First Priority of America

What First Priority of America does

First Priority of America is a 501(c)(3) nonprofit organization founded in 1997 and headquartered in Brentwood, Tennessee, that operates a nationwide network of student-led religious clubs on public middle and high school campuses across the United States. The organization trains students to serve as missionaries on their own campuses, structured around the legal protections of the Equal Access Act, since adults are generally prohibited from openly sharing faith perspectives in public schools. Local churches serve as the recruiting and coaching backbone, providing Campus Coaches who train and equip student leaders, while the national organization supplies curriculum, training, and operational infrastructure. Products include the EPIC and HOPE curricular resources, a mobile Club App for student leaders, a Leadership Initiatives program, a comprehensive resource library, and a self-service online 'Start a Club' onboarding portal designed to launch a new club within one month.

The organization is funded entirely through charitable donations from churches, businesses, individuals, and foundations, with no product or service pricing model; reported impact metrics for the 2025-2026 school year include 1,041 schools hosting active clubs, 7,469 trained student leaders, and 12,517 first-time faith decisions recorded. The operating model is volunteer- and church-leveraged, with a 43-person staff supporting a national program footprint. Distribution is direct-to-end-user through campus clubs, supplemented by an online store (shopfirstpriority.club), social media channels (Twitter/X, Facebook, Instagram), a podcast, a blog, and an email newsletter. The organization holds ECFA accreditation and 501(c)(3) status, signaling financial accountability and tax-deductible giving, and uses Candid/GuideStar transparency tools for donor-facing reporting. No AI/ML capabilities, APIs, or proprietary technology platforms beyond a standard web and mobile stack are disclosed.

Name

First Priority of America

Legal name

First Priority of America

Website

https://fpofamerica.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

First Priority of America is a 501(c)(3) nonprofit operating a nationwide network of student-led Christian clubs on U.S. public middle and high school campuses, funded entirely by donations and partnered with local churches that supply Campus Coaches. In 2025-2026 it reported 1,041 active clubs and 7,469 trained student leaders.

Ownership category

akta.pro rank

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Gifts: First Priority of America is a qualified 501(c)(3) nonprofit organization supported entirely by gifts from churches, businesses, individuals, and foundations. Gifts of cash, securities, real estate, and other property are deductible against income, estate, and gift taxes to the fullest extent allowed by law.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

First Priority of America operates a network of student-led clubs on public middle and high school campuses, supported by faith-based curriculum programs (EPIC and HOPE), leadership training, and digital tools including a Club App and online onboarding portal. The organization equips and trains student leaders to run clubs on their own campuses, supported by partnering churches, businesses, and donors who fund the program through donations.

Product overview

First Priority of America operates a unified network of Student-Led Clubs as its core offering. The organization provides a comprehensive ecosystem of programs and resources including EPIC and HOPE (club resources), a Club App (mobile application), Club Resources library, Leadership Initiatives, and an online Start a Club onboarding program. These products work together as a cohesive ministry platform where students are trained and equipped to lead faith-based clubs on public school campuses nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• First Priority Club Network

Quantifiable outcome

• 1,041 schools with active First Priority Clubs (2025-2026 school year)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Local ChurchescoreStrategic or Co-development PartnerLocal churches are the primary strategic partners of First Priority. They provide Campus Coaches who train and equip student leaders, rally students for club activities, and serve as the spiritual backbone of each campus club. This is the foundational partnership model that enables the entire mission.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Child Evangelism Fellowship (CEF): CEF is a faith-based nonprofit that runs Good News Clubs in public elementary schools under the same Equal Access Act framework that First Priority relies upon. While focused on younger children, its legal positioning and public-school access strategy make it a structurally comparable organization.

Direct peers

• Fellowship of Christian Athletes (FCA): FCA operates FCA Huddles—student-led faith clubs on public school campuses—using a model that mirrors First Priority's Equal Access Act-driven approach. It is the most directly comparable organization in terms of target audience (US public middle/high school students), delivery mechanism (student-led campus clubs), and religious mission.
• Youth for Christ USA: Youth for Christ operates Campus Life, a student-led ministry that places trained adult leaders and student leaders in public middle and high schools nationwide. Its school-based delivery, volunteer-driven model, and youth evangelism mission closely parallel First Priority's approach.

Broad incumbents

• Young Life: Young Life is a large, established faith-based youth ministry serving middle and high school students across the US. While its club meetings typically occur off-campus, its mission of reaching teenagers with Christian discipleship, multi-decade operating history, and reliance on volunteer leaders make it a closely related incumbent in the Christian youth space.
• Cru (Campus Crusade for Christ): Cru is one of the largest US Christian organizations with a broad portfolio including high school and college ministry programs. While Cru's primary focus is university-level, its high-school outreach and faith-based leadership-development programming overlap significantly with First Priority's mission.
• InterVarsity Christian Fellowship: InterVarsity is a national faith-based student organization with both university and high school ministry programs. Its model of equipping students to share their faith in educational settings aligns with First Priority's student-empowerment philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fpofamerica
• Facebookfacebook.com/fpofamerica
• Instagraminstagram.com/fpofamerica
• LinkedInlinkedin.com/company/first-priority-of-america

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Priority of America