Fowlers of Bristol Ltd

What Fowlers of Bristol Ltd does

Fowlers of Bristol Ltd is a privately held, multi-franchise motorcycle and scooter dealership operating from a single large campus at 2-12 Bath Road, Bristol, England, under the trading name Fowlers Motorcycles. Founded in 1948, the business has operated continuously for over 75 years and holds authorised dealer agreements with 14+ manufacturers spanning Honda, KTM, Yamaha, Triumph, Suzuki, Aprilia, Husqvarna, GasGas, Piaggio, Vespa, BSA, Royal Enfield, Moto Guzzi, Mutt, and Zero Motorcycles. The Bristol site comprises five separate showrooms, a dedicated off-road centre (Fowlers Off-Road Centre), an authorised servicing and MOT workshop, a parts e-commerce operation at fowlersparts.co.uk, a clothing and accessories store, the on-site Harry's Cafe, and a Honda School of Motoring rider training facility.

Revenue is generated across five streams: new motorcycle and scooter sales (one-time, multi-brand), pre-owned motorcycle sales (250+ units in continuous stock with a tiered 3–12 month guarantee after a 45-point health check), authorised servicing and MOT (recurring professional services), parts and accessories retail (including online click & collect), and finance and insurance brokerage where Fowlers acts as a credit broker, not a lender, introducing customers to Honda Finance Europe and other providers under FCA-regulated appointed representative status with ITC Compliance Limited (registration 313486). Pricing on new units ranges from approximately £3,126 (Yamaha NEOS electric scooter) to £17,999+ (Suzuki Hayabusa, KTM 1390 Super Duke R), with active PCP finance offers at £109/month and manufacturer-subsidised 0% APR promotions.

The go-to-market is direct-to-consumer with a strong physical retail footprint complemented by online parts ordering and click & collect, brand-specific SEO landing pages, email newsletters, and participation in manufacturer-backed promotional campaigns. Customer segments are horizontal across individual consumers — daily commuters, recreational riders, touring enthusiasts, off-road/enduro riders, and urban mobility seekers — with no disclosed enterprise or B2B accounts. Core technology is the DealerWebs dealer website platform with integrated inventory, finance calculators, and customer inquiry forms; no proprietary AI, platform, or data assets are evidenced.

Name

Fowlers of Bristol Ltd

Legal name

Fowlers of Bristol Limited

Website

https://fowlershonda.co.uk

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Fowlers of Bristol Ltd is a privately held, multi-franchise motorcycle and scooter dealership in Bristol, England, authorised to sell and service 14+ brands including Honda, KTM, Yamaha, Triumph, and Zero Motorcycles from a single campus with five showrooms, an off-road centre, servicing workshop, parts e-commerce, rider training, and on-site cafe.

Ownership category

akta.pro rank

Product category

Motorcycle and Scooter Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle dealership
• Motorcycle servicing
• Pre-owned motorcycles
• Motorcycle parts accessories
• Motorcycle finance brokerage

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Motorcycle Sales: Sale of new motorcycles and scooters from multiple franchised brands including Honda, KTM, Yamaha, Triumph, Suzuki, Aprilia, and others
2. Pre-Owned Motorcycle Sales: Sale of over 250 pre-owned bikes in stock at any time, with comprehensive 45-point health check and guarantee
3. Servicing and MOT: State-of-the-art servicing facility offering MOT tests, maintenance, and repair services
4. Parts and Accessories: Sales of genuine parts and performance parts through online ordering with click & collect
5. Finance Brokerage: Credit brokering introducing customers to finance providers for PCP, HP, and other motorcycle finance products

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fowlers of Bristol Limited is a multi-franchise motorcycle and scooter dealership selling new bikes from 14+ manufacturers (Honda, KTM, Yamaha, Triumph, Suzuki, Aprilia, Zero, Vespa, Piaggio, Husqvarna, GasGas, Moto Guzzi, BSA, Royal Enfield) alongside 250+ pre-owned motorcycles, manufacturer-authorised servicing and MOT, parts and accessories, and FCA-regulated finance and insurance brokerage. Operations run from a single Bristol showroom complex with five display areas, a workshop, a clothing store, and the on-site Harry's Cafe.

