de verBeelding BV
de verBeelding BV is a Nijmegen-based Dutch photography and film production studio founded in 1998, offering advertising photography, corporate video, and animation services to B2B clients across healthcare, insurance, hospitality, manufacturing, and other sectors.
- Company typePrivate
- Founded1998
- HeadquartersNijmegen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What de verBeelding BV does
de verBeelding BV is a privately held Dutch creative production studio founded in 1998 and headquartered in Nijmegen, Netherlands, operating under the legal form B.V. and co-owned by photographer Arjan van der Vegt and Marion Verheijden. The studio delivers B2B visual content services — advertising photography, corporate video production, and animation/explainer videos — to Dutch and international clients across healthcare, insurance, hospitality, manufacturing, agriculture, and research.
The company operates from a 200m2 multifunctional studio in Nijmegen capable of hosting multiple sets simultaneously, and supplements in-house production with on-location shoots across the Netherlands and occasional international engagements (e.g., NH Hotels in BeNeLux, England, and South Africa). The technical stack is conventional professional creative tooling — photography, video, and animation production — with no proprietary software, APIs, or AI/ML capabilities disclosed. The portfolio lists 70+ named clients including Sint Maartenskliniek, VGZ, IZA, IZZ, Bewuzt, Medipoint, Elekta, ICL Specialty Fertilizers, SPG Prints, NH Hotels, AXA Home Security, and the New York Times. A peripheral product offering is the ZIEN photography book by Arjan van der Vegt, sold at €27.50 per copy.
The business model is project-based, quote-based pricing delivered through direct client engagement (website contact form, referrals) and through advertising/communications agency channel partners including TOON Reclamebureau, burorub, Faktor40, Gloed Communicatie, and The Communication Company. The firm has 6 employees, no external funding, no M&A activity, and no parent company. Membership in DuPho (Dutch professional photographers association) and SBB Erkend leerbedrijf status provide industry credibility, while marketing is conducted primarily through its portfolio website, organic social media (Facebook, X, Instagram), and occasional podcast features.
de verBeelding BV firmographics
Firmographics- Name
- de verBeelding BV
- Legal name
- de verBeelding B.V.
- Website
- https://fotodeverbeelding.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- de verBeelding BV is a Nijmegen-based Dutch photography and film production studio founded in 1998, offering advertising photography, corporate video, and animation services to B2B clients across healthcare, insurance, hospitality, manufacturing, and other sectors.
- Ownership category
- akta.pro rank
de verBeelding BV industry classification
Industry- Product category
- Commercial Photography and Video Production Services
- NAICS
- Commercial Photography (541922), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where de verBeelding BV is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
de verBeelding BV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Photography Services: Professional advertising photography services for corporate clients, including product photography, corporate portraits, architectural/interior photography, and campaign photography. Services delivered on a per-project basis.
- Video Production: Corporate video production including promotional films, product videos, explainer animations, live event streaming, and documentary content. Billed per project.
- Photography Book Sales: Sale of the 'ZIEN' photography book by Arjan van der Vegt at €27.50 per book plus €6.95 shipping. One-time product sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ZIEN Photography Book |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
de verBeelding BV product offering
Product offeringCore offering
de verBeelding BV is a Nijmegen-based professional photography and film production studio that delivers advertising photography, corporate video production, and animation services to B2B clients. The company operates from a 200m² multifunctional studio and produces campaign imagery, product photography, corporate portraits, promotional films, explainer animations, live event streaming, and virtual tours for Dutch and international corporate clients.
Product overview
de verBeelding BV operates as a photography and film production company offering three core services: Reclamefotografie (advertising photography), Video Producties (video productions), and Animatie (animation). The company maintains a 200m2 multifunctional studio in Nijmegen for in-house productions and also works on-location at client premises. Their portfolio spans diverse sectors including healthcare (Sint Maartenskliniek, Medipoint, VGZ), technology (Elekta, ICL Specialty Fertilizers), hospitality (NH Hotels), food & beverage (Fortune Koffie, Koffiebranderij Peeze), and more. Additionally, they offer a published photography book called 'ZIEN' by founder Arjan van der Vegt.
Differentiator
Problem solved
Functional benefit
Products and services
- Reclamefotografie (Advertising Photography)
- Reclamefotografie (Advertising Photography) Professional advertising photography for businesses, products, and events, executed in the company's 200m² studio or on location. Includes product photography, corporate portraits, architectural/interior photography, and campaign photography for B2B clients.
- Video Producties (Video Productions) Corporate video production services delivering promotional films, product videos, explainer content, live event streaming, and documentary-style content for businesses, produced in-studio or on-location.
