Fowler Museum at UCLA
The Fowler Museum at UCLA is a university museum serving the general public, UCLA community, K-12 schools, and Native American tribal stakeholders with global arts exhibitions, educational programs, and NAGPRA/international repatriation services across a 130,000-object collection.
- Company typePrivate
- Founded1963
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fowler Museum at UCLA does
The Fowler Museum at UCLA is a university museum within the University of California, Los Angeles, founded in 1963 and focused on global arts and cultures of Africa, Asia, the Pacific, and Indigenous Americas. It maintains a permanent collection of over 130,000 artworks and cultural objects plus 1,000+ accessioned archaeological collections spanning millennia, including 15,000+ ethnographic textiles housed at the Anawalt Center for the Study of Regional Dress and Native Californian materials stewarded under NAGPRA since 1990. The museum operates a free-admission physical venue on the UCLA campus (Wed–Sun), complemented by Matterport-powered virtual exhibitions, an Argus online collections portal, ArcGIS StoryMaps for research dissemination, and BruinLearn (Canvas) integration for classroom content.
Its core products and services are organized around exhibitions (rotating and permanent, including Intersections and the 2023 Cosmic Provenance 60th-anniversary installation), public programs (concerts, lectures, performances), educational programs for K-12 and UCLA classrooms, research initiatives (Mellon African Art Initiative, Engaging Lived Religion, Pimu Catalina Island Archaeology Project), and compliance services (NAGPRA/CalNAGPRA repatriation, International Returns under UNDRIP/UNESCO). The museum also runs a retail store and venue rental for private events.
Revenue is generated through a diversified non-profit model: tiered memberships ranging from free UCLA student access to a $5,000 Director's Circle (plus $500–$1,000 Contemporary Council and $75–$150 Textile Council affinity programs), charitable contributions across multiple named funds, foundation grants (Lilly Endowment $1.38M in 2021; Mellon Foundation $600K in 2019; additional support from Getty, Henry Luce Foundation, Nissan Foundation, Wellcome Trust), museum store sales with member discounts, venue rental, and UCLA institutional support. Customer segments include the general public, UCLA community, K-12 schools, academic researchers, and Native American tribal communities engaged in repatriation.
Fowler Museum at UCLA firmographics
Firmographics- Name
- Fowler Museum at UCLA
- Legal name
- Fowler Museum at UCLA
- Website
- https://fowler.ucla.edu
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Fowler Museum at UCLA is a university museum serving the general public, UCLA community, K-12 schools, and Native American tribal stakeholders with global arts exhibitions, educational programs, and NAGPRA/international repatriation services across a 130,000-object collection.
- Ownership category
- akta.pro rank
Fowler Museum at UCLA industry classification
Industry- Product category
- Museum and Cultural Heritage Services
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Historical Sites (712120)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Collectibles & Hobby Shows (MPAGAFAN)
Keywords
Where Fowler Museum at UCLA is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fowler Museum at UCLA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Admission: Free admission is offered to all visitors, supported by UCLA funding and donor contributions.
- Membership Programs: Annual membership tiers ranging from free UCLA student memberships to $5,000 Director's Circle, providing benefits including publications, event access, and parking.
- Museum Store Sales: Retail sales of art books, jewelry, handcrafted items, and unique gifts with 10-20% discount for members.
- Donations and Grants: Charitable contributions through Fowler Fund, Exhibition Fund, Education Fund, Conservation Fund, and endowed funds. Matching donations available.
- Venue Rental: Event space rental for private events, corporate functions, and special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | UCLA Student Membership - Free |
| Subscription | Annual | Colleague (UCLA faculty/staff) - $75 |
| Subscription | Annual | Individual - $100 |
| Subscription | Annual | Supporter - $250 |
| Subscription | Annual | Patron - $500 |
| Subscription | Annual | Fellows - $1,500 |
| Subscription | Annual | Curator's Circle - $2,500 |
| Subscription | Annual | Director's Circle - $5,000 |
| Subscription | Annual | Textile Council Individual - $75 |
| Subscription | Annual | Textile Council Dual - $150 |
| Subscription | Annual | Contemporary Council Individual - $500 |
| Subscription | Annual | Contemporary Council Dual - $1,000 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Fowler Museum at UCLA product offering
Product offeringCore offering
The Fowler Museum at UCLA is a university museum that curates and presents exhibitions of global arts and cultures, with a focus on Africa, Asia, the Pacific, and Indigenous Americas, drawing from a permanent collection of over 130,000 objects. It complements exhibitions with public programs, K-12 and university education, a tiered membership program, a museum store, and venue rental services. Specialized offerings include NAGPRA/CalNAGPRA repatriation services, international returns, and research initiatives such as the Mellon African Art Initiative and Engaging Lived Religion.