Product overview

Fowlers of Bristol Ltd operates as a multi-franchise motorcycle and scooter dealership in Bristol, UK, offering the complete ranges from multiple manufacturers including Honda, KTM, Yamaha, Zero Motorcycles (electric), Suzuki, Aprilia, Triumph, Royal Enfield, Vespa, Piaggio, GasGas, Husqvarna, BSA, and Moto Guzzi. The business operates across multiple showrooms with a dedicated off-road centre, a pre-owned division stocking over 250 used motorcycles, and an authorised servicing workshop. Supporting services include motorcycle finance brokerage, insurance, parts and accessories retail, clothing and helmet sales, rider training programmes, and an on-site café (Harry's Café). The company has been trading for over 75 years and positions itself as the UK's must-visit motorcycle dealership.

Differentiator

Problem solved

Functional benefit

Brands

• Fowlers Off-Road Centre: Multi-franchise off-road and enduro dealership specializing in motocross and trail riding bikes from GasGas, Honda, Husqvarna, KTM, and Yamaha
• Fowlers Pre-Owned
• Harry's Cafe

Products and services

• New Motorcycle and Scooter Sales (Multi-Franchise)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered primary franchise and core.

• Hondaprimary franchiseChannel Partner/ Reseller/ DistributorAuthorised Honda motorcycle and scooter dealer in Bristol, selling new Honda bikes, scooters, parts, accessories, and providing Honda-approved servicing.
• KTMprimary franchiseChannel Partner/ Reseller/ DistributorAuthorised KTM dealer offering full range of KTM motorcycles, PowerParts, and PowerWear accessories.
• Yamaha Motor Europeprimary franchiseChannel Partner/ Reseller/ DistributorAuthorised Yamaha dealer for complete range including motorcycles, scooters, and urban mobility solutions.
• Zero MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorised Zero Motorcycles dealer for electric motorcycles including Zero SR/S, Zero S, and Zero DSR/X models.
• Aprilia, GasGas, Husqvarna, Suzuki, Triumph, Vespa, PiaggiocoreChannel Partner/ Reseller/ DistributorAdditional authorised brand franchises including Aprilia, GasGas, Husqvarna, Suzuki, Triumph, Vespa, and Piaggio for complete motorcycle and scooter coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Webbs Motorcycles: UK multi-franchise motorcycle dealership authorized for several of the same brands Fowlers carries, operating a similar one-stop-shop model with sales, servicing, parts, and accessories.
• Slater's of Aintree: Multi-franchise motorcycle retailer in northwest England offering new and used motorcycles plus parts, accessories, and servicing - the same multi-brand, multi-revenue-stream dealership format as Fowlers.
• Carl Rosner Motorcycles: Independent multi-brand motorcycle retailer in the UK selling new and used motorcycles, parts, accessories and offering servicing - a directly comparable smaller-scale multi-franchise UK dealership.
• Laguna Motorcycles: Multi-franchise motorcycle dealership in the UK serving multiple premium brands with new/used sales, parts, accessories, and service operations - comparable to Fowlers' dealership format.
• Warr's Motorcycles: Long-established multi-franchise motorcycle dealership in London selling new and used motorcycles, scooters, parts, accessories, and servicing across multiple premium brands - directly comparable to Fowlers' multi-franchise UK retail model.

Emerging players

• Super Soco UK: Electric two-wheeler manufacturer that Fowlers carries; comparable in the sense of competing brands in the UK electric scooter/motorcycle category where Fowlers' Zero Motorcycles franchise competes.

Broad incumbents

• Yamaha Motor UK: UK motorcycle division of Yamaha - key upstream OEM whose products constitute a major portion of Fowlers' showroom line and whose franchise and marketing programs drive dealer foot traffic.
• J&S Accessories: UK-wide motorcycle clothing, helmets, parts and accessories retailer with both physical stores and a large online presence - overlapping with Fowlers' accessories retail stream but at broader geographic and category scale.
• Honda UK: Honda's UK motorcycle division whose franchise agreements, allocation policy, and brand investment directly shape Fowlers' largest revenue stream - the upstream OEM counterpart to Fowlers' Honda dealership operation.

Others

• Bikesure / Carole Nash: UK motorcycle insurance brokers/aggregators - comparable as ecosystem partners and competitors to Fowlers' insurance brokerage revenue stream through ITC Compliance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fowlers-of-bristol-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fowlers of Bristol Ltd