Fræme
- Company typePrivate
- Founded2007
- HeadquartersMarseille, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fræme does
Fræme is a French non-profit association (Association Fræme) founded in 2007 and headquartered at 41 rue Jobin in Marseille's Friche la Belle de Mai cultural complex. The organization specializes in cultural mediation, artist residencies, exhibition production, and arts education, operating an integrated portfolio of programs that span the full lifecycle of contemporary art creation from artist development through public engagement. Its core offerings include the long-running Art-o-rama international contemporary art fair held annually each August at Friche la Belle de Mai, the Résidences Méditerranée cross-border artist residency program in partnership with French cultural institutes across Morocco, Algeria, Iran, Egypt, Turkey, and Sub-Saharan Africa, public mediation services at Villa Carmignac on Porquerolles island, and EAC (Education Artistique et Culturelle) programs for schools and vulnerable youth.
The organization serves four primary customer segments: cultural institutions and foundations (Fondation Carmignac, Luma Arles, Réunion des Musées Nationaux – Grand Palais) seeking professional mediation and exhibition production; international emerging artists from Mediterranean and African countries seeking residency and visibility; schools and educational institutions (public schools, ESDAMM, Maison Départementale de l'Adolescent) requiring structured arts education aligned with national curricula; and corporate patrons (Delta Assurances) seeking artist residency partnerships for cultural engagement. Distribution occurs through on-site service delivery at partner cultural sites, direct contracts with public authorities, and a worldwide e-commerce website (www.fraeme.art) selling art editions and publications.
Fræme's revenue model is multi-stream and characteristic of French cultural non-profits: professional services contracts for mediation and production, public funding and grants from entities such as Ville de Marseille, partnership funding from French cultural institutes and foundations, corporate sponsorship, and unit-priced direct-to-consumer sales of art editions via its e-commerce platform with free shipping to mainland France. The organization employs approximately 15 staff and is governed as an independent association with no disclosed parent company, external investment, or ownership structure.
Fræme firmographics
Firmographics- Name
- Fræme
- Legal name
- Association Fræme
- Website
- https://fraeme.art
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fræme industry classification
Industry- Product category
- Arts & Cultural Services
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums (712110)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)
- akta.pro secondary industries
- Art Museums (THAJADAA), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Arts, Culture, Heritage & Tourism Congresses (THAHAJAN)
Keywords
Where Fræme is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Fræme business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Art Editions Sales: Fræme sells art editions (prints, publications, artistic objects) through its e-commerce website at www.fraeme.art, serving individual consumers. Products are shipped worldwide with free shipping in mainland France.
- Cultural Mediation Services: Fræme provides professional art mediation services to cultural institutions such as the Fondation Carmignac (Villa Carmignac), including guided tours, school workshops, and educational programs.
- Residency Coordination and Production: Fræme coordinates and produces artist residency programs in partnership with cultural institutes (Institut français du Maroc, Institut français d'Algérie, etc.), schools (ESDAMM), and corporations (Delta Assurances), providing studio space, tutoring, and production support.
- Exhibition and Art Fair Production: Fræme produces exhibitions and participates in the organization of Art-o-rama, an international contemporary art fair in Marseille. They also produce works for group exhibitions such as 'Par Hasard' at the Réunion des Musées Nationaux.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual art editions and publications sold to consumers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Fræme product offering
Product offeringCore offering
Fræme is a Marseille-based cultural mediation and contemporary art production organization that runs the Art-o-rama international contemporary art fair, coordinates the Résidences Méditerranée artist residency program in partnership with French cultural institutes across the Mediterranean, delivers public mediation and educational programs at cultural institutions such as Villa Carmignac, produces exhibitions at Friche la Belle de Mai and partner venues, and sells art editions and publications through its e-commerce website. Its activities span the full lifecycle of contemporary art production from artist residency through public engagement.
Product overview
Fræme is a cultural organization based at Friche la Belle de Mai in Marseille that operates as a unified portfolio of interconnected arts programs rather than a single product. The core offerings include Expositions (exhibitions), Médiation (cultural education and outreach), Résidences (artist residencies including Résidences Méditerranée), Art-o-rama (the annual international art fair), and Éditions (publishing). Supporting programs include workshops for youth, artist residencies at partner institutions like Villa Carmignac, and special initiatives such as "Il était une fois" for early childhood art education. These services work together to support the full lifecycle of artistic creation, from production through public engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Art-o-rama International contemporary art fair held annually in late August at Friche la Belle de Mai, Marseille, bringing together a select group of approximately 30 galleries and publishers with curated exhibition spaces extending beyond traditional booth setups.
