FOUR RIVERS ASSOCIATION OF REALTORS INC

What FOUR RIVERS ASSOCIATION OF REALTORS INC does

Four Rivers Association of REALTORS Inc (FRAR) is a private, nonprofit professional trade association headquartered at 936 Gruene Rd, New Braunfels, Texas, serving licensed real estate professionals across a 25-city, five-county Central Texas service area covering Comal, Guadalupe, Hays, Caldwell, and Gonzales counties. The organization operates with approximately 9 employees and is affiliated with the National Association of REALTORS (NAR) through Texas REALTORS, granting members access to the REALTOR trademark, Code of Ethics standing, and national advocacy resources.

FRAR's core product is the Central Texas MLS (CTXMLS), a managed Multiple Listing Service built on CoreLogic's Matrix platform with supporting tools including Clareity Dashboard, Realist Tax, zipForms Plus, and Supra eKey electronic lockbox access. The association monetizes primarily through recurring membership dues (REALTOR/Appraiser and Affiliate/Inspector tiers) and quarterly CTXMLS subscription billing that bundles MLS access with Supra eKey fees. Secondary revenue streams include fee-based continuing education classes (GRI Brokerage, Safety Matters, RPR Advanced, Matrix training) with tiered member/non-member pricing and a REALTOR merchandise store. Additional member benefits include FORE-WARN identity verification, a healthcare benefit program, organized property tours, and committee-based governance across Government Affairs, Scholarship, TREPAC, and Legislative Management.

FRAR distributes services directly through its New Braunfels headquarters and an online member portal (txml.rapams.com) for dues payment, class registration, and MLS administration. The association has announced a merger with the San Antonio Board of REALTORS (SABOR), which would materially expand its geographic and membership footprint into the San Antonio metropolitan market. Strategic technology partners include CoreLogic (Matrix MLS), Clareity, Realist Tax, and Supra, while community partnerships include the Women's Council of REALTORS Hill Country Chapter and NARPM Texas Hill Country Chapter.

Name

FOUR RIVERS ASSOCIATION OF REALTORS INC

Legal name

Four Rivers Association of REALTORS

Website

https://fourriversrealtors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Four Rivers Association of REALTORS Inc is a nonprofit NAR-affiliated trade association serving licensed real estate professionals across 25 cities in five Central Texas counties, operating the Central Texas MLS (CTXMLS), Supra eKey lockbox access, continuing education, and member benefits from its New Braunfels headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

New Braunfels

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues for REALTORS, Appraisers, and Affiliate members. Fees vary by membership type with separate schedules for REALTOR/Appraiser membership and Affiliate/Inspector membership.
2. Central Texas MLS Subscription: Quarterly billing for CTXMLS access services including MLS subscriptions for members, staff, and personal assistants. Supra eKey fees are billed alongside MLS fees.
3. Continuing Education Classes: Fee-based CE classes for members and non-members. Classes include GRI Brokerage ($300 members, $330 non-members), Safety Matters ($30 members, $35 non-members), and various other CE courses.
4. REALTOR Store: Online storefront for member merchandise and supplies through the member portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Four Rivers Association of REALTORS Inc (FRAR) is a professional trade association that provides membership services, multiple listing service (MLS) access via Central Texas MLS, continuing education classes, and member benefits to licensed real estate professionals across 25 cities in 5 Central Texas counties. The association collects annual membership dues and quarterly MLS subscription fees, and operates as a regional affiliate of the National Association of REALTORS through Texas REALTORS.

Product overview

Four Rivers Association of REALTORS Inc (FRAR) operates as a regional real estate association providing a unified platform of services centered around its Central Texas MLS (CTXMLS) and member education programs. The association's core offerings include the CTXMLS listing database, Matrix MLS platform access, continuing education courses, market analytics via Market Viewer Infographics, and lockbox services through Supra eKey. Additional member services include FORE-WARN safety tools, healthcare benefits, and organized property tours. The association serves real estate professionals across five Texas counties: Caldwell, Comal, Gonzales, Guadalupe, and Hays.

Differentiator

Problem solved

Functional benefit

Brands

• Central Texas MLS: CTXMLS - MLS subscription service covering multiple counties in Central Texas
• FRAR

