Forza Wine

What Forza Wine does

Forza Wine is a privately held London restaurant and wine bar group operating three terrace venues — Peckham rooftop (133A Rye Lane, SE15), the National Theatre on the South Bank (Upper Ground, SE1), and Soho (Manette St, W1D) — under an "Italian-ish" positioning built around sharing plates, antipasti, pasta, dolci, and a low-intervention wine programme alongside beer service. The legal entity operates as "Forza Win," and the business is privately held with no disclosed institutional investors, funding rounds, or M&A activity. Headcount stands at 11 employees. Forza serves two principal customer segments: general consumers seeking distinctive casual dining across small reservations and walk-ins, and private event bookers hosting celebrations, weddings, and corporate gatherings of 13 to 100+ guests at the Peckham and National Theatre venues. A third commercial surface — branded merchandise and gift cards — extends the brand to non-London customers via online ordering.

The technology stack is commercial off-the-shelf and tightly focused on the direct-to-consumer restaurant model. SevenRooms handles reservation management across all three sites for parties of up to 12–14, while Shopify powers the e-commerce storefront for Tees (£25), Caps (£24), and gift cards ranging from £15 to £200 (valid across all sites for 12 months). Delivery is restricted to England, Scotland, and Wales. The company has no disclosed app, no public APIs, no AI features, and no proprietary platform components. Top-of-funnel demand is generated through Instagram-led organic social, earned media (Time Out, Evening Standard, WeTransfer), and a "Stay in the loop" email newsletter signup.

Forza Wine monetises through three revenue streams: in-venue food and beverage sales (the dominant line), merchandise and gift card sales via Shopify, and professional services revenue from private event hire. No public pricing exists for the restaurant menu; gift card and merchandise unit prices are published. There are no disclosed enterprise customers, B2B contracts, or subscription revenue, and no evidence of franchise or licensing arrangements. Customer concentration is therefore inherently retail and venue-based, with the National Theatre partnership representing the single most strategically important external relationship due to its rarity and footfall contribution.

Name

Forza Wine

Legal name

Forza Win

Website

https://forzawine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Forza Wine is a privately held London restaurant group operating three Italian-ish wine bars in Peckham, South Bank, and Soho, serving casual diners and private event clients via terrace seating, branded merchandise on Shopify, and event hire for groups of 13–100+.

Ownership category

akta.pro rank

Product category

Wine Bar and Restaurant Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Wine Bars (THAFAEAF)

Keywords

• Wine bar services
• Italian restaurant dining
• Private event catering
• Branded merchandise
• Rooftop dining venues

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Restaurant and bar operations across three London locations serving Italian-ish cuisine, wine, and beer. Revenue from in-house dining and drinking.
2. Merchandise Sales: Online sales of branded merchandise including t-shirts, caps, and gift cards via Shopify e-commerce platform. Physical products shipped to customers in England, Scotland, and Wales.
3. Private Event Hire: Private venue hire for celebrations, birthdays, weddings, and corporate events. Catering groups from 13 to 100+ guests with cocktails, low intervention wine, and Italian-ish plates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Forza Wine operates a direct-to-consumer Italian-ish wine bar and restaurant group across three London locations (Peckham, National Theatre, and Soho), serving food, low intervention wine, and beer. The company supplements dine-in revenue with branded merchandise (t-shirts, caps, gift cards) sold online via Shopify, and private venue hire for groups of 13 to 100+ guests at its Peckham and National Theatre venues.

Product overview

Forza Wine is an Italian-ish wine bar and restaurant chain operating three locations across London (Peckham, National Theatre, and Soho). The business combines terrace dining experiences with a retail merchandise line and event hire services. The core offering consists of dine-in restaurant service with low intervention wine and Italian-inspired plates, supplemented by branded merchandise (Tees, Caps, Gift Cards) sold through their Shopify e-commerce platform. Event hire services are available at both Peckham and National Theatre locations for private bookings ranging from 13 to 100+ guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• National TheatrecoreStrategic or Co-development PartnerForza Wine operates an 'Italian-ish' restaurant within the National Theatre venue on the South Bank. This is a strategic partnership allowing the restaurant to serve theatre-goers and the general public. The venue offers terrace bookings for large tables and hosts the seasonal Forza Taps pop-up on the Weston Terrace from April to September.
• SevenRoomscoreTechnology or IntegrationForza Wine uses SevenRooms for online reservation management across all three locations. Customers book tables via SevenRooms for parties of up to 12 at National Theatre and up to 14 at Peckham.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Forza Wine's online store for merchandise and gift cards. Processes payments and manages customer transactions for online sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Padella: Iconic London Italian-ish restaurant with a similarly strong brand identity and obsessive social/digital presence. Comparable casual Italian-leaning positioning and target customer as Forza Wine.
• Lina Stores: London Italian institution with restaurant and deli operations. Comparable Italian-leaning food and wine experience with a strong independent brand, similar to Forza's positioning.
• Noble Rot: London wine bar and restaurant with a strong natural/low-intervention wine programme and editorial brand credentials. Highly comparable to Forza Wine's wine-led, food-paired concept and similar customer profile.
• Trattoria Brutto: London trattoria focused on unfussy, regional Italian food and wine. Directly comparable menu philosophy and casual-Italian dining experience to Forza's 'Italian-ish' offering.
• 10 Cases: Covent Garden wine bar with a rotating list and small plates. Comparable neighbourhood wine bar format and price-sensitive, wine-curious customer base to Forza Wine.
• Bancone: London pasta bar with Italian-leaning wine and a strong independent brand identity. Comparable casual Italian positioning, price point, and demographic to Forza Wine.
• Terroirs: London wine bar in Covent Garden with a natural/low-intervention wine focus and small plates. Closely aligned with Forza's wine-led, food-paired model and customer demographic.
• Gloria: London outpost of Big Mamma's fun, maximalist Italian dining concept. Comparable Italian-inspired food, wine-heavy bar programme, and brand-driven social-media positioning to Forza Wine.

Broad incumbents

• JKS Restaurants: Operating group behind multiple London restaurants (e.g., Trishna, Gymkhana, Lyle's). Comparable multi-site London restaurant operator with broader portfolio and significantly greater scale than Forza Wine.
• Soho House: Global hospitality and members' club operator with extensive London presence. Comparable lifestyle-brand-led F&B and event business, though at much larger scale and with a membership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forza-wine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forza Wine