Fragrance Beauty Store

What Fragrance Beauty Store does

Fragrance Beauty Store, operating under fragrance.com.hk and the Chinese name 香港網上香水專門店, is a Hong Kong-based direct-to-consumer e-commerce retailer specializing in imported perfumes and fragrances. The company sells to individual consumers and gift buyers across Hong Kong and Macau, offering hundreds of international perfume brands and thousands of SKUs across men's, women's, gift sets, clearance, and supersize categories. The product assortment spans designer and luxury houses (Chanel, Dior, Gucci, Tom Ford, Creed, Hermès), celebrity fragrances (Ariana Grande, Britney Spears), and niche brands (Jo Malone, Byredo), with formats ranging from 30ml to 200ml Eau de Toilette and Eau de Parfum presentations.

The platform is built on a WordPress/WooCommerce stack with bilingual support (Traditional Chinese and English) and supports payment via PayPal, Visa, and MasterCard. Customer service is delivered through WhatsApp, email, and a contact form, with social media engagement via Facebook and content marketing through a perfume review blog. The company positions itself on guaranteed authenticity, free shipping throughout Hong Kong and Macau, and pricing positioned below local retail and specialty stores. Pricing is per-unit with frequent promotional discounts (e.g., Ferrari Scuderia Light Essence at HK$280 versus a HK$435 list price; Gucci Rush 2 at HK$930 versus HK$1,200), and the go-to-market is exclusively online with no physical retail footprint.

The revenue model is straightforward one-time transactional product sales, with no subscription, membership fee, or B2B component identified. With 11 employees, the company operates as a lean, owner-managed e-commerce business. No institutional funding, parent company, partnerships, or named enterprise customers were disclosed. Operating geographies are limited to Hong Kong and Macau, and there is no indication of cross-border logistics, multi-region fulfillment, or international expansion activity.

Name

Fragrance Beauty Store

Legal name

Fragrance

Website

https://fragrance.com.hk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fragrance Beauty Store is a Hong Kong-based online perfume specialty retailer operating fragrance.com.hk, selling hundreds of imported international fragrance brands directly to consumers and gift buyers in Hong Kong and Macau via a WordPress/WooCommerce storefront with free local shipping.

Ownership category

akta.pro rank

Product category

Fragrance Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Niche & Artisan Fragrance (CRABADAH), Fragrance Gift Sets & Discovery Kits (CRABADAI)

Keywords

• Online perfume retail
• Fragrance e-commerce
• Imported perfumes
• Perfume gift sets
• Cologne online store

Headquarters

HQ city

Hong Kong

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of perfumes and fragrance products to consumers. The store operates on a one-time purchase model where customers buy individual perfume bottles at listed prices, with occasional discounts and sales promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fragrance Beauty Store (fragrance.com.hk) is a Hong Kong-based online perfume specialty retailer that operates a bilingual e-commerce platform selling hundreds of imported international fragrance brands to consumers in Hong Kong and Macau. The store offers men's and women's perfumes, gift sets, clearance/sale items, and supersize bottles, with free home delivery throughout Hong Kong and Macau.

Product overview

Fragrance Beauty Store (fragrance.com.hk) is a Hong Kong-based online perfume specialty retailer operating as an e-commerce platform. The store offers hundreds of international perfume brands and thousands of fragrance products across multiple categories including Men's Perfume (男士香水), Women's Perfume (女士香水), Perfume Gift Sets (香水套裝), Clearance Sale items (特價香水), and Supersize Perfume (特大 size 香水). The platform features designer brands (Chanel, Dior, Gucci, Versace), luxury houses (Creed, Tom Ford, Hermès), celebrity fragrances (Ariana Grande, Britney Spears, Jennifer Lopez), and niche perfume houses (Jo Malone, Byredo, Maison Margiela). Product formats include Eau de Toilette (EDT), Eau de Parfum (EDP), and various sizes from 30ml to 200ml, with popular lines like Azzaro Pour Homme, Calvin Klein CK collections, and Abercrombie & Fitch First Instinct series available across the store.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Joyce Beauty: Hong Kong-based luxury beauty retailer with curated fragrance offerings from niche and designer brands. Comparable on HK-based positioning, premium and niche fragrance specialization, and bilingual (Chinese/English) customer base.
• FragranceNet: Large US-based online discount fragrance retailer offering thousands of SKUs across designer and celebrity brands. Comparable on e-commerce-only discount-led pricing model and broad multi-brand fragrance assortment.
• Strawberrynet: Hong Kong-headquartered global online beauty and fragrance retailer selling hundreds of authorized brands across Asia and worldwide. Closely comparable to Fragrance Beauty Store on omni-channel assortment, online-only model, and discount-led pricing strategy.
• Sa Sa International: Hong Kong-listed omni-channel beauty retailer with a strong focus on cosmetics and fragrances across HK, Macau, and mainland China. Comparable on category focus (fragrance-led), target market (HK/Macau consumers), and brand-portfolio depth.
• Beautylish: US-based online specialty beauty retailer with a curated brand portfolio including a focus on niche and prestige fragrance. Comparable on direct-to-consumer online model, curated brand mix, and editorial/content-driven marketing.

Emerging players

• Luckyscent: US-based online niche perfume retailer specializing in artisanal and independent fragrance houses. Comparable on the niche/artisan fragrance positioning that Fragrance Beauty Store also carries (Byredo, Parfums De Marly, Maison Margiela, Penhaligon's).

Broad incumbents

• Notino: Europe's largest online perfume and beauty retailer operating across multiple European markets. Comparable on online-only specialty fragrance model, broad brand portfolio, and discount-driven pricing strategy.
• Sephora: Global multi-category prestige beauty retailer with broad fragrance assortment and strong direct-to-consumer e-commerce. Comparable as a large-scale incumbent in the same fragrance retail space, though it operates across many categories beyond fragrance.
• Harvey Nichols Beauty: Luxury department-store retailer with a strong fragrance and beauty concession offering designer and niche houses. Comparable on premium and niche fragrance assortment that overlaps with the store's Creed/Tom Ford/Hermès skew.

Regional players

• Zalora: Leading Southeast Asia e-commerce platform with a beauty and fragrance category, serving consumers across multiple Asian markets. Comparable as an online-first specialty retailer expanding across Asian geographies, though Zalora is broader in category scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hkfragrance
• LinkedInlinkedin.com/company/fragrance-beauty-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fragrance Beauty Store