Fédération québécoise des massothérapeutes agréés - FQM

What Fédération québécoise des massothérapeutes agréés - FQM does

The Fédération québécoise des massothérapeutes agréés (FQM) is a Quebec-based non-profit professional association founded in 1979, headquartered at 110 boul. Crémazie Ouest in Montréal. It is the largest association in Quebec representing exclusively massage therapists, with nearly 5,000 certified members and an 18-person staff. FQM grants the regulated "massothérapeute agréé·e" title, maintains a code of ethics and a complaint/investigation process, and operates under an ISO 9001:2015-certified quality management system granted by the Bureau de normalisation du Québec. It also runs La Fondation de la massothérapie, a managed charitable foundation that has delivered more than 43,000 massage sessions to vulnerable populations, including seniors in long-term care, cancer patients, people with chronic pain, mental-health patients, and survivors of violence, in partnership with healthcare institutions.

FQM's core products are a public-facing therapist directory ("Trouver un·e massothérapeute agréé·e") that drives organic discovery across Quebec and select other regions, a secure member and insurer portal (extranet.fqm.qc.ca) that delivers electronic insurance receipts, computerized client files and health questionnaires, and the TELUS Santé eRéclamations integration for direct electronic claims submission. Member-facing add-ons include online training capsules, a mandatory free hygiene/asepsis module, a mentorship program, an information service (Guichet Info-Massothérapie), and the Le Massager professional journal with archives dating to the 1990s. Supply-side pipeline is controlled through an accredited schools network and a continuing-education partnership with the Institut de formation en massothérapie du Québec (IFMQ), including specialized Massage and Trauma training.

Revenue is generated almost entirely through annual membership dues (a recurring subscription model) with regular, student, and promotional tiers (e.g., a half-price/free "Invite un·e collègue" referral offer). Distribution is primarily digital and self-serve through the public website, member portal, and insurer portal, supplemented by the Ma FQM Facebook community and email newsletters via Cyberimpact. FQM is actively campaigning for the creation of a professional order (ordre professionnel) in massage therapy in Quebec, which would convert its current voluntary standards into statutory requirements. The organization is privately held with no parent company, no funding rounds, and no external equity backing disclosed.

Name

Fédération québécoise des massothérapeutes agréés - FQM

Legal name

Fédération québécoise des massothérapeutes agréés (FQM)

Website

https://fqm.qc.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FQM is the largest Quebec professional association representing exclusively certified massage therapists, with nearly 5,000 members, granting the "massothérapeute agréé·e" title and providing member services, training, insurer eClaims integration, and a charitable foundation serving vulnerable populations since 1979.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership dues charged to massage therapists for certification, professional support, and access to member services including free insurance receipts, training capsules, and the massotherapist designation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FQM is a non-profit professional association that certifies and supports massage therapists in Quebec through an annual membership program and the massothérapeute agréé·e designation. Members gain access to a secure portal with TELUS Santé eClaims, electronic insurance receipts, online training capsules, mentorship, and the Le Massager professional journal, while the public uses a searchable directory to locate certified practitioners. The Fondation de la massothérapie extends the association's reach by funding massage therapy sessions for vulnerable populations.

Product overview

Fédération québécoise des massothérapeutes agréés (FQM) is a professional association representing certified massage therapists (massothérapeutes agréés) in Quebec with nearly 5,000 members. Its product portfolio centers on a public therapist-finder directory (Trouver un·e massothérapeutes agréé·e), a secure members and insurers portal (Portail membres et assureurs) providing electronic receipts, TELUS Santé eClaims integration, online training capsules, and mentorship, and a professional journal (Le Massager) with clinical archives. FQM also offers specialized techniques including kinésithérapie, shiatsu, trauma-informed massage, oncology massage, and biomechanical approaches. The FQM Foundation operates as a charitable sub-brand providing massage therapy to vulnerable populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Massothérapeute agréé·e certification (annual membership) Annual membership program granting the massothérapeute agréé·e designation to qualifying massage therapists, recognized by insurers for reimbursement, supported by member tools, training, and the public directory.
• Trouver un·e massothérapeute agréé·e (Find a Certified Massage Therapist) Public online directory enabling consumers to locate FQM-certified massage therapists by location and technique, generating inbound demand for members.
• Portail membres et assureurs (Members and Insurers Portal) Secure online portal giving members access to insurance receipts, client files, billing tools, and TELUS Santé eClaims submission, with a dedicated area for insurance companies to verify credentials.
• Le Massager (professional journal) Professional journal available to members covering massage therapy techniques, clinical research, professional practice, and industry developments, with an online archive.
• Capsules de formation en ligne (Online Training Capsules) Online continuing-education modules for FQM members covering hygiene, asepsis, and other professional development topics aligned with the FQM Competency Model.
• Programme de Mentorat (Mentorship Program) Structured mentorship pairing experienced FQM-registered massage therapists with newer practitioners to accelerate professional development and career growth.
• Fondation de la massothérapie (FQM Foundation) Charitable foundation managed by FQM that delivers funded massage therapy sessions to seniors, oncology patients, people with chronic pain, mental health patients, and survivors of violence in partnership with healthcare institutions.
• Guichet Info-Massothérapie (Info-Massage advisory service) Member advisory service answering questions on professional practice, regulatory issues, and massotherapy practice guidance.