- Résidences Méditerranée Cross-Mediterranean artist residency program welcoming emerging artists from Morocco, Algeria, Iran, Egypt, Turkey, and Sub-Saharan Africa (Cameroon) to Marseille for research and creation, coordinated with French cultural institutes and providing artistic tutoring, studio facilities, and production support.
- Expositions Curated contemporary art exhibitions held at Friche la Belle de Mai, Centre de la Vieille Charité, and partner venues, featuring works by emerging and established contemporary artists including co-productions such as 'Par Hasard' with Réunion des Musées Nationaux – Grand Palais.
- Service des publics, Villa Carmignac Public outreach program at Villa Carmignac on Porquerolles island, offering daily guided tours, school group workshops, and educational game booklets for children, serving the 2,800 m² exhibition space and 15 ha sculpture park.
- Éditions (art editions e-commerce) Online storefront (www.fraeme.art) selling art editions, prints, publications, and artistic objects produced in collaboration with artists, shipped worldwide via La Poste with free shipping for mainland France.
- Il était une fois… au-delà d'une histoire Art sensitization project for nursery school children in Marseille using artistic practice, artist encounters, and creative workshops aligned with EAC (Éducation Artistique et Culturelle) principles.
- Jeunes Producteurices Youth production program supporting young artists in creating and presenting their work, active from 2014 through 2026.
- Baya · Résidences à destination d'artistes algérien·nes Residency program specifically for Algerian artists, active from 2022 through 2026, supporting emerging Algerian artists within the Résidences Méditerranée framework.
Quantifiable outcome
- Serving approximately 2,800 m² of exhibition space and 15 ha of sculpture park at Villa Carmignac with daily guided tours since 2018
- +2 more outcomes
Companies that use Fræme
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Fræme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fræme partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Institut français de TurquiecoreJoined Résidences Méditerranée in 2025, selecting Turkish emerging artists for residencies in Marseille accompanied by Fræme.
- Institut français d'ÉgypteminorJoined Résidences Méditerranée in 2020 (session cancelled due to Covid-19) to host Egyptian emerging artists for residencies in Marseille.
- Fonds de Dotation Compagnie FruitièrecoreAssociated with Résidences Méditerranée from 2019 to 2021, extending the program to include Sub-Saharan African artists (Cameroon), hosting emerging artists Justine Gaga and Abdias Ngateu at Friche la Belle de Mai with Fræme tutoring.
- Ambassade de France en IrancorePartner in the Résidences Méditerranée program (2018–2019), working with Kooshk Residency in Tehran to facilitate Iranian artist residencies in Marseille, with Fræme providing artistic guidance.
- Fondation CarmignaccoreSince the opening of Villa Carmignac in 2018, Fræme has provided professional public mediation services including guided tours (daily), school workshops, and educational game booklets for children. Fræme's mediation team serves the 2,800 m² exhibition space and 15 ha sculpture park on Porquerolles island.
- Institut français d'AlgériecoreJoined the Résidences Méditerranée program in 2017–2021, selecting Algerian emerging artists for residencies at Friche la Belle de Mai, accompanied by Fræme's artistic tutoring.
- Friche la Belle de MaicoreFræme operates primarily from the Friche la Belle de Mai, Marseille's major cultural complex. This is the central hub for its artist residencies, studio spaces, exhibition production, and most projects. The partnership provides access to a 150 m² dedicated studio space ('Atelier des situations') and integration with the site's broader cultural ecosystem.
- Institut français du MaroccoreFounding partner of the Résidences Méditerranée program since 2015. The institute funds and selects Moroccan emerging artists for residencies at Friche la Belle de Mai, with Fræme providing artistic tutoring and production support.
- Réunion des Musées Nationaux – Grand PalaiscoreCo-producer of the exhibition 'Par Hasard' (2019–2020) with Fræme producing works by five artists (Gillian Brett, Robin Decourcy, Virginie Sanna, Delphine Wibaux, Adrien Vescovi) for display at Centre de la Vieille Charité and Friche la Belle de Mai.
- Ville de MarseillecoreFunding body for EAC (Éducation Artistique et Culturelle) projects including 'Il était une fois… au-delà d'une histoire' (2025–2026) serving kindergarten children in Marseille's 15th arrondissement, in partnership with Éducation Nationale.