Product overview
The Fowler Museum at UCLA is a university museum offering a unified portfolio of public-facing cultural products and services centered on global arts and cultures, particularly of Africa, Asia, the Pacific, and Indigenous Americas. Its core offerings include rotating and permanent exhibitions, public programs (concerts, lectures, performances), educational initiatives (K-12 and university), membership tiers, and a retail store. The museum also provides research facilities including the Anawalt Center for Regional Dress and the Archaeology Collections Facility, alongside digital services such as virtual exhibitions, an online collections portal, and a member program portal. Specialized compliance services encompass NAGPRA/CalNAGPRA repatriation and international returns. Funded research initiatives include the Mellon African Art Initiative and Engaging Lived Religion. Publications complement the exhibition program. Membership is structured through tiered programs including the Contemporary Council and Textile Council interest groups.
Differentiator
Problem solved
Functional benefit
Brands
- The Anawalt Center for the Study of Regional Dress: An endowed research facility located within the Fowler Museum dedicated to advancing the study of cloth and clothing traditions, past and present, through teaching and research.
- Fowler Museum Archaeology Collections Facility
Products and services
- Exhibitions
- Public Programs
- Education Programs
- Virtual Exhibitions
- Museum Store
- Membership Program
- Publications
- NAGPRA/CalNAGPRA Repatriation Services
- International Returns Program
- Venue Rental
- The Anawalt Center for the Study of Regional Dress
- Contemporary Council
- Textile Council
- Member Program Portal
- Mountain Spirits: Rice and Indigeneity in the Northern Luzon Highlands, Philippines
Companies that use Fowler Museum at UCLA
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Fowler Museum at UCLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Fowler Museum at UCLA partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- UCLA Center for Near Eastern StudiescoreCollaborative partnership for academic programs and research related to Near Eastern studies, integrated with museum exhibitions and educational content.
- UCLA Center for Southeast Asian StudiescoreJoint programming and research collaboration focusing on Southeast Asian arts and cultures, including educator workshops and curriculum development.
- UCLA Digital Library ProgramcoreDigitization of archaeological materials and archival records for preservation and public access through digital platforms.
- UCLA Herb Alpert School of MusicsupportingCollaborative programs connecting music and arts education, supporting performances and student engagement initiatives.
- UCLA Islamic StudiessupportingAcademic partnership for programs exploring Islamic arts and cultures, integrated with exhibitions and educational content.
- UCLA Art|Sci CentersupportingCollaboration at the intersection of art and science, supporting innovative interdisciplinary programs and residencies.
- Jain Center of Southern CaliforniasupportingCommunity partnership supporting programs related to Jain art and devotional practices, including exhibitions and publications.
- KAOS NetworksupportingCommunity arts organization collaboration for programs like Day of the Ancestors Festival, engaging African diaspora communities.
- LA CommonscoreCommunity partnership for urban arts programming, including annual Day of the Ancestors Festival of Masks in Leimert Park, celebrating African diaspora traditions.
- Las Fotos ProjectsupportingYouth photography mentorship program partnership providing educational opportunities in visual arts.
- Levitt Pavilion Los AngelessupportingPartnership for outdoor concerts and performing arts programs, enhancing public programming offerings.
- The Promise Armenian Institute at UCLAsupportingAcademic partnership supporting Armenian studies programs and cultural programming at the museum.
- The Promise Institute for Human RightssupportingHuman rights focused partnership supporting exhibitions and programs addressing social justice and cultural rights.
- Santa Monica Youth OrchestrasupportingYouth music organization partnership for Fowler Out Loud student performance series and educational programs.
- UCLA Department of World Arts and Cultures/DancecoreAcademic department partnership for interdisciplinary programs connecting world arts, cultures, and dance, including student engagement and curriculum development.
- Hammer MuseumcoreSister UCLA arts institution under School of the Arts and Architecture, collaborative programming and cross-promotion.
- CAP UCLAcoreUCLA's center for live performing arts, offering reciprocal benefits and collaborative programming with Fowler Museum.