Quantifiable outcome

• Over 43,000 accompaniment massage sessions provided to vulnerable populations
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• TELUS SantécoreTechnology or IntegrationPartnership providing eClaims electronic claims submission service enabling FQM members to submit insurance claims directly to insurers through TELUS Santé platform.
• Institut de formation en massothérapie du Québec (IFMQ)coreStrategic or Co-development PartnerIFMQ provides targeted continuing education formations for FQM members, including specialized training such as Massage and Trauma programs, supporting professional development standards.
• Fondation de la massothérapie (Massotherapy Foundation)flagshipOthersFoundation managed by FQM collects 100% of donations for massage services, having provided over 43,000 sessions to seniors, cancer patients, chronic pain sufferers, mental health patients, and violence victims through healthcare institution partnerships.
• Healthcare institutions (CHSLD and others)coreStrategic or Co-development PartnerPartnerships with numerous healthcare institutions for providing massage therapy services to vulnerable populations through the Foundation program.

Scale indicators3 records

Expansion highlights6 records

Broad incumbents

• Ordre professionnel de la physiothérapie du Québec (OPPQ): Quebec professional order governing physiotherapy, comparable to the regulatory model FQM is pursuing for massage therapy. Useful reference point for member oversight, public-protection mandate, and insurer-recognized credentialing in Quebec.
• Massage Addict: Canada's largest franchised massage therapy clinic network; comparable to FQM's member base as a major consumer-facing channel for massage therapy services, with potential overlap in therapist recruitment and standards advocacy.
• Ordre des acupuncteurs du Québec (OAQ): Quebec professional order regulating acupuncture. Comparable to FQM as a complementary-medicine profession operating under Quebec's ordre professionnel framework — directly relevant to the regulatory model FQM aspires to.
• American Massage Therapy Association (AMTA): Largest US-based massage therapy membership association with a much broader national footprint. Comparable to FQM in member-services, advocacy, and education offerings but operates at significantly greater scale and in a different regulatory environment.
• Associated Bodywork & Massage Professionals (ABMP): US national membership organization for massage therapists and bodyworkers, comparable to FQM in providing member insurance, CE, directories, and advocacy; broader portfolio and larger scale than FQM.

Direct peers

• Registered Massage Therapists' Association of Ontario (RMTAO): Ontario's provincial massage therapy professional association, the closest geographic and structural parallel to FQM in terms of member services, advocacy, and insurer engagement within a single Canadian province.
• Natural Health Practitioners of Canada (NHPC): Canadian membership-based association representing multiple natural health disciplines including massage therapy; comparable to FQM in operating a national certification/membership model and providing therapist directories and professional liability supports.
• Canadian Massage Therapy Association (CMTA): National professional association for massage therapists in Canada, directly comparable to FQM in mission (certification, advocacy, member services) but operating at the federal level across multiple provinces rather than Quebec-specific.

Others

• TELUS Santé: Strategic technology partner providing FQM's eClaims integration. Comparable not as a competitor but as the infrastructure enabling FQM's member-services value proposition, and a useful proxy for evaluating FQM's digital distribution leverage.

Regional players

• College of Massage Therapists of British Columbia (CMTBC): Regulatory college (not a voluntary association) governing massage therapy in BC. Comparable to FQM in that it is the dominant massage-therapy body in its province, but differs because BC has formal professional regulation — a model FQM is actively advocating to replicate in Quebec.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/le-groupe-facebook-ma-fqm
• LinkedInlinkedin.com/company/f%C3%A9d%C3%A9ration-qu%C3%A9b%C3%A9coise-des-massoth%C3%A9rapeutes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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