- Luma ArlesminorDelivered a pedagogical program at Luma Arles from 2015 to 2022, with Fræme providing arts education services.
- Delta AssurancesminorCorporate partner hosting an artist residency within the company (Diane Guyot de Saint-Michel, May–July 2018), supported by a selection jury of Delta Assurances employees and management.
- École supérieure d'art et de design Marseille-Méditerranée (ESDAMM)coreCo-producer of 'L'Atelier des Situations' residency program: production residencies for international artists combined with training residencies for 4th-year ESDAMM students, providing hands-on professional experience in artistic production.
- Maison Départementale de l'AdolescentminorAnnual workshop program (2015–2018) providing artistic workshops for adolescents in difficulty, led by rotating professional artists on themes of portrait, landscape, and urban fiction.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fræme competitors and assessment
Company assessmentBroad incumbents
- Fondation Carmignac: Major French contemporary art foundation operating Villa Carmignac on Porquerolles, Fræme's anchor client. Comparable as a foundation commissioning exhibitions and engagement programs.
- Centre Pompidou: France's flagship modern/contemporary museum operating major mediation, exhibitions, and educational programs. Comparable on the audience-development and cultural-education side, far larger in scale.
- Luma Arles / Fondation Luma: Major cultural foundation in Arles commissioning exhibitions and running pedagogical programming. Direct overlap with Fræme's former Luma Arles pedagogical program (2015-2022) and broader arts-education market.
- Palais de Tokyo: France's largest contemporary art center operating exhibitions, residencies, and mediation at national scale. Overlaps with Fræme on programming and audience development but at significantly broader scope.
Direct peers
- Bétonsalon — Centre d'art et de recherche: Paris-based non-profit combining exhibition production, public mediation, and research-driven programming. Closely comparable as a small French cultural non-profit mixing exhibitions and educational outreach without a permanent collection.
- Triangle France / Triangle Network: Marseille-based artist residency network headquartered at the same Friche la Belle de Mai site. Operates Mediterranean and international artist residency programs with mentoring and production support, structurally comparable to Fræme's Résidences Méditerranée.
- Gasworks: London-based non-profit running international artist residencies, exhibitions, and public programs. Closely mirrors Fræme's integrated residency + mediation + production model in a different geography.
- La Friche la Belle de Mai: Marseille multidisciplinary cultural complex hosting Fræme and dozens of resident operators. Comparable as the umbrella site producing residencies, exhibitions, and youth programs at scale.
- Le Magasin — Centre National d'Art Contemporain: Grenoble-based contemporary art center producing exhibitions, residencies, and public mediation programs. Closely comparable operating model as a CNAC-style institution doing production, education, and audience development.
- art3f: Organizer of contemporary art fairs across French cities. Direct comparable to Art-o-rama as a regional contemporary art fair operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fræme social profiles
Digital presenceFræme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fræme leadership team
Management profileNumber of profiles
Fræme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fræme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fræme
What does Fræme do?
Fræme is a Marseille-based cultural mediation and contemporary art production organization that runs the Art-o-rama international contemporary art fair, coordinates the Résidences Méditerranée artist residency program in partnership with French cultural institutes across the Mediterranean, delivers public mediation and educational programs at cultural institutions such as Villa Carmignac, produces exhibitions at Friche la Belle de Mai and partner venues, and sells art editions and publications through its e-commerce website. Its activities span the full lifecycle of contemporary art production from artist residency through public engagement.
Is Fræme a public or private company?
Fræme is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fræme founded?
Fræme was founded in 2007. It employs 11 to 50 people.
Where is Fræme based?
Fræme is headquartered in Marseille, France, in the Europe region.
How does Fræme make money?
Four revenue lines are on record. Art Editions Sales are the primary driver. The others are cultural Mediation Services, residency Coordination and Production and exhibition and Art Fair Production.
Who are Fræme's main competitors?
Broad incumbents on record are Fondation Carmignac, Centre Pompidou, Luma Arles / Fondation Luma and Palais de Tokyo. Direct peers are Bétonsalon — Centre d'art et de recherche, Triangle France / Triangle Network, Gasworks, La Friche la Belle de Mai, Le Magasin — Centre National d'Art Contemporain and art3f.
Does Fræme have an API?
No public API is recorded for Fræme.
What industry is Fræme in?
Fræme's product category is Arts & Cultural Services. Its primary akta.pro industry code is THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions, with a secondary code of THAJADAA, Art Museums. Its NAICS code is 7121 and its SIC code is 2721.