- Catalina Island MuseumsupportingPartnership supporting repatriation efforts and Pimu Catalina Island Archaeology Project.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fowler Museum at UCLA competitors and assessment
Company assessmentDirect peers
- Skirball Cultural Center: Los Angeles cultural institution with a focus on Jewish heritage and shared cultural experience, offering free or low-cost admission, educational programs, and rotating exhibitions; similar community-engagement and education-driven model to the Fowler.
- Autry Museum of the American West: Los Angeles-based museum focused on the American West with significant Indigenous and ethnographic collections; comparable in regional positioning and in mission overlap with Fowler's Indigenous Americas holdings and NAGPRA work.
- California African American Museum: Free-admission Los Angeles museum focused on African American history, art, and culture; directly comparable in free-admission community-museum model and thematic overlap with Fowler's African and African diaspora collections.
- Hammer Museum: Sister UCLA arts institution under the School of the Arts and Architecture, also offering free general admission with rotating exhibitions and public programs in Los Angeles; directly comparable in scale, university-affiliated model, and target audience.
Broad incumbents
- The Broad: Contemporary art museum in downtown Los Angeles with free general admission and strong education programming; competes for the same pool of arts-engaged visitors and younger audiences in the LA market.
- Natural History Museum of Los Angeles County: Major LA institution with anthropological and archaeological holdings relevant to the Fowler's archaeological and ethnographic collections; similar publicly accessible, education-focused institutional model.
- Getty Center: Major Los Angeles art institution with significantly larger endowment and broader art-historical scope; competes with the Fowler for donors and visitors and is identified as a major institutional partner supporting Fowler exhibitions and publications.
- Los Angeles County Museum of Art (LACMA): Large encyclopedic art museum in Los Angeles with global collections spanning many of the same regions the Fowler focuses on; competes for member and donor mindshare in the same metro area.
- Museum of Contemporary Art (MOCA) Los Angeles: Los Angeles contemporary art museum with free or low-cost admission tiers; comparable urban arts-engagement audience and competing institution for contemporary art donors in the same metro.
Regional players
- Santa Monica Museum of Art (ICA LA): Independent contemporary arts institution in greater Los Angeles with a focus on emerging and underrepresented artists, including global perspectives; comparable in scale and mission overlap with Fowler's Contemporary Council programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fowler Museum at UCLA social profiles
Digital presenceFowler Museum at UCLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fowler Museum at UCLA leadership team
Management profileNumber of profiles
Profiles7 records
Fowler Museum at UCLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fowler Museum at UCLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fowler Museum at UCLA
What does Fowler Museum at UCLA do?
The Fowler Museum at UCLA is a university museum that curates and presents exhibitions of global arts and cultures, with a focus on Africa, Asia, the Pacific, and Indigenous Americas, drawing from a permanent collection of over 130,000 objects. It complements exhibitions with public programs, K-12 and university education, a tiered membership program, a museum store, and venue rental services. Specialized offerings include NAGPRA/CalNAGPRA repatriation services, international returns, and research initiatives such as the Mellon African Art Initiative and Engaging Lived Religion.
Is Fowler Museum at UCLA a public or private company?
Fowler Museum at UCLA is a private company. It is classified as state government owned and is currently operating.
When was Fowler Museum at UCLA founded?
Fowler Museum at UCLA was founded in 1963. It employs 51 to 100 people.
Where is Fowler Museum at UCLA based?
Fowler Museum at UCLA is headquartered in Los Angeles, United States, in the North America region.
How does Fowler Museum at UCLA make money?
Five revenue lines are on record. Admission is the primary driver. The others are membership Programs, museum Store Sales, donations and Grants and venue Rental.
Who are Fowler Museum at UCLA's main competitors?
Direct peers on record are Skirball Cultural Center, Autry Museum of the American West, California African American Museum and Hammer Museum. Broad incumbents are The Broad, Natural History Museum of Los Angeles County, Getty Center, Los Angeles County Museum of Art (LACMA) and Museum of Contemporary Art (MOCA) Los Angeles. Santa Monica Museum of Art (ICA LA) is listed as a regional player.
Does Fowler Museum at UCLA have an API?
No public API is recorded for Fowler Museum at UCLA.
What industry is Fowler Museum at UCLA in?
Fowler Museum at UCLA's product category is Museum and Cultural Heritage Services. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJADAF, Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film). Its NAICS code is 712110 and its SIC code is 2731.