Fostering Families Today

What Fostering Families Today does

Fostering Families Today is a privately operated, membership-based digital media publication serving the U.S. foster care, adoption, and kinship care community. Founded around 2003 and headquartered in Los Angeles with a six-person team, the organization has published expert-written articles, policy analysis, youth-authored perspectives, book and movie reviews, and practical caregiving resources for over 20 years. Its core product is an annual Individual Membership subscription that unlocks the full article archive, six online CEU quizzes for caregiver continuing education, and access to three private Facebook discussion groups. A parallel Organizational/Bulk Membership channel sells discounted subscriptions to public and private child welfare agencies for distribution to their caregiver networks, and the publication runs sponsorship inventory (used by organizations such as the National Foster Parent Association, SafeCamp Audio, Together We Rise, and Foster Care Film) and a small retail store operated under the broader Fostering Media Connections umbrella.

The business operates within the Fostering Media Connections ecosystem, which also includes the daily child welfare news site The Imprint and the youth-written platform Youth Voices Rising, enabling shared editorial resources and cross-promotion. The go-to-market is community-led: content marketing through the website, a monthly email newsletter, organic social on Facebook/Instagram/LinkedIn, and Facebook discussion groups drive awareness, while self-serve individual subscriptions and direct-sales bulk deals close monetization. Technology is not a differentiator; the platform is a standard content publishing and membership site with no proprietary features, no mobile app, and no public APIs disclosed.

Revenue mechanics are diversified across four streams — individual recurring memberships, organizational/bulk recurring memberships, sponsorship/licensing arrangements, and hardware/retail sales through the store — though none are individually material at the disclosed scale. The organization is mission-driven and non-profit in character, with no external institutional funding, no acquisitions, and no leadership turnover disclosed; the customer base spans foster and resource parents, kinship caregivers, adoptive families, and child welfare agencies, with the largest disclosed enterprise relationships being public and private child welfare agencies that purchase bulk access.

Name

Fostering Families Today

Legal name

Fostering Families Today

Website

https://fosteringfamiliestoday.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Foster Care Digital Media & Resources

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Foster care resources
• Kinship caregiver support
• Adoption parenting guidance
• Child welfare publishing
• Caregiver continuing education

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Subscriptions: Individual membership subscriptions providing full access to the issue and article archive, including expert advice, inspiring stories, state and federal policy analysis, youth-written perspectives, book and movie reviews, and exclusive Facebook support groups.
2. Organizational/Bulk Memberships: Deeply discounted bulk memberships offered to public and private agencies and organizations for their caregivers, enabling them to connect their staff to the resource.
3. Sponsorships: Partnership and sponsorship opportunities for organizations looking to promote conferences or support the foster care community.
4. Store (The Fostering Media Connections Store): Sale of books and resources through the Fostering Media Connections store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fostering Families Today is a digital membership-based media publication that provides expert advice, articles, book and movie reviews, and community resources for foster, adoptive, and kinship caregivers. The organization offers individual and bulk organizational memberships that grant access to its full article archive, six annual online CEU quizzes, and exclusive Facebook discussion groups supporting caregivers across the United States.

Product overview

Fostering Families Today is a digital publishing platform focused on foster care, adoption, and kinship care resources, offering expert opinions and practical advice for over 20 years. The core offering is an Individual Membership subscription providing full access to articles, book and movie reviews, continuing education quizzes, and exclusive Facebook discussion groups. The platform also offers Organizational/Bulk Memberships for agencies, free newsletter subscriptions, and connects to sister publications Youth Voices Rising and The Imprint through the Fostering Media Connections network. Revenue comes from memberships, sponsorships, and a retail store.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual subscription granting individual caregivers full access to the Fostering Families Today article and issue archive, including expert advice, inspiring stories, state and federal policy analysis, youth-written perspectives, book and movie reviews, exclusive Facebook support groups, and six online CEU quizzes annually for continuing education.
• Organizational/Bulk Memberships Deeply discounted bulk membership subscriptions sold to public and private child welfare agencies and organizations so they can provide their staff and caregivers access to the publication's expert articles, CEU quizzes, and community resources. Pricing is handled through direct contact with the organization.

Quantifiable outcome

• More than 90% of readers report learning something new from the publication.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Fostering Media ConnectionscoreStrategic or Co-development PartnerFostering Media Connections is the parent organization of Fostering Families Today. The organization also includes The Imprint (daily news website covering child welfare and youth services) and Youth Voices Rising (youth-written content platform). This sibling relationship provides content synergy and shared mission.
• The ImprintcoreStrategic or Co-development PartnerSister news site covering child welfare, juvenile justice, and youth-related services. Staff reporters write for both publications, and content is shared between platforms.
• National Foster Parent AssociationminorGTM or Marketing PartnerNFPA runs digital advertising on Fostering Families Today, promoting their education and certification programs to the readership.
• SafeCamp AudiominorGTM or Marketing PartnerSafeCamp Audio, a podcast network focused on child welfare and youth justice, advertises on Fostering Families Today.
• Together We RiseminorGTM or Marketing PartnerNonprofit organization focused on improving the lives of foster youth. Content about their programs appears in the publication.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Imprint: Daily news site covering child welfare, juvenile justice, and youth services, operated by FFT's parent Fostering Media Connections. It shares reporters and content with FFT and is the closest analog for mission, audience overlap, and funding model.
• National Foster Parent Association: National nonprofit that supports, educates, and advocates for foster parents and is an active advertising partner on FFT. Serves the same resource-parent audience through training, certification, and peer support.
• Adoptive Families Magazine: Long-running consumer media brand covering adoption, including adoptions from foster care. Competes for the attention of adoptive caregivers — one of FFT's three primary segments — using an overlapping content-plus-community model.
• Youth Voices Rising: Sister platform under Fostering Media Connections publishing personal essays and op-eds by youth with foster care experience. Targets the same caregiver and child-welfare audience and shares FFT's mission-driven, content-led model.
• Generations United: National nonprofit focused on grandparents and other relatives raising children — directly overlapping FFT's kinship-caregiver segment. Provides resources, policy advocacy, and a national network comparable to FFT's kinship programming.

Broad incumbents

• AdoptUSKids: Federally funded project that supports the adoption of children from foster care and provides resources to foster and adoptive families. Shares FFT's caregiver audience but operates at national scale with government backing.
• Dave Thomas Foundation for Adoption: National nonprofit focused on adoption from foster care, providing grants, awareness, and corporate adoption benefits. Overlaps with FFT's adoptive-family segment via shared mission and educational content distribution.
• Child Welfare League of America: Established national membership organization serving public and private child welfare agencies with training, advocacy, and publications. Operates at a much broader scale than FFT and overlaps on the agency-side buyer of bulk memberships and training resources.
• Casey Family Programs: Large private foundation focused on safely reducing the need for foster care and improving long-term outcomes for youth. Adjacent to FFT's audience but operates as a funder/research entity rather than a direct caregiver publication.

Emerging players

• Together We Rise: Nonprofit improving the lives of foster youth through direct programs and partnerships, listed as a content partner on FFT. Targets the same foster community with a more program- and donation-driven model rather than subscription publishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fosteringfamiliestoday
• Facebookfacebook.com/FosteringFamToday
• LinkedInlinkedin.com/company/fostering-families-today
• Instagraminstagram.com/fosteringfamiliestoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fostering Families Today