Forward Rowing Club Morges

What Forward Rowing Club Morges does

Forward Rowing Club Morges (FRCM) is a private, non-profit rowing association founded in 1923 and based in Morges, Vaud, on the lakefront of Lake Geneva (Promenade du Petit-Bois 29B). It operates a community-led model serving four primary segments: competitive rowers competing at Swiss national regattas and European championships, leisure/recreational adults, youth initiates in the Ecole Aviron (rowing school), and corporate clients purchasing teambuilding experiences. The club also maintains an alumni network (AAA — Anciens Amis de l'aviron) and an active social calendar including support dinners (repas de soutien) and donation campaigns.

Its product surface is organized around rowing instruction (initiation courses for all ages, technique training, pool-based skiff training), competitive training programs from minimes to masters, leisure outings and club trips, corporate teambuilding events, and access to club facilities including boat storage and Lake Geneva water access. The underlying technology consists of physical rowing equipment (boats, oars) and training facilities rather than software or digital platforms; the club's digital footprint is a WordPress-based website (forwardrowing.ch) used for content, news, and an online merchandise boutique.

Revenue is generated through five streams: annual membership fees (cotisations) on a subscription basis, one-time course and training fees, e-commerce sales of FRCM-branded merchandise via the online boutique, donations and fundraising events (including the annual support dinner), and corporate teambuilding services. The club is independently member-owned with no parent company, no institutional investment, and no recorded funding rounds. It employs approximately 8 staff/committee members and markets through its website, Facebook, Instagram, email newsletter, and local press coverage.

Name

Forward Rowing Club Morges

Legal name

Forward Rowing Club Morges

Website

https://forwardrowing.ch

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1–10 employees

Short description

Forward Rowing Club Morges is a 100-year-old Swiss non-profit rowing association in Morges, Vaud, offering competitive, leisure, youth, and corporate teambuilding programs on Lake Geneva, funded by membership fees, courses, merchandise, and donations.

Ownership category

akta.pro rank

Product category

Rowing Club Services

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Rowing club services
• Recreational rowing programs
• Competitive rowing training
• Youth rowing instruction
• Corporate team building

Headquarters

HQ city

Morges

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees (cotisations) for club members covering access to facilities, training, and club activities.
2. Course and Training Fees: Fees for initiation courses for adults and youth, technique courses, and specialized programs like skiff and pool training.
3. Online Shop: E-commerce sales of club merchandise including official FRCM bodies (sportswear), boutique items.
4. Support Dinners and Donations: Annual support dinner events (repas de soutien) and donation campaigns (DON FRC MORGES) to raise funds for the club.
5. Team Building Services: Corporate team building activities offered to businesses for group rowing experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Forward Rowing Club Morges is a Swiss rowing club that provides rowing instruction, competitive training, recreational rowing, and corporate team-building services from its facility on Lake Geneva. Its offerings include initiation courses for all ages, an Ecole Aviron (rowing school) for youth, structured competitive programs from minimes to masters, leisure activities, club trips, and corporate group experiences. The club also operates an online merchandise shop and hosts fundraising events such as the annual support dinner.

Product overview

Forward Rowing Club Morges offers a comprehensive rowing sports program centered around its core activities: competitive rowing training, recreational/leisure rowing, and instructional courses for all ages. The club provides structured programs through its Ecole Aviron (rowing school) for youth, competition training for serious athletes from minimes to masters levels, and leisure activities including club trips and technique courses for recreational members. Additional offerings include teambuilding services for corporate groups and access to club facilities at Promenade du Petit-Bois 29B on Lake Geneva.

Differentiator

Problem solved

Functional benefit

Products and services

• Aviron Rowing Courses (Initiation) Rowing initiation courses open to all ages and skill levels, including children, teenagers, and adults. Programs include technical training, sculling courses, and swimming pool-based skiff training.
• Competition Training Program Competitive rowing training programs for athletes from youth (minimes) through masters (veterans), including regatta participation, national competitions, and European championship events.
• Leisure and Recreational Rowing Recreational rowing activities including leisure outings, technique courses, and club trips to locations such as Locarno and Schmerikon for members.
• Corporate Team-Building Services Corporate team-building rowing experiences offered to companies seeking group activities and outdoor team cohesion events.
• Ecole Aviron (Rowing School for Youth) Structured rowing school program for young people introducing them to the sport of rowing, providing a pathway from initiation to competition.
• Club Facilities Access Club facilities including boat storage, training facilities, and access to Lake Geneva for rowing activities, available to members.
• Online Merchandise Shop E-commerce boutique selling official FRCM merchandise including sportswear, club bodies, and branded boutique items.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HumanImpulseminorOthersListed in the links section of the website as a partner/affiliated organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grasshopper Club Zürich: Large multi-sport club in Zürich with a rowing section. Significantly broader in scope (many sports and thousands of members), so it is a broad incumbent rather than a focused peer, but it competes in the same Swiss rowing championships and targets the same pool of competitive rowers.

Direct peers

• Basler Ruder-Club: Historic Basel rowing club (founded 1884) with competitive and recreational programs that mirror FRCM's offering. Comparable subscription-based membership model, similar reliance on donations and alumni networks, and direct competitor for Swiss championship medals.
• Société Nautique de Genève: Geneva-based water sports and rowing club on Lake Geneva with comparable membership structure, initiation programs, and competitive section. Closest functional peer in the Geneva end of the lake, sharing the same national competition circuit and similar target customer base.
• Club d'Aviron Fribourg: French-speaking Swiss rowing club near the Lake Geneva / Lake Morat region with initiation, leisure, and competitive sections. Closely comparable membership and course structure to FRCM, and a frequent competitor in the same Swiss regional regattas.
• Ruderclub Bern: Bern-based rowing club with competitive, recreational, and youth programs structured similarly to FRCM. Directly comparable on membership tiers, course offerings, and regatta participation, serving as a same-country peer rather than a geographic rival.
• Seeclub Zürich: Water sports club on Lake Zürich offering rowing alongside other disciplines, with initiation courses, competitive training, and recreational outings. Same community-led GTM and subscription revenue model as FRCM, and competes in the same national regatta calendar.
• Club d'Aviron de Lausanne: Rowing club based on Lake Geneva in Lausanne, offering the same combination of competitive training, leisure rowing, initiation courses, and regatta participation as FRCM. It is the most direct geographic peer and competes for athletes, members, and corporate team-building clients in the Vaud/Lake Geneva catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/frowardrowingclub
• YouTubeforwardrowing.ch/videos
• Facebookfacebook.com/forwardrowingclub
• Instagraminstagram.com/forwardrowingclub
• LinkedInlinkedin.com/company/forward-rowing-club-morges

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward Rowing Club Morges