than Fort Ross Lodge.

Regional players

• Albion River Inn: Small coastal inn on the Mendocino Coast offering ocean-view rooms and in-room amenities. Comparable in scale, service model, and remote coastal customer base, though located in a different Northern California region.
• Brewery Gulch Inn: Boutique ocean-view inn in Mendocino, California serving coastal leisure travelers with similar retreat-style amenities. Comparable in business model and customer base though operating further north on the California coast.
• Boonville Hotel: Small boutique hotel in Anderson Valley with on-site restaurant and bar. Comparable in independent small-hotel model, leisure/foodie traveler segment, and curated amenity offering.
• Applewood Inn, Restaurant and Spa: Boutique wine-country inn in the Russian River area of Sonoma County. Comparable in intimate-lodging model and wine/food leisure traveler segment, though located inland rather than on the coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fort-ross-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Ross Store