Products and services

• Central Texas MLS (CTXMLS) Subscription Multiple Listing Service providing property listings, market data, and listing management tools for real estate professionals across 25 cities in 5 Central Texas counties (Caldwell, Comal, Gonzales, Guadalupe, Hays). Includes CoreLogic Matrix platform access, quarterly billing, and Supra eKey integration.
• REALTOR and Appraiser Membership Annual membership for licensed real estate professionals and appraisers, providing association benefits, MLS access pathway, NAR affiliation, Code of Ethics compliance, legislative advocacy, and member discount programs.
• Affiliate and Inspector Membership Annual membership for industry partners such as title companies, lenders, inspectors, and other real estate service providers, providing networking opportunities and access to REALTOR community.
• Continuing Education Classes Fee-based continuing education courses for real estate licensees, including GRI Brokerage (30-hour), Safety Matters (3-hour), RPR Advanced (2-hour), and zipForms Plus (1-hour) classes, plus Matrix MLS training and other professional development courses. Pricing varies by membership status.
• Supra eKey Lockbox System Access Electronic lockbox and key access system for secure property showings, integrated with the MLS system for member use. Supra fees are billed alongside quarterly CTXMLS fees.
• Market Viewer Infographics Reports Monthly housing market reports and statistical snapshots covering 25 cities across 5 counties in Texas, including county-level and city-level market data for San Marcos, New Braunfels, Seguin, Schertz, and surrounding areas.
• Member Healthcare Benefit Program Health insurance benefits program available to association members as part of the association's member benefits offerings.
• FOREWARN Safety Verification Service Safety tool for real estate professionals to verify identity and background information on potential clients before in-person meetings, offered as a member benefit.
• REALTOR Store Online storefront for member merchandise and supplies, accessible through the member portal at txml.rapams.com.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Texas REALTORS (NAR)coreStrategic or Co-development PartnerAffiliated with the National Association of REALTORS through Texas REALTORS. Provides members with access to national resources, Code of Ethics, C2EX designation program, and representation through the REALTOR party advocacy. FRAR displays Texas REALTORS branding and links to nar.realtor website.
• Central Texas MLS (CTXMLS)coreStrategic or Co-development PartnerFRAR manages and provides access to the Central Texas MLS system covering 25 cities across 5 counties. The organization conducts CTXMLS Advisory Council meetings and Board of Governors meetings. Quarterly billing for MLS access.
• SupracoreTechnology or IntegrationProvides Supra eKey system and lockbox access for members. FRAR handles Supra eKey agreements and provides support through supraekey.com. Supra fees are included in quarterly CTXMLS billing.
• SABOR (San Antonio Board of REALTORS)majorStrategic or Co-development PartnerFRAR+SABOR Merger announced. The merger combines two REALTOR associations in the region. Dedicated merger information page at fourriversrealtors.com/resources/frar-sabor-merger with link to sabor.com/four-rivers-merger/
• Women's Council of REALTORS - Hill Country ChapterminorGTM or Marketing PartnerLocal chapter partnership providing networking events for women in real estate. FRAR hosts Marketing Mayhem events and other activities for the chapter.
• NARPM Texas Hill Country ChapterminorGTM or Marketing PartnerPartnership with National Association of Residential Property Managers Texas Hill Country Chapter for professional development and networking.
• CoreLogic MatrixcoreTechnology or IntegrationPrimary MLS platform provider for the Central Texas MLS. FRAR provides Matrix 360 training and YouTube training video resources for members.
• ClareitycoreTechnology or IntegrationClareity Dashboard provides member resources and dashboard access. FRAR offers free CE classes covering Clareity and Matrix tools.
• Realist TaxcoreTechnology or IntegrationRealist Tax integration provides property tax data and valuation tools. FRAR offers training classes for Realist Tax functionality in Matrix.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of REALTORS (NAR): National umbrella organization for all U.S. REALTOR associations. FRAR displays NAR branding and links to nar.realtor, and its members receive NAR benefits such as the Code of Ethics and C2EX program. NAR sets the strategic and regulatory framework for REALTOR associations nationwide.
• Texas REALTORS: State-level REALTOR association to which FRAR is directly affiliated. Provides statewide advocacy, legal resources, and member benefits that FRAR extends to its local members. Acts as the umbrella organization for regional associations like FRAR.

Regional players

• Corpus Christi Association of REALTORS (CCAR): Regional REALTOR association serving the Coastal Bend region of Texas. Operates a comparable MLS and member services platform under the same Texas REALTORS affiliation. Operates in a non-overlapping geography.
• Williamson County Association of REALTORS: Regional REALTOR association serving Williamson County, directly adjacent to FRAR's Hays County territory. Provides the same NAR-affiliated member services, MLS access, and CE programs at a smaller local scale.
• Dallas-Fort Worth Association of REALTORS (2025 successor): Regional REALTOR association serving the DFW metroplex. Operates the MetroTex MLS and provides comparable services to a much larger Texas market. Not a direct competitor due to geographic separation but structurally identical to FRAR.

Direct peers

• San Antonio Board of REALTORS (SABOR): Direct peer and current merger partner. SABOR is a regional REALTOR association serving the San Antonio metro area with comparable MLS services, continuing education, and NAR/Texas REALTORS affiliation. The two organizations are in the process of combining.
• Houston Association of REALTORS (HAR): One of the largest U.S. REALTOR associations, operating the Houston MLS (HAR.com). Comparable in structure (MLS operation, CE programs, NAR affiliation) but serves a much larger metro area than FRAR.
• Austin Board of REALTORS (ABoR): Adjacent regional REALTOR association serving the Austin metro area. Operates the ACTRIS MLS for Central Texas counties bordering FRAR's territory, offering a comparable mix of MLS access, CE classes, and member services under NAR affiliation.

Others

• Supra (eKey): Electronic lockbox and key access provider integrated with FRAR's MLS. Provides the Supra eKey system whose fees are bundled into FRAR's quarterly MLS billing, making it a key ecosystem partner.
• CoreLogic (Matrix MLS): Technology vendor whose Matrix MLS platform is FRAR's core listing system. CoreLogic enables the MLS-as-a-service offering that FRAR resells to its members, making it a critical infrastructure provider rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/four-rivers-association-of-realtors-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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