- Animatie (Animation) Animation production services including explainer videos and animated content for businesses, products, and events, produced for B2B clients.
- ZIEN Fotoboek (Photography Book) Published photography book by Arjan van der Vegt showcasing selected photographic works, sold directly to consumers at €27.50 per copy plus €6.95 shipping.
Companies that use de verBeelding BV
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles2 records
de verBeelding BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
de verBeelding BV partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regular and minor.
- TOON ReclamebureauregularAdvertising agency that regularly commissions photography work for various clients including Velzart, Middelkoop, van den Broek, Dijkwaard, van Doorn Buitenruimte, and Zweistra vlees & vleeswaren. TOON Reclamebureau brings multiple clients to de verBeelding for visual content production.
- burorubregularGraphic design agency that commissions work including animations for Haag Wonen, photography for Albert Zips, and various other projects. Long-term working relationship documented with over 10 years of collaboration.
- Faktor40 Grafische VormgevingminorGraphic design studio collaborating on projects such as animations for gzicht and Haag Wonen.
- Gloed CommunicatieminorCommunications agency that commissioned campaign photography for Zorgverzekeraar IZZ.
- The Communication CompanyminorCommunication agency that commissioned campaign photography and video production for Fermacell.
- DuPhominorDutch professional photographers association (DuPho) membership providing industry recognition and credibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
de verBeelding BV competitors and assessment
Company assessmentBroad incumbents
- Shutterstock: Global stock photography and footage marketplace plus production services (Shutterstock Custom). Comparable as a commercial visual content provider, though at vastly greater scale, serving overlapping B2B marketing clients; competes at the budget and stock tier.
- WPP: Global advertising holding company whose agencies (Ogilvy, VMLY&R, etc.) commission large volumes of commercial photo/video production. Comparable as a downstream buyer and as a broader-incumbent competitor offering integrated production within a wider portfolio.
- Publicis Groupe: Global advertising holding company whose creative agencies (Publicis, Leo Burnett, Saatchi & Saatchi) commission commercial photo and video production similar to de verBeelding's services. Operates at portfolio scale with production capabilities embedded in agency networks.
- Getty Images: Global commercial imagery and editorial photography platform with assignment and production services. Comparable as a commercial visual content provider to the same B2B buyer segments, though at global scale and with a strong stock/distribution orientation.
- Ogilvy: Global full-service advertising and creative agency. Comparable in that Ogilvy's agency clients purchase exactly the kind of photo/video production services de verBeelding provides; serves as a buyer of similar services at much greater scale.
Direct peers
- ANP Foto: Dutch press and commercial photography agency distributing news, sports, and corporate imagery across the Netherlands. Comparable as a Dutch B2B visual content provider with similar buyer base (publishers, agencies, corporates).
- SmugMug: Photography-focused platform offering portfolio, print, and commercial services to professional photographers. Comparable as a service provider in the professional photography category, though more platform/tech oriented versus a hands-on studio.
- Hollandse Hoogte: Dutch commercial photo agency/bureau licensing editorial and commercial imagery. Directly comparable as a Netherlands-based B2B visual content provider serving professional clients, though it operates more as an image marketplace than a production studio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
de verBeelding BV social profiles
Digital presencede verBeelding BV compliance and trust
Trust signalCompliance2 records
de verBeelding BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
de verBeelding BV leadership team
Management profileNumber of profiles
Profiles2 records
de verBeelding BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de verBeelding BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de verBeelding BV
What does de verBeelding BV do?
de verBeelding BV is a Nijmegen-based professional photography and film production studio that delivers advertising photography, corporate video production, and animation services to B2B clients. The company operates from a 200m² multifunctional studio and produces campaign imagery, product photography, corporate portraits, promotional films, explainer animations, live event streaming, and virtual tours for Dutch and international corporate clients.
Is de verBeelding BV a public or private company?
de verBeelding BV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was de verBeelding BV founded?
de verBeelding BV was founded in 1998. It employs 1 to 10 people.
Where is de verBeelding BV based?
de verBeelding BV is headquartered in Nijmegen, Netherlands, in the Europe region.
How does de verBeelding BV make money?
Three revenue lines are on record. Photography Services are the primary driver. The others are video Production and photography Book Sales.
Who are de verBeelding BV's main competitors?
Broad incumbents on record are Shutterstock, WPP, Publicis Groupe, Getty Images and Ogilvy. Direct peers are ANP Foto, SmugMug and Hollandse Hoogte.
Does de verBeelding BV have an API?
No public API is recorded for de verBeelding BV.
What industry is de verBeelding BV in?
de verBeelding BV's product category is Commercial Photography and Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541922 and its SIC code is 7812.