Forum Horsens
Forum Horsens is a municipal multi-purpose venue and aquatic center in Horsens, Denmark, owned by Horsens Kommune. It hosts concerts, Superliga football, basketball, and lectures across multiple halls up to 4,500 capacity, and operates Aqua Forum aquatic center with pools, fitness programming, and subscription passes serving East Jutland residents.
- Company typePrivate
- Founded-
- HeadquartersHorsens, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Forum Horsens does
Forum Horsens is a municipal multi-purpose venue and aquatic center complex located in Horsens, Denmark, owned and operated by Horsens Kommune (Horsens Municipality). Founded in 2003 and headquartered at Langmarksvej 53, the facility operates from a single integrated complex featuring the Store Forum main hall (capacity up to 4,500 for standing concerts, 3,000 seated for sports, 4,000 for cultural events), Forum Atrium (1,000 seated or 600 dining), Lille Forum/Parkhallen (300-800 capacity), and Hybel Arena for indoor sports. The venue hosts 100+ events annually across concerts, Superliga football matches (AC Horsens), basketball games (HIC Elite), lectures, wine and gourmet events, and family entertainment. Event tickets are distributed through third-party platforms including Ticketmaster, Billetlugen, and direct organizer websites, while sports facility bookings are managed via the municipal Fritidsportalen portal.
The adjacent Aqua Forum aquatic center is a core product line featuring a 50m pool, 25m exercise pool, fun pool with a 56m waterslide, baby pool (34°C), diving pool with 1m/3m/5m platforms, and spa facilities. Aqua Forum operates a multi-tier pricing model spanning single admissions (33-55 DKK), 10 and 30-ride cards, 3, 6, and 12-month subscriptions (up to 3,025 DKK for an adult annual pass), and family discount packages. Layered programming includes Aqua Fitness, Aqua Jogging, baby swimming courses (650-800 DKK for 6-8 weeks), Saunagus aromatherapy sessions, Tropic Night themed evenings, children's birthday party packages at 125 DKK per child, and private saunagus events for groups. Supporting revenue comes from on-site café operations (Mon-Thu 12:00-19:00, Fri 12:00-18:00, weekends 10:00-15:30) and equipment rental/sales (swimsuits 20 DKK, towels 20 DKK, swim goggles from 50 DKK).
The business operates as a public-sector entity under municipal ownership, with no venture capital, private equity, or external funding. Forum Horsens completed a 2025 corporate rebrand with new visual identity and website developed by Danish agency Niceland, shifting from a red palette to a colorful graphic expression. The venue has an iconic curved facade designed by KHR Architecture and serves as the primary large-scale entertainment and sports venue in East Jutland, with 28 employees supporting operations. Pricing is publicly disclosed in Danish Kroner across all Aqua Forum services, while event ticketing is handled through external promoter channels.
Forum Horsens firmographics
Firmographics- Name
- Forum Horsens
- Legal name
- Forum Horsens
- Website
- https://forumhorsens.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forum Horsens is a municipal multi-purpose venue and aquatic center in Horsens, Denmark, owned by Horsens Kommune. It hosts concerts, Superliga football, basketball, and lectures across multiple halls up to 4,500 capacity, and operates Aqua Forum aquatic center with pools, fitness programming, and subscription passes serving East Jutland residents.
- Ownership category
- akta.pro rank
Forum Horsens industry classification
Industry- Product category
- Multi-purpose Event Venue and Aquatic Center
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
- akta.pro secondary industries
- Conference Centers & Dedicated Meeting Venues (THAHAAAB), Aquatic Centers & Swimming Facilities (MPAKAEAF), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
Keywords
Where Forum Horsens is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Forum Horsens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Event ticketing and ticket sales: Forum Horsens serves as a venue hosting concerts, sports events, lectures, and other entertainment. Revenue is generated through ticket sales for events held at the venue.
- Facility and hall rental: The venue can be booked for various events. Spaces include Forum (4500 standing/3000 seated), Lille Forum/Parkhallen (300 seats), and Forum Atrium (1000 seated).
- Aqua Forum admission and passes: Swimming facility with various ticket types including single tickets, 10-ride cards, 30-ride cards, monthly passes, and annual passes for children, adults, and seniors.
- Children's birthday party packages: Birthday party packages in the swimming hall including food, drinks, entrance, and cleanup for 125 DKK per child.
- Café operations: Café operating during events and regular hours, serving food and beverages.
- Equipment rental and sales: Rental and sale of swimming equipment including swimwear, towels, caps, and swim goggles at Aqua Forum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single admission to Aqua Forum |
| Unit Pricing | Multi-year contract | 10-ride card for Aqua Forum |
| Unit Pricing | Multi-year contract | 30-ride card for Aqua Forum |
| Subscription | Multi-year contract | 3-month pass for Aqua Forum |
| Subscription | Multi-year contract | 6-month pass for Aqua Forum |
| Subscription | Annual | 12-month pass for Aqua Forum |
| Subscription | Pay-as-you-go | Family discount packages |
| Unit Pricing | Pay-as-you-go | Children's birthday party package |
| Unit Pricing | Pay-as-you-go | Saunagus sessions |
| Unit Pricing | One time/ perpetual license | Baby swimming courses |
| Unit Pricing | Pay-as-you-go | Equipment rental |
| Unit Pricing | Pay-as-you-go | Swim goggles |
Distribution channels4 records
Marketing channels5 records
Forum Horsens product offering
Product offeringCore offering
Forum Horsens operates a multi-purpose event venue complex and aquatic center in Horsens, Denmark, hosting concerts, sports matches, conferences, and cultural events in halls ranging from 300 to 4500 capacity. Aqua Forum provides swimming facilities including a 50m pool, 25m exercise pool, fun pool with waterslide, diving pool, baby pool, and spa, complemented by programmed activities such as aqua fitness, baby swimming, saunagus, and aqua jogging. Revenue is generated through ticket sales, multi-ride and subscription passes, venue rentals, café operations, and equipment sales.
Product overview
Forum Horsens operates as a multi-purpose event venue and aquatic center complex in Horsens, Denmark. The core offering consists of the main Forum venue for concerts, sports events, and cultural performances, plus the Aqua Forum aquatic center with pools and water activities. Supporting services include a café, children's birthday parties, various water fitness programs (Aqua Fitness, Aqua Jogging, Baby Swimming, Saunagus, Aqua Punkt), venue rentals, and sports hall bookings across multiple municipal facilities. The venue spaces include Store Forum (main hall with up to 4500 capacity), Forum Atrium (1000 seated), Lille Forum/Parkhallen (300-800 capacity), and Hybel Arena for sports.
Differentiator
Problem solved
Functional benefit
Brands
- Aqua Forum: Swimming facility and aquatic center operated by Forum Horsens, featuring pools, water activities, and wellness facilities
Products and services
- Forum Horsens Main Venue (Store Forum)
Companies that use Forum Horsens
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Forum Horsens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forum Horsens partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Horsens KommunecoreHorsens Municipality organizes the annual Uddannelsesmesse (Education Fair) at Forum Horsens, targeting students in 8th-10th grade. The municipality also manages sports facilities through Forum Horsens via Fritidsportalen.
- Vinoble HorsenscoreVinoble Horsens organizes the annual VIN & GOURMET wine and gourmet event at Forum Atrium. The event features over 100 different wine bottles for tasting, with participation from suppliers including Cold Hand Winery, Andersen Winery, Lakrids by Bülow, Summerbird Chokolade, Karamelkompagniet, Osteriget, and Hr. Skov Delikatesser.
- Foreningen Bord & StolminorThe Bord & Stol association organizes the 'Dem Der Var' charity concert honoring Bamse, Larsen and Bundesen, with 50% of proceeds benefiting disadvantaged children and youth through the Det Sociale Netværk organization.
- Sauna Gus MastersminorTrained saunagus masters conduct regular sauna sessions at Aqua Forum. Sessions include aromatherapy experiences with essential oils administered by certified gus-masters.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Forum Horsens competitors and assessment
Company assessmentDirect peers
- Royal Arena: Copenhagen-based arena hosting concerts, sports, and entertainment events with ~13,000 capacity. Comparable as a Danish large-scale multi-purpose event venue.
- Forum Copenhagen: Historic multi-purpose venue in Copenhagen hosting concerts, sports, and conferences. Comparable as a Danish event venue operator with similar concert/event programming.
- Ceres Arena: Aarhus-based sports and event arena used for AGF football and concerts. Comparable as a Danish regional arena combining sports tenancy with concert programming.
- Blue Water Arena: Esbjerg arena hosting football, concerts, and events with ~16,000 capacity. Comparable as a Danish regional multi-purpose sports and entertainment venue.
- Jyske Bank Boxen: Multi-purpose arena in Herning, Denmark, hosting Superliga football (FC Midtjylland), basketball, and concerts with capacity of ~12,000-16,000. Comparable as a Jutland-based sports/concert arena venue.
- DGI-byen: Copenhagen sports, conference, and cultural center combining indoor swimming, fitness, and event halls. Comparable due to its combination of aquatic facilities with conference/event hosting under one brand.
- Vejen Idrætscenter: Danish municipal sports and event complex combining arena facilities with community sports halls. Comparable as a municipally-owned multi-purpose sports venue.
Regional players
- Spar Nord Arena: Aalborg-based sports and concert venue. Comparable as a Danish regional arena operator with similar multi-event programming model.
- Billund Aquaculture Center: Danish aquatic and swimming facility. Comparable due to its aquatic-leisure focus in a similar Danish regional market.
Broad incumbents
- Tivoli Copenhagen: Major Danish amusement park and entertainment operator offering rides, concerts, and events. Comparable as a regional entertainment destination competing for leisure spend.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Forum Horsens social profiles
Digital presenceForum Horsens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forum Horsens leadership team
Management profileNumber of profiles
Forum Horsens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forum Horsens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forum Horsens
What does Forum Horsens do?
Forum Horsens operates a multi-purpose event venue complex and aquatic center in Horsens, Denmark, hosting concerts, sports matches, conferences, and cultural events in halls ranging from 300 to 4500 capacity. Aqua Forum provides swimming facilities including a 50m pool, 25m exercise pool, fun pool with waterslide, diving pool, baby pool, and spa, complemented by programmed activities such as aqua fitness, baby swimming, saunagus, and aqua jogging. Revenue is generated through ticket sales, multi-ride and subscription passes, venue rentals, café operations, and equipment sales.
Is Forum Horsens a public or private company?
Forum Horsens is a private company. It is classified as state government owned and is currently operating.
When was Forum Horsens founded?
Forum Horsens was founded in -1. It employs 11 to 50 people.
Where is Forum Horsens based?
Forum Horsens is headquartered in Horsens, Denmark, in the Europe region.
How does Forum Horsens make money?
Six revenue lines are on record. Event ticketing and ticket sales are the primary driver. The others are facility and hall rental, aqua Forum admission and passes, children's birthday party packages, café operations and equipment rental and sales.
Who are Forum Horsens's main competitors?
Direct peers on record are Royal Arena, Forum Copenhagen, Ceres Arena, Blue Water Arena, Jyske Bank Boxen, DGI-byen and Vejen Idrætscenter. Regional players are Spar Nord Arena and Billund Aquaculture Center. Tivoli Copenhagen is listed as a broad incumbent.
Does Forum Horsens have an API?
No public API is recorded for Forum Horsens.
What industry is Forum Horsens in?
Forum Horsens's product category is Multi-purpose Event Venue and Aquatic Center. Its primary akta.pro industry code is THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas), with a secondary code of THAHAAAB, Conference Centers & Dedicated Meeting Venues. Its NAICS code is 71131 and its SIC code is 7900.